Rating
4.4
99 reviews
Categories
5
Founded
2000
Employees
2300
Geotab is an end-to-end fleet tracking solution that is transforming the transportation and logistics industries. Dispatch, last-mile or long-haul, Geotab tracks commercial vehicles and mobile assets for small, medium and enterprise fleet operators to reduce costs, increase efficiency, achieve corporate sustainability goals and more. Over 3.2 million subscribers in 130 countries around the world rely on Geotab’s proven SaaS solution for end-to-end fleet management.
Ad spend / mo
$48K
107 paid keywords
Paid visits / mo
2,389
Organic keywords
66,849
Organic visits / mo
228,885
Authority
53
17,739 ref domains
Creatives run
100
as Geotab Inc
Active now
100
last 14 days
Advertising since
Feb 2025
1+ yr running
Last seen
today
still active
Running 24 ads on LinkedIn as Geotab - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across GPS Fleet Tracking & Telematics Platform advertisers - the validated angles to copy. See the niche →
(99 reviews)
Overall it is a good prodict and service. We like tracking outr mileage and stops the buses make. It make is easier to locate vehicles that are stationed at other facilities when maintenance is due.
Pros: The real time loaction and Diagnostic Trouble Codes make it easier to find the vehicle and get issue repaired quickly.
Cons: The website changes that made navigating it more difficult. When I go looking for the trips history, it is a a couple more clicks to get there.
Nathaniel Q. · Lead Mechanic · Education Management · May 19, 2026
Overall the product is really good. We use it for GPS and Dash cams. There are still more features included which we have not used yet.
Pros: Geotab is a very powerful product and platform. The uses and integration seem endless. The userbilty is streamlined and easy pick up.
Cons: The third party reseller setup usaully means we are trying to be sold something, would be nice if geotab was more involved themselves.
Brent W. · Financial Controller · Construction · February 23, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Fuel Management | 1 | 9 | - |
| Trucking | 1 | 13 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| fleet management | $17.20 | 1 | 16.8% | www.geotab.com/fleet-management/ |
| fleet tracking system | $62.49 | 1 | 11.7% | www.geotab.com/lp/driver-tracking/ |
| gps tracking fleet | $65.87 | 1 | 10.4% | www.geotab.com/lp/driver-tracking/ |
| fleet tracking | $32.04 | 1 | 9.2% | www.geotab.com/lp/driver-tracking/ |
| fleet maintenance | $7.89 | 1 | 7.7% | www.geotab.com/lp/fleet-maintenance/ |
| fleet telematics | $28.17 | 1 | 5.3% | www.geotab.com/fleet-management/ |
| fleet management software | $50.29 | 4 | 4.8% | www.geotab.com/fleet-management/ |
| fleet fuel management system | $23.89 | 1 | 3.1% | www.geotab.com/lp/fleet-fuel-management/ |
| gps fleet tracking | $65.87 | 4 | 2.2% | www.geotab.com/lp/driver-tracking/ |
| predictive maintenance | $14.27 | 2 | 2.1% | www.geotab.com/lp/fleet-maintenance/ |
| fleet maintenance management software | $58.19 | 2 | 1.9% | www.geotab.com/fleet-management/ |
| best fleet management software | $74.49 | 3 | 1.7% | www.geotab.com/fleet-management/ |
| fleet track | $32.04 | 1 | 1.5% | www.geotab.com/lp/driver-tracking/ |
| fleet tracker | $32.04 | 2 | 1.3% | www.geotab.com/lp/driver-tracking/ |
| vehicle tracking | $5.50 | 1 | 1.3% | www.geotab.com/lp/driver-tracking/ |
Fuel Management System | Monitor Fuel Consumption
Boost fuel efficiency with proactive maintenance. Integrate your fuel cards to monitor transactions by fuel type and state. Rules-based alerts.
https://www.geotab.com
Fleet Management Software
Real-Time Fleet Tracking — Advanced analytics tools to identify trends and uncover hidden cost-saving opportunities. Predictive maintenance tools to prevent costly breakdowns and optimize vehicle health. AI-driven platform.
https://www.geotab.com
Geotab Fleet Tracking
Geotab Driver Tracking — Geotab's fleet tracking software helps you stay on top of day-to-day fleet activities. Geotab's driver...
https://www.geotab.com
Driver Tracking Tools
Fleet Driver Tracking Software — Real-time data, customizable reporting, & integration with third-party solutions. Our platform offers a comprehensive suite of tools for monitoring driver behavior. Control Fleet Costs. Reliable & Secure.
https://www.geotab.com
Geotab Fleet Tracking | Real-Time Driver Tracking
Geotab's driver tracking software helps reduce accidents and lower insurance...
https://www.geotab.com
Geotab is FMCSA compliant and user friendly. Customer service is always ready to help (even for customization stuff). They have a crazy amount of awesome apps to add into your software for fuel stops, mapping/ trip planning, etc.... trust me, you'll have a blast piecing stuff together. You have full control to either turn on/ off, add or deactivate many extra items.
Pros: This is the best safety complaint Transportation software you will ever use for ELD's, live tracking and so much more... You will Love it!!! ELD Logs are in color and highlighted to display violations for easy viewing. Makes managing your drivers and fleet so easy at a cost that's beats the competitors.
Cons: No Cons to mention. I love everything about Geotab!
Bob G. · Safety Director · Transportation/Trucking/Railroad · January 10, 2026
We had a positive overall experience with Geotab – it's a dependable, cost-effective platform with a strong feature set. For tech-savvy teams or smaller fleets, it offers great value, but for our specific needs, Samsara’s simplicity and streamlined UX made it a better fit.
Pros: Geotab had lower upfront costs compared to our current provider, Samsara, while still offering many comparable features. If you are tech-savvy, it’s a solid, scalable solution – especially for smaller fleets. We never experienced any major issues with the hardware or software, and the GPS tracking was consistently reliable.
Cons: While Geotab’s core functionality was strong, we found that Samsara delivered a more streamlined and intuitive experience, which proved essential for managing our large fleet of independent contractors. Geotab often required additional setup, third-party plugins, or multiple apps to achieve what Samsara offers out of the box. For example, Samsara combines ELD, DVIR, dispatch, and document submission into a single, easy-to-use driver app, whereas Geotab relied on multiple apps. Geotab’s more modular approach offered flexibility, but lacked the cohesion and simplicity we needed. Its UI was also a bit less intuitive, and felt a bit clunkier and more difficult for our dispatchers and drivers to navigate. It's a bit like comparing Android to Apple: Geotab gives you lots of control and customization, while Samsara delivers a more polished, user-friendly experience right away. For our dispatchers and drivers, that ease of use made a big difference in our day-to-day operations, but your mileage may vary.
Caleb M. · Project Manager · Transportation/Trucking/Railroad · August 7, 2025
C'est un système très complet pour les besoin que nous avons. Les modification apporté a partir de l'administrateur vers les véhicule est très rapide.
Pros: Bon suivie pour les maintenances des véhicules de la flottes. modification rapide a distance vers le véhicule.
Cons: Les mises a jour son très grosse alors il a des changement drastiques alors une nouvelle habitude à reprendre parce que le changement est énorme.
jean-pierre f. · contremaitre mécanique · Civil Engineering · July 14, 2025
Overall, it’s been a really solid experience. Once we got past the learning curve, Geotab became a go-to tool for managing our vehicles and improving efficiency. The support team has also been quick to respond when we had questions. It’s made a noticeable difference in how we run our operations.
Pros: I really liked how easy it was to see everything going on with our fleet in one place. The real-time tracking is super helpful, and the reports gave us great insight into things like fuel usage and driver behavior. It helped us make smarter decisions quickly.
Cons: The platform can feel a bit overwhelming at first—there are so many features that it takes some time to get used to. Some of the more advanced tools aren’t very intuitive, so we had to spend time learning or asking for help.
Gio V. · Sales Coordinator · Transportation/Trucking/Railroad · July 9, 2025
Very good overall. We have had a great experience and continue to add new features and integrations.
Pros: Economical, good tracking and ELD system, solid customer service, integrates well with our TMS software, dash cams, etc.
Cons: Not really anything major. It would definitely be my first choice again for ELD and tracking software.
Jason G. · President · Transportation/Trucking/Railroad · May 28, 2025
Geotab is user-friendly interface and straightforward design. Geotab has live videos so you can see and track your asset in real time. It has helped improved our fleet management.
Pros: prebuilt features, live videos, easy dispatching, customizable to meet your business needs
Cons: feels out of date, other products has newer features
Jennifer H. · Director of S.O.C. · Transportation/Trucking/Railroad · April 8, 2025
Very good software for dispatchers and fleet managers alike.
Pros: Geotab integrated with our CRM and made tracking our fleet incredibly easy
Cons: Reporting was a little counter-intuitive at first.
David P. · Director of Special Projects · Construction · April 4, 2025
Poor, bad data conversion to Beta, poor help desk. Lots of "no we cannot change that" or sorry the program is in complete.
Pros: Nothing comes to mind, stuck how much the Beta version had increased my work load
Cons: Very difficult to use the Maintenance section, too many steps, not enough editing features.
Jason R. · Operations Manager · Transportation/Trucking/Railroad · April 4, 2025
Pros: Easy to install and set up, did not take long at all.
Cons: Not very accurate, constantly having trouble with the devices, either they stop working completely or wont move on the map
Kyle J. · CFO · Machinery · January 8, 2025
Not a great experience at all. Decided to switch to an all in one provider.
Pros: The software was the most positive part of the system
Cons: Hard to dig for data, geotabs did not always work, customer service was poor, not technical in install support.
Rick M. · Director of Facilities · Non-Profit Organization Management · December 15, 2024
The cooperation with Geotab has greatly changed the whole idea of fleet management at the company. By means of an easily navigable dashboard, the platform encompasses all the necessary information about vehicle activity, drivers, and fuel rates.
Pros: Meanwhile, engine data and environmental monitoring enable you to find out what might be wrong with the vehicle before it requires a major repair. Sophisticated data analysis of fuel consumption integrated with driving behavior, route planning, and control of idle time to give tangible recommendations on minimizing fuel use on the vehicles in the fleet.
Cons: If there are many vehicles in the area, for example, in the center of large cities, the map interface may sometimes freeze. Small growth in content customization for automated report frames. Some of the features that are included in the desktop version are, however, missing in the mobile app.
Zulma Q. · Corporate Credit Risk Analyst · Financial Services · November 14, 2024
its been ok, but product needs to be more robust, has have more options
Pros: easy to use, app for drivers is very simple, and drivers don't have to repeat inputs daily
Cons: no integration, no app for carrier, delayed on tracking, not open customer service on weekends
nicolas g. · president · Transportation/Trucking/Railroad · September 27, 2024
It an overall good experience with some small issues here and there.
Pros: Easy to use and keep tabs on assets. No glitching at all.
Cons: i don't like searching addresses or seeing how far away a tech is from their destination. It is hidden and hard to use.
Kristin P. · Admin · Transportation/Trucking/Railroad · September 3, 2024
Pros: Geotab covers all the needs for fleet management and tracking. Customer support is fast and reliable. I like the 3rd party intergration feature
Cons: There is nothing to dislike about Geotab.
Joel B. · Fleet Administrative Assistant · Construction · July 30, 2024
Pros: Telematics are great. The data analytics are outstanding asset to have.
Cons: Constatnt issues with cameras going on/off line, not recording, taking a lot of time to load, flipping vehicles/cameras, unable to reach cameras, poor customer service.
Paul S. · Operations · Construction · July 19, 2024
Pros: What I like most about Geotab is its comprehensive and user-friendly fleet management platform. The real-time data analytics, customizable reporting, and robust integration capabilities make it an invaluable tool for optimizing fleet operations and improving overall efficiency.
Cons: What I like least about Geotab is the occasional complexity of navigating some of its advanced features. While the platform is powerful, the learning curve for new users can be steep, and it sometimes requires more time to fully understand and utilize all its functionalities.
Salma M. · Project cordinator · Telecommunications · May 29, 2024
Pros: Me gusta que los usuarios de Geotab, brinden variedad de recursos de apoyo a los usuarios y en diferentes idiomas, ayuda mucho para poder entender parte de las funciones y poder compartirlo con diferentes clientes
Cons: Sobre las nuevas actualizaciones que han lanzado en MyGeotab, sobre mantenimiento y las especificaciones con los activos y poder mostrar mas detalles en una sola ventana
Paulette G. · CAD · Transportation/Trucking/Railroad · January 31, 2024
Overall experience is good we use this everyday to track and maintain 60 plus vehicles
Pros: Able to track fleet and also see engine faults
Cons: False engine light alerts in return cause more work ony end to make sure driver's are not abusing are equipment
Tim K. · Mechanic supervisor · Transportation/Trucking/Railroad · January 13, 2024
I felt like I was working with an out of date software.
Pros: GPS tracking was accurate and but without camera capabilities at the time, it felt very limited.
Cons: The customer UI was atrocious, and the entire software felt needlessly bulky.
Nolan S. · Fleet Management Administrator · Logistics and Supply Chain · November 6, 2023
Pros: Solid infrastructure and vision for the future, that allow innovation
Cons: Besides the company has huge experience and capabilities, it is not easy to learn from solid success cases. It looks like when we face new challenges, these are new challenges for Geotab too. However, sometimes someone at other latitudes already found a solution.
Cesar O. · TX senior manager · Information Technology and Services · October 24, 2023
Geotab is a great system, even if it has some limitations, but overall it has most of the features that most people wanted.
Pros: It gives an update on vehicles location and their driver, who is sleeping and who is driving, plus it gives an api in almost all programing language to access it from our system.
Cons: It doesn't give the total miles of each vehicle in a specific date range directly, what it does is it gives all the records of the odometer reading since the device is installed, and we have to calculate manually by subtracting the last reading to the first reading in a specific date range. and it is too slow to load if the date range is high and also it doesn't give option to search with more than one vehicle.
Ousman S. · Software Developer · Logistics and Supply Chain · September 25, 2023
I've been working with Geotab products for over 8 years and have seen enough successful rollouts to know that it can be tailored to meet the needs of most fleets quite well with the proper guidance. The level of customization possible with Geotab's reports, integrations, and SDK make it a solid product overall.
Pros: Geotab can be customized to meet a lot of different customers' needs. My favorite part of the solution is probably the custom reporting that can be done via Excel reports to tailor the presentation of aggregated data so that it is more readable and actionable when going to various groups within organization.
Cons: Geotab seems to be trending updates toward burying common functionality under more layers of options, which has made the software a bit less intuitive. I also find it difficult to find things quickly in their system ever since they removed the colors from the navigation bar and removed other visual clues that made the UX much more pleasant (I have given this three years to try to adjust and make sure this isn't a "learners curve" issue, and I believe it is still a real issue as I still have difficulty with it after all this time).
Joy B. · CEO · Professional Training & Coaching · September 12, 2023
It doers the job well. We use it mostly for fleet location alone at this point, but I can see value in the other features it offers and look forward to implementing them,
Pros: Relatively simple to use and has tons of features. Many of those features we don't use yet, but we are excited to roll them out in the future. Integrates with our Outage Management software.
Cons: Sometimes changes to filtering doesn't seem to take effect until you do a shift-refresh of the web page. Some of the administration screens could benefit from a makeover to make hem more usable.
Frank D. · Manager of Analytics & Member Engagement · Utilities · September 1, 2023
| Transportation Management | 1 | 25 | Shortlist |
| Fleet Maintenance | 2 | 6 | - |
| Fleet Management | 2 | 8 | - |