Rating
4.7
63 reviews
Starting price
$49
Flat Rate
Categories
5
Founded
2020
Employees
72
Funding
15.7M
Series A
Softr is a the AI platform for building business software — apps, databases, workflow automation, and forms — without writing a single line of code. Build client portals, internal tools, CRMs, dashboards, project trackers, inventory systems, employee intranets, and more, all tailored to your exact workflows and business logic. Start with AI, then customize visually and make changes yourself as your business grows. Store and manage data in Softr Databases, or connect in real time with 17+ external sources, including Airtable, HubSpot, Notion, and more. User management, hosting, security, and permissions are built in from day one, so you apps are secure and ready for real users.
Ad spend / mo
$14K
62 paid keywords
Paid visits / mo
3,101
Organic keywords
23,157
Organic visits / mo
41,655
Authority
49
12,799 ref domains
Creatives run
100
as MirrorFrame Media Co, LLC
Active now
100
last 14 days
Advertising since
Feb 2024
2+ yrs running
Last seen
today
still active
The shared messaging across No-Code / Low-Code Application Platform advertisers - the validated angles to copy. See the niche →
(63 reviews)
Pros: Making an ever growing database based software would have been much harder and more costly without using Softr. The ease of use after initial set up makes it a breeze to expand my database and visually is highly appealing and functions great across desktop and mobile.
Cons: Initial setup takes some time and learning, but once it is up and running it is very smooth and straightforward.
ANDREY V. · CEO · Marketing and Advertising · October 22, 2025
Best free website maker available. Its is extremely easy to use and requires absolutly no coding, although you can code if you want too
Pros: Softr is honestly the only website maker that is free for most functions and it is SUPER easy to use.
Cons: There is some more advanced features that require some money.
Myles W. · Boss · Computer Software · May 2, 2025
Easy internal tool development to improve business efficiencies whilst minimising technical effort required to implement and maintain tools.
| Category | Page | Rank | Placement |
|---|---|---|---|
| App Design | 1 | 24 | Shortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| softr | $4.80 | 1 | 52.9% | www.softr.io/ |
| vibecode | $3.63 | 1 | 11.9% | www.softr.io/ |
| customer portal | $6.52 | 2 | 1.7% | www.softr.io/use-cases/client-portal |
| jotforms | $2.19 | 3 | 1.7% | www.softr.io/ |
| airtable integration | $9.02 | 1 | 0.9% | www.softr.io/use-cases/airtable-client-portal |
| airtable portals | $5.89 | 1 | 0.9% | www.softr.io/use-cases/airtable-client-portal |
| softr pricing | $3.69 | 1 | 0.8% | www.softr.io/ |
| softr app builder | $7.87 | 1 | 0.8% | www.softr.io/ |
| wordpress customer portal | $8.93 | 1 | 0.4% | www.softr.io/use-cases/client-portal |
| airtable price | $4.47 | 2 | 0.4% | www.softr.io/use-cases/airtable-client-portal |
| airtable integrations | $8.75 | 4 | 0.4% | www.softr.io/use-cases/airtable-client-portal |
| repilit | $6.99 | 1 | 0.3% | www.softr.io/ |
| airtable softr | $6.61 | 1 | 0.3% | www.softr.io/data-sources/airtable |
| software io | $6.47 | 1 | 0.3% | www.softr.io/use-cases/airtable-client-portal |
| airtable client portal | $8.30 | 1 | 0.2% | www.softr.io/use-cases/client-portal |
Drag and Drop App Builder
No Code, No Developer Required — Build no code apps in minutes. 100+ templates. Drag & drop feature. No developer needed. Turn your database into client portals and internal tools. No code or developer required.
https://www.softr.io
Softr Pricing
Start for Free — Build no code apps in minutes. 100+ templates. Drag & drop feature. No developer needed. No more manual work. Turn data into portals, CRMs, internal apps, and more, in minutes. Internal Tools Power.
https://www.softr.io
100+ Ready-to-Use Templates
Softr | Branded Client Portals — Turn your database into client portals and internal tools. No code or developer required. AI-powered. No code. Try free. 100+ Pre-Built Templates. Make Stunning UIs No Devs. Seamless Integration.
https://www.softr.io
Build an App Under 30 Minutes | Drag and Drop App Builder
Build no code apps in minutes. 100+ templates. Drag & drop feature. No developer needed. Build...
https://www.softr.io
Start for Free
Save 95% Development Costs — Build client portals, CRMs, PM tools, and more 10x faster. No code required. Try free. Build custom...
https://www.softr.io
Pros: The application is extremely easy to use and very intuitive. The features are pretty basic but for most situations that is all you need. There are many ways to expand the basic functionality by performing simple integrations with other best of breed tools. Customer support seems pretty fast for urgent issues. It is a no code builder, it is not a development platform requiring coding and too much thought process like most no code builders require.
Cons: The user interface is pretty slow at times when querying Airtable data. It makes sense that there would be some speed issues given Softr performance relies on Airtable's performance, but some other SAAS providers don't seem to have such similar visible issues. Theme editing is very simple in terms of global settings for an application, alot of changes that should be made at the global level need to be made at the object level. Form building isn't the best experience but you can use other applications better suited to these tasks and nearly seamlessly integrate them with the Softr end user experience.
Justin S. · Director · Retail · March 2, 2025
Pros: I like the no code application development It is simple to use and has amazing application development features.
Cons: It all works with Softr and no serious issues.
Finan C. · Sales Manager · Real Estate · April 30, 2024
Love using Softr to get a web-app up and running quickly. It's easy to connect with airtable where a good chunk of our backend sits. So far no complaints!
Pros: - quick and easy app set up - test mvps with ease - allow internal and external stakeholders to provide feedback quickly - cheap vs. hiring a dev team to build from scratch
Cons: - limited flexibility of the blocks themselves - not a ton of customization in the context of no-code - automation integration would be a huge plus
Ted B. · Senior Manager · Automotive · April 17, 2024
Pros: This company offers an excellent platform for developing a low-code, Minimum Viable Product (MVP), a basic marketplace, dynamic website, or portal.
Cons: Their support services leave much to be desired. I have encountered technical issues that take weeks to resolve, frequently leaving me without updates for days. Furthermore, there was a critical instance where their entire platform was inaccessible during a crucial period of my business operations, resulting in my website being inaccessible. As a consequence, I missed out on opportunities for my customers to access my services.
Frank O. · Cofounder · Computer Software · March 13, 2024
Pros: 1. The native integration with Airtable and the front-end interface make so easy the implementation. 2. For b2c startups the app has a login that make feel the user like they are in a real app.
Cons: 1. For local payments (EG. Chile) the app does not have support, but is a trade-off
Rafael del Valle A. · product owner · Human Resources · July 28, 2023
One of the most straightforward no-code solutions I have found that is tidy, professional, and fits my needs out of the many I have tested. Creating unique tools and procedures is a great way to avoid utilising several, pricey off-the-shelf tools. I don't need to write any code in order to build specialised user portals for my customers.
Pros: In roughly the same amount of time it takes to watch a YouTube tutorial from another no-code provider, Softr gives you the ability to quickly put together an application. With many advanced use cases, they are quick to deploy, simple to use, and still have a good learning curve. In terms of the support I've received on Softr, despite using hundreds of SaaS platforms and products, none of them even come close. If you're working with Airtable and want to create a front-end connection to it, look no further than Softr.
Cons: Several of the design components don't function properly. Several of the blocks I utilise for the desktop version are not particularly well optimised for mobile. There are certain functional and aesthetic restrictions, but in the little time I've been using it, they've incorporated regular updates and enhancements to make the user experience better.
Atul K. · Technical Team Lead · Computer Software · February 18, 2023
Súper
Pros: Softr es una herramienta extremadamente intuitiva y sencilla de usar que te permite ver resultados de forma casi inmediata estimulándote a mejorar y perfeccionar el hitos conseguidos. Se conecta a la perfección con Airtable y la manera de extraer sus datos y verlos reflejados en Softr es muy sencilla. Seguramente recomendaría el uso de esta herramienta NoCode.
Cons: Si tengo que buscar una pega está en el hecho que aún no se integra con google sheets. No obstante está planificada y comunicada su próxima release.
María S. · General Manager · Civic & Social Organization · February 4, 2023
Pros: La herramienta es increíble, extremadamente fácil de usar y con un servicio técnico espectacular, es un clik y ya tienes prácticamente la web montada
Cons: Sinceramente no tengo nada en contra de esta herramienta
Antonio S. · backend developer · Research · December 12, 2022
It is hands-down the easiest way to start and test a marketplace.
Pros: I absolutely love the way Softr can so easily take an Airtable sheet and turn it into a beautiful web app. The software is so cool, so easy to use, and I'm hooked. I absolutely love it.
Cons: My only gripe is that the design of many of the app-design flows is basic from a UI standpoint, so either one of two things will happen. One, I will eventually switch to something more robust like a Webflow or Bubble (unlikely), or two, the Softr team will continue to upgrade their product and help with the design layouts. New blocks are being added all the time so I'm curious what will be in the future.
Anonymous User · VP Business Development · Marketing and Advertising · July 22, 2022
Pros: Affichage dynamique et édition des données stockées dans Airtable, de façon instantanée. Membership et gestion des accès. Bloc 'commentaires' synchronisé avec Airtable.
Cons: Peu de personnalisation de la fenêtre "pop-up" d'édition des données.
Elise R. · Consultante No-Code · Information Technology and Services · July 3, 2022
Pros: Very easy to use and great that you don't have to focus so much on layout like in other no-code tools. Connection with Airtable makes the tool extremely useful.
Cons: Customisation is still limited, but I see many updates and new features are in the pipeline.
Anonymous User · VC Platform · Venture Capital & Private Equity · June 30, 2022
Pros: Softr is here to help, they are concerned by your success and they don't hesitate to give you tips or invite yourself to live meeting to help
Cons: I didn't find a way to build a small algorithm, I need to find a solution
Léo O. · FOUNDER · Sports · June 21, 2022
Pros: How it is easy to use. I am not a coder, I have business background and I have been able to build a complete website for my NPO.
Cons: It is sometimes limited in terms of design
zakaria b. · student · Non-Profit Organization Management · June 20, 2022
Pros: I literally created an account on softr on a whim and within 10 minutes I was already building my web app. The templates they provide (complete with an Airtable base) make it really easy to get started right away. I think this was the single biggest reason why I was able to progress so quickly on this platform. Their customer support agent [SENSITIVE CONTENT] has been amazing! Although the platform is very intuitive, when I did get stuck, he's helped me solve all my problems.
Cons: So far, nothing, but I've only used Softr and Airtable. I haven't used the other integrations yet.
Anonymous User · Founder · Information Technology and Services · June 13, 2022
They have one of the customer service teams i've ever interected with. They are prompt and then they go the highest lenghts to understand and solve your problem. [SENSITIVE CONTENT] is really helpful, he will make sure your questions are handled quickly.
Pros: it takes 10mins to learn how to use it. It is one of the simplest no-code tools to learn. You can make world class designs and layouts in minutes with any design skill.
Cons: i think the blog page should be independant and based on airtable records, other than that i love this software.
joash r. · Owner · Financial Services · May 30, 2022
He podido diseñar una landing page y usar softr para diseñar interfaz de nuevas funcionalidades de nuestro producto.
Pros: Realmente fácil de usar, se integra a la perfección con Airtable, Google sheet y excel. Empiezas a aprender desde el minuto 1.
Cons: La verdad que no he echado en falta nada que no estuviera disponible. A lo mejor podría venir bien algunas plantillas más ente las que elegir.
Antonio B. · Cofounder · Computer Software · May 29, 2022
Pros: Soft allows for creating fully customized apps and websites on Airtable bases. A great combination!
Cons: As with any powerful tool, there is a learning curve to using the software. But the documentation available is excellent.
Aliza N. · CEO · Management Consulting · May 27, 2022
Pros: The ease of use of Softr is impressive and this comes together with a great time to value. You will be able to build a simple landing page in minutes, and an MVP in hours. It comes with a lot of customization possibilities.
Cons: Softr is very good at so many things, however, in certain edge cases, it might become more challenging to use. Overall it is a great tool and ideal for an MVP.
Nick V. · Business Developer · Research · May 27, 2022
Pros: I like having a UI block connected to the database and having the possibility to automate other things by connecting third-party automation.
Cons: At the moment lack of deleting easily added records via Form in Airtable and flexible UI Forms with conditions
Iliyan S. · Founder · Computer Software · May 24, 2022
Overall, Softr is doing the right things in adding features that the community is asking for. Every time I have had a question or needed help with something, the Softr team has been quick to assist with meaningful replies to solve the issue.
Pros: - The best feature is the live read and write to your Airtable database. - Very user friendly - Great customer support
Cons: - the learning curve may be difficult for a newbie. - sometimes autosave gets confused when making updates to your app.
Joshua R. · Head of Marketing · Construction · May 19, 2022
Im building internal tools for my team and also prototyping customer facing features.
Pros: Softr is easier to use, more features, looks heaps better and is a fraction of the cost compared with other no-code Airtable development apps. Its insane
Cons: its a hard one. but if I had to pick on anything, i would say their docs can use a little work.
Adam J. · Founder · Information Technology and Services · May 19, 2022
The best service I've had!
Pros: Hugely value the support staff behind the scenes who have been so so kind! 😊
Cons: N/A - everything is amazing!! Really really impressed 🥰
Oliver M. · Chief Executive Officer · Civic & Social Organization · May 17, 2022
The product, team, and mission are going to leave a mark on the industry, and our company is better off because of it.
Pros: The ability to rapidly build, test and iterate website pages and programs with minimal learning curve and best-in-class resources and support from the team.
Cons: Limited functionality in some parts of the tool, though that is to be expected from a block-based builder, and it continues to get better with constant updates and product launches.
Tim F. · CEO · Hospital & Health Care · May 6, 2022
| 2 |
| 15 |
- |
| No Code Platform | 2 | 17 | - |
| Low Code Development Platform | 2 | 20 | - |
| Application Development | 3 | 13 | - |