Rating
4.8
348 reviews
Starting price
$28
Flat Rate
Categories
12
Founded
2016
Employees
380
Funding
133.9M
Series D
GlossGenius is the best all-in-one booking, payments, and business management platform for beauty businesses across the US. Get a custom booking site in minutes (no client login required), card on file feature, automated appointment reminders, and much more! Switching to GlossGenius is easy. We'll copy over your business info (clients, appointments, notes, etc.), even if it's on pen and paper. Voted #1 salon software by Beauty Launchpad Readers!
Ad spend / mo
$19K
113 paid keywords
Paid visits / mo
2,970
Organic keywords
516,376
Organic visits / mo
1,225,767
Authority
61
32,136 ref domains
Creatives run
100
as Arketa Salon & Co
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as GlossGenius - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Salon, Spa & Wellness Business Management Software advertisers - the validated angles to copy. See the niche →
(348 reviews)
$79
Pros: I loved how easy it was for clients to book appointments and the navigation was super easy to use when customizing your site, overall the organization and features were really great compared to other booking sites!
Cons: Poor Security and subscription fees. I opted for the free trial because I was previously using a different booking site. I wanted to try GlossGenius and when my free trial was over, it automatically selected a pricey plan when I only wanted the basic $24 subscription. I had to go in and change my plan after already paying $50 some dollars.
Lyla P. · Owner · Cosmetics · March 20, 2026
I’m very happy with the service I have received and I will continue to use and recommend GlossGenius to everyone I can
Pros: They have added so many new features. I love that I’m able to completely customize appointments, prices and keep track of inventory all in one place. It has definitely been a game changer for my business
Cons: I don’t really have anything negative that I encountered. Only thing I wish would change is the payout. It like for maybe an instant payout feature. I wouldn’t even mind if it had a fee. Just access to funds right away would be great
Vee G. · Whitening Gem Tech · Consumer Services · March 19, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Salon | 1 | 6 | AdShortlist |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| gloss genius | $5.85 | 1 | 32.9% | glossgenius.com/overview-paid-search |
| bloom growth | $14.00 | 1 | 19.1% | glossgenius.com/overview |
| glossgenius | $5.07 | 1 | 15.5% | glossgenius.com/overview-paid-search |
| mangomint | $7.46 | 4 | 2.2% | glossgenius.com/overview |
| appointments | $2.87 | 3 | 2.0% | glossgenius.com/calendar-scheduling-app |
| appointment scheduler | $6.68 | 2 | 2.0% | glossgenius.com/booking-website-builder |
| square booking | $8.10 | 2 | 2.0% | glossgenius.com/overview-paid-search |
| pocketsuite | $4.64 | 1 | 1.9% | glossgenius.com/overview-paid-search |
| glossgenius: | $5.07 | 1 | 1.7% | glossgenius.com/overview-paid-search |
| website building sites | $7.56 | 2 | 1.3% | glossgenius.com/overview-paid-search |
| phorest | $10.68 | 4 | 1.1% | glossgenius.com/overview-paid-search |
| vargaro | $7.77 | 2 | 1.0% | lp.glossgenius.com/why-glossgenius-v2 |
| square booking site | $8.18 | 4 | 0.9% | lp.glossgenius.com/glossgenius-vs-square |
| medical spa lead generation | $31.57 | 1 | 0.7% | glossgenius.com/overview-medspa |
| aesthetic record app | $30.76 | 1 | 0.7% | lps.glossgenius.com/aesthetics-practice-software |
Build a Booking Site with Ease
Plans From $24/mo — See why 100,000 businesses trust GlossGenius to run & grow their...
https://www.glossgenius.com › booking › site
Appointment Scheduling Software for Salons, Spas & Medspas
Create a seamless scheduling experience for you and your clients. Try GlossGenius for 14 days completely free. Start today! Auto booking reminders.
https://www.glossgenius.com
Voted #1 Booking Software | GlossGenius Booking & Payments
Make booking and checkout easier for you and your clients. More built-in...
https://lp.glossgenius.com
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Level-up your style today: clean fades, sharp beard trims, real men’s grooming.
https://1920gentlemensclub.glossgenius.com
GlossGenius booking & payments
We transfer your books - free — The best booking and payments system made for beauty, wellness & health businesses. GlossGenius is the system that gets you more clients, bigger tickets & more repeat visits.
https://www.glossgenius.com
Beyond bad. It’s garbage. They have prevented me multiple times from operating my business properly and REFUSE to respond to support tickets.
Pros: Nothing. There is no redeeming qualities of this app. They lie about there pricing tiers, lie about the quality of service and lie about literally everything.
Cons: AI customer service, ZERO way to call or speak to a human when issues happen. Updating the app on a Sat rendering the app and way to collect payments unusable. Refusing to respond to help tickets. Basic options for editing appointments non existent.
Rosie V. · Owner · Consumer Services · March 12, 2026
Pros: It keeps you organized in your business and it offers loans to help you grow your business. It also eliminates questions your client may have.
Cons: I keep having trouble with getting payments through the system. I keep taking pictures of my id but it won’t verify it
Brittany M. · Educator-stylist · Cosmetics · February 26, 2026
I've been using it for almost a year, and it's been great! Love the online booking option for all services, especially gift cards.
Pros: So easy to use for the therapist and client use experience. Online booking is a breeze along with checking the client out.
Cons: No cons at this time. My entire experience has been excellent, as has my clients'. I can't think of anything that I would like to see changed at this time.
Ruthann Z. · Owner · Health, Wellness and Fitness · February 23, 2026
Anazing it has been so simple to use this application and add and removed services and the prices and I love how people can pay overtime
Pros: I love how people can by and it is amazing they give great deals. I love how it’s easy to add services and remove services.
Cons: Nothing I have nothing to say about that because I love everything and the services that Gloss Geniouse gives it is so easy for my clients
Jazmin V. · Owner · Non-Profit Organization Management · February 22, 2026
I’ve used it for almost 8 years, it has been a great tool. I don’t have to worry about. I have friends who use similar scheduling sites and they do not look as nice as GlossGenius to the consumer or as user friendly.
Pros: Ease of scheduling appointments, simple yet professional website, lots of tools like reports and social templates built in.
Cons: The only issue I ran into is that you cannot change the order of memberships like you can services for your website.
Aubrie G. · Esthetician · Health, Wellness and Fitness · February 22, 2026
My experience was the fast customer service support from gloss. The way they listen and help support.
Pros: AI help Ways to help book more clients Payment processing made easy and fast Rebooking reminders fun
Cons: The credit card fees The huge difference between the prices gold level How to input the forms for pt to sign and acknowledge meaning I don’t want to add another program to connect the one that I’m currently using.
Monique N. · Owner · Cosmetics · February 21, 2026
Its been great, I've gone through 3 different vendors and they had hidden fees or if you didn't meet certain criteria you got charged.
Pros: Payment processing the fee is great and rhe most affordable, nothing hidden like these other people.
Cons: Having to pay for text marketing,I wish this was like the email or included with the package also...
Charisse S. · Owner Operator · Medical Practice · February 21, 2026
It’s been awesome over the years. I have recommended gloss to many professionals throughout the years.
Pros: The ease of use on their system, the backend and client experience is seamless. Love the payment options.
Cons: I don’t have anything to complain about. My clients love gloss. Maybe add more website design options.
Shauntee W. · Hair Stylist · Cosmetics · February 20, 2026
Gloss has been a fresh breath of air compared to other platforms I’ve used. I’ve never had an issue that would make me want to leave. I feel heard and supported by the staff working behind the scenes and can only make suggestions to further improve the app!
Pros: Ive been using Gloss for a few years now and it has been the EASIEST transition. I didn’t even have to set up my client transfer at all! I’m able to color code appointments making it easier to see my schedule clearly. The website is easy to customize and easy to use for my clients! They prefer booking with Gloss than the last platform we used! I’m able to choose the payment percentage and absorb the cost of have it paid by the clients. The processing times are immediate as well as the payouts. I love the customization we’re able to do with every corner of the app. The features that come with the app are endless and ever changing making the price 100% worth it! My favorite part about Gloss is that they care and they listen to the professionals using it. Every update has been a request made my us! I’ve also never had an issue with payments or security with my clients cards. I feel secure and safe continuing use of this platform!
Cons: There’s not anything negative I can say, only suggestions to make. When opening the calendar can we have an automatic default to the same day. I’ve made the mistake of booking a clients appointment in a rush on the same day as the previous booking 😅Also it would be helpful to be able to click the booking time wanted without the secondary screen pulling up a random time when rebooking. Also I’d like to request that the emailed messages are able to be answered in app. I’ve missed a couple lost in my email pile up.
Jannah M. · Owner, Sole proprietor · Health, Wellness and Fitness · February 20, 2026
I absolutely love Gloss Genius, great value for the money it does everything I need in one simple app. Clients love the ease of scheduling. I love the fact that I can manage my inventory and it alerts me when I need to re-order. I recommend Gloss Genius on my social media pages and even have had a few take my referral and sign up.
Pros: The ease of setting up. I love the ease of the POS system. Low processing fees. Love that my clients get reminders. Running reports is super easy and I love the goal tracker as well.
Cons: My only thing I'd like to see them do is being able to merge two tickets together, but other than that no complaints.
Heather F. · Esthetician · Health, Wellness and Fitness · February 20, 2026
I really have been so happy with the app and its user friendly platform! The opportunities to finance through Stripe Capital makes it easy to grow my business too!
Pros: I love how it helps the stylist be the most successful possible and the customer service is incredible!
Cons: That I can’t book to haircuts in one service. For example, 2 kids haircuts on the same ticket in the same family.
Carla H. · Hairstylist · Cosmetics · February 20, 2026
It change my business from a hobby to a professional business and keeps my days organized, the reporting is so helpful for accounting too!
Pros: Where to start? My business is a before and after GG, my time management. client satisfaction, website, scheduling and payment processing are always on point thanks to this app. I recommend GG 100% if you want to step up your game and also get value for your money.
Cons: Not much options for services descriptions, it will be great to add pics of products to recommend with booked service. Also, mail campaigns are very limited
Tatiana R. · Esthetician Owner and operator · Cosmetics · February 20, 2026
It’s been an ease being able to add services, days on and off, and the security of my clients personal information!
Pros: The ease of scheduling appointments for my clients! There’s no learning curve for the average consumer with really helps since my clients are older.
Cons: I have yet to have an issue with the app! It’s great value for what I’m able to do between interacting with my clients and adjusting schedules in real time with proper notifications.
Keneila S. · Head spa Tech · Cosmetics · February 20, 2026
I am now coming up on my two year anniversary as a solo aesthetician. Previously I had worked with half a dozen platforms and software. I believe the overall cost for what you receive from GlossGenius is by far the best value. It speaks volumes when even your elderly clients find it easy to navigate and book their appointments directly from your website.
Pros: The ease of navigating through the platform gives me peace of mind. Even with some of the features I had trouble with or are unfamiliar with, if the automated system was unable to answer my question, I always received a great response emailed to me by one of the staff members.
Cons: I created memberships within the platform when it was first launched. There are still some bugs to work out in the details with those, but overall, I am happy.
Melissa L. · Licensed Esthetician · Cosmetics · February 20, 2026
Great app! I recommend it to all my massage and cosmetology people! I love how versatile it is as well as user friendly!
Pros: I love having everything I need in my app,easily accessible and secure! I also love the fact that I can have it on multiple devices, so I always have a form of my schedule on me.
Cons: I don't necessarily like that I have to pay for gold to get a SOAP note format; I feel the app is set up more ideally for cosmetology than for massage,unless you pay more.
Kortney P. · Licensed Massage Therapist · Luxury Goods & Jewelry · February 20, 2026
Gloss Genius has been my saving grace in a world that moves so fast now in all avenues of life & business. It's the one constant that I rely heavily on while myself & my esthetic business move forward. I didn't look any further for a booking site when Gloss Genius met every need I had
Pros: All of it ! I went back to work for myself in 2025. The last year I did that was from 2004-2011. Gloss Genius has been CRAZY easy & comprehensive to use when I realized that technology had left me behind from traditional business bookkeeping. I've had zero problems setting it up & maintaining my business. Multiple videos to assist me as well. My clients are at ease as well booking their appointments along with the secure payment process. I also love the ability to move appointments at a moments notice for myself AND my clients ! That adds to the value of its services for my business. It has been a HUGE relief knowing that Gloss Genius is there during each step with reliable services for all my business needs.
Cons: The only thing I haven't like was when it was shut down for a day. Nothing else to say. I love Gloss Genius.
Vikki T. · Licences Esthetician · Alternative Medicine · February 20, 2026
I’ve had it for a couple years now and love It. I love that they also give you a finance option. It helps a lot
Pros: It’s organized and it texts my clients without me having to. Has so many options to choose from. Payments are affordable for the app
Cons: Nothing. I’d prefer this app over any of the other schedulers that I have ever used. Thank you so much
Makenzie R. · Hair stylist · Chemicals · February 20, 2026
My experience has been transformative. GlossGenius helped me transition from simply providing services to truly running a structured business. It has given me organization, automation, and the confidence to scale with clarity.
Pros: What I love most about GlossGenius is how it makes me feel like a true CEO. From seamless booking to payment processing and client communication, everything is streamlined in one place. It allows me to focus on delivering premium service while the backend runs smoothly. It’s not just a booking app, it’s my business partner.
Cons: As my business scales, I sometimes wish there were more advanced reporting and marketing automation tools built in. It’s a great platform, but growing CEOs always want more power features.
Briana N. · Hair Stylist · Design · February 20, 2026
Pros: Is so easy and convenient! First time opening my suit and gloss genius is been my best friend in this process!
Cons: I love everything! There’s nothing I don’t like since day one even my clients love it because is so easy to use!
stephanie e. · Barber · Retail · February 20, 2026
Gloss has been easy to work with and I haven’t had any major issues. I’ve used it now for at least 5 years
Pros: I love how easy it is for clients to book. They don’t need to create an account and have easy access to see all relevant information.
Cons: I want an option to add their mailing address when booking. And also a P&L report. More customization for automated text message would also be helpful.
Alicia B. · CEO · Consumer Services · February 20, 2026
Easy to use and set up, very convenient! I enjoy the simplicity and the amount of help the is available for me as the user.
Pros: How easy it is for my clients to navigate! Not only is it a breeze for them to find services and dates, but it’s also convenient for them to reschedule if/when needed.
Cons: The “time after appointment” accumulation when a client books more than one service. For example, if I have 5 minutes after each service, and a client books 3 services, it adds 15 minutes after their appointment when I only need the 5!
Marcella E. · Esthetician · Consumer Services · February 20, 2026
Wonderful experience and excellent too describe like the easy and clear it is fabulous app I love it!!
Pros: Security,appointments scheduling,payment processing,client management and the value of money in overall Everything
Cons: I have find out that here is nothing that I didn’t like least this isa great app to manage,like O said earlier easy to manage too
Charisse R. · owner,master stylist · Apparel & Fashion · February 20, 2026
Great experience would recommend to everyone who wants to run a business an needs a booking site.
Pros: The ease of client bookings without a hassle. Just check my schedule an go. I love being a boss.
Cons: My lease favorite thing about the website is how all the services are lined up. Categories would be better.
Shalaya P. · Braider · Cosmetics · February 20, 2026
| Barbershop | 1 | 7 | AdShortlist |
| Tattoo Studio | 1 | 9 | - |
| Appointment Reminder | 1 | 11 | AdShortlist |
| Medical Spa | 1 | 11 | Ad |
| Appointment Scheduling | 1 | 12 | AdShortlist |
| Pilates Studio | 1 | 18 | - |
| Massage Therapy | 1 | 23 | Shortlist |
| Retail POS System | 1 | 23 | - |
| Spa | 1 | 25 | Shortlist |
| Calendar | 2 | 32 | - |
| Scheduling | 3 | 9 | Shortlist |