Rating
4.6
362 reviews
Categories
3
Founded
2001
Employees
360
Funding
380M
Merger / Acquisition
Zonar is a leading provider of smart fleet management solutions that help organizations improve safety, efficiency, and compliance across their operations. Serving industries such as commercial trucking, pupil transportation, public transit, small businesses, and construction, Zonar delivers measurable ROI to 12,000+ fleets across North America and Latin America. Zonar offers a comprehensive suite of products, including GPS tracking, electronic logging devices (ELDs), dashcams, and advanced telematics. In December 2024, Zonar joined forces with GPS Trackit to unite Zonar’s safety, compliance, and pupil-transportation strengths with GPS Trackit’s modern, customer-first platform. In 2025, the combined team introduced Zonar Ignition™, a new cloud platform for real-time fleet operations, designed to centralize data, streamline workflows, and empower smarter decision-making.
Ad spend / mo
$428
13 paid keywords
Paid visits / mo
233
Organic keywords
557
Organic visits / mo
6,311
Authority
33
898 ref domains
| Keyword they bid on |
|---|
Creatives run
66
as Zonar Systems
Active now
31
last 14 days
Advertising since
Mar 2023
3+ yrs running
Last seen
yesterday
still active
Running 12 ads on LinkedIn as Zonar Systems - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Fleet & DOT Compliance Software advertisers - the validated angles to copy. See the niche →
(362 reviews)
lousy customer support even worse when Zonar bought out gps trackit.. gave 45 day notice to cancel service and they claim now i owe the remainder of the year although there invoice states "subscriptions - Monthly" you want to have un-reliable service and tracking this is the company for you.
Pros: At first when it was GPS trackit in 2023 the service worked.. As time went on had continual problem and lack of Support.. Call back in October of 2025 and never was able to get a resolution to an issue with a unit. Finally switched to a different asset based tracking system and everything worked fine.
Cons: Lack of Customer service, Lack of support, un reliable products cheaply made and don't stand behind there product.
Mike L. · CEO · Transportation/Trucking/Railroad · April 24, 2026
Good communication and nice fleet management. I think the dashboard is easy to use and go around inside of.
Pros: I like how easy the dashboard is to use and the reporting it gives me to know where I can send a technician.
Cons: The pricing seems high but not sure as we only use their services since we have been happy with the product.
Tammy E. · HR · Public Safety · April 14, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| GPS Tracking | 1 | 14 | - |
| Fleet Management | 1 | 19 |
Domain confidence 99%
| CPC |
|---|
| Pos |
|---|
| % budget |
|---|
| Landing page |
|---|
| zonar | $1.93 | 1 | 76.2% | www.zonar.com/get-pricing/ |
| zonar my view | $1.90 | 1 | 1.6% | www.zonar.com/get-pricing/ |
| ic corp | $2.34 | 2 | 0.9% | www.zonar.com/industries/pupil-transportation/ |
| spillman motorola | $3.90 | 1 | 0.7% | www.zonar.com/pages/state-and-local/ |
| fuhrpark gps | $0.00 | 4 | 0.0% | www.zonar.com/pages/state-and-local/ |
| cost of school bus tracking systems usa | $0.00 | 2 | 0.0% | www.zonar.com/pages/school-districts/ |
| electric school bus company | $0.00 | 2 | 0.0% | www.zonar.com/industries/pupil-transportation |
| orbcomm telematics | $40.57 | 2 | 0.0% | www.zonar.com/pages/state-and-local/ |
| greenroad telematics | $0.00 | 6 | 0.0% | www.zonar.com/pages/state-and-local/ |
| school bus routing | $0.00 | 1 | 0.0% | www.zonar.com/pages/school-districts/ |
| spotmybus | $0.00 | 1 | 0.0% | www.zonar.com/industries/pupil-transportation/ |
| schoolbustracker | $0.00 | 1 | 0.0% | www.zonar.com/industries/pupil-transportation/ |
Real-Time Fleet Tracking
Optimize Your Fleet with Zonar — Track, optimize, and improve government fleet efficiency with Zonar.Optimize Fleet Operations. Smart Fleet Tools for Gov. Improve Fleet Efficiency Now
https://www.zonar.com
Gov Operations Tools - Government Platform Software
Modern software for state and local government teams. Improve daily operations with secure govtech tools. In-Cab Video Coaching. Improve Driver Behavior. Advanced Rider Reporting. Easy-to-Use Devices. Reduce Fuel & Idle Time.
https://www.zonar.com › school › district
School Bus Tracking - 200,000 school buses tracked
Student Transportation & School Bus Tracking | Zonar
https://www.zonar.com
K12 Bus Monitoring - School Bus Tracking
Real‑time school bus tracking with student safety alerts for families. District‑ready GPS tools with ETAs, route monitoring, and rider insight. In-Cab Video Coaching. Advanced Rider Reporting. Easy-to-Use Devices. Improve Driver Behavior.
https://www.zonar.com › school › district
Zonar Systems
Zonar GPS Tracking — Safely monitor school buses with Zonar's tracking technology. Maximize efficiency with Zonar's ELD software. Smart Fleet Management. ZTrak™ Asset Tracking. In-Cab...
https://www.zonar.com
The overall experience is the using the system in the job and knowing the locations of my buses as well as knowing how to route
Pros: The system is very easy to use and if I have a problem I am able to contact customer service and they quickly solve the issue
Cons: The system is equipped with a help guide so I have no dislikes for it with it showing me how to maneuver through any issues that I might possibly have
Derether H. · Routing Clerk · Education Management · April 1, 2026
Zonar has been a great company to work with. If I have any issues, they are quick to help me with them.
Pros: We love the tools that Zonar provides. They are also wonderful with communication, fleet management, as well as mileage reporting.
Cons: It is hard to find the videos. I will look for them and it takes me longer than it should to locate them.
Christy T. · Office Manager · Construction · March 31, 2026
My overall experience is great. I really like our rep. The system is easy to use. We have had very few issues.
Pros: The customer service. Our rep is great and very attentive. He always is prompt with getting back to me.
Cons: We had an issue with the system using the correct time zone for the trails. This issue took a few days to get resolved.
Pamela O. · Controller · Construction · March 12, 2026
This is my second experience with Zonar, and am glad I was able to bring it on board for this district. Over time, the program has become even more helpful and intuitive.
Pros: I can see my fleet with the click of a button, and can pull reports on stops, speed and idling from anywhere at any time. Pre trip checks are efficient and accurate, and save us tons of paper by being stored electronically.
Cons: Setting up the wiring was not something we could do without their tech. The drawback is that we had to wait for an appointment.
Lisa M. · Transportation Coordinator · Transportation/Trucking/Railroad · March 11, 2026
decent but wish it did more to help mechanics and technicians. Also wish that v3 was more compatible with v4
Pros: ease of usage and on time reports giving me the usage and engine diagnostics. Also, the speeding and stopping issues.
Cons: Wish it had fuel quanity and other on time vital fluid quanities. Also satelites are not always 100% accurate
David s. · Shop manager · Education Management · March 10, 2026
Great customer service and shipping fast can talk to a person easy to use able to keep up with maintenance
Pros: Knowing where the truck are and so i can let customer know when a technician was there able to find Trucks
Cons: Not getting the right speed send to you speed alert when knowing they are not have truck moving when they are not
Danny C. · Service manager · Architecture & Planning · January 23, 2026
Love the product and the improvements being made. Excited to see the products working together like fleet inspections filtering into work orders.
Pros: New products coming like Bus Suite and hopefully Ignition soon! Really excited to do more. Also looking forward to student ridership tracking improvements.
Cons: Excited for Ignition, but wishing it was ready for this event to learn more about it. Understand the delay, but would be great for hands on learning
Michael P. · Director of Transportation · Education Management · January 16, 2026
Our overall experience with Zonar has been largely positive. Zonar provides a reliable, easy-to-use product backed by responsive customer service. I’m optimistic about the planned user product enhancements.
Pros: Hands down, the peace of mind it brings for DOT compliance and vehicle inspections. The eVIR system is a game-changer, and It’s the core feature that justifies the investment.
Cons: I would like to see the product ecosystem expand into transit. Beyond isolated successes like eVIRs, we lack a robust suite of useful tools and features for transit.
Marzette H. · Transportation Manager · Transportation/Trucking/Railroad · January 16, 2026
Very informational. It wa great talking with the staff and listening to all there knowledge they were more then willing to share.
Pros: Learning about all of the products. Meeting with the teams, one on one with the customers. The excursion for dinner.
Cons: Finding the classes. The information on the app were great but looking for the classes was chalenging.
Dennis T. · Transportation Manager · Transportation/Trucking/Railroad · January 16, 2026
It has been great so far. Some slight hickups are first, but they were solved quickly. Meeting with my customer success manager has helped. Go [sensitive content hidden]!
Pros: I appreciate the utility in the pre-trips. Using the tablet has been a saver on space and time when searching for this paperwork.
Cons: I dislike how much fun I have at these conferences. It makes me not want to go back. I do appreciate the user interface on the admin side of the software.
Jacob N. · Operations Specialist · Public Relations and Communications · January 16, 2026
Very positive RFP process and great project team. There are continued communication has been top-notch and their teams have all the answers and if they don’t have it, they know who to ask to get it.
Pros: Their future vision keeps us excited for the future of tech with Zonar. Their communication was excellent their project team very supportive.
Cons: I have no cons about Zonar. Every aspect of their company. Business team has been A+. I look forward to continuing business with sonar in the future.
Scott P. · IT Project Manager · Transportation/Trucking/Railroad · January 16, 2026
Very easy to use and love the way we were able to install with a a driver and only Took minutes it was great
Pros: Ease of use and set up, gave us the ability to roll out the product seamlessly and improved consistency
Cons: Lack of knowing what they offered , we were unaware of a lot of their products and services and now may be to late
Robert F. · Dispatch manager · Transportation/Trucking/Railroad · January 16, 2026
Pros: I liked the GMS system the most, it is well organized, easy to use, and helps streamline daily operations efficiently.
Cons: I did not encounter any significant drawbacks while using Zonar. The system worked reliably for our needs, supported our daily operations well, and did not present any issues that negatively impacted our workflow or overall experience.
Kate D. · Owner · Environmental Services · January 8, 2026
We have been a client of Zonar for several years now and have been very pleased with the service and look forward to continuing to do business with them!
Pros: "The only GPS I'll ever need. The directions have always been spot-on, and the mapping features are incredibly accurate. The live traffic updates save me from congestion daily. It's intuitive and always gets me where I need to go without any fuss. Highly recommended!"
Cons: GPS tends to provide turn-by-turn instructions without providing contextual information about your surroundings, such as local points of interest or scenic routes, causing you to miss out on the local environment.
Amanda A. · Manager · Veterinary · December 9, 2025
eased and simple to used, I have been using it for 11 months at work and haven't had any problems with it.
Pros: it makes my job easier by providing the exact location of the vehicle at live time, the app is eased to browse
Cons: I am pleased with the app ease to used, do not need to improve with complicated updates, just live it the way it is please
Mynor M. · technetium · Automotive · November 23, 2025
excellent overall experience. really like that their 'sales' people check in with us regularly and also offer support/answer questions
Pros: Great value for the money. They're continually innovating and asking for customer feedback. Their reporting is top notch compared to all other eld providers I have experience with. The cali carb emissions integration is sooooooo valuable. I don't know that people would chose any other eld product if they knew of this integration and service California. Huge cost savings in that arena.
Cons: a couple releases caused some issues on reports i use daily. but they took feedback immediately and resolved by the next week
Brooke H. · Dispatch · Transportation/Trucking/Railroad · November 13, 2025
Overall great program, excellent value. When I have had to call customer support they have always been very helpful and understanding of my particular issue.
Pros: Excellent customer support and ease of use. Graphics and information are clear and correct. Ease of operation.
Cons: Wish it would update quicker, there is some lag time between updates, more information on vehicle management program.
Richard C. · Vehicle Maintenance Supervisor · Transportation/Trucking/Railroad · November 12, 2025
Overall my experience with Zonar is positive. I would recommend this product to anyone needing to track and monitor a fleet.
Pros: Dashboard is easy to maneuver. Maps are accurate. Thank you for making this an easy to use program. I do like being able to see engine codes.
Cons: Have to login twice every time I need to use the program. Other than that, there isn't too much that I can say negatively about the program.
George B. · Mechanic · Transportation/Trucking/Railroad · November 12, 2025
This system is essential to making our logistics work. Real-time and historic data helps us manage our fleet
Pros: Great customer service. I always reach a real person to answer my questions. Neve get caught up in an endless automated loop
Cons: Occasional lags or outages. Usually only for a few minutes. Sometimes the tracking data will display on one system, but not the other
David R. · Supervisor · Education Management · November 12, 2025
Pros: I like the fact that when using Zonar, I have the ease of managing my drivers vehicle reports at the touch of a button. Zonar provides me with accurate and reliable real time reports without the wait!
Cons: I have no complaints about Zonar. The program is compatible with my computer and the format is easy to follow.
Tonya B. · Driver trainer · Education Management · November 12, 2025
Overall, Zonar has been a solid transportation tool for us, and the associated emails we get when a vehicle has a check engine have been helpful.
Pros: Zonar is a great product, especially when we have a vehicle that is out on route, and has mechanical issues. We are able to find the vehicle location, and handle the situation accordingly.
Cons: There have been times when driving one of our buses, that Zonar takes us on a different route to get there.
Bradley B. · Mechanic · Primary/Secondary Education · November 11, 2025
great product to pin down any mechanical issues and to see where certain expenses are going. Tracking is very important especial in emergency situations.
Pros: The ability to track where the fleet is incase of an emergency and to pull the service records of what needs to be done on fleet.
Cons: Gps losses track and doesn't update for some reason error codes arent shown on some fleet. Cradles break pins way to often.
Felix L. · Safety Cordinator · Transportation/Trucking/Railroad · November 11, 2025
My overall experience with Zonar has been positive. It’s reliable for tracking and improving communication, though occasional technical issues can slow things down.
Pros: I liked that Zonar provides real-time tracking, making it easy to monitor bus locations and ensure student safety.
Cons: I liked least that the system can sometimes lag or have connectivity issues, which affects real-time updates.
Jean I. · Routing Specialist · Transportation/Trucking/Railroad · November 11, 2025
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