Rating
4.4
4,461 reviews
Starting price
$59.99
Flat Rate
Categories
1
Founded
1990
Employees
0
Protecting your data and information is our only concern. Its why Norton makes this bold promise to you: From the moment youre eligible for the Norton Virus Protection Promise, a Norton expert will help keep your devices virus-free or well refund your money.
Ad spend / mo
$1.0M
2,080 paid keywords
Paid visits / mo
126,895
Organic keywords
339,156
Organic visits / mo
1,224,103
Authority
73
83,289 ref domains
Creatives run
100
as Gen Digital, Inc
Active now
100
last 14 days
Advertising since
Dec 2022
3+ yrs running
Last seen
today
still active
The shared messaging across Endpoint Protection & Antivirus Software advertisers - the validated angles to copy. See the niche →
(4,461 reviews)
I had a great experience with the virus software and I plan on to keep using it throughout my computer works and such.
Pros: The antivirus worked really well and was able to detect infections I had on my laptop and it was able to remove them!
Cons: The least likely thing I didnt like about the antivirus is the fact that it took up too much memory and was slow at times.
Bryan J. · Computer Fixer · Accounting · January 9, 2026
I had Norton for years. Got tired of constant pop-up upsells. i cancelled and uninstalled on all devices. I got charged the renewal anyway. I cought it 6 months later. I asked to cancel/refund. They refused pro-rated refund of any kind. I had to use the chat twice and call twice before I got the final verdict. I will be paying for it 6 more months. Their policy is you can only cancel in the first 60-90 days to get refunded. After that, no more refunds are possible. What do you call it when someone takes money for a service they dont provide ?
Pros: it has adequate end point protection. It has several add-ons that you can use. Its well known and trusted.
Cons: Uses a lot of bandwidth. Constant upsells with additional software offerings. Customer service hard to reach. Cancellation procedures are a scam.
Anonymous User · COO · Financial Services · December 20, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Network Security | 1 | 8 | Shortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| identity theft prevention | $10.61 | 1 | 21.6% | lifelock.norton.com/products |
| lifelock | $12.38 | 1 | 6.1% | lifelock.norton.com/products |
| norton antivirus | $8.03 | 1 | 2.2% | lifelock.norton.com/products/cyber-safety-plans |
| liq identity | $21.92 | 1 | 1.8% | lifelock.norton.com/offers?expid=SEM-NB-CRED-CR-NF |
| identity theft protection | $13.46 | 1 | 1.6% | lifelock.norton.com/offers?expid=SEM-NB-ID-NF |
| life lock | $12.38 | 1 | 1.0% | lifelock.norton.com/ |
| lifelock login | $4.46 | 1 | 1.0% | lifelock.norton.com/ |
| credit monitoring services | $11.40 | 1 | 0.9% | lifelock.norton.com/products |
| norton lifelock | $3.27 | 1 | 0.7% | lifelock.norton.com/offers?expid=LLAARP&promocode=AARPLL15&VENDORID=_AARP |
| credit freeze | $5.90 | 1 | 0.7% | lifelock.norton.com/offers?expid=SEM-NB-CRED-CR-NF |
| best identity theft protection | $14.72 | 1 | 0.5% | lifelock.norton.com/offers?expid=SEM-NB-BREACH-NF |
| protection id theft | $13.46 | 1 | 0.5% | lifelock.norton.com/offers?expid=SEM-NB-ID-NF |
| how to freeze your credit | $3.98 | 1 | 0.5% | lifelock.norton.com/products |
| anti virus software | $6.73 | 1 | 0.4% | us.norton.com/ |
| prevent information theft | $10.61 | 1 | 0.4% | lifelock.norton.com/products |
Freeze or Unfreeze Your Credit - See If Someone Has Your SSN
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Norton™ 360 Free Trial - Spyware Removal
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Norton™ 360 Free Trial - Spyware Removal
Protection for PCs, Macs, Tablets, and Smartphones. Download Today! A Leading Digital Security Software + Identity Protection.
https://www.norton.com
Pros: Its easy to you and protects me from any dangerous malware. I like that it is always scanning for any issues.
Cons: There isn't anything that I can think of at the moment. So far i have not had any issues with the application.
Kelly W. · Day Porter · Facilities Services · October 5, 2025
Software runs smoother now. Interface is nicer to look at. It still does its job which is priority number one
Pros: It does what it's supposed to do, runs in the background and catches the viruses that I forget may be lurking
Cons: Still seems to be a heavy burden on the CPU still but it seems that it is an improvement from a couple years ago
raulton r. · Inspector · Real Estate · August 24, 2025
My overall experience with Norton AntiVirus is very positive. Cheap subscription and can be used with all devices.
Pros: Having an easy interface and the Malware protection are the two biggest positives about Norton AntiVirus.
Cons: High CPU usage is the thing I like least about the product. During scans Norton AntiVirus is very resource heavy
Chris C. · Founder · Consumer Goods · July 27, 2025
Pros: This program offers Full protection against internet threats. I trusted this product for the past 10 years.
Cons: Occasionally and depending on the computer setup, it could make some programs run a little slow, but it is not too noticeable.
Robert M. · Sr Full Stack Developer · Computer Software · July 7, 2025
My overall experience is pretty good, i mean it did it's job and protected and secure my computer data.
Pros: My favorite thing about Norton Antivirus is that I know my data is protected andc secure and i don't have to worry!
Cons: The only con i have about Norton is the fact that it's so expensive but for the quality, i guess i can't complain.
Sarah F. · MA · Hospital & Health Care · June 16, 2025
Norton has been my go to antivirus program for years, going back as far as my childhood when my father worked in IT and installed it on our home computers.
Pros: Norton works well at detecting potential threats and is easy to install. There is also a web extension for Google Chrome which is an added layer of security.
Cons: The cost may be prohibitive for some users. Occasionally it can take an extended period of time to scan for viruses as well.
Kari H. · Veterinary Technician · Veterinary · June 10, 2025
$8d
Pros: Unsubscribing from Norton and never using them again and the comfort of knowing they will never get my business again
Cons: Terrible Support after 5 attempts of trying to uninstall norton and them not offering to help because I wouldn't renew my subscription
Paul L. · Locksmith · Security and Investigations · June 8, 2025
It has made being on line so much safer. I don’t worry as much about being hacked and getting viruses. I get notifications when a site might not be safe. It puts my mind at ease
Pros: I love how safe I feel, with the parental controls. Best ones we’ve found. I don’t worry as much who my kids are talking to.
Cons: It blocks some video appointments on my phone, with my Dr but other than that haven’t found anything.
Misti T. · Hiring Manager · Package/Freight Delivery · June 4, 2025
Norton Antivirus is a vicious fighting machine that destroys viruses and protects all of your assets and data.
Pros: I like the user interface of Norton Antivirus. It is so organized and easy to monitor the progress of scans.
Cons: I actually cannot say anything bad about Norton Antivirus, It has been everything we need plus more.
Stephen S. · Manager · Chemicals · May 22, 2025
My overall experience has been great. They keep me updated about my passwords or if there is any threats going on
Pros: Its easy to use. Keeps files and web searches safe. I really like the VPN password security feature it a really good feature
Cons: They always want you to upgrade to more software products. It can be costly all the programs they want you to get
Tammy P. · Human Resource Manager · Hospitality · April 22, 2025
Pros: Norton is a very good addition of an AntiVirus for your device because it does its job very well. I would definitely recommend.
Cons: It is a bit costly if you need to deploy to a lot of devices.
Julian A. · IT Specialist · Medical Practice · April 9, 2025
Not great because the reason I got it was to get rid of a virus I already had, and it was unable to.
Pros: It offered protection against viruses not already incurred.
Cons: It did not resolve a virus that was already on my computer,
Constantine H. · Associate · Legal Services · April 3, 2025
Pros: I've been a user of the Norton Antivirus system for over 10 years. It's kept every computer, laptop, tablet and phone safe from hackers. Very easy to navigate for virus scanning and removal.
Cons: The price is a little bit on the high side but there's always a sale on the program. Despite the high price; it's worth the buy as you can cover more than 5 devices depending on the chosen plan.
Woodly g. · admin assistant · Individual & Family Services · March 14, 2025
We normally prefer to use this antivirus for servers, it has worked better than other antivirus.
Pros: In addition to having strong antivirus protection, the support it offers is top-notch.
Cons: It is resource demanding, may slow down your computer in some cases.
RICARDO S. · Sales Representative · Computer Software · March 9, 2025
I've used Norton for a long time and never had an issue with viruses.
Pros: Simple to set up and use. Updates as needed
Cons: Reminders are annoying and cleaning up/deep checks take forever.
Dawn L. · Office manager · Consumer Services · March 3, 2025
Excellent safeguard. Gives you confidence. Still the best known anti virus software on the market.
Pros: Easy to install. This system does not slow your searches down.
Cons: Expensive if you auto renew. Possible to buy annually at a better price
LAWRENCE H. · DIRECTOR · Retail · February 19, 2025
I've been a Norton subscriber for years and it's always been good, but lately I've been getting messages on my screen daily to buy more extensions.
Pros: It has a powerful anti-malware engine, a wide range of internet security tools, an intuitive online dashboard and good support service, all at a better price than most competitors.
Cons: It presents a flaw in the issue of risk of breach of privacy, uninstallation is complex.
Tatiane B. · Analista · Accounting · February 10, 2025
I have norton 360 deluxe and my pc is very safe.You get everything you need.
Pros: Security and information about security and risks.
Cons: Web application are litle bit sketchy.Some times pages doesn't load.
Panagiotis S. · Courier services · Transportation/Trucking/Railroad · January 22, 2025
Cool experience.No complaints. I have a family member who loves it.
Pros: I enjoyed the aasy sign up with the system!
Cons: I'm not always sure that it always catches legit viruses
Nik M. · Commercial Clenaing Company Owner · Building Materials · January 6, 2025
Overall quite happy with it for my team, not as resource-intensive as it used to be, however the pop-ups are an annoyance.
Pros: Great at protecting my computer from malware and viruses.
Cons: Pop-ups happen too often, too many advertisements for other services considering it's a paid program.
Josh G. · Director of Operations · Non-Profit Organization Management · January 3, 2025
I have had a postive experience with the software.
Pros: I like that the software helps keep viruses off of my devices.
Cons: I think that the cost is pretty high overall.
Tesla W. · None · Writing and Editing · December 15, 2024
My computer had viruses but when i installed Norton antivirus, all viruses got detected and were deleted and my computer started functioning fast as it was before it had viruses
Pros: It keeps my computer free from viruses. And helps me browse safely on the internet
Cons: The product is kind of expendive due to the fact that i stay in Africa
Misheck K. · Data clerk · Computer & Network Security · December 15, 2024
I feel the software protects me from invading bots, malware etc.
Pros: Ease of use. Runs automatically in the backround.
Cons: Sonetimes I feel thatvthe software slows things down at times.
Craig S. · Owner · Design · December 15, 2024