Rating
4.5
1,092 reviews
Starting price
$8.99
Per Feature
Categories
2
Founded
2009
Employees
43
Funding
10.6M
Series B
Fotor is an all-in-one photo editing platform that combines editing, design and AIGC features to create eye-catching visual content easily. In addition to the online platform, Fotor covers all other platforms such as Windows, Mac, iOS and Android. To date, Fotor has over 300 million users around the globe. It has been awarded the Top Developer designation by Google Play and was dubbed Photoshop Lite by the BBC.
Ad spend / mo
$7K
285 paid keywords
Paid visits / mo
8,190
Organic keywords
239,672
Organic visits / mo
410,168
Authority
73
32,526 ref domains
Creatives run
100
as Hong Kong Everimaging Science and Technology Co., Limited
Active now
53
last 14 days
Advertising since
Jan 2022
4+ yrs running
Last seen
today
still active
The shared messaging across Professional Raster Photo Editing Software advertisers - the validated angles to copy. See the niche →
(1,092 reviews)
I play with many different AI generators. Fotor is still strong on my list of choices. I love seeing what the same prompt will achieve in different styles and generators. Just good fun
Pros: Fotor has improved many aspects for creating. There are more choices for styles and different AI creators. I still prefer the original format though. It’s still a great app for the price. You have a choice of different levels according to what you want to spend
Cons: You can’t save images in bulk and you can’t save image’s with the prompt. I do screenshots if I want both
Alice M. · Owner · Arts and Crafts · May 11, 2026
My experience has been one of the most disappointing I've ever had with an online service. The editing tools themselves were not as advertised. Even at "Pro" it required additional payments. It's too expensive for the quality and services this offers.
Pros: Nothing. Their advertisement is great - it shows everything without disclosing all the additional hidden costs.
Cons: Quality is disappointing. I attempted to enlarge some images and when printed, the quality was disappointing. Shutterfly ended up fixing it. Their billing is also confusing; merchant name didn't even match. I signed up for a "7-day free trial" but was billed on the sixth day for a year for a much higher price than that on their website. Lastly, their customer service is impersonal. I was offered a half refund, which shows me whoever is running their billing is aware there are issues.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Photo Editing | 1 | 9 | - |
| Graphic Design | 1 | 12 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| fotor | $0.74 | 1 | 23.6% | www.fotor.com/ |
| ai photo editor | $1.17 | 6 | 8.8% | www.fotor.com/ |
| free photo editor | $1.46 | 2 | 7.0% | www.fotor.com/features/photo-enhancer-sem/ |
| fotor ai | $0.73 | 1 | 3.1% | www.fotor.com/ai-image-generator/ |
| fotor ai image generator | $0.89 | 1 | 3.1% | www.fotor.com/ai-image-generator/ |
| fotor photo editor | $1.02 | 1 | 2.4% | www.fotor.com/ |
| pic editing tools | $2.13 | 1 | 2.2% | www.fotor.com/ |
| editor de fotos | $0.92 | 1 | 2.1% | www.fotor.com/ |
| photo on photo editor online | $1.02 | 2 | 1.8% | www.fotor.com/ |
| fotor ai photo editor | $0.81 | 1 | 1.5% | www.fotor.com/ |
| fotor ai video generator | $0.97 | 1 | 1.5% | www.fotor.com/ai-image-generator/ |
| turn photo into line drawing | $0.97 | 1 | 1.2% | www.fotor.com/features/turn-photo-into-line-drawing/ |
| fotor image editor | $1.02 | 1 | 1.0% | www.fotor.com/ |
| edit on picture | $1.15 | 4 | 0.9% | www.fotor.com/ |
| photo restoration | $2.15 | 4 | 0.9% | www.fotor.com/features/photo-restoration/ |
Increase Image Resolution
Photo Enhancer - Free Online — Fotor's AI-Powered image enlarger increases image resolution without losing quality. Fotor's Photo Enhancer Helps You Improve, Sharpen and Unblur Your Photo Instantly.
https://www.fotor.com
Online Photo Editor
Edit, Design & Create Now — Online Photo Editor for Everyone. Improve Your Workflow with Fotor AI Photo Editor Now. Try...
https://www.fotor.com › official
Online Photo Editor
Edit, Design & Create Now — Online Photo Editor for Everyone. Improve Your Workflow with Fotor AI Photo Editor Now.
https://www.fotor.com › official
Unblur Images
Photo Enhancer - Free Online — Fotor's AI photo enhancer online helps you to improve image quality online effortlessly. Fotor's...
https://www.fotor.com
Online Photo Editor
Powerful Editing Tool - Fotor — Online Photo Editor for Everyone. Improve Your Workflow with Fotor AI Photo Editor Now. Try...
https://www.fotor.com › official
Anonymous User · Photographer · Photography · March 26, 2026
Client depuis un an, j'ai été débité pour un renouvellement non souhaité. Malgré un contact immédiat avec le support, on m'a opposé une réponse robotique citant leurs conditions générales pour refuser de me rendre mon argent. C'est inadmissible pour un service numérique en 2026. Ils préfèrent voler une année d'abonnement à un client plutôt que d'avoir un geste commercial basique. Je ne recommande absolument pas.
Pros: Le logiciel est fonctionnel pour de la retouche basique, mais ses qualités techniques sont totalement éclipsées par des méthodes commerciales douteuses et un service client rigide.
Cons: Politique de remboursement inexistante et malhonnête. Ils pratiquent le renouvellement automatique "piège" et refusent tout remboursement, même si la demande est faite moins de 24h après le prélèvement et que le service n'a pas été utilisé. C'est une méthode de rétention forcée qui manque totalement d'éthique.
Mathias B. · CEO · E-Learning · March 13, 2026
My overall experience was very disappointing. I tried the free version first and decided to test the paid subscription, but the paid features did not provide the value I expected. After realizing this, I cancelled the subscription almost immediately. Despite this, the company refused to issue a refund. The platform may work for very basic editing, but the pricing and subscription policy feel unfair and not consumer-friendly. I would strongly recommend that users read the terms very carefully before subscribing.
Pros: The interface is simple and easy to understand for basic editing and your can use with different options.
Cons: The paid version does not deliver the value it promises. Many features feel limited or similar to the free version. The biggest issue is the subscription model, which automatically renews after a trial and makes refunds extremely difficult even if the service does not meet expectations.
Eze S. · Civil Engineer · Civil Engineering · March 7, 2026
Fotor est un excellent outil pour réaliser des visuels rapidement lorsque je dois produire du contenu non professionnels
Pros: La prise en main est rapide et les fonctionnalités sont suffisantes pour créer ou retoucher des images efficacement. C’est idéal pour des besoins rapides ou des ajustements avant livraison.
Cons: Moi en tout cas je n’ai pas eu de bloquant pour ce logiciels . L’outil reste fluide et agréable à utiliser.
Benjamin C. · motion and graphic designer freelance · Design · January 28, 2026
Pros: Fotor is an easy-to-use tool for quickly creating and sharing visuals. It helps save time when producing or editing images and sharing them with the team without having to rely on additional tools.
Mauricio W. · Senior Sales Executive at WhiteWater, Inc. · Restaurants · January 14, 2026
Fotor is useful when I need fast edits or simple visuals without opening heavier design software.
Pros: The interface is easy to understand, and tools are simple to use. Templates and basic editing features save time for quick design tasks.
Cons: Advanced customization is limited. For more complex branding projects, it doesn’t replace professional design software.
Rafia R. · Graphic Designer Visual Branding · Information Technology and Services · December 22, 2025
I mostly use Fotor when I need quick touch-ups or simple visuals for internal materials. It’s the kind of tool that really comes in handy when I don’t feel like opening heavier software like Photoshop.
Pros: The filters and basic editing tools are easy to use and super fast. I also like the templates—they give me a starting point whenever I need to create something in just a few minutes.
Cons: When I need precision, I quickly feel its limits. Some adjustments lack finesse, and the advanced options are a bit too basic for professional-level work.
Sara F. · Graphic Designer · Education Management · December 16, 2025
I used Fotor to enhance my photos and quickly create visuals. The tool allowed for professional results without getting lost in complicated software.
Pros: Fotor offered an easy-to-use interface with numerous filters, templates, and preset effects. Automatic retouching and quick blemish removal saved a lot of time. Being able to work online or via the mobile app made the process very convenient.
Nolan P. · Digital Product Partners · Design · October 8, 2025
hasta el momento es buena, creando imágenes vamos a probar un video haber que tal es el resultado pero con las imágenes bien
Pros: Es un gran plataforma, con muchas herramientas que logran hacer cosas muy pro. y también cuenta con variedad de sugerencias.
Cons: el tema de los créditos me parece que es un poco molesto por que te frena un poco al momento de querer trabajar.
Esteban S. · Marketing · Marketing and Advertising · September 27, 2025
you have to pay yearly but also dayly, not good, when you pay a membership you shouldnt have to pay again
Pros: good quality of pictures, thats all i like so far, for the rest is unconvinient to pay per year and still have to get credits every day
Cons: not so intuitive, you pay but still have to work to get credits to use it, needs more to be easier and accesible in other languages
daniela h. · administrator · Textiles · September 26, 2025
Pros: Easy to understand. I need some practice with my prompt, but I don´t have enough credits for trial and error. It´s always most fun playing to learn :)
Cons: I would like to able to but credits without making it a subscription. Pleas give me the option of single buy.
Madelene N. · Project manager · Civic & Social Organization · September 25, 2025
Es muy divertido para editar fotos familiares, para hacer souvenirs o enviar videos graciosos. Yo solamente lo uso a nivel familiar
Pros: Los resultados realistas y la variedad de opciones para fotos y videos, se puede ser muy creativo con tantas opciones
Cons: A veces no sigue el prompt tal cual, añadiendo objetos de imagenes anteriores, o gente de la nada, o siguiendolo a medias, por ejemplo le digo que le ponga coronas a dos personas que estan en una foto y solo le pone a una
Ana L. · uso personal · Internet · September 19, 2025
My overall experience with Fotor has been positive. It’s user-friendly, creative, and reliable—just wish the starting points were more generous.
Pros: What I like most about Fotor is how many powerful features are available to make photos look professional with very little effort. The tools are easy to use, and I appreciate the variety of filters, effects, and AI enhancements.
Cons: What I like least is how few leaf points you start with. It makes it harder to fully explore premium tools right away without purchasing more.
Anonymous User · Photo · Printing · September 16, 2025
Pros: APP ECONÓMICA QUE ME PERMITE HACER MULTITUD DE TAREAS. TIENE VARIEDAD DE FUNCIONES Y ME SIRVE PARA LO QUE NECESITO
Cons: LOS CRÉDITOS, AL PAGAR LA SUSCRPCIÓN Y TENER CRÉDITOS LIMITADOS CONDICIONA BASTANTE. CONSIDERO QUE YA QUE SE PAGA DEBERÍA TENER ACCESO ILIMITADO
ASUN D. · LICENCIADA · Consumer Goods · September 16, 2025
EXCELLENT, just my first time here and honestly amazed. My first time to use this product and my overall experience so far is great!
Pros: Lots of ways to earn credits and the AI is super fast and reliable. My first time here and all the guidance and instructions was very informative and helpful.
Cons: I don't see any negative about it so far. I will tell you surely if I find what is not acceptable to me.
Joseph U. · INFORMATION MANAGEMENT · Medical Practice · September 16, 2025
Ha sido una gran experiencia, todo muy sencillo. Y muy buenos resultados, mi experiencia usando esta app a sido buena.
Pros: Me encanta, es una gran aplicación. Fácil de usar, tiene muchas opciones creativas. Su interface es cómoda y clara.
Cons: Que ttiene mucha variedad de opciones para crear imagenes diferente. Es fácil de usar e intuitiva. Los resultados me gustaron.
Eloisa F. · ilustración · Design · September 10, 2025
Overall I really like the program, I keep it in my desktop tray for easy access and use it probably 4 or 5 times a day. (Still looking for that lip-sync option though).
Pros: The transparent background removal is quick and easy. The logo removal from videos saves time and money. I also really love the face swap. As a video and game creator many times my characters faces may change completely and it saves the hassle of re-creating images that have already been done.
Cons: Sometimes finding the procedure I want to use in creating videos such as the lip sync--which I just discovered it would do--takes a while to find. Would like to have more credits available since EVERYTHING costs credits on here. What am I paying for if I have to EARN enough credits to generate a video and have to log-in every day for those tiny amounts of credits to use the program. Big thumbs down on that.
Andrea C. · Owner · Animation · September 8, 2025
Great actually, as I liked the type of the website with the simplicity of the creation, also it's an amazing app
Pros: As it's so fast to create the needed videos, and no need to spend too much time waiting for the video to be created
Cons: The details about the work inside the video do not miss any detail that I wrote down and create them in a very attractive way
Rawan R. · student with IT background · Animation · September 7, 2025
Great! Has all the tools i need to create images for story lines. Lets me edit image for re-use. Easy uploads for exisiting iamges and editing ethem.
Pros: Great images with prompts. Spot on now with enhanced promts and manipultaing to remix. Lime the abiltiy to downlioad immendiatley
Cons: Cant do one time regenerate on mistakes. Takes the creidt saway immedailtey without abailty to regenerate.
Diego V. · Director · Marketing and Advertising · September 6, 2025
Great, easy to use, make or create stuff, and everything you want available in on website and it's easy
Pros: I like the reward system and that every ai you want available in on place, which make it easy to do anything
Cons: One thing only, I wish you can give more coins or stars that you use to make stuff, but overall it a great website
Zaid S. · Nothing · Design · September 6, 2025
Overall very happy with this product I dont know what I'd do without it ,so much fun to use, and easy enough for a child
Pros: I love the face swapping ease . Very simple straight forward and accurate swap . Just pic your target photo and pick your original face.
Cons: Maybe stay a little closer to the original photo than the target photo.Id like it to look more like the original photo . Mouth open or closed , teeth , braces .
Kevin M. · owner, operator · Construction · September 4, 2025
I'm surprised by the results compared to other tools. The interaction with the community is very positive, with many reactions, which motivates me to do more here!
Pros: The easy way to create photos and videos; the ability to enhance images, video formats, and image formats!
Cons: I have not found any negative points so far, I cannot say anything about that, I would like to see more filters in the image effects, especially in the area of art interpretations
helmut z. · producer · Fine Art · August 31, 2025
Pros: I like the easy interface and there are so many options of different things you can do. Great program.
Cons: I found it a little expensive for what I was trying to do with it, but I am sure that there are people that would get value if they were using it to it's full potential.
Greg B. · Teacher · Education Management · August 30, 2025
Fotor seems committed to keeping upgrading and staying competitive. The user's experience ranges from beginner to professional.
Pros: VEO3 has been added, along with lip-sync, with the option to upload audio files. The UI improved, so it's now easier to use and more organized.
Cons: The cost has increased. There is not enough warning or documentation, such as a tutorial, before new features are added.
Stephen R. · CG Artist and Animator · Animation · August 29, 2025
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