Rating
4.0
86 reviews
Categories
2
Founded
2011
Employees
590
Funding
1.8B
Merger / Acquisition
Get paid on time, every time. GoCardless is bringing Direct Debit into the digital age, building the best system for taking recurring payments. We enable organisations to take recurring payments however and whenever they want to. We process 3 billion worth of transactions a year for more than 50,000 organisations: from accountancy firms to tech start-ups and global subscription businesses.
Ad spend / mo
$0
1 paid keywords
Paid visits / mo
1
Organic keywords
120,385
Organic visits / mo
203,143
SEMrush reports no paid spend for this domain, but Google confirms 100 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
100
as GoCardless Ltd
Active now
100
last 14 days
Advertising since
May 2024
2+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as GoCardless - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across ACH & Bank Transfer Processing Software advertisers - the validated angles to copy. See the niche →
(86 reviews)
My overall experience with GoCardless is a positive one, it is a useful platform that integrates with our systems and allows for the smooth day-to-day running of our organisation. We therefore have no plans to stop using GoCardless, even after a tech audit.
Pros: My favourite feature about GoCardless is the easy way you can collect and process payments. It captures all information required for auditing and has the option to process refunds if requested by the customer. GoCardless sends regular emails with pay-out information, including the customer detail breakdown and fee amount deducted to allow for quick reconciliation, and quickly transfers money into our bank account with no issues. GoCardless integrates with both our accounting and fundraising software, ensuring the 2 systems are synced. It has a user-friendly interface and is easy to navigate. It is cloud-based and has two-step authentication. There is no big learning curve to use GoCardless. GoCardless communicates well through regular emails.
Cons: The thing I like least about GoCardless is the slow customer service for when bugs arise, although I do not need to seek support often, and usually operation is smooth. Fees can also be quite high on small transactions, but all the various payment collection software we use charge fees and are similar. We also pay a monthly charge, which we do not do with our platforms. However, the benefits out-weigh the fees, and we have used GoCardless for many years. The monthly charge allows us to use our custom branding, which is a must for brand awareness.
Emma B. · Financial Controller · Non-Profit Organization Management · March 9, 2026
Overall, GoCardless has been an excellent platform for international payment. I think the application has really be helpful especially for start-ups.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Recurring Billing | 2 | 37 | Shortlist |
Domain confidence 99%
Pros: GoCardless is simply amazing. I have used it at several times. I thinks it processes payments well over the web and interoprates well with various applictions
Cons: GoCardless had been working well for me anytime it's need. Initially, international transaction was hectic but this has be fixed over time.
Adewale S. · HIO · Health, Wellness and Fitness · January 16, 2026
It has been very up and down. The customer support team are genuinely helpful but it is limitations in the product offering that let them down.
Pros: The direct debit with Quickbooks, when it works. It is seamlessly integrated with Quickbooks to automate customer payments every month
Cons: When the direct debit integrated services between Gocardless and Quickbooks doesnt work, which happened for 50% of out customer base and was very hard to restore. Also, Gocardless cant collect payments from Poland where some of our customers are based.
Richard O. · Founder and Director · Computer Software · November 4, 2025
Pros: Simplicity and focus. While other platforms can get distracted and try to offer everything, GoCardless have focussed on and are a near authority on making Direct Debits available to the masses.
Cons: The lack of developer tools to simulate events. A sandbox environment is available, but it's not possible to fast forward through time to test payments as they progress from submission to payout. This makes development, testing and debugging tiresome. The pricing is also on the high side.
Edward K. · App Integration Specialist · Computer Software · October 30, 2025
GoCardless wasted weeks of my time and disrupted my business. I was fully verified, then abruptly shut down without appeal or transparency. Meanwhile, Stripe, PayPal, Wells Fargo, and Capital One onboarded me with far less hassle. GoCardless is unreliable, unprofessional, and cannot be trusted as a payment processor. I will be filing complaints with U.S. regulators.
Pros: Nothing at all. They created problems instead of solving them and added unnecessary delays to my business. I never got any benefit from using this service.
Cons: Everything. They demanded excessive documents no other U.S. bank or processor required, cited UK and Canadian rules instead of U.S. law, made me get an attorney letter just to approve my account, and then deactivated me two weeks later with no explanation other than “security reasons.” Their support is slow, opaque, and unprofessional.
Jim M. · Owner · Computer Software · October 2, 2025
Pros: I love how it is organized and the different features you can easily use. It’s a very productive and affordable software to use.
Cons: I have no dislikes on this software. I would recommend this software to others for business and personal use.
Tracy S. · Insurance agent · Insurance · September 2, 2025
Handy platform for ensuring prompt payments from customers - instead of relying on them to make manual payments. Reduces the chances of missed payments.
Pros: Once a customer is signed up for Direct Debit, it is easy to take payments from them. Subscriptions can be bundled into templates, and changing them is straightforward.
Cons: Can take a few days from the payment submission date to actually receiving the funds in your account.
Tom S. · Director · Information Technology and Services · July 25, 2025
Our experience with it is going well so far, it seems to work well with imis and it tracks the information without any glitches, so at the moment we have no complaints.
Pros: It seems quite seamless in it's use of processing direct debits and refunds, especially from how we used to do direct debits. It also seems to work well with iMIS.
Cons: At the moment we haven't encountered many issues in the 10 months we've been using it, it seems to be quite easy to use and allows us to move towards being paperless.
Tamara R. · IT and AMS Assistant · Non-Profit Organization Management · July 11, 2025
Really really pleased with this service. I was debating whether just to control my own payments once the interest free period is over, but the charges are minimal and it's worth the peace of mind and time saving.
Pros: GoCardless is so easy to use and doesn't over-complicate things by adding unnecessary features or settings. The dashboard is user-friendly and it doesn't take long to get your head around it. Having the automated payments and being able to take one-off payments using DD is so useful. The interest-free period was extremely generous too.
Cons: I would quite like to have more autonomy on designing how the customer payment request looks/is designed. Getting paid out does take a bit of time, but not terrible.
Luke T. · Director and Tutor · Education Management · June 9, 2025
Super positive, stress free and reliable
Pros: Intuitive and the fact you can schedule payments
Cons: It doesn't work for American bank accounts, for instance
Andreia S. · admissions associate · Education Management · April 30, 2025
Très satisfait, c'est un outil que j'utilise au quotidien et qui m'apporte un service apprécié
Pros: Super simple d'utilisation et intégré avec mon CRM, je gère les paiement ponctuels et récurrents en quelques clics
Cons: La recherche de client est très fastidieuse, je n'ai pas trouvé de barre de recherche par nom
Simon R. · CEO · Computer Software · April 24, 2025
Great, not had any issues with them since using them for over 2 years.
Pros: Makes it easy to remove add members Direct debits details and assess what is coming in. Makes it very clear around how much of a fee Gocardless take too, very transparent
Cons: We had a switch of business name where communication could have been better but it was thorough which is good.
Jake M. · Director of Operations · Health, Wellness and Fitness · April 8, 2025
Used in company since several years, all is OK and fees are low for services
Pros: Good solution for automated recurring payments and instant payment with the last upgrade
Cons: need to have a more explicit mail when had payment issue
Nicolas P. · IT Manager · Information Technology and Services · March 9, 2025
Go Cardless were very hard to deal with, especially when we set up a dedicated truct account to recieve inbound payments. It was very hard to get GoCardless to recognise this account, even though it was specifically just for payments that were to be made via Go Cardless.
Pros: It provided a solution that allowed our customers to authorise Direct Debit payments for recurring payment amounts.
Cons: We are based in NZ and it was very hard to contact them. We stopped using GoCardless because the fees were to expensive for low value payments. It is actually possible to direct debit money from a persons account without obtaining their permission.
Joseph C. · Operations Manager · Financial Services · December 27, 2024
Pros: Easy to integrate and good pricing for mobile payment.
Cons: Although the company has good scalability options, sometimes it doesn’t work properly with high load of payments. Although it is very rare.
Smit P. · Business Analyst · Computer Software · December 13, 2024
I HATE this business!! They are the absolute worst. They allow you accept payments from customers, and THEN they suspend your account. The "Account Review" team can ONLY be reached by email and then NEVER respond. They have over $40,000 of my funds and have holding my account hostage for over two weeks and counting...
Pros: The provide of their service, which they have broken.
Cons: Everything about actually working with them.
Dustin S. · CEO · Financial Services · December 4, 2024
Good, it just works and you can rely on it.
Pros: So much cheaper than credit card payments.
Cons: I would like to integrate it more with my financial system.
Mark d. · CEO · Computer Software · November 10, 2024
Client ou victime chez eux depuis très peu. Après avoir prélevé les sommes chez nos clients, notre compte a été désactivé. Aucun paiement sur notre compte, aucun remboursement aux clients. Je leur ai écrit plusieurs mails tous sans réponse Un dépôt de plainte est en cours à leur encontre pour escroquerie et visiblement ce n'est pas la seule plainte.
Pros: aucun c'est une escroquerie, prélève l'argent sur les comptes des clients puis deviennent injoingnable
Cons: après avoir prélevé les sommes de nos clients. Aucun paiement sur notre compte, aucun remboursement aux clients. Aucun moyen de les joindre.
Salvador D. · diercteur · Management Consulting · November 8, 2024
Pros: The minimal transaction fees. This was the only way we were able to afford to start accepting online payments for tuition/fees right off the bat.
Cons: Some of the banking terminology is perhaps unique to Britain, or at least very different from what's commonly used in the U.S., so there's a small learning curve to figuring out how transactions are processing.
Katie M. · Head of School · Education Management · September 30, 2024
Excellent system for regular payments to one supplier.
Pros: Simplicity and straightforward notification before and after payments.
Cons: Many emails generated for one transaction but it is required.
Rod S. · Case Manager · Legal Services · September 17, 2024
Seamless. After some admin to set it up to suit my business, it ran on it's own. I never needed to think of it again.
Pros: Easy to set up, integrated with my website, took payments on time and paid to me on a following date. This solved a major headache for me.
Cons: I honestly can't think of anything. Any mistakes were on my part and were rectified quickly.
Carolyne M. · Company Director · Health, Wellness and Fitness · August 2, 2024
Pros: GoCardless has been an amazing tool that makes payment processing smooth. It is accurate to use and reliable.
Cons: GoCardless is so amazing. I haven't experienced issues with GoCardless.
Mbiuki E. · Procurement Officer · Transportation/Trucking/Railroad · April 30, 2024
Pros: GoCardless has been a reliable and easy to use payment processing software. I like the efficiency of GoCardless.
Cons: GoCardless makes work easier for us. I like the flawlessness of GoCardless.
Clinton A. · Human Resource Manager · Machinery · April 29, 2024
My overall experience with GoCardless is incredibly positive and I would definately recommend anyone using this to make their life easier collecting payments from customers.
Pros: I'm really impressed at how GoCardless has enabled me to seamlessly take payments automatically from my customers, cutting down on my admin time.
Cons: There isn't really anything about it that i don't like.
Helen H. · Head of Theatre · Performing Arts · January 9, 2024
We used Gocardless since 2015, I discovered the product in 2020 and I recommend it because the product is still ramping up, more ergonomic and try to add in France the "instant direct banking" to earn efficacity an security.
Pros: What I like in Gocardless is his reliability, we connected it to our acconting system, ours emails adress, our software and also at our internal communication. It's posible to deal with our reccuring billing but also one time payments. Success+ is also a good product of Gocardless to which automatically restarts failures.
Cons: I'm a little bit of disappointed the time to recover the money between the billing and the money in our bank account. It's between 8 and 14 days.
STANISLAS O. · Finance manager · Human Resources · January 2, 2024
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