Rating
4.6
314 reviews
Starting price
$29
Per User
Categories
9
Founded
2017
Employees
550
Funding
917.6M
Series E
Synthesia is the world's first AI video communications platform - in a browser. Did you know that you retain 95% of a video’s message, compared to 10% if reading it in text? Our mission is to empower everyone to make video content - without cameras, microphones or studios. Companies of all sizes are converting their training, sales or support content to AI video. Enable your employees and customers to experience engaging video content, instead of reading through boring PDF documents.
Ad spend / mo
$34K
751 paid keywords
Paid visits / mo
22,758
Organic keywords
34,091
Organic visits / mo
135,656
Authority
55
36,416 ref domains
Creatives run
100
as Synthesia Limited
Active now
100
last 14 days
Advertising since
Aug 2024
1.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Synthesia - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across AI Video Generation & Editing Platform advertisers - the validated angles to copy. See the niche →
(314 reviews)
Overall, I was really impressed with how granular and detailed the tool was. Every aspect of my training was customizable. I was able to roll out a professional and polished product to the entire company within a fraction of the time it would normally take to produce.
Pros: I really appreciated that I didn't have to start from scratch with Synthesia. We had a ton of content that needed to get converted from a detailed deck to a comprehensive company-wide training in a short amount of time-- the only way I was able to make it happen was because Synthesia was built to anticipate my needs. Editing in bulk across my entire video was made easy and done in seconds. If I had a question, I was able to quickly utilize their helpful chat features to get access to support when I needed it most.
Cons: I felt that it could be a bit buggy at times-- comes with the territory. I felt that at times I would ask for voice inflection change or pronunciation of a word to be different and the avatar just could not get it right. I had to get creative in how I forced the avatar to say exactly what I intended.
Tyra O. · People Operations Specialist II · Computer Software · May 19, 2026
$7e
Pros: I like how quickly I can turn a script into a professional-looking avatar video without coordinating studios, actors, or voiceover talent. The voice library and languages are broad, lip-sync is solid, and pronunciation controls help with brand names and acronyms. Templates, brand assets, and subtitles keep our output on-brand and consistent, which has been ideal for producing multiple short explainers for Anunzi and for our education clients. The workflow is predictable, the documentation is clear, and support has been responsive when we’ve needed guidance.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Text-To-Speech | 1 | 5 | - |
| AI Video Generator | 1 | 7 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| ai video generator | $1.35 | 1 | 30.8% | www.synthesia.io/ |
| synthesia | $1.44 | 1 | 14.7% | www.synthesia.io/ |
| compliance training | $7.27 | 1 | 4.4% | www.synthesia.io/use-case/compliance-training |
| heygen | $1.38 | 3 | 3.3% | www.synthesia.io/ |
| synthesia ai | $1.34 | 1 | 1.5% | www.synthesia.io/ |
| google video ai | $8.20 | 2 | 1.4% | www.synthesia.io/ |
| text to video | $1.42 | 1 | 1.3% | www.synthesia.io/ |
| synthesia pricing | $1.29 | 1 | 1.2% | www.synthesia.io/ |
| colossyan | $3.32 | 1 | 1.1% | www.synthesia.io/learning-and-development |
| ai avatar | $1.70 | 1 | 1.0% | www.synthesia.io/features/avatars |
| d-id | $1.37 | 3 | 1.0% | www.synthesia.io/features/avatars |
| ai study tools | $1.74 | 1 | 0.9% | www.synthesia.io/learning-and-development |
| heygen ai | $1.23 | 2 | 0.8% | www.synthesia.io/ |
| ai avatar generator | $1.60 | 1 | 0.8% | www.synthesia.io/features/avatars |
| text to video artificial intelligence | $1.32 | 1 | 0.8% | www.synthesia.io/learning-and-development |
AI Text to Video in Minutes
Create Videos in 5 Minutes — No cameras. No actors. Just great video from text. Start creating AI videos in seconds. Generate...
https://www.synthesia.io
Generate AI Videos In Minutes - From Text To Video In Minutes
Generate training videos with AI avatars in 140+ languages in seconds. Try for Free.
https://www.synthesia.io
Create Training Videos With AI | No Video Skills Needed
Pick a template, choose a presenter, and type your text. Easy training video creation. Instructional videos in minutes. 140+ languages, 230+ avatars.
https://www.synthesia.io
Synthesia™ AI Video Creator | Leading AI Video Platform
Synthesia: #1 AI video platform. Create professional looking videos in 140+ languages. Pick a template, choose between 230+ diverse avatars, and type your text. Try for Free. Free AI Demo.
https://www.synthesia.io
From Script to Video With AI
Free AI Script to Video Maker — Generate script to video with AI avatars in 140+ languages. Fast, easy, and studio-quality. Turn any script into a polished video without cameras, timelines, or manual editing. Free AI Demo.
https://www.synthesia.io
Cons: The voices can still sound a bit robotic on longer narrations or when I need nuanced emotion. The built-in editor is intentionally simple, which means limited timeline control, transitions, and audio mixing; for anything beyond straightforward cuts and captions, I often finish in another NLE. Pricing is fair for a small team, but adding seats and workspaces can escalate costs. I’ve also seen occasional render queues at peak times, so planning ahead helps.
Matias C. · Marketing Director · Marketing and Advertising · October 6, 2025
$7f
Pros: Their stock avatars are high quality and visually impressive, but the policies around how they can be used are unnecessarily restrictive and highly subjective. Instead of empowering creators, the rules feel arbitrary, making it difficult to confidently use the very tools that are supposed to be the platform’s main strength. What should be a feature that adds value ends up creating hesitation and frustration, since approval seems more dependent on interpretation than on clear, consistent standards.
Cons: Synthesia.io enforces policies that feel entirely subjective and inconsistent. Videos that are approved one day can be flagged the next, even when only minor, harmless edits are made, such as changing an image or fixing word pronunciation. Instead of clear, transparent guidelines, users are left guessing what might trigger moderation, which creates unnecessary frustration and wasted time. The lack of explanation or consistency makes their so-called “standards” feel arbitrary, leaving creators vulnerable to random enforcement rather than a fair, predictable system.
Jide G. · Founder · Information Technology and Services · September 25, 2025
Synthesia is basically your AI-powered video buddy. You get a polished video with a realistic AI avatar talking your words. Pretty good in a lot of areas, needs work in others.
Pros: Tons of avatars to choose from, so your videos actually feel human. No awkward robot vibes. Supports a lot of languages and fast translation/dubbing.
Cons: Sometimes the AI avatars can feel a little stiff, especially if you want super expressive gestures. Also pricier for big teams.
Jade M. · Digital Marketing Specialist · Marketing and Advertising · September 8, 2025
Very poor and frustrating. They would not refund me even after it became clear in 2 hours that the service was not what was promised.
Pros: I did not like Synthesia, I found the quality lacking and the AI features not robust enough to actually deliver either 1. a good quality script 2. a good quality video layout 3. convincing video
Cons: Everything looks like boxy AI without tone or inflection in the voices. I did not like that at all. I tried it for 2 - 3 hours and then I asked for a refund and they refused citing their terms of service. This was not disclosed when signing up.
Lucas B. · Founder · Retail · August 27, 2025
$80
Pros: Was unable to fully test the product due to unreasonable and restrictive content management. I suppose for companies outside of biotech or research, this may be an okay software.
Cons: - Overly broad, poorly implemented content moderation - No real human review in moderation decisions - Company does not trust customers to self-regulate - Policy not transparent before purchase - Support cannot resolve moderation issues - Hidden upsell for “custom avatar” if your content touches on any medical topic - No self-service account deletion; must go through support - No customer retention effort when cancelling
Warren G. · Chief Technology Officer · Medical Devices · August 14, 2025
Pros: Saved me a lot of time and made my presentation look professional. It was easy to present to my team.
Cons: I don't think in my day to day work or at least in my position or company that there are enough features for my to utilize to make the subscription worth it.
Sara N. · Operations Manager · Construction · July 11, 2025
Terrible. Wasted hours with nothing to show for it. Terrible support system. Their customer support is Tess which is AI. Gave them every opportunity to "support" me over a 3 day period.
Pros: Ease of use, many options for avatars and voices. Not much else after that everything else was very poor.
Cons: Their support is SLOW and POOR. Their content moderation system is critically flawed. Have to pay for a the privilege to appeal a rejected video. Then the video gets approved but hours later then again rejected. Huge waste of time. Oh, and there is no content violation - just poor AI.
Tony G. · Owner · Retail · June 19, 2025
My overall experience with Synthesia has been highly positive. We are able to create high-quality videos that fit our specific needs quickly and efficiently. These videos can then be translated into any language, which greatly expands the audience of our videos to match the global nature of our company. The partnership with [sensitive content hidden] has allowed our videos to come to life with clips that perfectly reflect our written content. I am excited to see how Synthesia continues to benefit us as we continue to create more and more videos to supplement our products.
Pros: Synthesia is easy to learn and use, and its robust operating system fits the needs of our company very well. The platform is designed for high-quality videos to be generated in a streamlined and professional way, without a huge time demand. Synthesia is changing the game for Above the Neck, because it has given us the opportunity to create videos which enhance our products on a massive scale. We believe the videos we generate through Synthesia will help all of our customers now and in the future.
Cons: There are seldom cons associated with Synthesia. My only hope is to someday see more "expressive" avatars that fit the profile needed to best suit the nature of our company (i.e. athletic, youthful, dynamic).
Rob P. · CEO · Health, Wellness and Fitness · June 17, 2025
Synthesia is a great way to create videos without the hassle of finding and recording presenters. Very easy to update and localize.
Pros: Super-quick way to create high-quality person-to-camera videos in any language. Very easy to use with lots of layout options.
Cons: Hopefully will gain some additional features like camera control to make the videos even more visually interesting.
David K. · CEO · E-Learning · June 17, 2025
I am with Synthesia last 18 months. Till now I do hundreds of minutes for different purposes, usualy my personal avatar.
Pros: I love Synthesia because it is easy to use, good customer support, and lot of regular updates. Languages options are excellent.
Cons: Few times I have problems with personal avatars, it was not good quality from first generated time. Must repeate shooting
Natasa M. · Virtual assistant · Design · June 17, 2025
My experience with Synthesia somehow considering as average and I managed develop several videos within a limitation of the systems
Pros: Synthesia has good and smooth video with a lot of free and premium avatars and multi languages available
Cons: I have big difficulties to develop my own avatar features in Synthesia due to stringent rules that couldn't accept the images just due to simple brightness issue
Khairul S. · Lecturer · Education Management · June 13, 2025
Our experience has gone from good to better to best. We've used Synthesia to drive customer, staff and training videos. Enabling a commercial opportunity to increase revenue. The overall enhancements and roadmap of the product shows that the user(s) are at the forefront of Synthesias mind and making a truly single platform for media creation is clear. We renewed for a further 2 years and took out additional licences to support our growth and opportunities from our initial ''test'' of the tool
Pros: The ease to build videos in a single instance. Videos that previously took days, now take hours (or minutes) to complete. The Avatars offer our business a wide range of selection to consider for various use cases and the clear product enhancement roadmap that has delivered enhancements across time are enhancing and unlocking more potential for our business.
Cons: The overlap of visuals can become quite messy to manage - this has since been addressed in a release from the supplier where we can now easily navigate and manage
Paul B. · Knowledge Manager · Financial Services · June 12, 2025
So far, it's been great, and I'm excited to learn more about AI-generated videos. The meeting setups and explanations have also been smooth and easy to understand.
Pros: It's a highly useful tool for video editors, bringing together copyright-free templates, music, and media under one roof. It also saves valuable time, making the editing process more efficient.
Cons: The templates and media are not aligned with latest trends. The music doesn’t play during the preview stage.
Dineshkumar B. · Video Editor and Motion Graphics · Information Technology and Services · June 10, 2025
Overall Synthesia has helped to cut production time and create media pieces. The training and ongoing support is fantastic.
Pros: Synthesia is easy to use. They are constantly building their avatar database and templates. The company has great customer and technical support
Cons: I cannot select which slides I need to publish. Sometimes I need to pull a couple of slides not every slide in the project. Not a big deal, but would be a great feature.
Vickey H. · Multimedia Developer · Higher Education · June 6, 2025
Sales representatives very good, helpful and patient. Log on details went effortlessly. Resources to links to webinar also available good reminders
Pros: The ease of putting the slide packs together. The ability to truly make it your own content. Avatar creation with languages very impressive
Cons: To be honest it’s hard not to like it but the cost per account played a big part from my head office allowing how many accounts that I could purchase, if it was cheaper I could of used maybe 5 accounts in Canada alone. Not including my Global branches
Clint M. · Director of manufacturing · Mining & Metals · June 6, 2025
Synthesia has saved our organization in our training budgets and it helps us meet requirements for compliance training, allowing more flexibility with our team.
Pros: We like the ease of using Synthesia for our onboarding and training needs. The voices can sometimes be a bit robotic and sometimes it glitches in the middle of the video, but it’s an easy fix. Overall, it has been extremely beneficial.
Cons: Although there are a lot of options, it’s not easy to combine different templates or videos we decide last minute to merge.
Tiffany L. · Director of Human Resources · Machinery · June 5, 2025
Very satisfied overall - nice ending results, easy to use, and custom options are a very nice touch!
Pros: The easy learning curve to get started and the continued enhancements are great. The ability to create your personal avatar and voice is a lovely touch!
Cons: The inability of the PowerPoint import option to transfer photos from the original PPT. This can be quite frustrating and time-consuming.
Jim V. · Training and Development Manager · Banking · June 5, 2025
I’m very impressed with Synthesia. The avatars look realistic, the platform is intuitive, and customer support has been excellent. Highly recommend for AI-powered video creation!
Pros: I love how easy Synthesia is to use—creating professional videos is quick and efficient. The ability to generate videos in multiple languages is a huge advantage, especially for a global company like ours.
Cons: So far, I don’t have any major complaints, though I’ve only been using the platform for two weeks. One minor improvement could be the avatar voice inflections, but this might be due to how I recorded my own voice for customization. I think it would be great to have an option to adjust the inflection of the words if they're off.
Kindra W. · Downstream Strategic Marketing Manger · Medical Devices · June 5, 2025
5 star experience truly - not just the ease of creation and the productivity it has handed back to me but in the response that I am getting from our sales and exec team members. The ability to edit/customize when needed due to internal updates is amazing. Can't say enough about this product/platform and how it has truly revolutionized the way I work.
Pros: The real business value for me with Synthesia is the time savings in preparing and production of assets that have been received at Onapsis with great feedback! The time saved through the automation has allowed me to be more creative in the development of content that resonates with the audience. When you have a partner like Synthesia, your creativity excels due to the lack of pressure of recording an asset over and over due to human error. The functionality is intuitive and the application is easy to learn. Additionally, the AI assistant that acts as online help is excellent, probably the best I have experienced in an application. Overall Synthesia has increased my productivity more than I ever imagined, and the resulting assets are top-notch.
Cons: At the moment, there is not much I can call out - some of the Avatar voices are challenging but after reviewing all of them I have established a set that will appear in all assets I create!
William F. · Dir of Enablement · Information Technology and Services · June 5, 2025
I've had very good experiences so far as I've made over 100 videos. I would like to work more with Scenes as I've seen some good examples.
Pros: The avatars are very lifelike. The dubbing is well done. The avatars are cut out nicely. I love the many templates that are available. I've used several of them.
Cons: I wish we had more videos to choose from for backgrounds. More controls of the avatar's attitude and tone. Continue with providing various ethnicities with understandable accents.
Thomas M. · Instructional Systems Designer · Non-Profit Organization Management · June 5, 2025
Very pleased with the overall ease of use of Synthesia and particularly the speed in which voiceovers can be created, reviewed, and implemented
Pros: The company's commitment to continuous improvement of the product and offerings is outstanding. I've been following its development for over 4 years now!
Cons: I took the time to record my voice to train Synthesia by reading the various prepared readings. My synthesized voice wasn't a particularly good match in timbre and pitch to my own, in my opinion.
Dave A. · Multimedia Production Manager · Higher Education · June 5, 2025
great experience, their team is very positive and proactive. I like that we can pump out a lot of training videos quickly if needed.
Pros: New innovation they keep coming out with and ease of use. I enjoy the avatars they have and love that they continue to add more.
Cons: The editing software could be better and the quality of their video player. Many times when played from their video player the sound and video do not sync.
Pierre R. · Ops Manager · Security and Investigations · June 5, 2025
So far so good! The tool is easy to use, fun and very useful for content creation. Is the perfect match to create dynamic videos that keep the attention of the learners.
Pros: The possibility to create videos and speech in a very fast way. Moreover, since I work in a worldwide company, the possibility to translate every single video in many languages in just one click.
Cons: The graphical side is very simple and easy to use for everyone. Since I've always worked in the graphic field I would love to have more chances to create something complex (as new shapes and animations).
Giulia Laura B. · Instructional designer · Electrical/Electronic Manufacturing · June 5, 2025
It's been excellent. From customer service to helpdesk, through to regular upgrades. They listen to hardcore users and develop solutions quickly
Pros: It's an all-in-one solution for our video production needs. Allows us to scale our workflow and get content out and published quickly. We couldn't operate without it
Cons: I can't really say there are any cons. It's still a maturing product so there is a constant stream of upgrades that address little niggles. There are constantly trying to make workflows more efficient
Geoff R. · Founder · Financial Services · June 5, 2025
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| Translation Management | 1 | 9 | - |
| Content Collaboration | 1 | 16 | - |
| Presentation | 1 | 17 | Shortlist |
| Video Making | 1 | 18 | Shortlist |
| Video Editing | 1 | 19 | Shortlist |
| Generative AI | 1 | 24 | Shortlist |
| Artificial Intelligence | 2 | 11 | Shortlist |