Rating
4.6
103 reviews
Categories
4
Founded
2006
Employees
6900
Zillow Rental Manager helps small businesses and independent landlords manage rental listings, screen tenants, and collect payments. It’s most used by administrative and real estate teams who value its ease of use and listing reach. Reviewers highlight built-in tools for tenant screening and rent collection, though some cite limited customization and communication friction. A new AI-powered leasing assistant improves responsiveness and lead conversion.
Ad spend / mo
$314K
7,822 paid keywords
Paid visits / mo
1,233,749
Organic keywords
19,847,458
Organic visits / mo
67,774,155
Authority
96
239,630 ref domains
Creatives run
100
as Zillow Inc
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Residential Property Management Platform advertisers - the validated angles to copy. See the niche →
(103 reviews)
I would absolutely recommend using Zillow Rental Manger. It was a well trusted platform, is affordable and has gotten us some really great applicants/tenants.
Pros: Zillow Rental Manager is a great tool for listing rentals. It is user friendly, affordable and clearly outlines information renters need to know before inquiring.
Cons: Edits to the listing seem to take some time to update, whether that be rearranging the photo layout or text edits to the description, etc.
Anonymous User · Property manager · Real Estate · April 18, 2026
I use Zillow Rental Manager to advertise rental properties and manage incoming tenant interest. It simplifies the early stages of leasing by handling listings and applications in one place. For small portfolios, it’s a practical and efficient solution, though it may require additional tools for full management.
Pros: Makes it easy to post rental listings and get exposure quickly. The platform centralizes inquiries, applications, and basic screening, which saves time. Interface is simple and doesn’t require much learning.
Cons: Limited functionality beyond listing and screening. Not ideal for full property management like rent collection or detailed lease tracking. Lead quality can vary depending on the market.
Alessandro P. · Real Estate Owner · Real Estate · April 15, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Mobile Home Park Management | 1 | 9 | - |
| Commercial Property Management | 1 | 12 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| zillow | $0.15 | 1 | 30.6% | www.zillow.com/ |
| apartments | $0.79 | 2 | 4.0% | www.zillow.com/homes/apartment-communities/ |
| zillow premier agent | $15.51 | 1 | 2.8% | www.zillow.com/premier-agent/ |
| houses for sale near me | $0.38 | 1 | 2.6% | www.zillow.com/homes/ |
| zillow rental manager | $2.33 | 1 | 2.1% | www.zillow.com/rental-manager/ |
| apartments for rent | $0.82 | 2 | 1.9% | www.zillow.com/homes/apartment-communities/ |
| propwire | $4.33 | 1 | 1.4% | grow.zillow.com/premier-agent/connect-with-buyers |
| real estate | $0.82 | 2 | 1.0% | www.zillow.com/homes/for_sale/ |
| pre approval for mortgage | $24.05 | 1 | 0.8% | www.zillow.com/homeloans/eligibility/ |
| pre approval home loan | $20.80 | 1 | 0.7% | www.zillow.com/homeloans/ |
| zillow rentals | $0.37 | 1 | 0.7% | www.zillow.com/homes/apartment-communities/ |
| homes for sale | $0.39 | 2 | 0.7% | www.zillow.com/homes/ |
| homes for sale near me | $0.38 | 2 | 0.7% | www.zillow.com/homes/for_sale/ |
| zillow home loans | $8.39 | 1 | 0.7% | www.zillow.com/homeloans/eligibility/ |
| real estate marketing | $8.29 | 1 | 0.7% | grow.zillow.com/showcase |
Zillow Real Estate | Zillow
View home details & photos and connect with agents! Ready for a new home? Zillow has the tools and resources to help you stress less.
https://www.zillow.com › homes
Zillow Real Estate - Zillow
View home details & photos and connect with agents!
https://www.zillow.com › homes
Zillow Real Estate - Zillow
View home details & photos and connect with agents! With Zillow, you can browse homes, take virtual tours, find a local agent and more.
https://www.zillow.com › homes
Zillow Real Estate | Zillow
View home details & photos and connect with agents! When you’re ready to find a new home, Zillow can help make it easy. Current mortgage rates.
https://www.zillow.com › homes
Qualify as a First Time Buyer - See How Much You Can Afford
First time home buyer? Learn how to qualify for a home loan. Get pre-qualified.
https://www.zillow.com › mortgage › prequalify_now
We love it - even if 50% of leads were to ever come back not a good fit the 50% we do close makes it all worth it.
Pros: Strong lead volume compared to other platforms, quick and easy listing setup with solid visibility, screening tools help pre-qualify prospects before tours, centralized inbox makes it easy to manage inquiries, and saves us a ton of time by keeping all the different moving parts of client acquisition and online property presence into one seamless system.
Cons: ZRM generates a high volume of leads, the issue is that many are unqualified despite the transparency we provide on our disclosure (which is not ZRM's fault, but rather one of the fated outcomes of internet advertising). Lastly, the platform’s limited customization can make it time-consuming to efficiently manage inquiries at mass scale.
Trevor B. · Assistant Property Manager · Real Estate · March 23, 2026
Overall, it is user friendly, easy to set up, tenants seem to like it because it lets them browse without having to be contacted by a realtor.
Pros: Zillow rental manager is quite convenient. The info is taken directly from the rent manager software. No need to change in two places.
Cons: There's really nothing I don't like about Zillow Rental Manager. It does have a lot of information and can be overwhelming at times.
Leslie M. · Property Manager · Real Estate · February 10, 2026
I occasionally use Zillow rental manager to check the rental value when I search for homes on Zillow. It gives the rental price.
Pros: I like using Zillow to look up properties in specific areas and check the features and prices of the homes.
Cons: There isn’t really anything I can think of. I do prefer the Zillow real estate to the rental property but it’s helpful to know the rental value as well.
Dori B. · Behavior Consultant · Education Management · January 15, 2026
Before I was locked out it was great! Great marketing for tenants and easy to use with tenants. I really enjoyed it.
Pros: It's overall very easy to use. Zillow Rental manager can be a great for marketing tool. It has a lot of great uses.
Cons: When I tried to list multiple units in my building it locked me out and thought I was scamming. Then it asked for a lot of red tape for me to access my account again. I am literally still locked out.
Anonymous User · Developer · Construction · December 22, 2025
I use it almost daily and it makes my job a whole lot easier. It helps me gauge a specific demographic for sales analytics.
Pros: I use Zillow rental manager for my carpet cleaning business to get information on home size and layouts. I love the vast amount of precise information that Zillow hosts.
Cons: The only complaint is that some addresses do not show up and that is not even Zillows fault. I know some homeowners don’t want their information public.
Patrick Z. · Carpet cleaning · Consumer Services · December 11, 2025
My overall experience was excellent. Everything was easy to navigate and update. In property management updates are very important so to have it readily accessible was major plus!
Pros: Zillow made it very easy to list properties and manage communication with prospective tenants. To edit our listing only took a few clicks and everything was there ready to edit.
Cons: What I like least about Zillow is that seemed we didn't get much traffic from the Zillow website. The traffic rarely was qualifying.
Malisha C. · Leasing Consultant · Real Estate · November 12, 2025
Overall, I’m continuing to use in the future and have been using for a few years now. Easy to use and manage the property.
Pros: The value you get for the money! Even the free services are very helpful in finding and vetting new tenants!
Cons: Time for processing rental payments- the processing time from when a tenant pays rent to time it hits your bank account could be shorter
Elise W. · Property Manager · Real Estate · November 3, 2025
I’d love to have something positive to say, but since I haven’t seen any results, I still don’t fully understand its purpose. I only get a notification when someone shows interest, and it provides a few details if the person has specified them, which is practical. However, I wouldn’t completely blame the system for the lack of leads.
Pros: They notify me when someone is interested in renting in the area. Sometimes take people from other areas.
Cons: It’s too expensive for the few results it brings. I get more leases through referrals than through this system.
Carolina F. · Leasing Agent · Real Estate · October 14, 2025
I mainly use zillow rental manager for listing rentals. My experience with that is pretty good. I would say more good than bad. It use to have a weekly fee to list properties for s short period and then it was free again. It's not worth paying to list your rental when there are other free options so I'm glad it's free again.
Pros: I use zillow rental manager mainly for listing rental units. It works pretty well for this in terms of the ease of listing, messages etc.
Cons: Some other sites with the ability to list rentals offer automatic replies. Zillow rental manager does not so it can get redundant sending the same message over and over.
Lexus P. · CEO · Real Estate · September 6, 2025
Overall i love the Zillow rental manager app. Its my go to every time i need to find a tenant for one of my properties.
Pros: Zillow rental manager is easy to use and its free to use which i really like and appreciate. Definitely recommended to all landlords.
Cons: I don't really have any dislikes regarding the platform. Everything works to my liking. The platform has alot the features I need.
Derrick A. · Owner · Real Estate · August 20, 2025
Helpful with my ADHD, it helped my kids, my family, customers, rental assistance on the go ready to go is my logo for them
Pros: It was a great experience for me. I was new to rent and becoming a land lord, and renter myself. This made it easy i love it love itt
Cons: The only thing I did not like was sometimes my app wouldn't load. IT also is a problem that has been fixed. no complaints about Zillow I LOVE THEM
Haley B. · Counselor · Hospital & Health Care · July 28, 2025
Zillow Rental Manager was great. From the implementation of Zillow Rental Manager to close, our property was rented within 45 days of listing.
Pros: Zillow Rental manager was able to assist us in renting out our guest house; It enabled the process to be smooth and efficient, easily connecting us with our listing agent
Cons: Zillow Rental Manager was ultimately great for us, however it charges us an MLS fee amongst proceeding with contracting to our potential renters.
Raylon H. · Contractor · Real Estate · July 14, 2025
Overall, my experience with Zillow Rental Manager has been a positive one. It is very user friendly and has allowed me to gain leases easily.
Pros: It allowed me to post a full ad with photos that show off all of the amazing units and amenities that my property has.
Cons: There really is not any thing that I did not like about Zillow Rental Manager. It is a great app to use.
Colby W. · Community Manager · Real Estate · June 23, 2025
Pros: The side variety of houses for rent and purchase and if sponsored by zillow when applying for a rent house only a one tome application fee us needed.
Cons: When houses showed up on zillow but werent sponsored so it took me to a different site where another application fee was due.
Haley M. · Owner · Automotive · June 14, 2025
I’ve been using Zillow rental manager for over three years now and it is one of my most favorite platforms to advertise our properties on as well as get leads for perspective tenants
Pros: The ease of listing properties uploading media photos, videos, and advertising multi family units makes us a win-win that is extremely user-friendly. You can also take applications directly through Zillow.
Cons: Especially for urban apartments like in downtown situations, we need to add more amenities because historic buildings do not have everything that class a Apartment communities downtown or in the suburbs have
Mandie Y. · Director of engagement, marketing, and chief compliance officer · Commercial Real Estate · May 22, 2025
Zillow rental manager is great for both owners and tenants alike! Rental managers get paid via direct deposit and tenants don’t have to leave your front door to make their payment!
Pros: Zillow rental manager is the best way to keep track of your payments and home fees all the while improving your credit score with every paid month!
Cons: Sometimes we run into less tech savvy tenants and this makes this more difficult for them. Also internet connectivity is required this can hold up a transaction as well.
Nicole E. · Profesional Cleaner and Organizer · Hospitality · May 15, 2025
Pros: I listed my long term rental with Zillow rental manager and I liked the experience. It made it easy for people to apply and have background/credit checks done, and it was easy to schedule showings and upload the listing.
Cons: I decided not to use it for my rent collection because of the fee that it takes from the rent and how long it takes to depo
Sydney L. · Property Owner · Real Estate · April 24, 2025
Pros: I liked how easy and manageable it is to use! Very user friendly!
Cons: At this moment I’m not too sure of anything to say that I dislike.
Blake D. · Director · Information Services · March 24, 2025
Overall a good experience. Easy to add properties and review applications.
Pros: Works well if you have a few properties to manage. I liked the ability to allow applications be submitted through Zillow, and the option for extra promotion.
Cons: As you manage more properties you will need more features that are lacking in the rental manager.
Jeff B. · Property Manager · Real Estate · March 23, 2025
It was honestly really helpful and I use it often.
Pros: i like the fact it is easy to access and communicate through it.
Cons: They don't always update the newest statue of housing so sometimes they will still be listed after sold/rent.
Hsiang-Hua W. · owner · Real Estate · March 10, 2025
A lot of leads have come from Zillow, which have helped fill our apartments.
Pros: This helps get my business out there and recognized, as well as providing lots of details
Cons: I don't like having to renew the listing so often.
Courtney B. · Leasing Agent · Real Estate · February 17, 2025
I have had a positive experience. I have enjoyed using it so far.
Pros: Easy to use for tenant and listing tracking. Helpful statistics given.
Cons: Document management is something that could possibly be improved upon, but still not bad.
Julia G. · Assistant Community Manager · Real Estate · February 14, 2025
Pros: smooth and easy to use. Used it to list my house in the rental market
Cons: absolutely nothing. i can not think of anything negative right now
Josh R. · Administrator · Real Estate · February 3, 2025
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