Rating
4.2
28 reviews
Categories
4
Founded
2010
Employees
1100
Funding
791.8M
Series E
ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has over 98 million members, as well as partnerships with 30 states, 10 federal agencies, and over 500 name-brand retailers. The company provides identity proofing, authentication and community verification for organizations across sectors.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
536,199
Organic visits / mo
1,542,878
SEMrush reports no paid spend for this domain, but Google confirms 38 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
38
as Sideshow Inc.
Active now
27
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 20 ads on LinkedIn as ID Medical - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across KYC & Identity Verification Platform advertisers - the validated angles to copy. See the niche →
(28 reviews)
Terrible, terrible, waste of time, scarry with the amount of data they collect from me.
Pros: They will waste your time, and keep asking for documents to verify your identity. They drag me for 2 years, yes 2 years, and still not going through. Even special committee from congress are investigating Id.me and soon will get ride of them
Cons: No progress, waste of time, no logic when dealing with evidence.
Bashar M. · Project manager · Construction · July 12, 2024
Pros: It, at least, does provide identity verification services
Cons: In an attempt to monetize its other services, ID.me sends unsolicited marketing emails about services not enrolled in, and thinly justifies them as "transactional", although they contain no actual account update information, no unsubscribe option, and have clearly marketing focus titles like "Take control of your data with ID.me"
Reynolds K. · CTO · Computer Software · July 11, 2024
It was a burden, an annoyance. Only tried using it because I had to. I would really rejoice in not having to use this clunky piece of heaven.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Identity Verification | 1 | 17 | - |
| Single Sign On | 2 | 3 |
Domain confidence 100%
Pros: Nothing to like. It is a burden to use, it has a poorly designed workflow. Customer support is difficult and not very responsive.
Cons: Well, when using it for SSO, during onboarding, itfails to properly verify the identity for god knows what reason, and then you get in the account suspended hell. This was supposed to be painless and user friendly and yet the most basic functionality, verifying identity, fails miserably.
Anonymous User · CEO · Health, Wellness and Fitness · December 14, 2023
Pros: None at all honestly. It's a big corporation.
Cons: They have many employees that run the dirty work then company fires them with no reason.
Francis C. · Logistics · Logistics and Supply Chain · March 9, 2023
Horrible ... this system is broken.
Pros: Nothing. It's amazing how there's no one who can actually use common sense in this company?
Cons: There needs to be someone who "thinks" and actually uses common sense in making decisions. Amazing how lacking this ID.me can be so unable to do what they are paid to do. Just amazing.
Shirle T. · Professor/Instructor · E-Learning · October 27, 2022
From initial contact and negotiations through implementation and post launch maintenance, the staff has been very kind and on demand ready to answer any questions we have and work with our internal teams quickly to address any needs that we have.
Pros: Ease of implementation into our existing processes and flows for customers was a huge factor in selecting ID.me, as well as ease of use for the end-user, our customers.
Cons: No cons whatsoever to date and we've been using ID.me for 2+ years
Dr David M C. · Head of Those Who Serve & Students Consumer Marketing · Telecommunications · June 22, 2022
Pros: The most impactful use for our company is identity verification. We use this for special group discounts, and have never had a problem arise from the tool. The implementation is pretty simple when integrated with Salesforce.
Cons: The thing that I believe could be improved is analytics, the platform could be more user friendly when trying to access that side of the platform.
Alex B. · Associate Product Manager · Retail · June 17, 2022
Pros: This software is one of the only trusted methods to verify military status, which is useful for my spouse. I am a nurse and am able to prove this via ID.me to verify this info for various other websites and businesses. It’s also free for users, which is great as a lot of the time I use ID.me for various discounts to save money!
Cons: It can be a little tricky to understand how it’s used at first but is pretty easy to catch on after using the site for a few minutes.
Caroline F. · RN · Hospital & Health Care · May 25, 2022
We use ID.me to
Pros: Easy integration and effective control of coupons to qualified first responders and military.
Cons: The implementation was not as straightforward as we hoped. Once complete it worked as expected.
Bill G. · Manager · Retail · February 17, 2022
Experience has always been great. Responses are always so quick and timely, and the staff are easy to work with and always provide the best assistance.
Pros: The ease of use makes it simple to roll out to all of our providers.
Cons: There were some struggles with getting users updated to the new liveliness identification method. Uploading the necessary documents didn't always work the first time, had to reach to to id.me for support a couple times.
Kimmy M. · Customer Success Team Lead · Program Development · February 15, 2022
Pros: We get easy to review results and it runs smoothly to verify users.
Cons: I can't think of anything I don't like about the software.
Laura M. · Marketing Partnerships Associate · Food & Beverages · February 15, 2022
Pros: Our clients like the ease of push notifications as an MFA option while prescribing controlled substances. This is quick and easy! The integration with our software is seamless.
Cons: Some providers did not like they had to do a Identification video call, which seemed like an extra step for them but from TriMed's perspective this has greatly streamlined the process without having to wait for documents to be transferred back and forth. Now, with human in the loop, this is even faster!
Brent S. · Client Services Manager · Computer Software · February 15, 2022
Great people, great support, great company.
Pros: ID.me has been continuously improving their product and it is far superior to the previous solution we had. I highly recommend ID.me.
Cons: Sometimes users think they are finished setting up their account and they are not. They don't see the continue button. I hear this is soon to be fixed.
Tina G. · CEO · Information Technology and Services · February 15, 2022
Pros: ID.me provides multiple authentication ways, which give our users more options to set up.
Cons: Documents of API service are not detailed enough for the developers to build the feature.
Kevin W. · Software engineer · Internet · February 14, 2022
Overall, a positive experience.
Pros: The ease that users are able to get their identity verified, is efficient and allows for them to be on-boarded quickly.
Cons: The only complaint we have seen is with Yubikeys, there is an additional step required to login.
Dimple J. · VP of Client Services · Pharmaceuticals · January 19, 2022
Pros: ID.me removes the burden of in person credential verification and provides a path for a fully integrated solution online.
Cons: Not being able to fully integrate with our business app at this time.
Brett B. · Marketing Coordinator · Wholesale · January 14, 2022
We're able to create a brand new channel and help new customers with Id.me. We enjoy offering our best discounts to frontline heroes like medical personnel, nurses and teachers and more.
Pros: We like the Id.me shop and ability to partner with ID.Me to market to customers who haven't heard of us.
Cons: We had a bit of difficulty with integration because we have our store on Big Commerce and setting up bulk promos was cumbersome.
Nicole S. · Director of Performance Marketing · Food & Beverages · January 13, 2022
Pros: It's a great way to validate sectors of workers to thank them with a discount during the pandemic.
Cons: It has been difficult to implement with our ecomm platform, but that's on our end.
Mike L. · director of marketing · Sporting Goods · January 13, 2022
Outstanding. I highly recommend ID.me to you.
Pros: ID.me is a great instant verification system. It plugs right into Shopify and is very easy to set-up. Plus website visitors know it so they feel comfortable using it.
Cons: I don't have any cons to share about ID.me
David C. · Marketing Team Lead · Consumer Goods · January 13, 2022
Pros: ID.me offers scalable access to audiences that we would otherwise struggle to reach at such an efficient cost.
Cons: I wish we simply had more options/opportunities to market to their customer segments.
Kristina S. · Senior Director, Digital Marketing · Health, Wellness and Fitness · January 13, 2022
Pros: Love using the interface for discounts.
Cons: When I first started using id.me it was hard finding the tab for discounts.
Sandra P. · Teacher · Education Management · August 23, 2021
Pros: I found it very easy to use. It was simple to sign up and in to the service. Navigating the site was also pretty simple. I would definitely recommend it.
Cons: I didn't have any problems with this software.
Jason T. · Welder · Construction · August 22, 2021
Overall the experience has been great, I wish I had taken advantage of these deals and discounts years before.
Pros: The features that I like most about this software is that it allows me to get discounts and deals on things that I use to pay full price for.
Cons: A feature that I think should be improved is the way that the discounts and deals work, I believe they should be automatically taken when you click the link rather than put a promo code.
Anthony D. · Professor · Education Management · August 12, 2021
Pros: It makes the verification process for multiple sites and government entities much easier. They also provide 2 step verification across the board and I love that you can add it on for existing accounts. Lately I've been stuck on the shop part of the website exploring all the ways I can save money.
Cons: It's difficult to navigate around the site when you first start. A friend told me to check out this site and it took me a bit to understand the site or what it was offering.
Megan G. · Shift Manager · Restaurants · August 10, 2021
Overall, I really like Id.me. It really does help having all of my identification information all in one space. It keeps me feeling much more organized, and in control of my own security. It almost feels like I'm using the cloud for identification storage, lol.
Pros: I really like that I have all of my identification information in one place, and I don't have to worry about CONSTANTLY having to confirm my id with every single site I visit that requests it. I've found that ID.me is helping me save a lot of time because of what it's doin by keeping all of my info in one place also. I would also have to say that I really like being able to see all of the activity that's happening, and how detailed that information is. It makes me feel very in control of my own security of information with that feature, because I know that Id. me would definitely show me if a site was using my identification without my consent.
Cons: Honestly there really isn't anything with this program that I don't like. It took me a little while to figure out how to connect everything/all of my online accounts and ID.me together, to make sure that my identification information was in the site correctly to make sure I wasn't missing anything, but after that, it's been really easy to use.
Suzie P. · Business Development Manager · Marketing and Advertising · July 26, 2021
Shortlist |
| Multi-Factor Authentication | 2 | 5 | - |
| Identity Management | 2 | 32 | Shortlist |