Rating
4.5
135 reviews
Starting price
$12
Per User
Categories
8
Founded
2011
Employees
900
Funding
193.8M
Series C
Give your team the chance to make exceptional work with Mural, the only intuitive digital whiteboard solution that facilitates the most collaborative and innovative hybrid and remote teamwork. Mural provides a platform for product strategy and planning, the facilitation of immersive workshops using agile and design thinking methodologies, sales and consulting engagements, and research and design.
Ad spend / mo
$14K
254 paid keywords
Paid visits / mo
6,608
Organic keywords
38,632
Organic visits / mo
180,228
Authority
54
16,599 ref domains
Creatives run
100
as Tactivos Inc.
Active now
100
last 14 days
Advertising since
Mar 2023
3+ yrs running
Last seen
today
still active
Running 10 ads on LinkedIn as Mural - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Online Whiteboard & Visual Collaboration Platform advertisers - the validated angles to copy. See the niche →
(135 reviews)
Overall I find Mural better than its competitors and powerful for engaging and productive brainstorming sessions and workshops.
Pros: I can make my board look very aesthetically pleasing and aligned with our brand colours. I also really like being able to paste .svg files into the board to be infinitely zoomable. I use it to paste google slides that are needed for reference. The voting session feature is also excellent for making decisions during a live workshop.
Cons: Users find it difficult to navigate, particularly older folks. Sometimes during workshops, users move objects that are not meant to be moved and I have to re-arrange. I know there is an option to lock objects but then people can't edit/add text to the object. I would like to be able to lock an object so it can't be moved but can still be edited.
Becky Z. · Analyst · International Trade and Development · September 23, 2025
Pros: The digital whiteboard provided by Mural is a multi-functional tool for collaboration and brainstorming. Can be used by small and large groups, edit in real time and include media files.
Cons: There are no obvious cons to me. Mural has room for improvement, but the tool is consistently improving.
Anonymous User · Customer support · Information Technology and Services · May 11, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Mind Mapping | 1 | 14 | - |
| Whiteboard | 1 | 18 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| mural | $1.74 | 1 | 35.0% | www.mural.co/ |
| mural board | $5.42 | 1 | 5.2% | www.mural.co/ |
| flow chart | $3.30 | 5 | 4.7% | www.mural.co/p/product-engineering-templates |
| flow chart creator | $2.79 | 2 | 3.8% | www.mural.co/p/product-engineering-templates |
| maker diagram | $2.35 | 1 | 2.8% | www.mural.co/p/product-engineering-templates |
| flow chart generator | $2.29 | 1 | 2.7% | www.mural.co/p/product-engineering-templates |
| draw .io | $2.29 | 1 | 2.2% | www.mural.co/p/process-diagramming-software |
| flowchat | $3.30 | 1 | 2.1% | www.mural.co/p/process-diagramming-software |
| flow diagram | $3.59 | 2 | 1.8% | www.mural.co/p/product-engineering-templates |
| mural app | $5.70 | 1 | 1.6% | www.mural.co/ |
| ishikawa fish diagram template | $1.32 | 1 | 1.0% | www.mural.co/templates/fishbone-diagram |
| account plan template | $5.48 | 1 | 1.0% | www.mural.co/templates/account-planning |
| chronology creator | $1.76 | 3 | 0.9% | www.mural.co/templates/timeline |
| mural software | $5.54 | 1 | 0.8% | www.mural.co/ |
| mind map creator | $2.21 | 2 | 0.7% | www.mural.co/p/mind-map |
Free video storyboard template | Mural
Use LUMA-backed human-centered design templates in Mural to drive better decisions. Turn ideas into action with LUMA in Mural.
https://www.mural.co
Free Flowchart Maker
Create Flowchart in Seconds — Use Mural’s Process Flow Diagram Template to Share Processes & Get Feedback in Real Time. Online Process Mapping Software for Real-Time Collaboration. Get Started Today.
https://www.mural.co
Jamboard
Intuitive Digital Whiteboard — Combine different ideas and disciplines with your team to create something great.
https://www.mural.co
Storyboard Template for Creative Visual Planning | Mural
Use LUMA-backed human-centered design templates in Mural to drive better decisions. Turn ideas into action with LUMA in Mural.
https://www.mural.co
Mural Online Collaboration
Mural for Free — Connect strategy to execution in one shared, AI-powered visual workspace.
https://www.mural.co
I would normally give five stars, but you guys keep moving functions and menu items around, which is BAD DESIGN. Stop doing that.
Pros: Mural is awesome and mostly user friendly.
Cons: They dev team constantly changes things. I train people in my org on how to use Mural, so I notice that things I have taught are now WRONG. Example: Changing canvas color used to be right-click from the canvas. Now it's in the drop down menu next to the drawing name. WHY? How did that change help users? Spoiler: It did not. Stop moving things around. Leave that type of behavior to Microsoft.
Sharon H. · Technical Writer · Health, Wellness and Fitness · March 21, 2025
Mural has enhanced the value of the whiteboard in simplifying the workflow, enabling us to integrate it into all our meetings to document all its outputs.
Pros: Mural added life to the whiteboards, making them interactive and more expansive. I loved the ease of reviewing with Mural, all participants can enter their ideas and they are easily linked more than once until we reach the path that everyone agrees on. I loved Mural’s efficiency in documentation, as it records all the times of modifications and who made them with all efficiency. It is great that Mural simplifies the layout of the boards, with many options for font style and size, arrows, text spaces. I loved the ease of inserting images and charts in the required size within the same board. The connection to data sources is direct and easy, and allows us to keep the boards updated continuously. The templates are more than wonderful, and allow us to create many boards and charts and include them in reports or presentations with ease.
Cons: I cannot hate any feature of Mural, its constant real-time notifications enhance the speed of response.
Mor L. · Senior Presales Engineer · Information Technology and Services · December 26, 2024
I use Mural daily with several teams to collaborate, plan, share, and track our work. I love the increasing integration with tools such as JIRA.
Pros: User centric design made with customer usage in mind
Cons: How difficult it is to get our IT department to understand that this is much more than a digital whiteboard like inferior products such as MS Whiteboard
Marc T. · Senior Consultant · Food & Beverages · October 1, 2024
Pros: Mural makes brainstorming sessions very fun. Which is especially important for teams that mostly work from home.
Cons: It takes some time to master Mural to use its full potential.
Kim G. · Performance Marketing Manager · Health, Wellness and Fitness · September 6, 2024
I couldn't imagine my remote work without it. It truly enables everyone to have a voice and contribute in a meaningful way. I feel like becoming an expert user has transformed my daily work and my contribution to my team. It's seen as a valued skill that has supported my growth.
Pros: I like the flexibility of the tool to manage my own work, collaborate, or facilitate workshops / sessions. The tool is always evolving and I enjoy trying expanded features and how easy it is to support onboarding others.
Cons: I wish Mural would pass 508 accessibility standards so that I could make a better case for adoption across my organization in the federal sector.
Melissa Z. · HCD Instructor · Design · July 10, 2024
Pros: I do a lot of idea generation for patenting purposes. This requires sharing of data and good note taking tool. Mural is really helpful as a blank whiteboard to start on an idea from scratch. the real-time updated from the users makes it really useful to use it during an online group call.
Cons: Sometimes I have to zoom in quite a bit to look at some of the documents we worked on. It's more like Prezi presentation tool. It give me a headache from time to time.
Anonymous User · Mechanical PQE · Electrical/Electronic Manufacturing · April 1, 2024
Overall it's great tool and this can be used in more capacity , not only presentation.I had great time working on it.
Pros: I was introduced to Mural by our organisation 's Germany Team. It is great tool in my point of view. We used mural board as only source for our workshops. Mural have so many great features. You can put so much altogether in one place. Zoom in and zoom out at whole canvas. It is interactive with its tables, graphs, features images, icons etc. We can link our files, PPT etc in here. We created interactive timelines on the board. It's easy to use for new users as well. It also have presentation mode which helps during presentation. Best thing is sticky notes which can be put as feedback and honest reviews by the audience. I loved using this tool and I will keep using it in our coming projects.
Cons: However, I loved this tool but sometimes tables are not that friendly while we are presenting and want to add something. We faced this issues while our presentations.
Jigyasa K. · SAP Consultant · Information Technology and Services · February 27, 2024
Pros: Les aspects que j’ai le plus sur Mural sont entre d’autres: le fait qu’il permet de travailler en équipe sur des projets de manière créative et interactive, le fait qu’il offre une variété d’outils et de fonctionnalités pour partager des idées en équipe.
Cons: Le seul inconvénient est au niveau de la compatibilité avec d’autres applications.
Junior T. · Analyste logiciel · Human Resources · February 26, 2024
Creo que es una herramienta base para idear, no para mas.
Pros: Es una herramienta util para la ideación y gestión de proyectos de manera practica.
Cons: Compleja a la hora de desarrolar sus funcionalidades, poco intuitiva.
Denis S. · Responsable de CX · Consumer Services · February 23, 2024
Pros: Mural is the tool that allows you to express yourself and what you want to communicate, adapting to your needs and those of others. It is not just a tool, but an important means of synchronous and asynchronous interaction and communication. It can be used both for personal reasons (organising trips, activities, book reviews, study notes) and for professional reasons in teams and to support entire organisations.
Cons: I really appreciate how user friendly it is and full of templates you can use and customize for any need. Also great is the customer care and IT support.
Valerio A. · Value Streams Transformation Lead · Automotive · January 23, 2024
Pros: Helps remotely collaborate and conduct activities for team building. Also helps refer back in the future.
Cons: Board becomes tricky to handle when lots of things are added.
Bhavna T. · Marketing Manager · E-Learning · January 4, 2024
Pros: Fournit un espace de travail collaboratif en ligne
Cons: Certains plans imposent des limites sur le nombre de tableaux que je peux créer
Rached B. · Chef de projet · Design · December 18, 2023
Mural brings visualization to the information we pass through. Thanks to this, we can assimilate more information without confusion or getting tired because it is simply too much data. When we use Mural during meetings then participants are more engaged, and the meetings are less overwhelming to them.
Pros: I really enjoy working with Mural Dashboards because their innovative content. We can see live view of changes made on board; we can work with dashboard at the same time which is important in big teams. The visual content is engaging and keeps people focused and relaxed rather than distracted.
Cons: I don't like the logging process; it always asks for a password and doesn't remember my email. This part could be improved so the sessions could be longer, and browser could also save the email.
Przemek P. · Lead, Infrastructure Specialist · Information Technology and Services · November 15, 2023
Pros: During the pandemic, we started using Mural as a way to collaborate with each other. We had in person workshops which were obviously affected. We experimented with using Mural for one our our games/exercises and do it virtually. It was fun to see how far we could push the application outside of it's core design. We use it now for whiteboarding in virtual sessions, brainstorming and mapping.
Cons: So far we haven't had much negative feedback on Mural. As we have more users come in and use the software we'll gather feedback and share.
Paul D. · Creative Services Director · Professional Training & Coaching · October 18, 2023
Easy-to-use and up-to-date cPanel for managing all Mural-described features and settings. Whiteboard functionality for teaching and explaining complex concepts. Webinar attendees will find it simple to use. Attendees may be easily managed by the admin.
Pros: The top choice for hosting webinars online. Attendees from all across the world can easily connect to the webinar. During webinars, I was able to better clarify topics with its whiteboard tool. A query from a guest is easily raised. Meeting attendees and organizers alike can utilize the chat feature to stay in touch.
Cons: We have utilized Miro for this very purpose before. However, it was expensive and offered numerous other functions that I had no use for. And after I switched to Mural, everything ran smoothly.
Katrina V. · Human Resources Generalist · Hospital & Health Care · September 11, 2023
Facilitates group collaboration, which makes it a fascinating tool for workshops, ideation sessions, and goal-setting. In a Zoom meeting, this is the equivalent of using a white board in person.
Pros: Mural's accessibility is second to none. Easy group work, ideation, and coordination are just some of the benefits. I've used it successfully both in-person and over the internet with a large group of people.
Cons: There may be too many choices or customizations, or it may be difficult to locate the specific feature you need. The collection can be expanded to include additional types of template designs.
Christian P. · Human Resources Manager · Health, Wellness and Fitness · August 28, 2023
Easy to structure thoughts and communicate with others across time and space. Capability to work together and workshop virtually with a large group of colleagues; and to replicate, in virtual form, the benefits of in-person workshopping.
Pros: Mural allows users to work together in real time or asynchronously, and with potentially big groups. This has helped me organize seminars for teams and include feedback from members who were unable to attend the meeting but still wanted to contribute.
Cons: To begin, the interface is littered with many tools and buttons meant to facilitate collaboration; I found this to be somewhat bewildering before I had completed my first Mural.
Brandon E. · Sales Specialist · Hospital & Health Care · August 28, 2023
Is what I use to examine information. It will help me develop affinity maps, user profiles, and user flows. I find this to be an excellent resource. To do my job, this is crucial. And I am able to work well with others.
Pros: My favorite feature of Mural is that it enables for the steady and continuous growth of an idea or concept over time, with contributions made offline and maintained through subsequent ruture review sessions.
Cons: On sometimes, I had to refresh the website because an issue has occurred while I was dragging the post it or items around with the mouse. When I spend too much time there, this happens to me.
Grace B. · Project Manager · Retail · August 21, 2023
Pros: Mural is my go-to tool for collaborating with groups online. The page navigation is intuitive. There are many useful frameworks and templates available to organize your work. Since moving most work online, Mural has been a critical tool to maintaining a collaborative work environment.
Cons: Some of my collaborators have found Mural to be overwhelming at first but, with some coaching, they have adjusted. I find turning off others' cursors seems to help.
Julie Z. · Conservation Specialist · Environmental Services · August 14, 2023
Pros: O Mural é uma forma simples e intuitiva de você realizar trabalhos individuais, com a sua equipe ou em uma colaboração multidisciplinar, que integra várias pessoas de áreas diversas em prol de um mesmo objetivo, trazendo praticidade para criação de fluxos, definição de ações e gestão do projeto.
Cons: O valor para uma licença exclusiva é um pouco alto, o que dificulta difundir a ferramenta para toda a empresa.
Laíssa B. · Especialista de Compliance · Construction · August 10, 2023
Overall I think this is an effective virtual whiteboard, enhancing teamwork and creativity, but cost and offline limitations could be improved.
Pros: Really collaborative for remote teams. Have some features that are really easy to use. And we have diverse tools for visualisation.
Cons: Limited offline access which is bad. Costly for large teams and sometimes we have spikes using the interface.
Carlos P. · QAE · Computer Software · July 20, 2023
Pros: the icons (seems like a noun project integration) and the ability to select any color for stickies
Cons: it's not always so intuitive and the white boarding doesn't feel infinite
Ben G. · Business Designer · Professional Training & Coaching · June 5, 2023
My overall experience has been good. Mural offers many good features for organising virtual workshops. I use Mural on a weekly basis and it does help me with facilitating virtual workshops.
Pros: Mural has many good features for creating digital collaboration frameworks. It allows for many participants to work on the same canvas at the same time. It is a good tool for workshops.
Cons: Sometimes it is difficult to collaborate on a mural canvas when there are several people making changes at the same time. Objects may move around if they are not locked well and the whole canvas might get messy.
Robert A. · Management Consultant · Accounting · May 25, 2023
| Idea Management | 2 | 3 | Shortlist |
| Digital Workplace | 2 | 11 | Shortlist |
| Agile Project Management | 2 | 15 | Shortlist |
| Team Communication | 3 | 9 | - |
| Remote Work | 4 | 5 | - |
| Collaboration | 4 | 13 | - |