iPresso

Pros: First of all, the system is always up to date. In addition, the interface is very intuitive, which makes it easy to use the system, which has so many complex possibilities. Another advantage is the customer service - it provides quick responses to requests and contact through many channels.

Cons: iPresso doesn't require many hours of special training, but during very complex projects we needed to support ourselves with help from Customer Support - it doesn't happen often but can slightly influence the schedule.

Pros: This is a very useful tool with a ton of features and analytics, visitors tracking, landing pages and much more.

Cons: The only negative point I can see is the price but it's justified by the amount of features you get with the software.

Pros: iPresso system bridged the gap between Marketing and AI & Machine Learning better than any other MarTech technology we have ever tried to implement. My team has learned to use iPresso quickly and it's very efficient for us. Many channels of communication with the client are now in one place. Each user activity is recorded and can be used by the marketing department.

Cons: There are basically no major disadvantages. Because mistakes hardly ever happen. If we need a solution that does not exist, support will be happy to prepare it on its own and introduce it especially for us. Ipresso is also able to prepare its own integration with other external systems, which competing companies do not.

Pros: I like the clarity of viewing data and the ease of setting up the automation. The setup is quite easy and support do their job very well by the way. The software seems to be designed by people who understand marketers.

Cons: It's clear that with that kind of software the user has to spend the right time to understand it and implement it in the right way. Therefore all day long training is highly recommended.

Pros: - Technical and related support was dependable - Nuanced and useful reports on the performance of campaigns and broadcasts according to relevant segmentations - Product team takes feedback very well and responds swiftly to error and bug complaints

Cons: - Some features and configuration settings seem to be too hidden or embedded in the application - I've had this tool implemented in two organisations that I have worked with, and in both companies, a day-long training session was needed for onboarding staff onto the tool, this was a bit of an inconvenience, twice for me now! But after that, it's pretty intuitive to pick up.

Pros: Support, out of the box attitude. Different, usable modules, openness for external integrations.

Cons: Minor details. Need to have a small training before usage, but initial workshop is anyway included in the enterprise package.

Pros: - B2B software solution - suited to our needs - intuitive software - useful reports - wide variety of automation scenarios - tech support

Cons: You need to spend some time to learn how to use advanced options/features

Pros: We really appreciate very helpful and devoted support team as well as the fact the tool is constantly developed following suggestions from the customers. So even if at the beginning we felt that there are some functionalities which are missing, soon they were developed following our needs. Furthermore, comparing to some other marketing automation systems, we feel that iPresso works faster and more failure-free. For more than 1/2 year of using I can't remember any major crash of the system or any other serious trouble which is quite impressive.

Cons: There are some things in the interface which can be improved - basically some functionalities are a little bit difficult to find or sometimes they have to be operated by iPresso staff, not by ourselves. Maybe it's because I am accustomed to some other marketing automation system which I found easier and more user-friendly (although on other fields iPresso beats the other system). However generally speaking, it's not a major flaw.

Pros: Very intuitive software. Easy to learn. After a one day training session participants are able to use it and start creating funnels with different type of segment complexity.

Cons: Like every non custom made system, which is made for a broad audience, often from different business sectors with different business attitudes and needs, iPresso doesn't allow to make adjustments to the system quickly and therefore agile react to new business opportunities. Changes to the system require usually some time to be introduced for all customers (users), or are individually planned but nevertheless need some time for preparation.