Rating
4.3
80 reviews
Categories
1
Founded
2010
Employees
188000
Funding
1.7B
Merger / Acquisition
Google Sites is a free cloud-based website builder that enables users to create complete websites and integrate them with various Google software services. It is accessible to anyone with a Google account and features a simplified UI, allowing most businesses and individual users to create websites quickly. The platform also offers web hosting services, enabling individuals to enhance their online presence. The platform utilizes a drag-and-drop system, and it lets users build fully responsive web pages. There are also templates to help simplify website creation. Google Sites has an option for users to work on projects and share them with others collaboratively.
Ad spend / mo
$47M
23,629 paid keywords
Paid visits / mo
3,856,036
Organic keywords
44,599,881
Organic visits / mo
534,811,613
Authority
100
50,863,361 ref domains
Creatives run
100
as Saad Tariq
Active now
100
last 14 days
Advertising since
Dec 2022
3.5+ yrs running
Last seen
today
still active
The shared messaging across Website Builder & DIY Site Software advertisers - the validated angles to copy. See the niche →
(80 reviews)
Overall, my experience with Google Sites has been very positive. It’s a reliable and efficient tool for creating simple, clean websites quickly. It works especially well for schools, small projects, or internal team use. While it may not have advanced features, its ease of use and integration with Google Workspace make it a great option for users who need something straightforward and functional.
Pros: Google Sites is very easy to use, even for beginners with no web design experience. The drag-and-drop interface makes it simple to build and update pages quickly. I really like how seamlessly it integrates with other Google tools like Drive, Docs, Forms, and YouTube, which makes adding content effortless. It’s also great for collaboration, allowing multiple users to edit and manage a site in real time.
Cons: The customization options are somewhat limited compared to other website builders. Design flexibility is restricted, and it can be difficult to create a truly unique or advanced-looking site. There are also fewer templates and layout options available. For more complex websites or features like e-commerce or advanced analytics, Google Sites may not be the best fit.
Trinity H. · Teacher · Education Management · May 3, 2026
We at Digital Fruits need in some cases fast landing pages or internal project hubs without needing to call a developer. Google Sites consistently fills that space at no additional cost. Page layouts are spartan, however they work well enough for internal marketing as speed matters more than polish.
Pros:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Website Builder | 2 | 50 | Shortlist |
Domain confidence 70%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| chrome | $204.10 | 1 | 20.3% | www.google.com/chrome/ |
| google chrome | $201.04 | 1 | 9.0% | www.google.com/chrome/ |
| google chrome download | $373.29 | 1 | 2.7% | www.google.com/chrome/dr/download/ |
| my business | $19.22 | 1 | 1.9% | myactivity.google.com/ |
| gemini | $1.19 | 1 | 1.6% | gemini.google.com/ |
| chrome download | $210.23 | 1 | 1.5% | www.google.com/chrome/dr/download/ |
| bing | $2.12 | 1 | 1.1% | chromewebstore.google.com/detail/microsoft-bing-search-wit/fbgcedjacmlbgleddnoacbnijgmiolem |
| download google chrome | $473.97 | 1 | 1.0% | www.google.com/chrome/ |
| google ads | $22.91 | 1 | 1.0% | ads.google.com/intl/en_us/start/lc/ |
| gemini 3 | $201.03 | 1 | 1.0% | gemini.google.com/ |
| download chrome | $210.10 | 1 | 0.8% | www.google.com/chrome/ |
| google ads login | $285.86 | 1 | 0.6% | ads.google.com/intl/en_us/start/lc/ |
| google download | $221.22 | 1 | 0.5% | www.google.com/chrome/ |
| chrome download chrome download chrome download | $210.10 | 1 | 0.5% | www.google.com/chrome/ |
| chrom | $204.10 | 1 | 0.5% | www.google.com/chrome/ |
Google Gemini
AI assistant from Google — Our biggest upgrade. Next generation intelligence: free, fast, and unlimited. Create AI images, brainstorm ideas, and verify responses with Google Search integration.
https://gemini.google.com
Google Gemini
AI assistant from Google — Create AI images, brainstorm ideas, and verify responses with Google Search integration. Our biggest upgrade. Next generation intelligence: free, fast, and unlimited.
https://gemini.google.com
Google Gemini
AI assistant from Google — Create AI images, brainstorm ideas, and verify responses with Google Search integration. Get help writing a resume, planning a weekend, or learning a new skill with Google Gemini.
https://gemini.google.com
Google Gemini
Learn and create with Gemini — Our biggest upgrade. Next generation intelligence: free, fast, and unlimited. Create AI images, brainstorm ideas, and verify responses with Google Search integration.
https://gemini.google.com
Google Gemini
Free, fast, and unlimited AI — Our biggest upgrade. Next generation intelligence: free, fast, and unlimited. Create AI images, brainstorm ideas, and verify responses with Google Search integration.
https://gemini.google.com
Cons: Templates feel outdated and restrictive in creativity. I am a marketing specialist and in this role, I often find myself working frowned upon by the design constraints rather than with them.
Sakshi M. · Digital Marketing Specialist · Marketing and Advertising · April 22, 2026
Google sites allows me to create a professional website. Whether I'm looking to provide a homepage for patients to utilize as part of my practice, a space for linking resources, or anything else, it is able to accomodate.
Pros: Google Sites allows me to set up and update a website for my small business with ease. There are templates I can follow which helps in creating a site that has intuitive page layout and navigation. It provides significant value for the money. I've had no problems with performance and speed of Google Sites so haven't needed to contact their customer support, but I'm sure it is as high quality as the product!
Cons: The templates definitely feel like 'this website was made from a template,' however, I don't know that this is a bad thing .
Shea G. · Counselor · Health, Wellness and Fitness · April 20, 2026
Overall I like google sites because it meets my basic needs for cheap amount of money I spend and you can customize the site.
Pros: We use google sites to host our important documentation and setup documents, you can use the template to create your content and it is very fast ti create content.
Cons: The user interface is a little old compare to other product, if google can add more features to it, that will be good
Anonymous User · Software Engineer · Information Technology and Services · January 18, 2026
Google Sites has provided me with a fast method of publishing internal FAQ and small facing pages to customers without having to wait on a developer or a designer each time.
Pros: I appreciate the speed with which I can spin a small portal containing FAQs or updates, and then send one link to customers or the team.
Cons: I do not like the lack of customization of the design, the pages are sometimes a bit plain and cannot give the level of service experience that I want to project.
Jessica C. · Customer Relations Manager · Consumer Services · December 17, 2025
Pros: Google Sheets offers excellent flexibility for collaborative work. Multiple team members can update data at the same time, which is helpful during fast-moving operational reviews. The cloud-based structure ensures everything stays synchronized, and its integration with other Google Workspace tools adds a lot of convenience.
Cons: Some advanced functions are not as powerful as Excel’s, especially when dealing with complex financial models. Still, for day-to-day operations and shared tracking, it performs very
Zalman N. · Operations Manager at MCA Track and GoACH · Financial Services · December 5, 2025
Extremely positive. I would recommend it to anyone who is starting from scratch or just wants a nice website to start a club or anything.
Pros: I needed to make a basic website to start my non-profit. This was amazing to start a business with because it was free, so excellent value. I had no need for customer support because everything was easy to use and self-explanatory. I chose a basic template and got to work. The website loads quickly and works perfectly. One day once I'm making more money i'd be happy to pay for a real domain name.
Cons: Honestly, found it very easy to use and amazing value (free). Maybe Google could advertise more that it has so many great free features.
Breanna G. · Executive Director · Non-Profit Organization Management · December 3, 2025
Google Sites is a great choice for anyone needing a quick, simple, and clean website without the hassle of coding or complex setup. It's incredibly easy to use, and its integration with Google Workspace makes collaboration smooth and efficient. It could use more advanced features and customization power offered by more robust website builders. Despite these constraints, Google Sites excels as a free, straightforward tool that gets the job done for basic website needs.
Pros: Google Sites is a user friendly, free tool available to anyone with a Gmail account. Multiple people can edit in real time, which is key for team collaboration. It has all the customization you need for a simple site. Updating and publishing the site is quick and painless.
Cons: Google Sites is not ideal for complex websites with its basic features. There is a limited design flexibility compared to other site builders.
Kelly W. · JV Accountant · Real Estate · December 1, 2025
Pros: Love the ease of use and shareablility of google docs and more. So easy to pull up and edit. Like the templates too.
Cons: Sometimes not able to share with certain people and then have to make a copy and then save it in order to share with them.
Sherry C. · Business Development Representative · Telecommunications · December 1, 2025
Very good for a free softwares that Google provides at a base level, I don’t know of any other site builder like that
Pros: I loved how easily accessible it is and how it is integrated with all the other Google apps like Google drive
Cons: I wish it had more accessiblitlity for HMLT and CSS coding to paste as pages, it isn’t very good at the moment
Ethan B. · Detailer · Automotive · November 29, 2025
Overall, I have no complaints. Google sites absolutely helped get the job done! If I were to launch a new site, I'm sure I could now do so within a reasonable timeframe, too!
Pros: Google sites was a humongous help in my quest to launch an online presence for my small cleaning business. It is also one of the more affordable options that I found.
Cons: I had a a few minor difficulties while attempting to learn how to navigate the website builder. To be completely fair, this difficulty could be caused purely by my lack of experience in graphic design, though. I did eventually figure it all out.
Samantha B. · Owner-Operator · Consumer Services · November 24, 2025
Perfect for team portals, project hubs, documentation pages, class websites, or event sites. Feels like an extension of Google Workspace.
Pros: Embeds Google Docs, Sheets, Slides, Forms, Maps, and Drive items seamlessly. Updates to embedded files automatically appear on the site—no need to re-upload.
Cons: Only a small number of themes and little room for customization. You can’t edit the underlying HTML/CSS. Difficult to make a visually unique or brand-heavy site.
Breona P. · Medical Laboratory Generalist · Hospital & Health Care · November 16, 2025
Overall my experience with Google Sites has been incredible. Great platform that can be used in multiple contexts.
Pros: It is incredibly easy to use google sites to make a website. The options available to use are incredibly intuitive. It is very fast to publish the website once I have made it.
Cons: I don't see an option to connect the sites to a domain to be able to get a fully working website that is also findable online. This would make the platform much better.
Anonymous User · Student · E-Learning · October 21, 2025
Pros: User-friendly platform that creates sharp websites to establish a strong web presence. Full integration with other Google products to incorporate Google Forms and Google Drive files.
Cons: If you do not know how to maximize your use, the website can appear clunky or not as professional as paid products.
Ann E. · Psychologist · Mental Health Care · September 23, 2025
It cannot deliver a visually impressive website in the same way that competitors like SquareSpace or WordPress can, but it's brilliant for presenting information online. Think of it like a dynamic slide deck rather than a website.
Pros: Google Sites is the most robust and easy to use 'page builder' tool on the market. You can go from zero to an acceptable level website in minutes.
Cons: The name site is a bit of a stretch. I have tried building a few full websites with Google Sites and there are a few things lacking like good styling, mobile responsiveness and contact forms. It's a good page-builder or non-linear document, but not a website.
Lawrence A. · Strategy and Innovation Director · Marketing and Advertising · July 17, 2025
Pros: Google sites is the perfect tool for new businesses to maintain an online presence. Its themes and easy integration with custom domains make it easy and affordable to have a professional online footprint
Cons: While google sites has excellent landing and information pages, it lacks more powerful ecommerce, blogging, and layout tools.
Peter R. · Program Director · Hospitality · June 28, 2025
Google Sites me a funcionado para crear sitios web sencillos en poco tiempo, pero es demasiado limitado para crear sitios web complejos.
Pros: Lo que me gusta de Google Sites es que al poder acceder con tu cuenta de gmail no necesitas hacer ningun registro adicional, ademas de que se integra con otros servicios de google para complementar
Cons: Lo malo de Google Sites es que carece de opciones significativas para personalizar tu sitio web, no tiene animaciones ni opciones avanzadas de formato
Maria E D. · Affiliate Marketer · E-Learning · June 25, 2025
Google Sites has been a helpful tool for my beauty salon and for personal use. It’s reliable, simple to maintain, and helps keep my clients informed. It’s a great starting point for small businesses that want an online presence without a big investment.
Pros: What I like most about Google Sites is how easy it is to use. I was able to create a clean and professional-looking website for my beauty salon without needing any technical skills. It's free, fast to set up, and lets me share information like services, hours, and contact details easily. My clients find it very convenient to navigate and get the info they need.
Cons: I wish there were more design options and custom features. It can feel a bit limited compared to other website builders, especially for a business that wants a more stylish or branded look.
Milagros G. · Beauty Salon- Content creator and Social Media Manager · Consumer Services · May 25, 2025
I have had a great experience, I would even enjoy just using it in my free time to create cool concepts!
Pros: Oh, how I love Google Sites! It is so easy to create a site and publish it. I've been able to do multiple different formats to provide to my company on how we can get the best use out of Google Sites.
Cons: There is genuinely not a con. I have had the best of luck using sites and i plan to keep using it in the future.
Angelina E. · clerical · Construction · May 8, 2025
Google Sites no es una mala herramienta, al contrario, puede ser muy util para ciertos proyectos donde solo requieres crear sitios web censillos , sin embargo no lo recomiendo si lo que deseas es crear un sitio web real totalmente funcional y profesional.
Pros: Algo positivo de Google Sites es que ofrece varias funciones que se pueden añadir al sitio web que suelen ser muy utiles, como por ejemplo calendarios, mapas, botones o tablas de contenido.
Cons: lo negativo de Google Sites es que sus temas son pocos y son muy basicos pues, a pesar de cambian algunas fuentes y detalles , realmente no modifican el aspecto general del sitio web de forma significativa.
Dayana B L. · Affiliate Marketer · E-Learning · April 29, 2025
Overall, it is really easy to creste a website that looks nice and runs well... but if you want to do anything fancy, you cannot.
Pros: Its free and easy to make a simple site that looks nice
Cons: You are very limited when it comes to custom features, SEO integration, exporting site to a different platform.
Avi P. · DevOps and IT Team Lead · Computer Software · March 25, 2025
Good, but could be better with newer features.
Pros: It’s ease of setup is really good, simple for even beginners to use and does not require any coding.
Cons: You can embed however it is on a fixed position on the site, not like an overlay. For example if you want to add a support chat button it would have to be on a fixed position on the page, not hovering in the ie bottom right like some sites.
Ziggy M. · Founder · Entertainment · March 5, 2025
Google sites es un constructor de sitios webs simple, que si bien no es la mejor opcion para crear sitios complejos, si resulta muy util para crear paginas sencillas de forma rapida, las cuales suelo utiliar en mis campañas de marketing para atraer nuevos clientes con muy buenos resultados.
Pros: Son varias las caracteristicas que me gustan de google sites, ademas de que es gratuito, me permite conectar mi propio dominio sin costo alguno, y se integra perfectamente con los otros productos de google lo cual facilita la colaboracion con otros.
Cons: En los aspectos negativos de google sites se encuentran principalmente sus limetaciones en cuanto al editor y sus plantillas pues tienen pocas opciones de personalizacion para cambiar la apariencia de los sitios web.
Paula F. · Affiliate Marketer · E-Learning · February 12, 2025
It is a user-friendly interface and accessible flexible designs features
Pros: Google sites is the best for the beginners where its features are easy to learn and cheaper to use
Cons: I haven't found any challenges with this software
Jeroen Van M. · Chief Technology officer · Information Technology and Services · February 3, 2025
Well integrated with Google drive for Backup of site.
Pros: No coding is needed and connecting a domain to Google sites is easy.
Cons: Has few templates for editing but still helpful.
Sotis J. · Account executive · Internet · January 12, 2025