Rating
4.7
312 reviews
Starting price
$24
Per User
Categories
5
Founded
2020
Employees
220
Funding
74.6M
Series A
HeyGen allows users to create videos without having to use a camera or crew. Users can simply choose an avatar and voice that's right for them, type their text, and hit the record button. The solution's machine learning technology will automatically generate professional quality videos in minutes—no editing required.
Ad spend / mo
$39K
407 paid keywords
Paid visits / mo
22,833
Organic keywords
53,349
Organic visits / mo
200,355
Authority
64
21,809 ref domains
Creatives run
100
as NGUYEN THI BICH HA
Active now
100
last 14 days
Advertising since
Dec 2024
1+ yr running
Last seen
today
still active
Running 24 ads on LinkedIn as HeyGen - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across AI Avatar & Synthetic Presenter Video Platform advertisers - the validated angles to copy. See the niche →
(312 reviews)
Overall, my experience with HeyGen has been very positive. The platform delivers exactly what we need for scalable AI video production. Avatar creation is simple, videos are easy to generate, and the system works reliably. It has become an important part of our content workflow because it allows us to create high volumes of professional video content quickly and efficiently. Customer support has also been responsive whenever needed.
Pros: The biggest advantage of HeyGen is how easy it is to create professional AI avatar videos at scale. The avatars look realistic, video generation is fast, and the workflow is very beginner friendly. We use it heavily for marketing, social media content, explainers, and short-form videos. The user interface is clean, rendering is quick, and the platform keeps improving with new features. It saves a huge amount of production time compared to traditional video creation.
Cons: Some advanced customization options could still improve, especially around fine facial expressions and motion control. Occasionally certain voices or avatar movements can feel slightly repetitive, but overall the quality is very strong and improving rapidly.
Wilfried L. · CEO · Marketing and Advertising · May 12, 2026
Hopefully they'll be responsive to these complaints and I can change my review, but as far as I can tell, it was a terrible, terrible experience, horrible. All of these AI companies have so much control that you can't do anything about it if they just decide to wipe out your account, and no customer service whatsoever. I believe these AI companies are running out of storage space, and instead of telling you, they're just wiping out your accounts, and you really can't do anything about it.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Text-To-Speech | 1 | 6 | - |
| AI Video Generator | 1 | 8 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| hey | $2.54 | 1 | 50.1% | www.heygen.com/ |
| heygen | $1.38 | 1 | 14.9% | www.heygen.com/ |
| synthesia | $1.44 | 2 | 3.5% | www.heygen.com/alternatives/heygen-vs-synthesia |
| heygen ai | $1.23 | 1 | 2.6% | www.heygen.com/ |
| heygen pricing | $1.74 | 1 | 1.7% | www.heygen.com/ |
| hey gen | $1.38 | 1 | 1.6% | www.heygen.com/ |
| ai avatar generator | $1.60 | 1 | 0.7% | www.heygen.com/ |
| d-id | $1.37 | 4 | 0.7% | www.heygen.com/ |
| heygen ai video generator | $1.60 | 1 | 0.6% | www.heygen.com/ |
| heygen - ai spokesperson video creator | $1.64 | 1 | 0.5% | www.heygen.com/ |
| heygen's | $1.38 | 1 | 0.4% | www.heygen.com/ |
| faceless reels | $0.71 | 1 | 0.4% | www.heygen.com/tool/faceless-video |
| heygen login | $0.80 | 1 | 0.3% | www.heygen.com/ |
| hey ai | $1.09 | 1 | 0.3% | www.heygen.com/ |
| heygem | $1.38 | 1 | 0.3% | www.heygen.com/ |
HeyGen
HeyGen AI Video Generator — AI Video Generator | #1 on G2’s 2025 Top 100 List | HeyGen. Create once. Scale everywhere. Powered by HeyGen.
http://www.heygen.com
HeyGen - HeyGen AI Video Generator
AI Video Generator | #1 on G2’s 2025 Top 100 List | HeyGen
https://www.heygen.com
World’s Most Realistic AI
Most Realistic AI Avatars — AI Video Generator | #1 on G2’s 2025 Top 100 List | HeyGen. AI avatars...
https://www.heygen.com
HeyGen
HeyGen AI Video Generator — AI Video Generator | #1 on G2’s 2025 Top 100 List | HeyGen. Create once. Scale everywhere. Powered by HeyGen. Lifelike AI Avatars. Personalized Video. 1-Click Video...
http://www.heygen.com
HeyGen AI Video Generator
HeyGen — Real voices. Real faces. Unreal speed. Make yours on HeyGen. AI Video Generator | #1 on G2’s 2025 Top 100 List | HeyGen.
http://www.heygen.com
Pros: As an early adopter, the software worked well until it just stopped and stole or deleted all of my assets.
Cons: Absolutely no customer service, no way to complain, no way to get a human being. Absolutely nothing I can do. Not only did I pay for months at a premium, but then I paid for an annual account and was charged twice and cannot get customer service and lost my entire account and all of my videos
Anonymous User · CEO · Hospital & Health Care · May 6, 2026
Overall my experience with HeyGen has been very positive. It is a fast and efficient way to create professional looking videos without the need for a full production setup. While there are some limitations with realism and customization the platform delivers strong results especially for marketing training and scalable content. It is a great tool if you value speed and simplicity.
Pros: $7c
Cons: $7d
Matthew F. C. · President · Information Technology and Services · May 5, 2026
Heygen has been a great product to get content out without having to shoot myself. Video creation is easy and with the video agent, I can create something quick or animation on the fly.
Pros: I like that they keep on innovating and adding features that make it easy to produce content. I actually just got an update earlier today.
Cons: I don't like paying for additional custom avatars as it adds up quick. I'd rather be able to invest more into credits to produce better overall quality content.
cesar R. · Real Estate Agent · Real Estate · April 2, 2026
Pros: The user interface is constantly evolving. There are very frequent updates and new features (but it's not certain that this is a positive point if it's not well managed).
Cons: I’m a paying Hygen subscriber and have faced nothing but problems since day one. The platform is unstable, full of bugs, and every update seems to break something new. Latest issue: I spent three days creating an internal training video. After a simple text correction, the new version suddenly included constant keyboard typing sounds throughout the video. The entire project became unusable. The support is completely ineffective. I was passed from one agent to another with no real answers. One agent even told me he couldn’t find anything in their documentation—so I had to send him the link myself to Hygen’s own page explaining that transitions can include special effects like the “typewriter.” That option no longer exists in the interface, meaning it can’t be disabled. The only solution they suggested: start over. Unacceptable for a paid service. Hygen focuses more on self-promotion than on making a stable product. Avoid at all costs
Luca R. · IT Manager · Hospital & Health Care · April 2, 2026
Malgré la qualité des vidéos, la publicité mensongère, la non propriété de heygen, l impossibilité de faire de nouvelles vidéos et de plus de 5min font que je suis extrêmement déçu de mon expérience, l impression d etre fait voler mon argent
Pros: Il est vrai que les illustrations et les doublages des voix sont de qualités. Les images crées correspondent au prompt et adapter au Storytelling
Cons: Publicités mensongères: mon offre 30 dollars par mois ANNONCE: Video illimité (au bout de 10videos je suis bloqué) - Video de 30 min impossible max 5min. - Pas les droits de Copyright sur les outils délivré, 5 vidéos bloqué sur youtube parce que la musique utilisé ou autres appartiennent déjà à quelqu'un et malgré 4 demande à l assistant ia de changer pour essayer d etre en conformité, youtube bloque toujours. Donc on paye pour des ressources qui appartiennent en exclusivité sur youtube a d autres. Ne repond pas au mail au support client Pas de numéro donc injoignable. Honteux!!!
Damian B. · Directeur · Graphic Design · October 24, 2025
Although this is not 100% perfect for create video or lip syncing but this is the best for it's price and this is the only software I use for my job.
Pros: Easy to use even with their Avatars or my own Avatar. This is the only platform I use to lip sync my Avatar. You can use your own voice or Text to speech in HeyGen itself.
Cons: Video Avatar(Motion) have only 10 seconds and it will loop til the end of your VO or 'Text to speech' voice so ma be your clip will jerk every 10 seconds. Sometimes the Avatar don't follow your prompt but their staff said it's the early stage.
Chumrit T. · Computer Graphic · Online Media · September 17, 2025
Overall this is a product that is leading the frontier with ai ugc content. For faceless channels this can be a game changer.
Pros: Realistic digital avatars can be used to produce videos at scale. Multilingual support and fast video creation makes it ideal for e-commerce.
Cons: The avatars still need some work, the voice cloning is noticed, and limited advanced features are lacking.
Jade M. · Digital Marketing Specialist · Marketing and Advertising · September 8, 2025
I had been very happy with HeyGen up until now and had signed up for an annual subscription for translation services. Then, out of the blue, without any communication or explanation, the number of translation minutes was reduced overnight. When I signed up for the annual subscription, I was promised “unlimited” minutes, which is why I chose this option. Suddenly, it's limited to 120 minutes per month. When you contact support, they just say they had to change it and are in no way willing to find a good solution. I'm really speechless—I've never experienced such poor treatment of customers anywhere else.
Pros: I had been very happy with HeyGen up until now and had signed up for an annual subscription for translation services
Cons: Then, out of the blue, without any communication or explanation, the number of translation minutes was reduced overnight.
Anonymous User · Project Leader · Non-Profit Organization Management · August 7, 2025
The app is almost always intuitive. I have been using it to create talking avatars from pre-recorded audio and then synchronize the avatars, creating a fluid dialogue.
Pros: The app is frequently updated, with high production quality and good support for problems or questions.
Cons: Sometimes there is a delay in video production, but I believe that the wait has led to good results. There are faster plans available, at a higher cost.
Anonymous User · University professor · Education Management · August 3, 2025
It's a good avatar tool for product videos. One of the best you can get right now but still need more fine tuning on the lip sync as sometimes the lip sync gets off but i have used many lip sync tools and this one is better than many. Just know however it's not perfect but it's headed in the right direction.
Pros: Hey gen has some very realistic avatars. It has one of the best lip sync features i ever seen but despite it being good its not five stars yet but its at least four stars.
Cons: I like how the avatars look realistic in terms of aesthetic and skin tones. So the realism is almost there.
Anthony R. · Design Creator · Entertainment · July 7, 2025
making films for my online store used to take hours and was a pain. that only takes about 30 minutes with heygen's ai studio. there's no need for a camera or other fancy gear for me to make product ads. it helped me post more on tiktok, and now i get more hits. it helps me get things done faster and better.
Pros: heygen's new ai studio is great for quickly making movies. i type a story, choose an avatar, and in minutes i have a video that looks like it was made by a pro. it's cool that i can change how my avatar moves to fit the mood with motion control. lots of voices and more than 100 characters let me make things for my small business that look real. it also works great for social media clips.
Cons: when they say strange words, the lip sync can look a little off. also, the free plan only lets you make three short movies a month, which isn't enough to really test it.
Kuppam P. · Business Analyst · Information Technology and Services · June 8, 2025
It is truly beginner friendly, It's perfect for content creation. Makes things go faster and smoother.
Pros: I love how you create a talking avatar and make videos using a realistic human. All you do is type a script and choose your avatar and they have tons to choose from. Perfect for any type of online business. This saves me tons of time
Cons: If you're just a causal user, then it can be quite expensive. When you have to render a video, it can be slow. Some of the Avatar voices sound a little bit robotic.
MAZA C. · Consulting · Consumer Services · June 2, 2025
They charge a lot of money for a subscription, but once you would pay they forget about your existence. No support, forget it.
Pros: They provide access to a very Interesting technology, but...
Cons: - They would constantly reject your videos for false reasons even if the video consists of ONE word (legal one) - Only bots would respond if you contact within their support chat. Ther would be always the same standard reply, after which the dialogue would stop. - There would be no point in appealing a rejection to render a video. Your appeal would never considered on its merits and a problem would not be resolved
Dmitry I. · Freelancer · Animation · May 5, 2025
I love HeyGen. I just don't like waiting for the video as long as I have.
Pros: I love HeyGen because it allows me to create videos in a flash! It used to take me half a day to create a video back in my YouTube days, but now, it only takes about 30 minutes and that's with me creating the script
Cons: Sometimes it takes way too long. My short video has been processing for the last 20 minutes saying it's next in line. I know I'm only buying the $29/month service, but it's still taking way too long.
Kreda M. · CEO, Messaging Alignment and AI Strategist · Marketing and Advertising · March 31, 2025
The experience was good until it stopped working
Pros: The technology is really cool. You can still tell it is a bot, but it generally looks nice.
Cons: The pricing is a scam. The processing time on 30 videos is instantaneous, then it moves to 5-6 hours (which is completely unusable). They then ask you for more money to speed up the processing time.
Sean G. · CEO · Airlines/Aviation · January 18, 2025
they continue to reject your videos under false reasons , but the real problems is there servers
Cons: nothing to like they continue to reject your videos under false reasons , but the real problems is there servers
Haval a. · ceo · Real Estate · January 8, 2025
Aspect neutral and try better to reach more idea
Pros: Optional marketing with translation voice and diverse background
Cons: Easy to grow contact with customers online
Douarou J. · Artist producer · Music · December 9, 2024
Terrible Company, not worth working with.
Pros: I do not have any pros about the company to discuss, my immediate first impression from them and from their communications is that they're a highly unethical company.
Cons: This company will NOT stop sending me unsolicited emails! There isn't any way to stop them! No unsubscribe link or anything!
Jen N. · Owner · Accounting · November 19, 2024
Pros: Awesome tool, I use for presentations atm as I have no voice to talk
Cons: if you are preparing a whole presentation, it becomes expensive
Prof. Dr. Dr. Roman E. · Prof. · Information Technology and Services · June 5, 2024
it's globally very positive. i've showed HeyGen to all of my staff. very impressive!
Pros: This is exactly what i need, for video translation, sharing my video in different languages, all over the world. The translation and lipsinc is perfect.
Cons: I do not appreciate the current policy: if you don't have a monthly subscription active, yr avatar can't works into the platform. I would like to buy the credit, when required, and still have an active avatar.
Andrea P. · Sales Manager · Mechanical or Industrial Engineering · May 1, 2024
Pros: I always say that even friends can’t tell which is a live shot and which is an instant avatar. This is the absolute advantage of this service. And that's the real truth
Cons: The support is not entirely clear, but I think for such a price it is more than understandable.
Sergey P. · CEO · Media Production · April 18, 2024
Best pro and worst con aside, the overall experience is still generally crappy. It's full of bugs, updates aren't tested before deployed and wind up breaking things, the UI is hard to use, and elements are just generally laid out counterintuitively. Oh, and it locks your video file after submitting for animation, so you're f'd if there's an error that needs to be fixed. Idk if this particular issue is limited to HeyGen or afflicts the AI avatar market on the whole, but it's frickin' dumb and if it IS a market problem the first one to find their way around it will win my business and maybe even be able to charge a premium. Because the way at least HeyGen does it now is duuuuuummmb.
Pros: It's got AI avatars? Seriously though, I don't "like" anything about HeyGen. The best I can say is that I guess I dislike the login portal the least, but it's sadly true. The ONLY reason to come to HeyGen is for the AI avatars, and you can get those elsewhere. So although it may sound hyperbolic, it's true: the thing I "like" most about HeyGen is that if you're willing to suffer through the rest, you will--eventually--get an animated avatar video.
Cons: Honestly, it's usually terrible support for basic features that drives me to actually leave a review, but while the support team is seemingly never online and refuses to actually read tickets, that seems to be industry standard for silicon valley these days, so this time the most offensive problem is the content moderation, and not just the absurdly puritanical nature of their filter but how long it takes to get dealt with as well.
David C. · Freelance Content Creator · Marketing and Advertising · April 8, 2024
Overall it's a great tool that I'd recommend to other marketers.
Pros: It looks realistic! I showed my team its capabilities and they couldn't tell it was AI at first. I love using Heygen to create video avatars that let me get unlimited video footage for our partner brands,
Cons: I don't like that the monthly credits I pay for don't roll over if unused.
Cyrus A. · Director · Marketing and Advertising · April 5, 2024
Mi experiencia con HeyGen hasta ahora a sido excelente, permitiéndome crear contenido de alta calidad desde la comodidad de mi oficina o casa, altamente recomendado!!!
Pros: Me encanta que tiene excelentes opciones de trabajo, como el generador de tu propio avatar para guardar y hacer contenido solo desde texto, utilizado tu avatar ya guardado, y no se nota que es un Avatar, es increíble!
Cons: Honestamente no e encontrado nada que no me guste sobre este programa, pero si me gustaría que en algún futuro, te de la oportunidad de hacer "Face swapping" o te permita animar otras partes del cuerpo, esto es para avatars creados de imágenes estáticas, como por ejemplo mover brazos, manos, etc. Y me encantaría que te deje animar cabello.
Alvyn R. · Only me · Animation · April 4, 2024
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| Machine Learning | 1 | 10 | - |
| Video Making | 1 | 19 | Shortlist |
| Generative AI | 1 | 25 | Shortlist |