Upfluence

Pros: Upfluence is really great for accurate influencer search, campaign planning & execution, and reporting.

Cons: Not much I can say yet. Sometimes, there are inaccuaries with the creator's location. That might lead to the location filter not being super reliable.

Pros: The all-in-one functionality of the platform makes searching, working with, and reporting influencer success on campaigns so much easier. I like that it takes a campaign from start to finish.

Cons: Some features when building the campaigns are locked in and cannot be edited. If there's was an editing feature I think it would help, but most of the issues stemmed from my newness to the platform.

Pros: What I liked about Upfluence the most was how helpful they were when starting a new campaign.

Cons: What I least liked about Upfluence, was when I first started working in this campaign I met a rep who was not helpful at first.

Pros: Extensive influencer database Real-time performance tracking Easy-to-use reporting tools Excellent customer support

Cons: The learning curve can be steep initially Pricing might be on the higher side for smaller businesses

Pros: Really amazing tool for influencer marketing to sell. We work with brands that sell online, and we would not use any other tool to track sales through influencers.

Cons: We have been using it for a while, and although the start took a little to onboard the tool and get started, we are beyond happy with the platform.

Pros: The search and filter functionality or finding influencers is really clever. We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.

Cons: Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of). Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. Beyond that, the way you organize lists and campaigns is very clunky in Upfluence. The UI isn't very well optimized, and it made for a very confusing time navigating the platform when we were using it. But the biggest issue by far is the inability to edit campaigns once they are setup. And, to make thing worse, if you spend time working on configuring a campaign's setup, there's no way to save your progress midway through, which means you can easily lose all of your progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.

Pros: It has a nice dashboard and easy to use

Cons: The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. texting thru the cx chat all you get is one first contact response then crickets

Pros: lo estoy probando y creo que es una opción para medir y ver la línea de las competencias

Cons: bueno no sabría decir ya que lo estoy probando recién por recomendación de otros colegas en el área de trabajo

Pros: Ease of use, customer service and valuable insights. They are a great alternative to other platforms out there because they don't cut corners and offer a better value for your money.

Cons: Unless you need a roster of available social media influencers to help you promote your services/products, they have everything you need to reach out to the right social media collaborators.

Pros: I like the campaign setup, outreach tools, Google Chrome extension, and Shopify connection.

Cons: I'd like to be able to track shipping within Upfluence through Shopify.

Pros: Ability to see all influencer info such as metrics, address, products, engagement, etc in a campaign all in one place

Cons: Not being able to select all products to be available for each campaign and having to manually add options in

Pros: Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.

Cons: There's a bit of a learning curve, but easy-peasy once you use it af ew times.

Pros: Creating large number of campaigns, which quickly and effectively produce great results!

Cons: I think over the year everything we have suggested as been able to be added to the system.

Pros: I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce. There's a wonderful integration that allows you to pull up an influencer's metrics when you're just scrolling on Instagram or TikTok which is extremely helpful as well. They have great customer service and are always willing to hop on a call and explain something. Additionally, they are always improving and updating the platform to benefit the users.

Cons: I personally always struggled with the feature that gives clients access to viewing influencer content for a campaign. I found that my clients were confused by it and couldn't figure it out easily.

Pros: I love the ability to search for new influencers, preview their social media and then select them.

Cons: I wish it were easier to remove them from a list (IRM) and from a campaign at the same time.

Pros: This platform is incredibly friendly and complete, offering an abundance of options that make managing influencer campaigns a breeze.

Cons: With numerous features available, exploring the app's capabilities can be a bit overwhelming initially. Nonetheless, the effort invested in learning its functionalities is well worth it

Pros: It's very easy to set up everything, and to keep an eye on the performance.

Cons: Selecting the variants of the products you want to offer should be easier.Add an option to create affiliate campaigns.

Pros: Upfluence est facile à prendre en main et permets d'accéder à une base énorme d'influenceur de tout secteur. J'aime bien aussi pouvoir voir les statistiques d'audience de l'influenceur ainsi que la performance de ses dernières collaborations

Cons: Demande beaucoup de travail manuel pour relancer les influenceurs et pas de possibilité de personnaliser un lien d'affiliation par influenceur.

Pros: Having reviewed several platforms to compare, Upfluence provided much more functionality that made it an easier decision to decide to invest. The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer. Using Upfluence has also provided credibility to creators as they're more inclined to work with you based on the fact that you're using a reputable platform.

Cons: I would love to see a search functionality provided when you accidentally reject a creator from your search.When uploading an influencer the data upload seems to take a while, at times doesn't load at all. And finally when uploading an influencer's additional social account, instead of a spreadsheet, they automatically plug into the current data as opposed to having the need to upload a CSV file.

Pros: What impress me the most about Upfluence was their extensive influencer database. They have a vast network of influencers across various niches and platforms. It gave me access to a diverse pool of creators, allowing me to find the perfect match for my brand, not matter my needs.

Cons: Apart from typical small glitches, not much at all! Overall, we are really happy.

Pros: The affiliate software by Upfluence is honestly a game-changer for our brand. It provided me with a complete solution to track and manage my affiliate marketing programs. The intuitive tool make it easy to onboard affiliates, monitor their performance, and handle payouts effortlessly. It really simplified the entire process.

Cons: It can seem overwhelming at first to understand fully the platform.

Pros: One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.

Cons: There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.