Rating
4.5
256 reviews
Starting price
$49
Flat Rate
Categories
20
Founded
2009
Employees
5600
Square Appointments is an online booking software that manages appointments, staff availability, and services in one calendar. It offers a free booking site where clients can view availability and book services with team members. The system syncs with Google Calendar to avoid double-bookings and assigns resources like rooms or stations to services. It supports single session and recurring class bookings. The platform integrates payment processing, accepting cards, digital wallets, QR codes, and payment links. Businesses can save customer cards to secure appointments, manage prepayments, and charge cancellation fees. Automated email and SMS confirmations and reminders are included, with waitlists filling cancellations. Features include AI-powered messaging, customer profiles, and form collection during booking. It connects with the Square Go marketplace for client discovery and supports selling service packages and products alongside appointments.
Ad spend / mo
$755K
1,884 paid keywords
Paid visits / mo
119,255
Organic keywords
533,033
Organic visits / mo
2,889,914
Authority
77
2,993,290 ref domains
Creatives run
100
as Square
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Appointment Scheduling & Online Booking Software advertisers - the validated angles to copy. See the niche →
(256 reviews)
My overall experience was good, but it lacked some of the features that I actually needed within the platform
Pros: I like that the platform was easy to use and affordable. Had most of the features that I needed to run my business.
Cons: What I like the least was that it didn’t have a referral program or a program for forms for the clients to fill out ahead of time
Vanessa L. · Owner · Retail · April 18, 2026
I find my experience with Square Appointments to me efficient, accessible when necessary and beneficial to help manage all business needs.
Pros: I love how easy, simple and concise it is to navigate. The operative performance is user-friendly and efficient.
Cons: There honestly is not anything to notate here that I dislike about the Square Appointments interface.
Zameeya J. · Administrator · Health, Wellness and Fitness · April 15, 2026
This app was easy to use and I used it for around 8 years with no real issues or glitches. I’m grateful for how simple it is.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Waitlist | 1 | 3 | - |
| Pet Grooming | 1 | 10 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Square® Charge Per Transaction
Same Rate for All Major Cards — Tap, Dip, & Swipe For One Flat Rate. Square® Has Honest, Fair Pricing, With No Gotcha Fees. Learn More About Square® Payments, And See How Hard We Work For You & Your Business! Easy To Use.
https://www.squareup.com › square › payments
Accept All Payments | $0 Monthly Fees
Easily Accept Payments Online and In-Person With Square® POS. Manage All of Your Online & Offline Orders From One Device.
https://www.squareup.com
Square® — Official Site
Your All-In-One Solution — Easy-To-Use Tools To Reach Your Customers & Run Your Business.
https://www.squareup.com
Square Payment Services
Accept Payments Anywhere — Automatically Sync with Other Square Products, like Square POS, Square Invoices, and More.
https://www.squareup.com
Square® — Official Site - Your All-In-One Solution
Upgrade To The POS Trusted By More Businesses. Get Started Free Today.
https://www.squareup.com
Pros: Very simple and easy to use. Straight forward an had many options. I didn’t have any formal training on it and picked up on everything very quickly.
Cons: I didn’t enjoy that the price continued to rise, and it felt like the value for the price did not go up equally.
Kaitlyn K. · Hairstylist · Cosmetics · April 12, 2026
I've found it to be an intuitive and reliable platform that makes really easier our schedule, clients comunication, reminders, gift card, and more
Pros: What i like more about square appointments so far is how simple and organize it makes the entire booking experience, both for the business and our clients. I really loves that my clients can book easily online, receive reminders while our team can manage their schedules, clients history and all this in one place
Cons: I really like it so much to say I have cons, but is hard for me to have a presentable booking link on instagram, i always ended w/ two differents like lnks, i dont know why. Also I would say is when having larger teams, customization options can be limites with the schedule, i would love the will continue improveving new features every day
Milagros G. · Content creator and Social Media Manager · Individual & Family Services · April 3, 2026
Square is easy to use and very fluid with its design. It was easy to see my appointments and add new patients.
Pros: It was easy to see and track all of my appointments. Patients get notifications and reminders of appointments and the software was easy to use.
Cons: There were occasional issues with the website version so I would always need to double check appointments were up to date using the phone app.
Scott K. · Speech pathologist · Health, Wellness and Fitness · March 29, 2026
Me and my wife had a really good experience with the square appointments would highly recommend it to anybody
Pros: My favorite thing about the software was the scheduling an appointment management. The task and project management was super helpful. Really easy the security was top the value for this software as well worth it!
Cons: It had a few bugs and issues to work took me a minute to figure out how everything worked once the way, the calendar set up‘s, but all around it was a super helpful tool
Alex A. · Peer support and appointment director · Computer Software · March 29, 2026
I rave about Square to anyone needing to find a great booking system. It really is an all in one - including the option to send out emails to clients who subscribe to that option. I will never use another system for my business!
Pros: Square makes my business run so smoothly. Clients use the online booking with no issues, including the rescheduling option. This saves me so much time! The appointment reminder texts/emails are also a huge plus to prevent no shows.
Cons: There is nothing that I don’t like with Square. They have clearly put a lot into this app and have made it very user friendly for all different users.
Ashley A. · Owner · Health, Wellness and Fitness · March 19, 2026
Overall the experience has been seamless and incredibly user friendly! I remain excited to continue integrating Square Appointments to all of our services.
Pros: I was thrilled at how easy it was to implement Square Appointments! Our team is always on the go so we needed a tool that would seamlessly allow us to schedule appointments with our clients!
Cons: So far- NO cons! It has been fully adopted by the team and everyone is pleased with how easy it was to adopt to our daily routines!
Mai M. · Managing Director · Hospitality · March 7, 2026
I like the concept of the square appointments app, and i love all the features, but i work hard for my money, so i just stopped using it.
Pros: Its easy to like the wide range of features, tools and options that you get with the square appointments app.
Cons: After a period of time using square appointments, i realized that the costs involved when using it on a regular basis, weren't easy to manage.
Wanita G. · Owner · Health, Wellness and Fitness · January 16, 2026
Overall, once I find the link, my experience is good with booking appointments for my stylist and seeing availability
Pros: The ability to book my personal appointments with my hairstylist online and use their feature to see the appointments
Cons: Maybe I’m missing it, but I can’t seem to find an app and I feel like I have to look for the appointment link each time to book the appointment
Victoria H. · HR Director · Insurance · January 10, 2026
Pros: Most businesses opt to not hire a secretary or receptionist. Square appointments fills exactly that position and still gives the owner/team ways to coordinate and manage the flow of their appointments.
Cons: I do not have cons to report at this time for Square Appointments. Only down side would be a slight learning curve for new users, which is very minimal and to be anticipated with any new product.
Bree Y. · clerk · Utilities · January 6, 2026
Pros: Square is a brand that is overall very user friendly and Square appointments follows this as well as anyone could use it.
Cons: Square Appointments is very user friendly but can feel overwhelming if you are unfamiliar with Square.
Loganne Y. · Ultrasound Technologist · Hospital & Health Care · December 25, 2025
My overall experience with square started off being great. I love the reminder and notification of clients, the calendar was easy to use, and the security was awesome to keep away spam.
Pros: the scheduling and appointment management is what I liked about using square. How easy it is to send invoices to customers for payments.
Cons: I least liked the bugs and issues with square and how the prices went up. It became a problem with using the app after the free trial.
nicole t. · Tax Professional · Accounting · December 20, 2025
It was alright, I wasn’t impressed with the menus or the customer service when I needed specific help with something
Pros: I liked the accessibility of square appointments, clients could book easily and it streamlined my online booking system
Cons: I disliked the menus, I felt like they changed way too often and when I had to do some back end work it would take me forever to find something specific and became very frustrating
Marissa W. · Licensed Massage Therapist · Alternative Medicine · December 3, 2025
So far, our overall experience with Square Appointments have been really good and very handy to have on board with us.
Pros: What we like the most about using Square Appointments is how easy it is to use. Definitely does not take a rocket scientist to figure out. lol
Cons: Our employees and techs tend to only use Square Appointments for scheduling and managing appointments. With that being said, we have not found anything that we do not like about this software.
Bryanna O. · Office Manager · Chemicals · November 10, 2025
I love using the appointments app; I have been using the Square Payment for over 3 years and just recently got into the appointments app, and it is very useful
Pros: Square appointment is so easy to use and saves me so much time and helps me organise my time efficiently
Cons: The thing that bugs me most is not having the same tools on the app and on the online version, and the calendar view
Delauréanne Q. · Hairstylist · Consumer Services · November 4, 2025
My overall experience was a good one as it was a one stop shop for all my needs. I could use the POS, track inventory, do scheduling, etc. all in one place.
Pros: I liked most that it integrated the POS into the software so that I could do everything in one place.
Cons: I felt as though the inventory and tracking areas could use some work in terms of being more user friendly and customizable, but this didn't stop me from using it.
Selin K. · Director of Restaurant Operations · Food & Beverages · October 26, 2025
I have been using it for about 8 years and so far did not find anything better than this application.
Pros: it's easy in use and understandable for the team. Very to make changes and also to sign in a new client.
Cons: the fee is a little high, cause it will be around 50 usd plus a fee per each transaction. It comes out a lot.
Yekaterina C. · owner · Education Management · October 9, 2025
Simple, easy to create an account and send reminders to who ever needs them. There is a waitlist that is great and reminders are a plus
Pros: Simple, easy and very user friendly. Navigating the web is easy. Tipping is also amiable to who ever choses.
Cons: There is not really anything that I found about the app that I dislike. AI I am not a fan of other than that Nothing!!!!
Shannel H. · Dispatcher · Construction · September 12, 2025
I have had a great experience with Square appointments and the amount of customer I have book has really helped me and the business.
Pros: The convince of being able to see who books with me and not having to physically get in contact with the customer. Makes it easier and quicker in setting appointments. Even when I'm busy, appointments can still be made.
Cons: There is nothing I feel I am unhappy with regarding Square appointments. I think the way Square appointments is running right now is great.
Kimberly Y. · Customer Support Representative · Building Materials · August 12, 2025
My overall experience was relatively easy, it’s easy to navigate and perfect for first time users who aren’t tech savvy.
Pros: What I like the most is that it is easy to integrate with other p.o.s. Systems. Once you set it up, it practically does all the work for you.
Cons: There wasn’t anything I didn’t like about Square Appointments. The app is great! It’s super user friendly.
Liz R. · Owner · Retail · July 14, 2025
overall very good and the free option is a great way to try it out without a financial commitment. Definitely worth the money
Pros: very streamlined and accomplishes multiple aspects of engaging with clients from the 24 hour a day appointment setting to accepting payments and even reminders.
Cons: technical support seems unqualified and the actual application itself could be improved. there's numerous times that it's crashed or frozen and the support seems like what I'd expect from my local electronics store and not a global tech company
joshua o. · Front of house mgr · Restaurants · July 13, 2025
I have my own business but still old school with scheduling. If I transformed into an online scheduling system, it definitely would be a top pick. Its super simple and easy to get around in
Pros: This app/website is super easy to access and get around in especially for customers looking to schedule appointments online
Cons: I honestly don't really have many dislikes. If I had to make a dislike, it may be adding a note when scheduling your next appt online
Kylinn H. · Hairstylist · Individual & Family Services · June 12, 2025
Over all it got the job done however there are many areas to be fixed, and individual employees reports need to be available
Pros: I liked how easy it was to use and set up - it also looks very chic looking too for the client in the check out moment
Cons: AI assistant lost us lots of clients - as well as the charge to credit card on file did not work for us for some reason. We also colour coded all our different appointments yet that didnt work
Veronica R. · Owner · Cosmetics · May 29, 2025
I've received good feedback from users and clients, will continue using this product as it is free to use.
Pros: Square appointments is an easy way to have my clients book. Easy to navigate and user friendly. I recommend!
Cons: It doesn't offer as many features as other appointment setting applications, however it works for what I need it to do.
Cardi G. · Sales · Retail · May 29, 2025
| Maid Service | 1 | 14 | - |
| Personal Trainer | 1 | 25 | - |
| Physical Therapy | 1 | 25 | - |
| Barbershop | 2 | 3 | Shortlist |
| Appointment Reminder | 2 | 4 | Shortlist |
| Fitness | 2 | 6 | Shortlist |
| Medical Spa | 2 | 11 | Shortlist |
| Massage Therapy | 2 | 13 | - |
| Salon | 2 | 13 | Shortlist |
| Spa | 2 | 14 | Shortlist |
| Medical Scheduling | 2 | 29 | - |
| Reservations | 2 | 33 | Shortlist |
| Appointment Scheduling | 2 | 42 | Shortlist |
| Calendar | 2 | 46 | - |
| Payment Processing | 2 | 46 | - |
| Time Clock | 3 | 4 | - |
| Marketing Automation | 3 | 6 | - |
| Scheduling | 3 | 26 | - |