Surfer

Pros: What I like less is that even if you pay a subscription, you’re still limited with credits. Otherwise, I don’t really see any big problem.

Cons: I picked it after trying many tools, but this one felt the best to me. Except the credit system, the experience would have been a no-fault.

Pros: Some of Surfer’s recently launched features are pretty good, like topic explorer, keyword cluster planner, audit, and SERP analyzer.

Cons: When I am working on a topic with mixed intent, there isn’t much Surfer can help me with. If there aren’t any good competitors for the topic, it’s pretty much useless.

Pros: The ability to give me guidance on what is ranking in the SERP and the changes that need to happen to have content rank in Google.

Cons: That it is run on a credit system and not just a flat fee for use of the product. It would be helpful if that was a option.

Pros: It is very easy to use, and it works well for SEO content. I have used it for many years, and when I started my own agency, it was the first software I subscribed to.

Cons: The cost. I also wish they would offer single purchase content editors. I need more than the 30 available with the $99 plan, but with the more expensive plan, I don't use all of them.

Pros: This platform shine with SERP driven recommendations, keyword relevance metrics and competitor content insights

Cons: It sometimes output overly broad keywords that dont fit niche topics and force you manual refine

Pros: All in One Good UI Lots of details Keyword Stuffing Management Keyword Map Integrating with GSC

Cons: Wrong information Miss Custom Knowledge Fully AI Detected Inability to Search Not Applicable for New Websites Too Expensive

Pros: Content audit and optimisation like a breeze

Cons: Planning with the topical map does not work in many languages, and it also lacks the capability to select the clustering level

Pros: Helps to better understand how to use SEO to gain a marketing advantage. You've got everything you need to write excellent content and optimize articles that you already published.

Cons: I think I like everything about it tbh :)

Pros: It really does work with respect to meeting Google's content criteria.

Cons: It would be nice if they'd make it easier to renew services or add credits.

Pros: Surfer is a great holistic SEO tool. I am a heavy user of Ahrefs and use it for content & keyword research. Surfer is my go-to tool for entity optimisation. However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well. I am anyways planning to move out of Ahrefs and moving to Surfer fully. Finally, the support team is absolutely amazing. I have been using Surfer for ~2 years now and I can confidently say that their support is unparalleled.

Cons: The only con I see is the pricing. We're on the enterprise plan, so it's still kind of affordable for us. But for entry level users, the pricing can be prohibitive.

Pros: Good interface easy to use powerful tools

Cons: originally the price, sometimes the articles generated by AI in other languages than english are not as good

Pros: The best SEO tool in the game without a doubt

Cons: Content creation tool and keyword analysis

Pros: Very comprehensive SEO optimization tool. User-friendly UI with a lot of suggestions for improvement. Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles.

Cons: You need to spend some time learning each of the platform's tools.

Pros: How fast I can improve an article or create a new one.

Cons: That humanize and NLP are not avalible in Swedish yet.

Pros: Easy to use, simple and intuitive interface

Cons: The cost of AI credits is on the high side

Pros: Surfer's AI has continuously grown, learned, adapted, and been tweaked to make it better. Every time I use it, I notice something new - little things, like formatting or it getting rid of words like "delve." Or sometimes, it's bigger things, like the Auto-Optimize feature (which is scary good).

Cons: I think everything I've ever "not liked" about it was really my own issue of not understanding the product or how to use it properly. When I first started I just sort of dove in and started clicking buttons and guessing what they did. Trial and error. So there were some errors - but they were my own. When there is a con, the Facebook user group is full of people with far more knowledge then me - including programmers and the [sensitive content hidden], who has personally answered in depth questions, far exceeding what I needed. Probably some of the best support I have ever seen on a product, so for me, there really is no "like least" because when there is, there is always someone available to help solve that problem for you.

Pros: The service team is excellent and always ready to help, and they continually add to and improve the platform.

Cons: We've never had issues with this product

Pros: So easy to use and pros uses fantastic results.

Cons: It’s hard to juggle the credit system but not a real big deal.

Pros: Surfer does really well at integrating AI tools in the content editing process. The fact that it can do competitor analysis and then write a complete SEO-optimized article for you based on that is just amazing. And it does a really good job at that. The recent updates have further streamlined my content creation process, demonstrating Surfer's commitment to continuous improvement.

Cons: After I edit an outline, I'd love to be able to export it in a way that allows me to import it easily again in case the writing stage fails - which happened to me a few times.

Pros: SurferSEO helps me boost the ranking of articles with its variety of features. Its user-friendly so optimizing content is a breeze. As a subscriber to the AI Humanized plan, I find the inclusion of content editor credits particularly beneficial, especially for those with only a few projects or who are in the trial phase. Here are the pros of this plan: Highly effective in improving article rankings Great support for SEO campaigns Easy to use with a straightforward interface Comes with content editor credits in the AI Humanized plan, ideal for newcomers or small-scale users

Cons: The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content

Pros: Surfer is a comprehensive SEO tool for half or one third of the price of competition. Apart from having keyword search, topic cluster capabilities, content writing, AI writing, auto optimization, and website content monitoring for competitive advantage in ranking, ...what I really like about Surfer is that their leaders are young, hungry talented professionals, who constantly ask for consumer feedback, they do regular trainings, which are super helpful to use their platform, and they are rapidly innovating. When I started using Surfer 1-2 years ago, they were a basic tool, which quickly grew into a robust platform that makes me question my SEMRush subscription. I am not receiving as much value from SEMRush, as from Surfer. Kudos to them.

Cons: Their keyword search tool is not as robust as SEMRush.

Pros: The serp analysis is pretty comprehensive

Cons: Seems to focus more on improving and finding opportunities without being able to see where you're performing well already and therefore the overall performance