Rating
4.7
297 reviews
Starting price
$103.2
Other
Categories
8
Founded
2012
Employees
150
SE Ranking gives marketing teams and agencies a connected view of their search ecosystem — from traditional SEO to AI search visibility across AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. Keyword research, site audits, backlink analysis, competitive intelligence, local SEO, and content tools sit alongside AI Overview tracking and GA4 integration, so you read performance signals in context rather than in isolation. When your stakeholders ask what LLM visibility is actually delivering, you have the data correlations — across search, AI, social, and traffic — to answer with substance. Your search data is built to operate inside the AI systems your team already runs — API access and MCP support mean live keyword, backlink, competitor, and LLM visibility data flows directly into AI assistants and BI environments at scale. White Label reporting, collaborative project management, and the Agency Pack give your team the operational foundation to scale.
Ad spend / mo
$227K
1,628 paid keywords
Paid visits / mo
48,838
Organic keywords
97,846
Organic visits / mo
280,287
Authority
59
20,390 ref domains
Creatives run
100
as SER Acquisition Inc.
Active now
100
last 14 days
Advertising since
May 2023
3+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as SE Ranking - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across All-in-One SEO Platform & Toolkit advertisers - the validated angles to copy. See the niche →
(297 reviews)
Long time user and even when interface has changed, been easy enough to adapt and use. Made me a lot of money!
Pros: Great all in one SEO tool, everything needed to review and optimize a site. Been a long time user and even when I've tried over tools I come back to it.
Cons: Price has gone up and is a bit behind on the AI tools or they are gated behind more payments. They like to change the interface about which can be confusing.
Luke T. · Consultant · Marketing and Advertising · November 25, 2025
I experience it as very positive. I need to dive deeper into the tool myself to make full use of all its features. They have good customer service and are always willing to help.
Pros: SE Ranking has a clear and intuitive interface, making it easy to work with. You can effectively monitor keywords, and the website audit report clearly highlights areas that need improvement. And you can check if backlinks are still online.
Cons: I mainly use SE Ranking for rank tracking and website audits, not for competitor research. That part is difficult to understand, get into, or work with. Some tools are a bit challenging to get used to. Additionally, data is often missing for certain keywords.
Lotte S. · Online Marketeer · Marketing and Advertising · November 13, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| AI Search Visibility | 1 | 3 | - |
| Local SEO Tools | 1 | 5 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| semrush | $2.88 | 1 | 6.6% | seranking.com/easy-to-use.html |
| and seo tools | $7.04 | 1 | 2.1% | seranking.com/easy-to-use.html |
| rank tracker | $9.63 | 1 | 2.0% | seranking.com/rt-url-ranking-checker.html |
| seo tool | $7.04 | 1 | 1.8% | seranking.com/easy-to-use.html |
| moz | $5.96 | 1 | 1.5% | seranking.com/easy-to-use.html |
| seo competitor analysis | $8.78 | 1 | 1.2% | seranking.com/ac/competitor-analysis-tool.html |
| semrush alternative | $13.06 | 1 | 1.2% | seranking.com/easy-to-use.html |
| seo optimizer | $12.35 | 1 | 1.1% | seranking.com/easy-to-use.html |
| competitor analysis tools | $14.75 | 1 | 1.1% | seranking.com/ac/competitor-checker-tool.html |
| ahrefs alternatives | $6.74 | 1 | 0.9% | seranking.com/easy-to-use.html |
| check backlinks | $2.95 | 1 | 0.9% | seranking.com/backlink-checker.html |
| backlinks checker | $2.95 | 1 | 0.9% | seranking.com/backlink-checker.html |
| white label seo software | $14.80 | 1 | 0.9% | seranking.com/se-ranking-for-agencies.html |
| rank checker | $4.84 | 1 | 0.8% | seranking.com/rt-url-ranking-checker.html |
| semrush alternatives | $13.06 | 1 | 0.8% | seranking.com/easy-to-use.html |
SEO Without the Rush
All the Tools—Deeper, Smarter — Sick of being upsold? SE Ranking: SEO, GEO, content & local tools, reports. Switch! Clients asking...
https://www.seranking.com › se_ranking › seo_platform
Best Backlink Checker for SEO
Register to check backlinks — Analyze any website links with Backlink Checker tool in seconds. Sign up for a free trial! Use...
https://www.seranking.com › backlink › checker
Backlink Checker—Accurate data
Register to check backlinks — Analyze any website links with Backlink Checker tool in seconds. Sign up for a free trial! Use...
https://www.seranking.com › backlink › checker
Google Search Ranking Checker
Check Google rankings — Easily check google page position for any keyword. Start free trial now! Instantly check Google ranking and track your SEO performance.
https://www.seranking.com › rank_checker › google
Backlink Checker—Accurate data
Register to check backlinks — Analyze any website links with Backlink Checker tool in seconds. Sign up for a free trial! Use powerful SEO backlink tool to run backlink profile analysis. Start free trial today! Reveal toxic links.
https://www.seranking.com › backlink › checker
Very good! We recommend them highly and openly tell our clients that we're using it for optimising their website(s).
Pros: Great tool and the internal team are super-responsive to questions, recommendations and us flagging things that aren't as expected. They release new features quickly and keep us up to date with SEO changes going on.
Cons: We don't have any major complaints. Sometimes the data is questionable, but often it's understanding how they've presented it rather than it being 'wrong'.
Nick T. · Director · Marketing and Advertising · November 7, 2025
We're big fans. We get everything we need from a visibility tracker at a great cost, and the team are hugely responsive, updating to anything we or other businesses need.
Pros: SE Ranking is our preferred choice for visibility and rank checking. They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great value for money. The customer support team are very responsive and help us a ensure that we're able to manage our customer websites and performance efficiently. We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our security requirements.
Cons: In some areas, the API documentation could be more robust, but they've made great strides on that part
Ben J. · SEO Director · Marketing and Advertising · November 6, 2025
I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it would be far above and beyond the big hitters in the market.
Pros: Much cheaper than competitors, has all the same tools. Supports AIO without it being too invasive. UI is pretty good.
Cons: There's been a few occasions where rank tracking has had some kind of issue so everything looks down for a couple of days and then reverts to normal. Not ideal having to explain this to clients. UI can sometimes be a bit awkward e.g. adding a keyword to a keyword list and filtering through the options that move around the page.
Marcus H. · MD · Marketing and Advertising · November 6, 2025
Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times. We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service. Their solution is to grant a few extra days on the end of our current subscription. What sane person would want an extension on a failing service as opposed to cancellation with a refund?
Pros: They are one of the cheapest services available. They are one of the only services that allow us to track all of our keywords daily at a decent price.
Cons: Their service is broken more often than it should be. There have been multiple times where daily scans aren't complete, reports fail to send out to designated email addresses, or results have been inaccurate. Customer service is also severely lacking. They are unable to help with most requests, and they are unsure of how their own internal services function.
James D. · Owner · Industrial Automation · November 3, 2025
Overall, we have been really pleased with SE Rankings and the value for the money. It's an all-inclusive tool that really ticks most of the boxes for our needs.
Pros: Ease of use, the reporting is awesome. It's an affordable and well-rounded tool for a small business. Customer support is high quality, and the addition of Plannable has been a great option. We appreciate the Local SEO Services options as well.
Cons: The lack of real, easily accessible local and granular keyword tracking over large groups of keywords.
Mary W. · Owner · Marketing and Advertising · October 30, 2025
in General it is okay but i am sure it can be much better with a little help and listening to what costumers really need
Pros: the customer service is good and also the research section give a lot of information and also save me a lot of time
Cons: The reports are not customable as much as i need what Couse a lot of time to manually adjust them also i am use to online reports and here i need to e mail them each month
Hanan H. · head of seo · Marketing and Advertising · October 30, 2025
Overall, I’ve had a positive experience with SE Ranking. It has provided clear insights into my website’s performance and made daily SEO tasks noticeably easier. It’s a solid solution with a good price-to-value ratio, especially for small to mid-sized projects.
Pros: SE Ranking offers a very clean and intuitive interface while covering a broad range of SEO features in one platform. I found the keyword rank tracking and competitor analysis tools especially useful.
Cons: Some features can feel a bit complex at first and could benefit from more interactive guidance or tutorials. Additionally, certain reports take a little longer to load at times.
Duc Dat D. · Business Man · Accounting · October 28, 2025
Positive and satisfactory. They are great people who are not only good at what they do, but also some of the nicest people in the industry.
Pros: The support team was always responsive and helpful. Moreover, the platform has a lot of guides and materials that I can use anytime I have an issue.
Cons: Nothing at the moment. There was a learning curve at the beginning, but with all of the webinars and workshops offered by SE Ranking, it was easy.
Kooldeep S. · Marketing Specialist · Computer Software · October 22, 2025
La experiencia es positiva. Es una herramienta adecuada para agencias. Cada año ha ido mejorando y se puede decir que es de las mejores. Además de precio es ciertamente accesible. Si bien, para pequeñas empresas debe ser considerado en cuanto a precio, pues si bien es adecuado. Puedes ser un gasto difilmente justificable para todos los meses en proyectos locales.
Pros: Es un programa muy interesante y completo para llevar el SEO de un proyecto propio como ha sido mi caso. Tiene lo más básico y si lo usas bien, obtienes un buen uso.
Cons: No tengo pegas, quizás los límites. Trabajo un proyecto local único, y hay algunas limitaciones en los planes básicos para investigar a toda la competencia. Los límites no deberían ser por competidores, sino por uso. Ya que los miro poco, pero me interesa un top 50 de competidores.
Emiliano L. · Abogado · Accounting · September 4, 2025
SE Ranking is definately one of the best all in one tools we have used in the last 5 years. Initially they entered the market at a very competitive price point, this made them very attractive among the big players as they offered great value and comparable features. Though it has been disappointing to see the gap close in value since they have raised their prices significantly in the last two years.
Pros: We loved this platform for its features and cost at the time of purchase (2020). The user interface is very clean and better than some of the bigger players in the SEO space. The support team were also very responsive.
Cons: Some features were behind additional paywalls, also some of the accuracy of rankings was debatable. What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years.
Angus A. · Director · Broadcast Media · July 14, 2025
Une présentation avec Ferdi, claire, précise et complète. Le logiciel est facile à prendre en main, propose de nombreuses options d’optimisation et permet un suivi très précis des performances.
Pros: Un service client réactif, une interface intuitive et une gestion du SEO simple et accessible à tous. De nombreuses fonctionnalités disponibles, toutes utiles et bien pensées.
Cons: Le lien invité doit être renouvelé chaque mois pour garantir l’accessibilité aux clients, ce qui est un peu contraignant pour une agence souhaitant offrir un accès continu aux vues à ses clients.
Simon E. · PDG · Marketing and Advertising · June 10, 2025
Great. I have been with them for 8 years now and have no plans to move anywhere else.
Pros: The pricing is great, the results are accurate, it has many tools and functions which make managing SEO on a site much easier and it is fairly easy to learn. Also the automated reporting saves me a great deal of time each month.
Cons: Most new features are made available at no extra cost. However, occasionally new features are included as "add ons" rather than rolled in to the annual subscription. Or to access them you need to resubscribe on a new higher cost plan. This is particularly true for Local SEO functions. Also tech support is adequate but not super fast. Neither of these are big "cons" - more minor irritations.
Richard L. · Owner · Marketing and Advertising · June 10, 2024
Se ranking is the most value seo tool with a lot of features that can help your strategy
Pros: Se ranking event in its trial has alot of features that can help you and give a boost to you digital marketing strategy
Cons: Every task i have used were easy to use and share with me a lot of knowledge (no cons)
Themis D. · Head of digital marketing · Furniture · June 3, 2024
Pros: SeRanking est très facile à configurer pour obtenir beaucoup d'informations très pertinentes pour améliorer notre référencement. Il ne fait pas que nous donner des positions sur des mots clés, on peut aussi faire un audit du site et savoir précisément ce qui peut bloquer notre évolution pour pouvoir le corriger. Les rapports personnalisables sont un vrai plus dans cet outil, avec la liaison GA4 et Google ads, il est enfin possible de rassembler les données des différents canaux. Le support est rapide et efficace, et en français, c'est toujours plus facile et appréciable.
Cons: J'avais déjà utilisé SeRanking pendant plusieurs mois, et j'avais mis de côté le SEO faute de temps, dommage que mon historique ait été supprimé quand j'ai repris mon abonnement.
Frédérique R. · Dirigeante · Professional Training & Coaching · May 29, 2024
Pros: Been using SE Ranking for more than 2 years, i think is the best tool for keyword tracking. Keeping track of the website keywords is very important in my line of business. Integrating Google My Business is a nice feature and keeping track of this is very important. Site audit is also a nice feature that all the SEO management apps should have.
Cons: The price is not the smallest, not a deal breaker, for sometimes for small business can be.
Liam K. · CMO · Automotive · May 6, 2024
We use SE Ranking mostly for keyword research as it gives accurate analysis for the keywords and also for checking ranking of keywords. SE Ranking would do the work in minutes. The tool enhances our ability to analyze website and perform comprehensive link audits.
Pros: SE Ranking is a highly comprehensive and accurate keyword research tool packed with advanced SEO features that cater to various business needs. The software is user-friendly, facilitating the management of marketing strategies for diverse clients. It's scalable, frequently updated to enhance user experience, and offers impressive website optimization tools.
Cons: Nothing to dislike actually as it perfectly does the job. Maybe the cost would be high for an individual person. At times it's little slow and takes time to load if you have a lot of projects running.
Apurva S. · SEO Executive · Information Technology and Services · April 20, 2024
Overall SE Ranking is a great ranking tool for every website. The price is very good and the features are many.
Pros: After creating the account this tool is easy to setup, adding you website takes less than a minute. the reports you get are very complex and intuitive. Site audit features gave me a big image about the website and the path i have to go. Keyword and backlink monitors are the greatest features, if used correctly the ranking are "correct". I was surprised to see that the price is lower than other tools.
Cons: No cons for SE Ranking found until now..
Andrei B. · Branch Manager · Accounting · April 20, 2024
Pros: Rank keywords and its position every day
Cons: on page SEO its not good on it and internal links
omar a. · SEO · Internet · April 1, 2024
L'outil bien qu'abordable reste relativement performant pour ce qu'il promet. En revanche, après un renouvellement automatique non souhaité (ne comprenant aucun avertissement de prélèvement à venir, comme le fait la plupart des autres services sur le web), le support technique a catégoriquement refusé de me rembourser, alors que ma demande était émise quelques minutes après le prélèvement ! Un peu d'humanité dans ce monde automatisé aurait été appréciable. Je regrette donc une absence totale de considération commerciale envers ses clients. Je ne recommande pas SE Ranking pour cette raison. Société à fuir. Semrush offre une performance bien au dessus et un support client compréhensif et à l'écoute de ses clients.
Pros: Suivi de mots clés relativement performant
Cons: support client exécrable et absence totale de compréhension
Ghyslain A. · DG · Research · February 14, 2024
Pros: En general la herramienta funciona bien, por calidad precio creo que es una de las mejores, da mucha información general en todos sus apartados.
Cons: Quizá lo que le falta es que tenga integrado en sus planes la TF*IDF y prominencia semántica, es algo imprescindible para lograr posicionar el contenido y comparar con la competencia. Otra cosa que no me logro adaptar es que cambie el menú lateral dependiendo en que sección te encuentres, se pierde de vista el menú principal y no sabes como volver o ir a otra sección rápidamente.
Cecilia B. · Marketing · Marketing and Advertising · November 7, 2023
Muy contentos con la herramienta.
Pros: Es muy fácil de utilizar para la gestión SEO en general.
Cons: Quizás estaría bien que tuvieran una parte enfocada al SEM
Iñaki R. · CEO · Marketing and Advertising · October 14, 2023
Pros: Los informes son fantáticos y la usabilidad de todas las herramientas también
Cons: HAsta la fecha no hay nada que no me haya gustado
Carlos S. · Director de Proyectos · Information Technology and Services · October 14, 2023
Sono rimasto molto soddisfatto dal tool; può essere usato per analisi dei competitor, per ricerca keyword e per l'analisi delle keyword e tanto altro. Si tratta di un tool veramente fatto bene.
Pros: è uno strumento molto completo ed allo stesso tempo (cosa non semplice da trovare in altri tool) molto semplice da capire
Cons: Nell'analisi delle keyword forse qualche dato in più sarebbe necessario
Alessandro C. · Consulente · Marketing and Advertising · September 28, 2023
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