Rating
4.8
281 reviews
Starting price
$39
Other
Categories
2
Founded
2008
Employees
180
BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organisations with the confidence to grow. Headquartered in the UK, BrightLocal serves customers across the US, Canada, and beyond.
Ad spend / mo
$10K
144 paid keywords
Paid visits / mo
1,962
Organic keywords
18,013
Organic visits / mo
51,538
Authority
47
34,624 ref domains
Creatives run
100
as BRIGHTLOCAL LTD
Active now
79
last 14 days
Advertising since
Jul 2022
3.5+ yrs running
Last seen
today
still active
Running 16 ads on LinkedIn as BrightLocal 🇺🇦 - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Local Listings & Multi-Location Marketing Platform advertisers - the validated angles to copy. See the niche →
(281 reviews)
Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.
Pros: Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons)
Cons: Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save.
Dan A. · Chief Operating Officer · Law Practice · February 19, 2026
For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly.
Pros:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Local SEO Tools | 1 | 6 | - |
| SEO | 1 | 16 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| local citations | $8.15 | 1 | 20.8% | www.brightlocal.com/local-seo-tools/citation-tracker/ |
| website seo tools | $7.27 | 1 | 8.2% | www.brightlocal.com/ai-insights-ppc/ |
| check seo | $3.11 | 1 | 7.9% | www.brightlocal.com/ai-insights-ppc/ |
| seo scanner | $5.07 | 1 | 7.0% | www.brightlocal.com/ai-insights-ppc/ |
| brightlocal | $4.83 | 2 | 5.1% | www.brightlocal.com/ |
| check website seo | $4.28 | 1 | 4.8% | www.brightlocal.com/ai-insights-ppc/ |
| seo check website | $4.28 | 1 | 4.8% | www.brightlocal.com/ai-insights-ppc/ |
| seo ranking checker | $4.53 | 3 | 2.7% | www.brightlocal.com/local-seo-tools/auditing/citation-tracker/ |
| local citation | $8.15 | 2 | 2.5% | www.brightlocal.com/local-seo-tools/citation-tracker/ |
| page seo audit | $9.24 | 1 | 2.5% | www.brightlocal.com/ai-insights-ppc/ |
| citations seo | $6.95 | 2 | 2.2% | www.brightlocal.com/local-seo-tools/auditing/citation-tracker/ |
| website ranking tool | $6.46 | 2 | 1.6% | www.brightlocal.com/ai-insights-ppc/ |
| seo software tools | $6.18 | 4 | 1.6% | www.brightlocal.com/ai-insights-ppc/ |
| seo analyser | $4.59 | 2 | 1.4% | www.brightlocal.com/ai-insights-ppc/ |
| uscity | $5.37 | 1 | 1.2% | www.brightlocal.com/citation-builder/business-listings/ |
Submit to 1,000+ Directories
Get Listed On Top Sites — Build, Fix, And Manage Listings Across 1,000+ Directories With Trusted Local SEO Platform.
https://www.brightlocal.com
Submit to 1,000+ Directories
Submit Fast & Rank Higher — Increase Your Local SEO Visibility With One Simple Submission & Own Your Listings Forever.
https://www.brightlocal.com
Submit to 1,000+ Directories
All Listings Stay Yours — Build, Fix, And Manage Listings Across 1,000+ Directories With Trusted Local SEO Platform.
https://www.brightlocal.com
Submit to 1,000+ Directories
Get Listed On Top Sites — No SEO Expertise Needed. We Handle Submissions, Fixes & Duplicates. From $2 per listing. Build, Fix, And Manage Listings Across 1,000+ Directories With Trusted Local SEO Platform.
https://www.brightlocal.com
Submit to 1,000+ Directories | Get Listed On Top Sites
Build, Fix, And Manage Listings Across 1,000+ Directories With Trusted Local SEO Platform.
https://www.brightlocal.com
Cons: The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process.
Peggy H. · Head of SEO · Marketing and Advertising · December 26, 2025
Fantastic experience overall and I would highly recommend this service to every business for their website.
Pros: I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend!
Cons: Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful.
Mike W. · Owner · Professional Training & Coaching · December 22, 2025
I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services
Pros: Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them.
Cons: Not much as this time. I will get back to you on that if I get something to complain about at some point.
Ryan E. · Owner · Marketing and Advertising · June 25, 2025
Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good.
Pros: Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also
Cons: Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie.
Stuart H. · Owner · Photography · June 18, 2025
Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts.
Pros: Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns.
Cons: Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options.
Set S. · Web designer and SEO consultancy · Medical Practice · June 2, 2025
The customer service team was great at resolving queries, and the content is exceptional on the website.
Pros: I like how many features BrightLocal presents and all the different ways you can see how your website adds up with LocalSEO
Cons: The graphs are a little bit clunky, and the visuals can be a bit overwhelming, but the customer service team was great at resolving my queries.
Aaron W. · Copywriter Specialist · Marketing and Advertising · June 28, 2024
Our team always receives fast and professional services.
Pros: Brightlocal always delivers timely and professional services
Cons: Not any cons to list.
Reilly T. · Marketing Specialist · Consumer Services · June 27, 2024
Pros: Easy of use and after sales support. Theres every tool that you need in one place
Cons: Notning
Zach P. · Director · Internet · June 25, 2024
Very good. thank you for the great platform and the excellent support
Pros: Ranking features. Especially local SEO features
Cons: Reporting and reputation management is not ideal for us
Helena G. · Managing Director · Marketing and Advertising · June 24, 2024
Pros: I was familiar with BrightLocal through the use by my franchise and our internal suppliers but decided to move forward with a direct account for my clients. My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this product. Great customer service and just enough hand-holding to get me off to a great start! The platform is simple to use and my clients love the interface and the dashboard. The reporting alone saves me hours each month!
Cons: While the product is fabulous the website is a little outdated design-wise.
Nancee J. · Fractional CMO · Marketing and Advertising · June 20, 2024
So far it's been great. Very nice people to deal with.
Pros: They make importing and setting up new locations a breeze. Great customer support as well. The customer reports and portal are really great as well.
Cons: I can only track keywords in 1 location, a lot of my clients have small businesses in small towns so they need to have a wide service area. It would be nice to be able to track and produce keyword reports for neighboring towns as well.
Arlen J. · Owner · Marketing and Advertising · June 13, 2024
Pros: I'm new to local SEO. [sensitive content hidden] in tech support was very helpful as I was attempting to set up our first grid search--I got expert responses to questions almost in real time and I'm very happy with the result.
Cons: It's hard for me to say just yet--I'm only starting out.
Dave E. · Content Manager · Health, Wellness and Fitness · June 7, 2024
overall brightlocal is one of the best tools for any seo strategy
Pros: i am most satisfied with the keyword ranking grid for brightlocal
Cons: customer service could be a better feature for brightlocal
Jammi D. · owner · Transportation/Trucking/Railroad · November 25, 2023
Very good and the support are saviours
Pros: Easy to use and ability to learn at the speed you are engaging either through the course or support team
Cons: Still uncovering and evolving uses so to early to comment …. And it’s neatly a year !!
Ian S. · Co Founder · Management Consulting · August 1, 2023
Pros: Features are easy to use and highly automated
Cons: Sometimes difficult to discern between high value and low value back links
Kan H. · Director · Marketing and Advertising · July 31, 2023
Overall its an all in one local seo suite of tools and serve as an extension of my team. They are not the cheapest but they are in my view one of the best local SEO services you can use to aid in your quest to help your own local business or service other businesses in their efforts.
Pros: What I like the most about BrightLocal is their focus on local SEO more than anything else. They include citation building/and optimization, competitive research and review building to say the least. I really like the whitelabel features and the great support.
Cons: Once in a while the tools act up and need to get support to address it. But they do very quickly without too much fuss.
Pete S. · CEO/OWNER · Marketing and Advertising · July 19, 2023
Pros: The BrightLocal team discovered an error with a recent citation campaign I submitted and brought this to my attention. They provided clear instructions on how to correct the error and followed up quickly with my replies. Great overall service experience...
Cons: I would like to see better instructions for setting up and using the new Active Sync feature.
Scott C. · Owner · Marketing and Advertising · July 19, 2023
Pros: Customer service was very helpful and understanding with my issue and replied quickly answering all questions
Cons: I can’t really say because I’m not tech savvy so I can’t fault them to be honest
Jessica M. · Director · Alternative Medicine · June 15, 2023
If you take the time to learn the system and follow the tutorials you'll get great results.
Pros: Great service for adding citations at scale for multiple clients. Tutorials are very helpful and the customer service is fantastic (best I've experienced with similar services) Very happy with the results we've been able to get for our clients and BrightLocal has become a very useful tool in our offering.
Cons: Synching updates across multiple platforms was one of the items we had been missing but sounds like that service has recently been added with your ActiveSynch service so we will be researching that next.
Michael S. · Chief Strategist · Marketing and Advertising · June 12, 2023
Pros: The customer service is super friendly and it's relatively easy to use
Cons: I find the part where you need to manually enter company details not intuitive as you have to press a button to fill in the next information (ex: business hours), I tend to forget
Elisa G. · SEO Specialist · Marketing and Advertising · May 24, 2023
Excellent. The training, tools and support is top of the class.
Pros: Had some questions today about a citation campaign and [sensitive content hidden] was most helpful in replying to me and in a swift manner.
Cons: nothing, I think the interface is very straightforward to use.
Simon P. · Owner · Construction · May 18, 2023
Pros: I only use a portion of BL, I have other colleagues who use more features. But from what I use with monitoring reviews and sending NPS surveys, it seems to work well.
Cons: It seems to be a bit confusing to find what you're looking for. You have to go through several different pages on the website to finally find what you're needing.
Holly F. · Project Coordinator · Real Estate · May 16, 2023
Overall, excellent.
Pros: Very easy to understand and to work with.
Cons: Needed to go through several people to reach [sensitive content hidden].
William H. · Owner · Law Practice · May 12, 2023
Wonderful
Pros: Email and chat support, backlinks local mapping
Cons: Because of all the features it would be nice to have phone support available
Jason R. · President · Insurance · May 12, 2023