Rating
4.7
573 reviews
Categories
4
Founded
2011
Employees
56
Funding
12.8M
Series A
Xola is the only unified reservation, sales, and marketing platform for tour and activity businesses. Manage every kind of reservation (online, over the phone, in-person, or from a reseller) with real-time availability. Sell through the world's largest marketplaces in a few clicks. Increase online revenue with automated abandoned booking remarketing features and track your marketing success in easily with our Facebook Pixel and Google Analytics integrations. CC rates as low as 1.99% + 30 cents.
Ad spend / mo
$268
6 paid keywords
Paid visits / mo
309
Organic keywords
4,123
Organic visits / mo
6,256
Authority
39
3,113 ref domains
Creatives run
4
as Xola, Inc.
Active now
4
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Tour, Activity & Reservation Booking Platform advertisers - the validated angles to copy. See the niche →
(573 reviews)
Xola is easy to open. I use it daily. x
Pros: Xola application is easy to use every time, often daily, I use the Xola application on my Android cell phone.
Cons: I have no recommendations on what I like least about Xola. x
Anonymous User · Ghost Tour Guide · Entertainment · April 3, 2026
Xola isn’t flashy. But it is the kind of software that disappears into your workflow. If your business depends on bookings running smoothly, Xola is less like a tool and more like a dependable co-worker who never calls in sick.
Pros: Xola feels like it was built by people who actually understand the chaos of bookings and last-minute changes. Xola is great at Automation - It Feels Like Hiring an Assistant! Confirmation emails and reminders —Xola quietly handles the repetitive stuff so you can focus on other needful things.
Cons: Even a well-oiled machine has a few squeaks: It has Customization Limits in Certain Areas While flexible, there are moments where you wish you could tweak just a little more without needing workarounds.
Donald T. · CEO · Consumer Services · March 24, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Tour Operator | 1 | 6 | Shortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| xola | $0.84 | 1 | 64.5% | www.xola.com/ |
| xola app | $3.42 | 1 | 4.8% | www.xola.com/ |
| xola booking software website integration | $0.00 | 1 | 0.0% | www.xola.com/ |
Bookings, Marketing & More
Xola Booking Software — Maximize Your Site's Booking Potential With Optimized Website Checkout. Get A Free Demo. The...
https://www.xola.com
Xola Booking Software
Bookings, Marketing & More — The Industry's Leading Online Booking System, For Tour & Activity Operators. Sign Up. Powerful Marketing, Reservation, Payment & Back-Office Management System. Get A Free Demo.
https://www.xola.com
Xola Booking Software
For Tour & Activity Operators — Maximize Your Site's Booking Potential With Optimized Website Checkout. Get A Free Demo. Growth & Marketing Tools. Mobile Bookings. Payment Processing. Powerful Booking Software.
https://www.xola.com
Xola Booking Software
Get A Free Demo — The Industry's Leading Online Booking System, For Tour & Activity Operators. Sign Up. Powerful Marketing, Reservation, Payment & Back-Office Management System. Get A Free Demo.
https://www.xola.com
Xola Booking Software
Xola Online Platform — The Industry's Leading Online Booking System, For Tour & Activity Operators. Sign Up. Powerful Marketing, Reservation, Payment & Back-Office Management System. Get A Free Demo.
https://www.xola.com
If you looking for technology focused software,look no further.
Pros: Very forward thinking company . Love the need updates and the easy access to customer service
Cons: Sometimes when business is slow it can be a bit financially but no really cons for a monthly transaction
Tiffanie N. · Spa manager · Health, Wellness and Fitness · December 23, 2024
I was a user of Xola and wasn't involved with the initial setup. However I found the ease of use as an admin and as a customer, very streamlined.
Pros: I loved everything about the Xola reservation system. It made things easy and was not complicated to use.
Cons: There is nothing to speak on as a con about Xola.
Krystle M. · Watersports Guide · Health, Wellness and Fitness · December 19, 2024
Pros: When it comes to ticketing, Xola offers great features It makes online booking easy and has great calendar management features Has also worked well for scheduling.
Cons: No bad experience as Xola has the features we need.
Lilian K. · HR Manager · Education Management · June 17, 2024
Pros: Tours and calendars were easy to setup in a new platform.
Cons: Limited connections to other tools, making it harder to sync calls with appointments
Nikita V. · Marketing Manager CRM · Machinery · June 17, 2024
$8e
Pros: Very disappointing, horrible customer service and support.
Cons: Very disappointing, horrible customer service and support.
Liliia H. · owner · Entertainment · June 3, 2024
Pros: Xola's streamlined booking is what I appreciate most.
Cons: What I like least about Xola is its limited customization options.
arkangshu g. · Owner · Financial Services · April 2, 2024
I have been using Xola about 5 years and have been mostly satisfied with the software. Some of my customers have told me that they have had issues with making a reservation for my tours.
Pros: The support is great. Every time I have needed help I was able to live chat with someone.
Cons: The calendar display for my customers is not as user friendly as some of the other programs I have seen.
Elysa C. · Owner · Food & Beverages · April 24, 2023
Overall, I think they are exceptional! I am so pleased to have found them for our new business. They have really alleviated a lot of stress.
Pros: I like how easy it makes our booking process for customers. I really appreciate how wonderful their staff and customer service is.
Cons: It can be a little confusing, and their video tutorials are not easy to navigate. I also wish they had a text messaging system to notify us via text when it comes to bookings and reminders.
Christi B. · CEO · Entertainment · December 8, 2022
Pros: The best feature of this software is easily their Live Chat customer support. I have had only excellent and rapid responses to any question I have about the product. The Live Chat team is full of expert knowledge and friendly personalities, and is my favorite feature. I would recommend Xola for this alone!
Cons: There are some places where the language and architecture of the site are confusing. Any transfer of funds are labelled "refunds" and look like money is being returned to the customer, even when it isn't. The architecture of multiple bookings is tricky to navigate, and it is too easy to cancel entire multi-room reservations when trying to only cancel one. Fortunately, the Live Chat team is there to sort out the resulting messes.
Amy A. · Director of Operations · Leisure, Travel & Tourism · December 1, 2022
Excellent
Pros: The customer support is incredible and instant.
Cons: Xola is more expensive than some of the other options.
Dino aka Douglas D. · Director, co-owner · Hospitality · November 25, 2022
It is very good and customer service is also very helpful. Some updates and new features are always made.
Pros: Easy to manage and to add products. Information about our customers is also very easy to access - very useful to contact them.
Cons: Tracking can be better. For example, we need to use Google Analytics to track the landing page where the bookings have been made. It would be more accurate if it was native in Xola.
Michael A. · dev · Entertainment · October 3, 2022
It's a fantastic peice of software with first class support.
Pros: The customer service was and is absolutely fantastic. It is rare for software to have good real people customer service but vital when you run a tour company and may gave a booking issue with clients/ guests standing infront of you.
Cons: It should integrate with Viator more completely and the fees be lower on large ticket bookings such as ours. Fee may put off customers.
Andrew W. · Founder · Leisure, Travel & Tourism · October 3, 2022
Exceptional service & support.
Pros: Solid, very well thought out, very few issues and outstanding support.
Cons: Xola lacks Fraud control tools. Basic things like black lisiting customers & cards.
Matthew S. · Director Of Operations · Events Services · September 29, 2022
Overall I really love xola!! I know it well and if I don't I have customer service right at my finger tips.
Pros: The love customer support and the I really like how easy it is to learn new features.
Cons: I have had difficulty with the phone app. My employees have a hard time getting to to work.
Anita C. · Manager · Leisure, Travel & Tourism · September 26, 2022
Pros: Easy to use and great support. Support staff is always available 24/7 is great
Cons: cost is expensive along with credit card processing fees
Jason L. · Owner · Airlines/Aviation · September 26, 2022
I'm pretty happy with Xola! It's very customizable, very easy to use, and I've always had such quick replies from their customer service team. I have experience with a few other booking systems (OPERA & Mindbody Online) and I much prefer this system.
Pros: I really appreciate how easily you can customize and set specific details of listings. I believe it allows more different types of businesses to use Xola pretty easily.
Cons: Being able to edit bookings which use the split payment option would be SO ideal. I often times have to cancel the booking and rebook, which makes any refunds more complicated down the road. I would really also appreciate the feature to type the number of guests into a booking made manually, instead of having to click increase/decrease for each guest. In the purchases tab, the order it comes up seems pretty random. It would be incredibly helpful if all purchases/cancellations/guestlists/etc would appear in chronological order. It would also be helpful if you could filter it via cancellations, etc. There's a random glitch I'm noticing recently where the guest will input their email and phone number, but when looking at their booking through the dashboard, their email shows up twice. When I go into the customer's profile, their phone number shows.
Emma D. · Manager · Leisure, Travel & Tourism · September 26, 2022
Very good customer service. Relatively high customer service fees.
Pros: Reservations and customer contact information.
Cons: Deposit time posting, Other than that no real concerns.
Christopher B. · Owner · Leisure, Travel & Tourism · September 23, 2022
Excellent experience
Pros: I love the reporting and simplicity of the user interface .
Cons: Multi day booking feature is a little rough . You have to book each day individually instead of just clicking number of days .
Dave D. · Owner · Sporting Goods · September 20, 2022
I started a small tour company this year and I needed a professional-looking solution to manage reservations, communications, and payment. I did not want to spend a lot of time learning and implementing. I checked around with a few vendors and picked Xola. I am delighted I did!
Pros: First, while not important in the long run, the interface is elegant and clean. They actually thought about the design. Most important, it was super easy to implement. How easy, you say? Well, they have an option to spend something like $200 to get someone to walk you through the set-up. I thought this was a great option so I signed up for it. But as I was toying around with it, I realized that it was so super-easy that I actually had done the set-up. After set-up, it is easy to use and intuitive in managing my reservations for my tour company. What else?? When I don't understand something immediately, there are CS agents always at hand via chat. They are smart. Unlike some companies who hire someone to read through a flowchart of problem solving and often get stumped, these people simply know how the platform works from beginning to end. I have never had an occasion when I contacted support and did not have my problem solved immediately.
Cons: Nothing! They are the best!! HAHA -- I have to write a longer review than the first line! Okay -- Really, they are the best! ;)
Mark K. · Owner · Hospitality · September 20, 2022
It’s been very good from day one, I am approached by other companies weekly and have no interest in switching
Pros: Simple and clean, very customer friendly, easy to make changes
Cons: I don’t really have any complaints about Xola
Kaden A. · Owner · Leisure, Travel & Tourism · September 20, 2022
Great
Pros: Abandoned cart capture, back office ease of use.
Cons: Waiver integration with Viator. Cancellations are difficult.
Melissa M. · Owner · Sports · September 20, 2022
Excellent
Pros: Easy to set up. Excellent capture of data
Cons: No comments but if there were anything it would be minor
Neil H. · President · Entertainment · September 6, 2022
Pros: It was great as a kayak guide with appointment booking.
Cons: It could be difficult to edit pricing/time slots ahead of time
Jillian S. · Interior Designer · Design · August 9, 2022
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| 10 |
Ad |
| Ticketing | 1 | 10 | - |
| Reservations | 1 | 24 | - |