Rating
4.5
19 reviews
Starting price
$9.99
Flat Rate
Categories
4
Founded
1982
Employees
31000
Adobe Firefly is a user-friendly AI-powered content creation tool that offers features such as photo editing, text to image generation, text effects, and more. Whether you’re a content creator generating thumbnail images and podcast graphics or a full design team prototyping a brand campaign, Firefly has the AI design tools you need to get from initial idea to final product. Features include: - Text to Video - Text to Image - Generate Sound Effects - Translate Video - Image to Video - Firefly Boards - Generative Match - Text to Avatar
Ad spend / mo
$7.7M
40,885 paid keywords
Paid visits / mo
1,959,836
Organic keywords
11,281,088
Organic visits / mo
46,006,138
Authority
100
2,015,175 ref domains
Creatives run
100
as Adobe, Inc
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across AI Image Generation & Editing Platform advertisers - the validated angles to copy. See the niche →
(19 reviews)
Pros: Very user friendly and intuitive making it easy to use and work on your projects. The images generated are commercially safe and as part of the Adobe Suite it fully integrated into programs like Illustrator, Express and Photoshop.
Cons: Sometimes struggles with rendering text - always double check! And not as realistic when compared to some other more specialised programs
Anonymous User · Designer · Design · March 25, 2026
Pros: For value for Money, customer support, ease of us video content creation, image and video editing image generation and customization Adobe Firefly a leader
Cons: There isn't much I didn't like about Adobe Firefly, The AI product is great and fun to use. Adobe Firefly is an awesome tool.
Yanatha D. · Consultant · Entertainment · November 20, 2025
The tool itself is next level on the quality part, and as we all know quality goes hand in hand with price tags, so it's no surprise that it's expensive, yet...the Firefly package is well worth the money, when used for business purposes
| Category | Page | Rank | Placement |
|---|---|---|---|
| AI Image Generator | 1 | 1 | Ad |
Domain confidence 90%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
AI Logo Generator - Powered by Adobe Firefly
Use Generative AI and Simple Text Prompts to Create the Highest-Quality Output. You Can Now Add Reference Images to Get the Style and Structure You're Looking For.
https://www.adobe.com
Edit Images with Generative AI
Adobe Photoshop — It’s Easier Than Ever to Make Images Amazing with New Generative AI Features in Photoshop. Create Stunning, Lifelike Images with New Generative AI Features in Photoshop. Try it Now.
https://www.adobe.com
AI Logo Generator | Powered by Adobe Firefly
Use Generative AI and Simple Text Prompts to Create the Highest-Quality Output. You Can Now Add Reference Images to Get the Style and Structure You're Looking For.
https://www.adobe.com
Generate Unlimited Videos - With Firefly Until May 20
Get 50% Off the Firefly Pro Plus Plan for a Limited Time. Start Your Free Trial. Access Top AI Video Models from Adobe, Kling, Runway, and More.
https://firefly.adobe.com › video-generator
Remove an Object from a Photo - With Adobe Firefly
Use AI to Erase Unwanted Elements from Photos and Seamlessly Fill in the Background. Delete Distractions Using AI Object Remover in Firefly.
https://www.adobe.com
Pros: The quality and accuracy, as well as the integration with Adobe Creative Cloud features are the game changer in Design + A.I generators mergers
Cons: It's very expensive for video generators, in fact the whole Creative Cloud is very expensive. I only took the photography package of Photoshop & Lightroom, which gives me some credits on the image creations in Firefly & expand features in Photoshop as well
Anonymous User · Freelancer Music producer · Design · August 10, 2025
It is a powerful ai image generator that can generate high quality photos comparable to an expensive stock library.
Pros: Its creativity is really impressive. I was amazed by the beautiful photos that firefly can generate.
Cons: It can sometimes produce distorted results, especially with photos of people. Or when brainstorming ideas that dont really match.
Miriam B. · Administrator · Graphic Design · May 27, 2025
Love the image creation part of the product and it is a must for fabulous designs.
Pros: I love the image-to-text creation. Fabulous images result from a lot of variety in style
Cons: Selecting the styles would be great if they were in alphabetical order. Video creation does need improvement
Natalie C. · CEO · Design · May 8, 2025
Adobe firefly have been making my work easy.
Pros: I love it's efficency and user friendly features.
Cons: The software is good, there is nothing bad about it
Stephen E. · Graphic design · Wireless · March 9, 2025
I used it for a while trying to generate some images I needed, but I switched to other platforms as soon as I found them.
Pros: The use it's very intuitive, easy and quick. It works well for beginners.
Cons: Very limited number per month of free image generation. Very short prompts allowed for text-to-image generation. The images generated are often of low quality and the ability of converting a text into art and professional images is pretty low compared to other platforms.
Matteo A. · Writer · Writing and Editing · January 17, 2025
Pros: La facilità di utilizzo e la garanzia di qualità di Adobe. Ottimo tool per generare immagini tramite AI.
Cons: Il tool deve ancora migliorare nella generazione, soprattutto di persone.
Cristina S. · Consulente · Marketing and Advertising · January 2, 2025
My overall experience with Adobe Firefly is satisfactory. Being a t-shirt designer its an average platform with expensive monthly payment. The quality and variation needs to be improved.
Pros: I like it's free credit for AI text to image generation
Cons: It's images quality is not as good like other AI text to image creator and it's expensive
Afsheen A. · T-shirt designer · Design · December 28, 2024
For vector generation and non-text-related images, Adobe Firefly has been a good starting place to help with content generation.
Pros: I love the ability to use Adobe FireFly's AI to generate images. It excels at providing additional features and filters to format the generated content and I especially enjoy using it as part of Adobe Express.
Cons: Sometimes the image that the AI generates can be less than ideal. It is obvious it combines images from various sources which can lead to illegible output. It also doesn't handle generating text well.
Anonymous User · Business Intelligence Analyst · Higher Education · November 22, 2024
Adobe Firefly is easy to use with great templates and design tools. It’s perfect for creating professional-looking graphics quickly, even for beginners.
Pros: Been able to create an image with a single click
Cons: Adobe Firefly is Amazing for non graphic designers
Uwandu S. · Baskedolla · Photography · November 20, 2024
My experience with Adobe Firefly has been positive. It quickly generates impressive visuals from text and offers great integration with Adobe apps. While the AI is powerful, it sometimes struggles with very fine details
Pros: Adobe Firefly’s strength lies in generating high-quality images from text and its easy integration with Adobe tools.
Cons: What I like least about Adobe Firefly is that its AI-generated content sometimes lacks fine detail and precision.
mohamed k. · Electrical and Instruments Engineer · Maritime · November 14, 2024
I was a paid user when it first came out, so I got to test out the beta version and have been able to use it quite a bit. I have several image creators and don't use Firefly unless I need to create something really unique and amazing. It's great for creating your thoughts.
Pros: It's one of the easiest to use image creators out there. Its versatility is amazing. Being able to make changes on the fly is a game changer.
Cons: If you want to go pro, it's a bit pricey and some of the features are a bit complicated.
David B. · Creative Design Expert · Marketing and Advertising · November 4, 2024
It has been wonderful. I trained a group of teachers on this and it was a blast to see what they came up with, and then to see some of these images show up in their content.
Pros: For us in the education system that have Adobe accounts, this is free. No monthly cost to me, no need to buy tokens. I just type it in, and get my image.
Cons: I wish, and I think this may be rolling out soon, that I could save my images that have been created.
Jeff A. · Instructional Tech Coach · E-Learning · March 17, 2024
Pros: J'adore la fonctionnalité de remplissage générative. Elle est pratique pour compléter mes designs et faire ressortir parfaitement ce que j'ai en tête.
Cons: L'efficacité de l'application est généralement remarquable lorsqu'il s'agit de générer des images par le biais de l'IA. Cependant, il est crucial d'être extrêmement précis et détaillé dans les instructions afin d'éviter que l'IA ne crée des images complètement éloignées de l'objectif souhaité. En d'autres termes, l'IA de l'outil ne comprend pas toujours facilement ce qu'on veut avoir par rapport à celle d'autres outils.
Anonymous User · Web Writer · Information Services · February 2, 2024
C'est amusant en début de projet de faire deux trois test
Pros: Un outils clefs en main pour trouver de l'inspiration. Très ergonomique.
Cons: manque de possibilité au niveau des réglages et de la post production
Dupau E. · graphiste webdesigner · Design · December 13, 2023
Pros: Es inspiriert und macht Spaß! Es bringt einen auf neue Ideen.
Cons: Ki ist halt noch ausbaufähig aber das ist nun mal ein Prozess, ich bin mir sicher, es wird sich dtetig verbessern
Sarah K. · Marketing Fachkraft · Automotive · November 19, 2023
Overall , Adobe Firefly is a very good tool. Everyone can use it with their purpose and I hope they will be satisfied.
Pros: This tool is very much attractive. I can edit my photo with the help of AI as per my need. This is fantastic I think. It will satisfy everyone.
Cons: I least about it's speed of processing a image..It's very much slow if the image size is a bit large. So they should improve it.
Mominul Islam B. · Instructor · Non-Profit Organization Management · October 20, 2023
It is great AI platform that auto generates really great images with a simple and short input.
Pros: 1. Its user interface is top notch making it easy to use.2. It can generate really good images with a simple input.3. It comes with great features like text effects, vectors and more.
Cons: 1. It does not auto save the created works.2. It only supports English prompts.3. There are limited customization options available compared to other platforms.
Subham D. · Illustrator · E-Learning · August 26, 2023
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