Ethos

Pros: Ethos makes it easy to keep all of the things related to your brand organized. It is especially useful to keep brand colors, fonts etc organized. Its accessibility has made is very easy to share across our team.

Cons: nothing, love it. It has had a huge impact on our business for the better.

Pros: The number of clients I could bring on using the platform.

Cons: The number of templates was quite limiting, expect to see a lot more with there next update though

Pros: Ethos makes really easier to create the brand identity

Cons: Should be increased the quality of results

Pros: Great value, big productivity booster, keeps me organized and very easy to use.

Cons: Maybe the vanilla design. But that's not a big issue.

Pros: What I like about Ethos is it allows me to delivery a brand identity in a visual way that is professional and easy to navigate

Cons: I would like it to have more customized templates, but more is going through the roadmap which is what I appreciate

Pros: I liked how Ethos uses AI to analyze my brand performance and give me insights and recommendations.Ethos has a user-friendly interface and a lot of features to help me create and manage my brand identity, voice, and content.Ethos integrates well with other platforms and tools that I use for my business, such as social media, email, and analytics.

Cons: I think Ethos could improve its pricing and customer support. It is a bit expensive for a small business like mine, and sometimes I have to wait for a long time to get a response from their team.Ethos has some limitations in terms of customization and flexibility. I wish I could have more control over the design and style of my brand elements, and be able to adjust the AI settings to suit my preferences.Ethos can be buggy and slow at times. I have experienced some glitches and errors when using the platform, and sometimes it takes too long to load or process the data.

Pros: The ability to lock it and password protect it is very useful. I also love the ability to share it to all with a link.

Cons: I’d like the ability to customize the layout more.

Pros: I like the ability to compile, share and update assets. I also like the ability to revise our mission statement overtime with AI tool.

Cons: I am pleased overall with functionality so do not have a "least" favorite aspect of Ethos

Pros: Brand Creation, Beautiful design, easy to use

Cons: I wish, there were some automatic suggestions for certain sections.

Pros: What I like most about Ethos is how it made brand guidelines management much easier! I used to have a folder in my cloud storage for each brand, each brand attribute in a file, and there's so much to manage! With Ethos, all the brand attributes are in one place, and I can get a glimpse and know exactly what the brand is all about, and I can also make the changes when needed. I also like that it can be password protected.

Cons: I wish there are more templates, or I can create my own.

Pros: The UI is slick and the workflow easy to understand. The list of features like logo upload, tone of voice, colors etc is growing.

Cons: The idea to capture a brand is well excecuted, but unfortunatelly the brand itself with its themes is too loud and overlaps the appearance of the client's brand. Integrations are missing.

Pros: Ethos allows you to create a repository of communication material and not just the customer's, reorganizing all the information based on specific needs

Cons: Placing the material in a secure and fast container that can be consulted and managed by a distributed team

Pros: Ethos prompts you to build a style guide. They make the process simple and easy to achieve.

Cons: I am not the biggest fan of the pre-made templates that Ethos has. It would be nice if they had a function where I could build my own template to use, not manipulate theirs.

Pros: The ease of use and modern platform for design and brand management. The cost, although we use canva, we purchased the LTD of ETHOS and never have to worry about reoccurring fees.

Cons: There aren’t any features I found useless.

Pros: Ethos is great because it enables everyone to create guidelines. I liked their approach with the examples, the easy handling and now also that you can customize the sections. I think the layouts are beautiful and you can really do a lot of things with it. At the beginning we had challenges as we had many brands to manage and there was only workarounds but they are fast in implementing new things and new features.

Cons: At the beginning it was really hard to make our brand guide work and also to create the seperate guides for our sub-brands. But recent featues made it also a little better.

Pros: We use Ethos to store all of our up-to-date branding, logos, fonts, mission, vision, etc. We used to store all of this in notion, but it was a mess. Today, we know that editors and writers, and even our employees (sales, marketing, etc) will leverage Ethos to get the information that they need.

Cons: There's not a whole lot that I dislike about Ethos. I guess what would be nice is if there were more admin controls for different users on the team.

Pros: Ethos is super user-friendly, has a simple interface, and offers great value for the price. Plus, it has all the essential features you need.

Cons: The lack of templates, customizability and to add a custom domain is not as simple and intuitive.

Pros: I love that Ethos provides an aesthetically pleasing way to create and maintain brand guidelines and share them with anyone who needs them (e.g. clients or external content creators)

Cons: I do wish the platform was a little more flexible. E.g. I wish there was an easy way to specify that the background of an area needs to be black to show a white logo variation. And I wish it were possible to rearrange pre-existing sections (you can only rearrange ones you’ve added due to a database limitation apparently).

Pros: Before Ethos was brought to my attention I didn’t realise such a tool existed. It’s super convenient for thinking about what my brands represent and being able to share them with business partners.

Cons: Initially it felt confusing and cumbersome for someone without a marketing background but as I gradually got familiar with the tool I could see the value in it.

Pros: it is important to have consistency in your brand communication

Cons: looking at my brand I would have preferred more customizable templates on my image

Pros: I really like that I can give access to clients and they no longer have to email me multiple times a year for logos, AI files, color codes, etc. It's also a way to control the look and feel of the brand consistently.

Cons: Some of the template functions are clunky, like the different types of files specified in the templates can be confusing or sometimes redundant. I'd rather have templates more customizable.

Pros: Ethos makes it very easy to keep all of the things related to your brand in one place it is especially useful for things that are important but aren't likely to be easily remembered(color codes, and fonts used for example), it is easy to find whatever you are looking for as things are grouped logically and it is organized visually rather than just looking at file names if you have them sitting on your computer. It being accessible by website makes it easy to share the files across a team or with clients, and you don't have to worry about being unable to access them if you use multiple devices. If it's for a single business it is a good tool to have to help keep branding consistent at an affordable price. If you build sites for clients, it is very useful to keep everything related to the project in one place, it is also useful for the client to have access to reference for their marketing.

Cons: I'd really like a way to change the background of the templets, some of them are too busy for me and I'd like something a little more than a plain background, if I could change the background to something I want, maybe something that inspires me for or about the brand I think it would be nice, but that is purely cosmetic, it is fully functional as is.