Rating
4.3
131 reviews
Categories
2
Founded
2004
Employees
2200
Food delivery solution that helps businesses manage orders through tracking deliveries, managing drivers, creating invoices, and more.
Ad spend / mo
$212K
915 paid keywords
Paid visits / mo
211,477
Organic keywords
4,886,088
Organic visits / mo
7,235,673
Authority
77
70,433 ref domains
Creatives run
100
as GrubHub, Inc.
Active now
100
last 14 days
Advertising since
Sep 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Grubhub - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Restaurant Online Ordering & Delivery Aggregation Platform advertisers - the validated angles to copy. See the niche →
(131 reviews)
From a restaurateur’s perspective, Grubhub offers reach but at a steep cost. It’s a marketing tool, that’s it. Commission fees are high, and when problems occur, restaurants often carry the financial burden. It’s a tool, not a partnership, and other owners should go in with eyes open.
Pros: Grubhub does provide additional visibility and access to customers who may not otherwise discover our business. The platform is familiar to many users, making it easy for customers to order, and it can generate incremental sales during slower periods when managed strategically.
Cons: High commission and service fees substantially reduce margins, and restaurants are often held financially responsible for issues beyond their control, such as driver delays, app errors, or customer disputes. Support can be slow and opaque, and the overall structure feels less like a partnership and more like a cost of doing business that increasingly favors the platform over small, local restaurants.
Johnathan D. · Owner · Food & Beverages · December 31, 2025
My overall experience with GrubHub is great! I am able to view different restaurants around me and find whatever I am craving
Pros: GrubHub makes ordering food easy and convenient. I especially enjoy using it if I've had a long day and do not feel like going back out for food
Cons: Recently I find the fees associated with ordering have been really high, so I've been using the app less.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Food Delivery | 1 | 17 | Shortlist |
Domain confidence 97%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| grubhub | $0.82 | 1 | 27.2% | www.grubhub.com/ |
| doordash | $0.83 | 3 | 21.5% | www.grubhub.com/ |
| uber eats | $0.96 | 3 | 6.1% | www.grubhub.com/ |
| food delivery near me | $2.65 | 2 | 6.0% | www.grubhub.com/ |
| delivery food near me | $2.70 | 1 | 5.4% | www.grubhub.com/ |
| delivery near me | $2.61 | 2 | 3.9% | www.grubhub.com/ |
| ubereats | $0.96 | 2 | 2.6% | www.grubhub.com/ |
| grub hub | $0.82 | 1 | 1.6% | www.grubhub.com/ |
| grubhub promo code | $0.96 | 1 | 1.6% | www.grubhub.com/ |
| grub | $0.73 | 1 | 0.8% | www.grubhub.com/ |
| starbucks delivery | $1.55 | 1 | 0.8% | www.grubhub.com/food/starbucks |
| grubhub discount coupon | $0.96 | 1 | 0.7% | www.grubhub.com/food/subway |
| food delivery service | $5.79 | 2 | 0.5% | www.grubhub.com/ |
| uber eats promo | $1.44 | 1 | 0.5% | www.grubhub.com/ |
| free delivery near me | $2.49 | 1 | 0.4% | www.grubhub.com/ |
Order Delivery or Pickup | Grubhub will eat the fees
Only on Grubhub. No delivery or service fees on $50+ restaurant orders. Say goodbye to meal prep...
https://www.grubhub.com
$10 Off Your 1st Delivery $15+ - Grubhub will eat the fees
Claim $10 off your 1st delivery of $15+ & no fees on $50+ restaurant orders. Terms apply.
https://www.grubhub.com
Order Delivery or Pickup | Grubhub will eat the fees
Only on Grubhub. No delivery or service fees on $50+ restaurant orders. Say goodbye to meal prep and hello to Grubhub delivery. Quick, easy, and delicious!
https://www.grubhub.com
$10 Off Your 1st Delivery $15+ | Grubhub will eat the fees
Claim $10 off your 1st delivery of $15+ & no fees on $50+ restaurant orders. Terms apply. Let Grubhub delivery take care of dinner tonight.
https://www.grubhub.com
$10 Off Your 1st Delivery $15+ | Grubhub will eat the fees
Claim $10 off your 1st delivery of $15+ & no fees on $50+ restaurant orders. Terms apply. Let...
https://www.grubhub.com
Annie M. · Physician Assistant · Health, Wellness and Fitness · December 2, 2025
Pros: I like GrubHub because most of my favorite restaurants are on their and they always provide me some type of refund with the drivers and restaurants mess up my order
Cons: Sometimes the app doesn't allow me to select no ice in my drinks or when I go to order online the app freezes
Daniel R. S. · Founder · Computer Software · September 11, 2025
Overall, I've found some of the best restaurants at great prices and was able to support local restaurants when I worked in Hells kitchen NY.
Pros: I discovered GrubHub in 2014 and have not looked back since. It was easy to use with a super short learning curve, I always felt my personal data was secure, for the most part the vakue for money was perfect, I never experienced bugs or issues within the app itself, but when there was an issue on the part of a seller, the customer service communication was always on point and helped if they could. The addition of a favorites feature was needed from day one, so I'm glad it exists now.
Cons: The app didn't always reflect the restaurant I wanted it to. Sometimes, when I think I'm ordering from my local fast food place, I've found it was actually another franchise branch and I didn't want to order from.
Frankie S. · Welcome desk associate · Sports · August 26, 2025
Our experience was not fantastic. The fees are high and we simply didn't get the amount of orders from GrubHub as we did other apps. During Covid, Grubhub was fantastic. Since post covid, it has not been a popular option in our area. DoorDash and UberEats have taken over as the dominate providers.
Pros: It enables restaurants to increase their sales and exposure, bringing in new customers that may have otherwise not tried our restaurant.
Cons: The fees. While I understand they have to make money as well, knowing what they charge the customers on top of the fees they press onto us, it can discourages customers. We have to increase our prices on Grubhub to offset fees, leading customers to think we are not as affordable as we actually are.
Jessica R. · Owner · Restaurants · June 19, 2025
It's seriously not worth the aggravation to try to use this company. Even when you try to be nice about the order being incorrect the most you'll get is a $5 or $10 coupon if you can wade through to the manager.
Pros: Drivers try to work hard. Tip them good if you can.
Cons: Always a problem with this company. Food is never correct and the last thing they want to do is try to help you. Don't waste your time. Get in your car, jump on your bike and get it yourself. You'll be glad you didn't waste your time waiting for them to get your order to you so you can be PO'd the rest of the night.
Jim C. · CEO · Retail · May 1, 2025
If they had delivery, i could speak of, but with only Pick-Up for us, it didn’t work very well.
Pros: Food delivery software helping businesses increase sales and orders
Cons: Not available everywhere, in our Tourist Town there is only Pick-Up available, which doesn’t contribute to our sales at all…
Alex S. · Restaurant Manager · Hospitality · April 24, 2025
Overall, I have had a good experience. My food came on time and it was still hot
Pros: I receive occasional emails for additional discounts that aren't offered in the app
Cons: Not as many good retailer options as Door dash has.
Shirita C. · Therapist · Mental Health Care · February 17, 2025
Is best to oders food with GrubHub also many good meals available in the app
Pros: Is the best way to oder food in real time
Cons: Fast and best to use to receive your oders
Douarou J. · Artist producer · Music · October 13, 2024
Pros: Convenient way to get restaurant food. Wide variety of restaurants to choose from. App is easy to use.
Cons: I can’t tell you how many times my order has been delivered to the wrong house. I even put the instructions to my home in the order. My address is plainly on my mailbox which is on the street and unobstructed. I even had a delivery man come to my home with my neighbors order and show me the address on his iPhone. It was the wrong address which he would have known if he looked at my mailbox
Althea t S. · Queen · Consumer Services · June 29, 2024
Pros: GrubHub is very convenient in that we can order what we want online and send someone to pick it up or have it delivered. These options are highly convenient because we aren't always able leave the office. Sometimes it's a small order, sometimes it's a big order, but nonetheless it's highly useful and efficient. There are so many businesses that use this and it makes for great ordering decisions. We have been using this service for a while now, and it will be used in the future. They are always adding different businesses for us to choose from.
Cons: Sometimes a company that we like to order from no longer chooses to be part of the GrubHub. We haven't had to reach out to customer service much, but the one time we did there was a long wait and we were transferred from person to person and it took a very long time to get to the correct person. Once we got with that person out situation was handled properly, but it was getting to that one person which proved to be a bit of a task.
Rachel P. · Office Manager · Real Estate · May 30, 2024
Pros: I love how fast you can order from the app great quality service
Cons: Slow delivery at times when no drivers are available for delivery
Tanirah C. · Shift supervisor · Food & Beverages · May 13, 2024
Overall is very useful application in day to day life.
Pros: Online ordering and tracking is the best part of Grubhub and reaching customer support team is quite easy.
Cons: Nothing hitting in my mind as far I used the app
Malarkodi B. · QA Engineer · Insurance · April 10, 2024
I’ve had more bad experiences than good experiences with Grub Hub and they’ve cancelled my account for no reason.
Pros: I like the different selections I have to order food.
Cons: My orders have never been correct, and always 2-3 hours late. When I contact customer service they tell me I can’t cancel because the food was already ready. No redunds.
Nicky O. · Independent Stylist · Textiles · April 5, 2024
I will continue to use GrubHub for our business food needs
Pros: We love how they are always fast and dependable and organized with our orders.
Cons: If you don't have the monthly subscription, it can be kind of pricey for delivery and tip combined.
Gretchen M. · Co owner · Food & Beverages · March 25, 2024
Horrible and I will never use them or refer them ever again
Pros: There are no pros to this company in my opinion
Cons: If I could give them less than a star I would. I placed an order for lunch about 9is in the am. I get a message from them at 11:50am that my order was cancelled. No real explanation. I am at work and have no way of leaving, so I was left with no lunch. To make things even worse, they send me a $5 off coupon that has to be used today. This is only the second attempt at their service and both were horrible. First one my order was late and the driver explained to me that this happens if another order comes in before they get to me and if they are closer, they get their order before I get mine. I'm glad I'm on a free trial with Amazon (I will be letting Amazon know they are using a horrible company) otherwise I would have been even more upset. When I tried to order from somewhere else, it was well over an hour and past my lunch time. Thanks for ruining my lunch for me GrubHub. I will never use your service and for sure make sure I let everyone know how horrible your service is.
Sondra B. · Bookkeeper · Accounting · March 14, 2024
I have had a great experience with Grubhub. Food has always been delivered on time and with a good temperature.
Pros: Love the ease of ordering food on the app! Great selection of restaurants, and the deliveries have always been on time for me.
Cons: Nothing really, this is a great app! Maybe more promos?
Joseph M. · Assistant Controller · Entertainment · November 29, 2023
Fantastic experience with GrubHub! I use the program a lot while traveling for work.
Pros: It is very easy to use, its tracker is very accurate, and I get a discount through Amazon Prime.
Cons: The fees can be expensive on occasion which can hinder me from using.
Kimberly C. · Regional Sales Manager-West · Industrial Automation · November 29, 2023
Pros: We use this service to both coordinate a work/employee lunch, but also when having a vendor/trainer come in that provides a lunch for the group.
Cons: Sometimes doing group orders and having someone else pay can get tricky.
Melissa H. · Manager · Architecture & Planning · November 28, 2023
I had a positive experience with GrubHub, overall. I would use it again.
Pros: GrubHub was the first food delivery service I tried. The ease of ordering and the clear definition of what you get with each vendor was something I liked.
Cons: I got a completely wrong order a couple of times. This is probably not the fault of the app, but of the kitchen staff or driver. However, GrubHub did work with me when I called customer service one of the times.
Ilana L. · Artistic Director · Entertainment · November 16, 2023
Pros: I like most about GrubHub is the fast and easy convenient of ordering food and all of the different restaurant options.
Cons: There is nothing I don’t like about GrubHub except that it is not as popular.
Julie B. · Asset Manager · Real Estate · November 13, 2023
My overall experience is nice with using GrubHub to order food. Feels nice to use it alongside DoorDash and Uber Eats.
Pros: I like using Grubhub for ordering food as delivery and takeaways. I enjoy getting the foods I wanted to order from and even get nice deals. I got a free year of GrubHub thanks to Amazon Prime Day days ago.
Cons: What I wish that GrubHub can work on is at least have a heads up display for maps what car and what driver is it. I wish it's like on the same page as DoorDash and even for Uber Eats too.
Steven N. · Church School Teacher and a UFC Fit Kids Attendant · Education Management · October 13, 2023
Of the ordering and delivery services we tried (GrubHub, UberEATS, DoorDash and Postmates) GrubHub cost us more per dollar of business that it generated, its system worked less well than the other ones (and wasted more of our time due to its sluggish app/tablet), and generated less revenue for us. We kept it because it delivered a small number of orders, and we didn't want to lose those.
Pros: They were useful in that some customers want to order via GrubHub - perhaps because they have seen GrubHub's TV commercials, for example - and if you want to get these customers' orders, you have to sign up for GrubHub and have its tablet booted and sitting on your counter for the orders to come in.
Cons: $7b
Theodore K. · Owner · Restaurants · July 16, 2023
I have never had an issue receiving my order in a timely fashion.
Pros: GrubHub remembers prior orders so making repeat orders is simple.
Cons: GrubHub's price markup is slightly more than other competitors.
Martina C. · Paralegal · Legal Services · June 21, 2023
I use GrubHub along with other delivery services. They are as effective as the others and sometimes have good promtions.
Pros: Grubhub has a lot of restaurant options and is use to use. They deliver fast in my area.
Cons: The app has limited items and some offer few customizations but typically this isn't a big problem.
Mike J. · Editor / Producer · Entertainment · April 18, 2023
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