Rating
4.8
1,446 reviews
Starting price
$14.95
Per User
Categories
12
Founded
2015
Employees
670
Funding
299.6M
Venture (Round not Specified)
Fresha is the world’s #1 booking software for salons, spas, and wellness businesses, trusted by millions of professionals in over 120 countries. Designed to simplify operations and supercharge growth, Fresha provides an intuitive, all-in-one platform to manage appointments, streamline payments, and enhance client experiences. Boost your sales and attract new clients by accepting online bookings directly through Google search, your Facebook and Instagram pages, and your website. Clients are easily kept up to date via automated messages, emails and the mobile app. Fresha also empowers businesses to increase revenue with built-in marketing tools, client management features, and optional payment processing. Whether you're a solo practitioner or managing a multi-location business, Fresha offers the tools you need to succeed—all in one place.
Ad spend / mo
$8K
47 paid keywords
Paid visits / mo
1,724
Organic keywords
1,591,678
Organic visits / mo
777,682
Authority
76
51,589 ref domains
Creatives run
100
as Enobeauty Institut
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 1 ads on LinkedIn as Fresha - a paid B2B channel, on top of any Google/Capterra spend.
View on LinkedIn Ad LibraryThe shared messaging across Salon, Spa & Wellness Business Management Software advertisers - the validated angles to copy. See the niche →
(1,446 reviews)
Pros: User interface is very good easy to use, calendar options and clear ways to mange the calendar. Good color for ayes
Cons: Customer support is 0 out of 100, they are assigning a group of swindlers and fraudsters in the media east , and I tried all my best to reach the head office people but they are fully ignoring any communication from ME.
Yousef A. · Owner · Health, Wellness and Fitness · May 16, 2026
Overall, it has been a good experience, but with the new pricing structure in place I am now looking to move to other (cheaper) products, as this is now far to expensive for myself as a small business owner.
Pros: Very easy to use interface, good options for customisation, easy to set up schedules and services. Good online help features, lots of 'how to' videos online.
Cons: Unable to add two therapists to one appointment, latest pricing structure is far to expensive and unfair on very small businesses.
Suphotjana P. · Operations Manager · Health, Wellness and Fitness · April 21, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Massage Therapy | 1 | 1 | AdShortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Yardley Family Haircutters - 17 East Afton Avenue - Yardley | Fresha
Schedule Appointments With Top Rated Services Online With Ease.
https://www.fresha.com
All About Hair - 20750 John J Williams Highway 7 - Lewes | Fresha
Schedule Appointments With Top Rated Services Online With Ease.
https://www.fresha.com
Fresha: Bookings Made Simple
Join Fresha for Business Today — The #1 all-in-one platform for 2026. Includes POS, inventory, reports, and online booking. Don't wait! Start your free trial today and enter 2026 with the industry's best software. Easy To Use Software.
https://www.fresha.com › fresha › partner
Join Fresha for Business Today
Fresha, the #1 Salon Software — The #1 all-in-one platform for 2026. Includes POS, inventory, reports, and online booking. Join the...
https://www.fresha.com › fresha › partner
Fresha: Bookings Made Simple
Join Fresha for Business Today — The #1 all-in-one platform for 2026. Includes POS, inventory, reports, and online booking. Join the best salons starting 2026 with Fresha. The world’s leading scheduling software. Flexible Software.
https://www.fresha.com › fresha › partner
Pros: Fresha is easy to use as a customer, including booking, modifying appointments, getting reminder notifications, and providing customer support.
Cons: Fresha can have some bugs or issues in its booking system at times, including error messages or blank screens.
Andie T. · Student · Education Management · April 8, 2026
More of a payment app at the moment and not really the go-to for discovering new salons in your area
Pros: Same old platform almost no change to the UI but more outlets so a biz dev focused business not user centric
Cons: No focus on the UI or fixing major UX issues in navigating the home page and finding your same barber in the app can be a challenge so you'd rather call to book sometimes and just use the app for payments
Anonymous User · Search lead · Marketing and Advertising · March 20, 2026
It’s not a complex system which is appealing to a small business along with the cost, however there are some usability issues that could be easily be fixed if they had good product [sensitive content hidden] and tech support.
Pros: Value for your money is good for a small business. Scheduling is pretty standard. Reporting is average with some critical misses
Cons: No cost of products sold report. They say they provide but you need to pull data from 2 different reports and unfortunately our inventory report has negative costs which they can’t explain. The data transfer process was a mess that required us to do a lot of manual fixing. Fresha blamed on our data however we did data capture before the transfer and know that is not the case. In 1 year we’ve had at least 3 different account reps and responded back is slow or doesn’t happen at all.
Pamela T. · President · Cosmetics · March 5, 2026
Issue has been discussed & submitted for almost a year to Fresha. We are of the opinion that Fresha is not concerned that lives are being severely impacted (hospitalization, no appointments, no reminders, client name changes, etc) Fresha overrides client information if each and every client doesn't use an email, phone & credit card unrelated to all other clients. - families & elderly typically share this information to ensure appropriate transportation & finances.
Pros: Value for Money Customer Support Ease of Use Reminder Notifications Inventory Management is ok Scheduling
Cons: Fresha overrides client information if clients choose to use same phone & email for reminders. (think families, children, frail elders) Fresha chooses to use the credit card name instead of the client name for transactions. Current situation .... Fresha deleted elderly (90yr +) client medical & profile information and replaced with another younger client (early 60yr+) profile information Result: no address to the frail elderly client on round the clock care to drive to their home to provide services. no profile charts for this client. etc
apPIERances S. · small owner - salon · Consumer Services · February 13, 2026
$92
Pros: right now I can’t think of anything that is a con that they’ve provided me with fresh unfortunately has really left a bad taste of my mouth as a small business owner
Cons: They like to charge a lot of extra fees on top of what you pay monthly fees wherever they can. You can’t cancel your own client appointments without them charging you.
Catherine B. · Business owner an aesthetician. · Cosmetics · January 31, 2026
I’ve had a positive experience with Fresha it keeps my business organised and running smoothly. Fresha has been easy to use and helpful for managing bookings and clients.
Pros: Booking & payments easy, reduces no-shows with automated reminders, and helps attract new clients. It saves time, keeps everything organised, and supports business growth.”
Cons: While some features come with additional costs, Fresha remains easy to use and beneficial for day-to-day operations.
Mohini L. · Beauty therapist · Health, Wellness and Fitness · January 7, 2026
I had a great experience with Fresha and used it for the best part of a year and had absolutely no issues with the system itself. The fees got out of control for me though and I never knew what I was going to be paying out per month. Sometimes I’d be paying upwards of £70 a month which in my opinion is unacceptable.
Pros: My clients were all able to book in with ease, they all complimented how user friendly the system is. It’s also very easy to get to grips with on the business end, everything is easy to find, change and personalise. I also really appreciate the invoice feature, I know a lot of other booking systems don’t have this.
Cons: The fees. New Fresha client fees for clients that I have personally found but because they searched my name on the marketplace, they were classed as a new Fresha client and i was charged 20% of their appointment fee, even if they don’t end up spending that amount. A monthly fee being put on top of this was a disappointment too, considering you also have to pay for extra features such as text messages.
Eleanor C. · Nail tech · Hospitality · November 20, 2025
Pros: Fresha is very user friendly even for beginners. It is easy to schedule appointment. You can also be rest assured that you will not miss your appointments because it would notify you should your appointment be coming. The customer service is also very responsive.
Cons: One can find it difficult to navigate when you want to try to book an appointment. Also, the reporting aspect of the fresha is very hard to navigate.
Juliet U. · Case manager · Civic & Social Organization · November 10, 2025
It was really good, really easy to book clients in and navigate. The app was really easy to use aswell
Pros: How easy it is to book my clients in and how easy it was to create your own products/menu of services
Cons: I didn’t like how they said they wouldn’t charge but are now charging for Fresha but I understand why
Melissa c. · Beauty therapist · Cosmetics · November 5, 2025
I used Fresha for a lot of years and it was really good and grew fast but after a while more and more things became an extra charge and not with the monthly charge I’ve decided to leave
Pros: Initially I liked the test reminders and the simple use of the calendar. Keeping track of stock, bills and discounts given
Cons: The charges and continually lowering of the amount of text available. More things I previously had became chargeable
Jess H. · Stylist · Hospital & Health Care · October 15, 2025
While the fee is supposed to apply to first-time clients who find my services via the Fresha website, I'm being charged for customers who scan my in-store QR code to book. I've repeatedly inquired, as these are my existing clients or ones I've attracted independently, yet Fresha treats them as new clients sourced by them. Essentially, I feel I'm helping Fresha acquire new users rather than benefiting from their platform as intended.
Pros: They try to cooperate with their clients, and remain positive. Their application is easy to navigate.
Cons: I feel their policy regarding 'new client fees' is unfair. Fresha outline that a charge will be incurred for first time clients, who found my services via their website. I have inquried about this to Fresha several times, as I use their QR code at my store to allow my clients to book an appointment, however, I still get charged for those customers, as if they intially found my services through Fresha, though this is not the case. It seems I am aiding Fresha with gaining new customers, rather than myself receiving this benefit.
Erik K. · Massage Therapist · Medical Practice · October 12, 2025
C’était correct avec des changements qui rendent le programme de plus en plus complet. Le seul hic chez Fresha c’est que plus vous êtes client moins on vous récompense. Au départ on payait des commissions sur encaissement on avait aussi 300 SMS gratuits aujourd’hui on a plus du tout de SMS gratuit, et ils exigent un abonnement de presque 10 euros par membre de l’équipe en supplément avec simplement 30 jours pour décider si on accepte sinon ils effacent notre compte ce qui n’est vraiment pas une politique commerciale correcte. Je m’en vais !
Pros: Logiciel en ligne assez bien fait mais à gaz il faut bien une semaine pour prendre en main toutes les capacités. A priori je l’utilisais depuis 9 ans rien a dire !
Cons: Mais ils viennent politique de forçant les clients à s’abonner sous peine de perdre la totalité de leur compte et donc de mes 130 avis 5/5. c’est donc une technique commerciale assez peu louable, car vous ne savez pas si Fresha du jour au lendemain ne va pas recharger ses tarifs et un entrepreneur ne veut pas se permettre de travailler avec un partenaire qui n’est pas fiable. pricing policy has changed, Fresha is threatening his customers with a complete account closure if they don’t subscribe. In addition, fees are becoming higher and higher. SMS sending and no free anymore So I’m sorry but I won’t renew and I’m switching to Planity. Thank you very much, goodbye.
Stephan P. · Indépendant · Design · October 2, 2025
Dissapointing. Unfair and unsolicited charges. Missleading and deceptive conduct. Not to be trusted. Have contacted my clients in Australia asking for tips, random charges processed that did not exist, promised free forever accounts for initial features such as calander bookings and unlimited reminder texts, to foundational early members 8 to 10 years ago that they are not honouring.
Pros: Easy to use format for basic use, but no longer available so now nothing to like, and currently moving over to square appointments much fairer plans etc
Cons: The companies deceptive and missleading business practices, and agressively rude communication style. no longer includes any basic plan available for sole traders just wanting basic features.
Kirsty L. · Owner operator hairdressing salon · Consumer Services · September 30, 2025
Good software and easy to use. The value of the software doesn’t match the price point. Good reporting system as well.
Pros: Easy to set up with a simple interface. Scheduling notifications options are customizable, and good customer service.
Cons: Coat of service is a lot higher than other salon softwares, would like more options for customizing services.
Bianca P. · Owner · Consumer Services · September 20, 2025
These experiences highlights a serious flaw in Fresha’s client recognition system and a troubling lack of accountability. Their policies seem designed to protect their revenue—not their users. If you value fairness, transparency, and responsive support, I’d strongly recommend exploring other platforms.
Pros: I’ve used Fresha for my business for over a year. The platform itself is visually appealing and clients enjoy the booking experience.
Cons: My experiences with their billing policies and customer service has been extremely disappointing. I am charged a “New Client Marketplace Fee” for a returning client who had previously booked with me and even contacted me directly to rebook. I follow Fresha’s own advice by sending my direct booking link, yet the system still flags client as new marketplace clients. Despite clear evidence, support refuses to refund the fees, citing rigid policy and technicalities. The worst thing is the tone and attitude of the support team. Responses are curt, dismissive, and show no empathy or willingness to understand the issues. It felt like speaking to a bot programmed to say “no” rather than a team interested in helping resolve genuine concerns.
Catherine N. · Holistic Therapist · Health, Wellness and Fitness · July 18, 2025
It has helped our business dramatically I now have immediate and total control of my finances. We have recently started using the marketing functionallity and it is impressive.
Pros: It has great functionality and up until recently it was "Free" The functionality is probably the richest of any other Software in the Beauty industry and this is the reason that it often referred to as the world's #1 booking software. It is very user friendly and easy to set up and maintain. The Reporting even in the core system is more than adequate. The Help Center and Knowledge base are brilliant and there are abundant videos on Youtube to help one set up all functionality.
Cons: Fresha has built its reputation and user base on the premise that it was "Free"software. However over time they have slowly removed some of the "Free" functionality and started charging. One example being the calculation of Commission which was incorporated into the Payroll module that is not compatible in South Africa. In addition On-line payments which is a must in our indusrty is not available locally. Now giving a full ONE months notice they will start to charge a monthly subscriptions from 1st August 2025 for core features at R90 per person available for bookings. Unfortunately as the software and your data is held in the cloud you will no longer have access after this date.
John S. · Owner · Health, Wellness and Fitness · July 13, 2025
Overall I think Fresha is great, at the beginning especially. Great prices when you’re paying, a lot of extra functions, and best thing is that it is giving you customers (unlike some booking systems).
Pros: Best thing was that it was basic and free when I was starting. Not many options but for not experienced person that was a good thing and I think it’s still free for one person business (at least it was)
Cons: When my business was growing I needed more options but they were either paid or not really as good as separate systems. But saying that it wasn’t expensive and it was working quite well.
Anna M. · Owner, web developer, designer · Design · July 8, 2025
We liked Fresha enough, at first the credit card for a no show wasnt usable for us HOWEVER they did make a change and in the end we could use it. We ended up changing simply because we got new management that wanted to use what they knew how to .
Pros: I liked how easy it is to view which employee has which service and when, as well as we like how easy it is to move services over/ to a different time if needed.
Cons: We found Fresha a bit complicated to set up, as well as we found clients were not fully understanding how to book and didnt end up submitting appointment request.
Veornica R. · Owner · Health, Wellness and Fitness · June 10, 2025
Terrible. Rude and arrogant. If I could give it ZERO Stars I would! If I could show you the email conversations to back this honest review of a hard working business, I would. Continue if you dare but good luck.
Pros: When Fresha valued their customers before money.
Cons: $93
Rozlyn H. · Business Owner · Health, Wellness and Fitness · March 11, 2025
Pros: J’ai apprécié la facilité de prise de rendez-vous en ligne
Cons: Certaines fonctionnalités avancées sont payantes
Raja G. · Directrice · E-Learning · March 6, 2025
Fantastic and would recommend it to everyone and will continue using it.
Pros: Uncomplicated and professional, it manages appointments via text messages.
Cons: Nothing. I like everything because it’s simple and easy to use.
Paulina L. · Owner · Health, Wellness and Fitness · March 5, 2025
Horrible, do not use them. They over charge for everything. I was given a processing rate but then they ended up charging me 0.5% more than what was supposed to be. I ended up paying double if not triple what I was paying with my old processing machine. They also like to charge for 20% on new clients that they didn't refer. When asked to be removed off of their "marketing" site, your clients cannot book appointment online anymore so you are stuck with occasionally paying for 20% of "new client" fees even if that client cancell their appointment. They are so greedy they like to charge for services that they didn't provide. Also had a staff no longer working and I was charged for her because she used to be a bookable staff. Overall, shady and greedy business.
Pros: User friendly, lots of features for booking services
Cons: Lots of hidden fees. Over charges, shady sale reps. Terrible customer service.
Kathryn L. · Technician · Health, Wellness and Fitness · March 3, 2025
Used for a good few years, just got too expensive so had to switch to a cheaper booking system
Pros: The layout of the app, how easy it is to use, the online booking for clients and the ease of taking deposits and card details
Cons: The extra fees for text messages & taking payment details.
Chloe R. · Nail technician · Health, Wellness and Fitness · February 27, 2025
| Spa | 1 | 1 | AdShortlist |
| Barbershop | 1 | 2 | AdShortlist |
| Salon | 1 | 3 | AdShortlist |
| Personal Trainer | 1 | 4 | Ad |
| Pet Grooming | 1 | 4 | - |
| Medical Spa | 1 | 5 | Ad |
| Nutritionist | 1 | 8 | - |
| Pilates Studio | 1 | 8 | Ad |
| Reservations | 1 | 14 | - |
| Appointment Reminder | 1 | 16 | Shortlist |
| Scheduling | 2 | 23 | - |