Rating
5.0
26 reviews
Categories
11
BrandWide is the emerging leader in all-in-one franchise management designed to help franchisors grow, streamline operations, and support franchisees at scale. Manage the full franchise lifecycle in one system, including franchise development, onboarding, training, royalty management, compliance tracking, and day-to-day operations. Use AI-powered sales outreach to recruit franchisees, streamline onboarding with checklists and project tracking, and deliver training through built-in LMS. Manage your entire network from a central AI-powered hub, improve compliance, simplify audits, and automate complex royalty scenarios to ensure accurate, on-time payments. BrandWide also gives franchisees a complete business-in-a-box with local marketing, CRM, and operational tools to help them perform at their best. With web and mobile access, API integration, and dedicated 24/7 support, BrandWide helps franchisors scale with confidence.
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(26 reviews)
BrandWide delivers great value, adapts with us, and provides exceptional support to our franchisees.
Pros: The level of support; namely from Avik Paul; he is exceptional, responsive, reliable, and unmatched.
Cons: Mobile app/UI need refinement, but the value is unbeatable and the platform continues to improve....
Carlos S. · CFO · Events Services · March 31, 2026
My overall experience with brand wide has been excellent. I’ve really appreciated all of the hard work that my support staff especially a Vic has put in to helping me learn the system. Answer any questions I have an integrate lead capture forms with various marketing agencies and web developers I feel like I have a solid support system and structure for building out the new franchise system.
Pros: The software is very well organized so learning it has been pretty straightforward. It also is very comprehensive so I feel that as we grow as a franchise system will start to use all the different features which is great not to have an additional software we have to use also the support staff on boarding process has been amazing and super helpful.
Cons: There’s nothing that stands out as being bad per se although I have not yet used the royalty features yet or the on boarding task features just yet but so far the lead generation and workflow flows for that are great
Seth A. · CEO · Sports · March 19, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Franchise Management | 1 | 1 | Ad |
Domain confidence 90%
10/10, phenomenal team, strong product, lots of different types of workflows and allowed us to award our first 11 franchisees in 6 months!
Pros: They're super strong communication, customer tailored support and will always be there when you need them!
Cons: Nothing at all honestly. They were there at all times when I needed them. Compliance functionality was pretty cool as well.
Ethan K. · Founder · Retail · March 17, 2026
Pros: Engaging with BrandWide for the development of our CRM system has been a fantastic experience. We would particularly like to extend our gratitude to [sensitive content hidden] , whose dedication has been instrumental in the smooth implementation of our system. He has consistently been available, providing invaluable assistance throughout the process. We wholeheartedly offer them a five-star rating and highly recommend their services.
Cons: There were no substantive negatives to report during our engagement. On the rare occasions if a minor issue did arise, it was addressed promptly, handled with complete professionalism, and resolved without any disruption to our progress. The consistency and reliability of the support provided left no areas of concern throughout the entire project.
Jen J. · Director · Construction · March 6, 2026
If you're looking for a great Franchise CRM that's affordable, handles all sales/marketing, and with great support. Brandwide is a great resource and fit.
Pros: Value for money. Great support. Easy to use and Marketing was a great feature. User interface was flexible and easy.
Cons: Don't really have any cons. It checked all of our boxes and did exactly what we needed it to do. Great overall experience
Shaun H. · Director Franchise · Entertainment · January 23, 2026
Overall I am pleased with BrandWide for having taken the time to understand our unique business as part of building a fit for purpose CRM that is interactive, easy to navigate and onboard new staff into all within a cheerful and helpful client relationship.
Pros: BrandWide has built our CRM for our unique purpose and continues to enhance and support our staff with updates and improvements for ease of use and reliability. We looked at several alternatives and found Brandwide to be superior in client support and overall value for our budget.
Cons: At times we have had trouble keeping other platforms connected to our CRM including payment platforms though it appears that the connectivity issues usually lie with the other platforms and not BrandWide. In any event, client support when we have a hiccup is fast and results oriented.
Curt M. · President · Real Estate · August 12, 2025
Overall, I have had a positive experience. I believe the value of what you pay for the CRM is worth it. Customer service is great, the features provided are comparable if not better then other CRMs and it is easy to use and figure out things on your own.
Pros: The customer service at Brand Wide is great. I work with [sensitive content hidden] and he is professional, quick to answer and always tries to make the process easier for me. The CRM is easy to use and understand unlike some CRMs I have used in the past.
Cons: I wish the reporting was more customizable. However, anytime I need a report built or customized a specific way, [sensitive content hidden] looks into it. So far, he has been able to build reports I have requested.
Kim B. · Director of HR · Food & Beverages · August 8, 2025
Our Sales Rep was very helpful in finding the right package and getting us the best deal. We were assigned a customer service rep that is extremely helpful in building out and customizing our options to fit our needs... and is also very patient with the thousands of random questions we end up asking on a regular basis.
Pros: Scalable solution that is customizable to our business needs with round the clock support. It was also very easy for our franchisees to learn to use for their sales reporting. It is helpful for automating franchisee communication and task management. As we grow we will be able to use it to improve our franchisee's experience and streamline growth.
Cons: I don't have any Cons to list at this time. Even though support is in a different time zone than us, this has not been an issue.
Caleb G. · Director of Data and Technology · Food & Beverages · July 17, 2025
Working with BrandWide has been a fantastic experience from start to finish. What we liked most was the platform's comprehensive franchise management system — it seamlessly brings together CRM, marketing automation, operations, and performance analytics in one easy-to-use interface.
Pros: Their customer support team is exceptional, always responsive and ready to help with onboarding, customization, and training. We also appreciated how flexible and scalable the solution is.
Cons: There have not been any cons to BrandWide. The team has been great to work with. We asked for training videos, and they are working on creating them for us.
James S. · Owner · Health, Wellness and Fitness · June 2, 2025
We have had a great experience overall with Brandwide.
Pros: The support has been great. [sensitive content hidden] is fantastic to work with. We really appreciate his partnership with us to customize this product to our needs. He is very prompt to respond and always helpful.
Cons: So far I have not found anything to not like about it.
Ellen D. · Director Operations · Sporting Goods · February 12, 2025
BrandWide enabled seamless communication with my customers, ensuring I stayed in constant contact and never missed a lead. Their platform allowed me to effectively guide prospects through our lead funnel, maintaining engagement at every stage. [sensitive content hidden] and [sensitive content hidden] were always accessible, offering exceptional support throughout the process. They helped us set up our account, which gave us the confidence to deliver outstanding customer service from the start.
Pros: Customer service and support was ALWAYS timely and helpful.
Cons: I liked everything about their platform and team. Great people!
Michael A. · President · Education Management · November 22, 2024
We needed a CRM to house our documents, sales process, onboarding, compliance, and a learning management system. Brandwide was the only platform that included all of this and more in one site. We are impressed by the team's fast and effective customer service. We would recommend Brandwide to all business owners.
Pros: The Brandwide team provides excellent customer support.
Cons: There is nothing I don't like about Brandwide. If the team could consider allowing multi units to be accessed from one login, that would be helpful.
Makenzie E. · Franchise Business Coach · Health, Wellness and Fitness · November 5, 2024
We have had a great experience using Brandwide CRM for our sales and marketing workflows. From the moment we started, the platform was intuitive, making it simple to set up automated campaigns and track customer interactions across multiple channels. The CRM provided analytics that helped us understand our customer journey, allowing us to tailor our messaging effectively. Their support team was responsive and knowledgeable, guiding us through any questions. Overall, Brandwide has been a valuable asset for optimizing our sales pipeline and scaling franchise operations.
Pros: I appreciate that the implementation program is not one-size fits all. They customize the platform to meet your needs and are very hands-on with support.
Cons: The user-interface on the franchisor side has a little bit of a learning curve and requires hands-on training in the beginning.
Bailey O. · Director of Franchise Development · Food & Beverages · October 28, 2024
Pros: Avik and Manu are both extremely helpful and great to work with.
Cons: It is a little difficult to understand the system, but the team is very helpful whenever we get stuck.
Troy L. · CEO · Management Consulting · October 7, 2024
Excellent support, easy to use, and effective practices.
Pros: The support system is excellent. Anytime I need help with anything they are available.
Cons: The system is great. Certain things are still in progress.
Khalida m. · Franchise director · Restaurants · August 22, 2024
Pros: Easy functionality, easy to learn the software
Cons: Nothing, i cant say anything wrong about this system
Will C. · President · Restaurants · June 17, 2024
As Director of Marketing for a major franchise operation and a consultant to numerous franchise owners, I’ve worked with the Soffront/BrandWide CRM for over five years. The easy-to-use platform provides all the functionality needed to nurture customers, fill and manage powerful sales funnels, and deliver targeted email marketing to thousands of contacts. Above all, the BrandWide staff of experts is always available to answer questions and provide support at every level. Six Stars for Brandwide.
Pros: It's a complete package and easy to use. Customer support is excellent.
Cons: BrandWide has not major flaws. Like any software, there can be minor problems but the support team is quick to get it right.
Bill P. · Owner · Marketing and Advertising · June 3, 2024
The product and the support from the team at BrandWise is excellent.
Pros: The workflow and automation features linked with the ability to track prospect interactions creates a powerful CRM. Understanding your prospect and client behaviours equates to more sales.
Cons: It had handled every task I've needed it to do so there is nothing to not like.
Neil H. · Director · Health, Wellness and Fitness · March 15, 2024
Pros: Ease of use Royalty tracking Notes and attachments
Cons: email invoice feature - would like it to save preferred email address
Angela H. · VP · Construction · March 14, 2024
Pros: Everytime we needed the software to do something, the functionality was there. We just had to learn to use it.
Cons: We are very happy with the software. Support has been great
Peter S. · President · Construction · December 21, 2023
Very good and I recommend !
Pros: I really like the easy dashboard and the the control that i can have for my franchise operations. Support is better than the other products that I have used
Cons: They should have more custom packages as my clients were asking for it
Arnab C. · Founder · Management Consulting · June 10, 2022
I thought their support was great. [SENSITIVE CONTENT] spent a lot of time with us. Additionally, they've begun to make some minor changes that we've requested.
Pros: Software is good from the franchisee standpoint and exceptional from the franchisor side.
Cons: It took a while to learn how to use it. But, there are so many
Peter S. · President · Construction · June 8, 2022
I like everything about it
Pros: I’ve tried other softwares but they listen to our requests and implement them. Their team works hard to get our requests implemented. From CRM to newsletter s to user library they have it pretty good.
Cons: There’s a little bit of a learning curve with the software which requires some training which they provide.
Petter N. · Manager · Consumer Services · May 26, 2022
This is a great company. They offer what I need at a reasonable price and communicate extremely well. Glitches and errors are fixed in hours not days.
Pros: This software is highly customizable and all the franchisees prefer using it compared to other crms. The support from the team is phenomenal!
Cons: The billing could improve and they could have more you tube videos regarding training
Georgia R. · Marketing Queen · Consumer Services · May 25, 2022
The team at BrandWide is always responsive, respectful and solution oriented.
Pros: BrandWide offers a tremendous amount of flexibility to be sure they will meet their customers needs. No one is placed in a box with their products. Tell them what you are trying to accomplish and they will find the solution for you.
Cons: I cannot think of anything at this time
Brandon C. · Franchise Consultant · Marketing and Advertising · April 5, 2019
| 3 |
| 35 |
- |
| File Sharing | 4 | 26 | - |
| Learning Management System | 6 | 2 | - |
| Training | 6 | 8 | - |
| Compliance | 6 | 15 | - |
| Email Marketing | 6 | 17 | - |
| Sales Tracking | 6 | 30 | - |
| CRM | 8 | 8 | - |
| Project Management | 8 | 19 | - |
| Collaboration | 8 | 46 | - |