Rating
4.4
188 reviews
Starting price
$39
Flat Rate
Categories
9
Founded
2012
Employees
160
Funding
1M
Merger / Acquisition
Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right person at the right time. Customize our email templates and prebuilt workflows to delight your audience at each journey stage and engage with each person on a deeper level. Delight new subscribers with a 10 percent discount. Invite repeat buyers to refer a friend. Reward brand advocates with loyalty-based discounts. Automated growth has never been simpler or more intuitive.
Ad spend / mo
$125K
23 paid keywords
Paid visits / mo
4,120
Organic keywords
12,073
Organic visits / mo
8,701
Authority
46
15,072 ref domains
Creatives run
14
as Drip Global
Active now
13
last 14 days
Advertising since
Mar 2025
1+ yr running
Last seen
today
still active
Running 5 ads on LinkedIn as Drip Capital - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Ecommerce Marketing Automation Platform advertisers - the validated angles to copy. See the niche →
(188 reviews)
Had a good experience with drip would highly recommend it to a fellow colleague and friend definitely worth the money
Pros: Super easy to use value for the money cannot be beat. Email management is very helpful security is very thorough and I really enjoyed the email campaigns
Cons: Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing
Alex A. · Peer support specialist · Health, Wellness and Fitness · April 4, 2026
Pros: Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up.
Cons: There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time.
Abbey W. · founder, owner · Marketing and Advertising · February 19, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Mobile Marketing | 1 | 21 | Shortlist |
Domain confidence 99%
| Keyword they bid on |
|---|
| CPC |
|---|
| Pos |
|---|
| % budget |
|---|
| Landing page |
|---|
| email marketing | $30.59 | 3 | 99.2% | www.drip.com/go/email-marketing-3 |
| drip email marketing | $19.99 | 1 | 0.3% | www.drip.com/googleads/automation-tool |
| listkit | $11.16 | 3 | 0.1% | www.drip.com/googleads/automation-tool |
| drip email campaigns | $18.39 | 2 | 0.1% | www.drip.com/go/email-marketing-3 |
| get drip | $14.37 | 1 | 0.1% | www.drip.com/go/marketing-automation |
| drip email marketing software | $28.59 | 2 | 0.0% | www.drip.com/go/email-marketing-3 |
| drip crm | $15.09 | 1 | 0.0% | www.drip.com/ |
| tacoblastmail | $5.24 | 1 | 0.0% | www.drip.com/go/email-marketing-3 |
| drip mail | $14.01 | 2 | 0.0% | www.drip.com/go/marketing-automation |
| drip email platform | $15.07 | 1 | 0.0% | www.drip.com/go/email-marketing-3 |
| sender tool | $7.20 | 4 | 0.0% | www.drip.com/go/email-marketing-3 |
| mailjet alternative | $20.38 | 4 | 0.0% | www.drip.com/go/email-marketing-3 |
| email marketing for blogs | $4.73 | 2 | 0.0% | www.drip.com/go/email-marketing-3 |
| drip email reviews | $0.00 | 1 | 0.0% | www.drip.com/go/marketing-automation |
| drip software | $11.31 | 1 | 0.0% | www.drip.com/go/marketing-automation |
Unlimited Email Sends
Start Your 14-Day Trial — Trusted by 30,000+ marketers. Send unlimited emails, starting from $39 per month. See Drip in...
https://www.drip.com
Automation Beyond Basic Email - Create Workflows That Convert
Design powerful email workflows that adapt to customer behavior and drive conversions. Build and manage workflows with full control, without complex setup or rigid rules. Moneyback Guarantee.
https://www.drip.com
Start Your 14-Day Trial - Unlimited Email Sends
Create personalized email campaigns for ecommerce without relying on basic tools.
https://www.drip.com
Unlimited Email Sends - Email Marketing for Ecommerce
Trusted by 30,000+ marketers. Send unlimited emails, starting from $39 per month. See Drip in action with a 14-day free trial, plus expert human support. 97% Deliverability Rate. Free Migration. 14-Days Free Trial. Moneyback Guarantee. Types: Dynamic Segmentation, Workflows & Automation.
https://www.drip.com
From $39 per Month
Start Your 14-Day Trial — Trusted by 30,000+ marketers, with plans starting from $39 per month.
https://www.drip.com
I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back.
Pros: It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder.
Cons: Whan searching for a client, you could not search by name! How ridiculous is that. You can only searcn via their email address. This is actually why I left Drip, for this one reason alone. At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case.
Lisa G. · Coach and Consultant · E-Learning · June 1, 2025
Pros: Drip is robust and has good ecommerce tracking via Shopify
Cons: It was overly complicated on one hand, but also lacked certain features and integrations
Ana G. · Marketing Support · Entertainment · March 16, 2025
My overall experience with drip was positive especially when it comes to automated
Pros: It allows you to send personalized emails based on users behaviour, past interaction, etc
Cons: It is time consuming because when we create personalized emails for users it takes time
Anonymous User · Web Developer · Information Technology and Services · February 14, 2025
It was good, the tool helped me learn a lot about how to properly do email marketing.
Pros: Many features, and option. A very comprehensive tool.
Cons: The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales.
Kortney M. · Owner · Luxury Goods & Jewelry · January 26, 2025
It improved the success of the display of the campaigns having a success in that they are opened and of interest
Pros: When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns
Cons: I have no bad experiences to tell, everything has been correct with good operation
Elias W. · marketing and finance · Architecture & Planning · December 9, 2024
Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable.
Pros: The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.
Cons: We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version.
Sasha T. · Junior Digital Marketing Manager · Consumer Goods · November 12, 2024
I have been very pleased with Drip, it does exactly what you want in an email to send to your audience
Pros: I love how drip can segment your audience. Everyone knows that's its biggest feature
Cons: I honestly can't think of a single negative besides it costs a lot
Jesse W. · Founder · Religious Institutions · September 20, 2024
Pros: I liked the fact that it would communicate and market your business all at once.
Cons: The price was a little high for a software that promises to reach pit and connect you with future customers.
Luis V. · Owner · Logistics and Supply Chain · January 25, 2024
Pros: Drip outils de cmr et de marketing pour les entreprise
Cons: pas d inconvénients dans l'utilisation du logiciel Drip
Rita K. · assistante · Human Resources · October 18, 2023
Very resourceful and industrious. I look forward to achieving more with Drip. It is an all in one software.
Pros: Drip is a simple tool yet it means the world to me. On the part of it's functionality, Drip is an easy to use software, easy to launch, easy to integrate, easy to train through customization and most importantly, industrious software. It is a user friendly simple software with endless benefits. As a matter of fact, we are not even close to completely exhausting the benefits Drip carries with it. Am determined to achieve more with it.
Cons: Drip has the most helpful help desk. They tackle question thoroughly well in case we have problems. They have handled all our issues.
Oliver M. · Network Administrator · Management Consulting · September 20, 2023
My overall experience with Drip was good. I would have stuck around if it hadn't been for the price.
Pros: The features that I liked the most with Drip was the email marketing.
Cons: The thing that I liked least about Drip was the cost.
Brandi A. · Owner · Cosmetics · July 19, 2023
Dans l'ensemble, Drip est un meilleur logiciel pour la gestion clientèle. Permettant la promotion et automatisme des e-mails pour bien gérer les prospects . C'est le grand outils que j'ai utilisé jusqu'à présent pour les entreprises de E-commerce. Offres de meilleures fonctionnalités et une grande simplicité d'utilisation. Je le recommande
Pros: Drip est un meilleur logiciel de CRM apportant plus d'aide aux e-commerçants dans la gestion clientèleTrès facile à utiliser et puissant dans la spécialité de marketing et la vente . Je le recommande
Cons: J'ai aimé les fonctionnalités de Drip et je l'apprécie beaucoup . Je le recommande
Serge Isidore K. · Gestion clientèle · Retail · July 10, 2023
Drip has been a great resource for us. From weekly email blasts to tracking what is working to automated workflow, it has been helpful in so many ways. There are also features we haven't even gotten deep into. It is a great product.
Pros: I think one of my favorite parts is the benefits of syncing with our Shopify storefront. We use Drip for many things but most regularly for weekly email blasts. Being able to link directly to our items, with information and pictures is incredible. As well as being able to see our ROI from those emails.
Cons: Some features don't feel extremely intuitive + take some getting used to, but they do have trainings and good support.
Shannon B. · Office + Events Coordinator · Retail · June 26, 2023
Gracias a esta herramienta puedo enviar de forma casi automática y automatizada correos que puedo programar para informar a mis colaboradores o afiliados de información importante.
Pros: Drip me da la facilidad de enviar correos a mis afiliados de forma rápida y masiva, ahorrándome tiempo en cada sesión de envio.
Cons: Una opción que pueden implementar es la combinación de dos dominios como gmail y hotmail.
David C. · Estudiante universitario · Primary/Secondary Education · June 21, 2023
Drip email marketing is a great way for businesses to maintain relationships with their customers. Drip campaigns are automated emails that are sent to customers over a period of time. The goal of drip email campaigns is to provide customers with valuable content that will help build trust and loyalty in the business in a fast and easy way.
Pros: There are some key qualities that make them stand out from the competition: workflows, rules, and campaigns. Workflows allow marketers to set up automated sequences of emails that are sent when triggered by an event or user action. This helps ensure that customers receive targeted messages at the right times, driving engagement and sales. With easy-to-use visual workflow builders, it’s simple to get started with creating powerful automation sequences in no time. Rules provide businesses with greater control over how they interact with their customers. They can be used to trigger events based on customer behavior such as abandoning a cart or signing up for a newsletter subscription. Campaigns are beneficial because they can be personalized, allowing businesses to tailor emails to best fit the needs of their customer segment. They also enable businesses to nurture leads by sending out timely and relevant emails, allowing them to convert more leads into sales.
Cons: Despite its widespread appeal, it isn’t designed for everyone. Instead, Drip has a steep learning curve and is tailored toward an expert audience.
Edward N. · Affiliate Marketing Specialist · Marketing and Advertising · January 14, 2023
My colleague and I use it to run email marketing campaigns for our clients.
Pros: My favorite feature of Drip is its powerful automation capabilities. It can create automated workflows that trigger personalized emails and messages based on customer behavior and preferences. This has revolutionized the way we work.
Cons: Nothing, everything works as expected for us and we're definitely enjoying every feature.
Christian C. · Freelance-Copywriter · Marketing and Advertising · December 12, 2022
Pros: I appreciate how simple it is to use. It also offers number of integrations.
Cons: Templates for emails are simple, but they function properly and I like to use them.
Marcel H. · Electronic Engineer · Electrical/Electronic Manufacturing · December 7, 2022
it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations.
Pros: reliable, good segmentations and data processing possibilities.
Cons: too expensive, UI not so good, constantly slow.
Lucas T. · CEO · Marketing and Advertising · November 25, 2022
My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them using the application too.
Pros: I like the easy of use and all the integrations that Drip provides. It is very useful to my business.
Cons: I do not have what to dislike in Drip. They do what they have to do.
Anonymous User · CEO · Information Technology and Services · November 4, 2022
We have used Drip as a part of our marketing automation process. The tool worked well and helped us scale marketing to millions of our customers. It is a useful tool for people looking for a 360 marketing platform.
Pros: Drip helps you create workflow automation. For example, you have an e-commerce store and some purchased an online good using your platform then you can easily send an automatic email for feedback of the product. It also has good visualization of month-on-month change in subscribers and people who unsubscribed. You can also check hourly open rates and based on this data set the best time to send email in future.
Cons: It is an expensive tool as compared to other similar products. They can work on more integrations and additional features like their alternatives.
Arheer G. · Marketing manager · Internet · October 21, 2022
Pros: the features the layout the ease of use i am very happy with it.
Cons: Honestly i don't really have any or haven't run into anything i didn't like about Drip
Robert P. · owner · Information Technology and Services · October 21, 2022
Pros: The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult?
Cons: Few advanced features like recording sales owners are missing along with advanced formula fields.
Anonymous User · Marketing Manager · Information Technology and Services · October 13, 2022
We have tried using Drip for a little less than a year. We have loved the innovation that Drip bring to the marketing world. Allowing to send personalized emails and get in-depth analytics using their dashboards. They also allow you to create free account with limited accessibility to test the tool. We feel this is a good ROI tool.
Pros: 1. You can send email sequences and understand who opened, clicked, or subscribed to your campaign. 2. You can also get a list of emails who unsubscribed from your campaign 3. You can always add a delay between two email sequence 4. It is possible to send bulk emails using their broadcast feature
Cons: 1. It is not the best when it comes to non-ecommerce category 2. They can help with a cookie to give analytics of people who visited your website 3. Pricing is on a little higher side
Arika N. · Manager · Financial Services · October 9, 2022
| 2 |
| 8 |
- |
| All-in-One Marketing Platform | 2 | 9 | - |
| eCommerce | 2 | 16 | - |
| Real Estate CRM | 2 | 19 | - |
| SMS Marketing | 2 | 20 | - |
| Campaign Management | 2 | 28 | - |
| Lead Generation | 2 | 36 | - |
| Marketing Automation | 3 | 20 | - |