Rating
4.2
79 reviews
Starting price
$20
Flat Rate
Categories
2
Founded
1995
Employees
16
RethinkBH is a cloud-based practice management and clinical platform purpose-built for ABA therapy providers and pediatric behavioral health practices. A division of RethinkFirst, a global health technology company, RethinkBH gives clinicians, billing teams, operations leaders, and practice owners the tools they need to manage every aspect of their practice in one connected system. The platform integrates clinical programming, ABA data collection, AI-powered scheduling, session documentation, revenue cycle management, staff training, and family engagement—eliminating the need for disconnected point solutions and reducing the administrative burden that prevents clinicians from focusing on client care. RethinkBH is built by clinicians, for clinicians. With evidence-based care plans, a library of over 1,500 customizable programs, and tools that adapt to practices from solo providers to large multi-site organizations, RethinkBH is designed to grow with your practice.
Ad spend / mo
$5K
21 paid keywords
Paid visits / mo
571
Organic keywords
3,673
Organic visits / mo
60,293
Authority
38
1,106 ref domains
Creatives run
22
as David Chevalier
Active now
7
last 14 days
Advertising since
Oct 2023
2.5+ yrs running
Last seen
today
still active
The shared messaging across Rehab Therapy EMR (PT/OT/SLP/Chiro) advertisers - the validated angles to copy. See the niche →
(79 reviews)
From an administrative standpoint, Rethink provides a strong foundation for managing documentation and staff workflows. The platform helps maintain consistency and reduces the need for multiple systems, and supports compliance by keeping documentation organized and accessible. Overall, Rethink is a reliable and comprehensive system that supports day-to-day operations well.
Pros: Rethink is easy to navigate for both new and experienced staff. Customer support is responsive and helpful when issues arise. Rethink has helped improve operational efficiency by standardizing documentation across all centers and teams.
Cons: Some features feel outdated and could benefit from a more modern interface. Reporting tools could be more customizable to support audits and internal QA
Michelle T. · Human Resources · Individual & Family Services · May 20, 2026
Overall, my experience with RethinkBH has been positive. The platform offers good value for money by combining patient management, billing, and data organization into one system. It has helped simplify operations for staff while maintaining secure and reliable service.
Pros: I liked how user-friendly and organized the platform is for patient management, scheduling, and billing. The customer support team was responsive and helpful whenever assistance was needed, and the system made daily tasks much more efficient. I also appreciated the focus on security and protecting sensitive patient information.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Applied Behavior Analysis | 1 | 2 | Ad |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
ABA Notes Done for You | Write ABA Notes in Seconds
AI-generated ABA notes with full control and HIPAA compliance. Generate ABA session notes instantly. Reduce admin time and stay compliant.
https://www.rethinkbehavioralhealth.com › aba › ai-notes
Less Work, Better Care | Built for ABA Growth | Book Your Demo Today
One platform for clinical, operations, and billing. Built for ABA teams. Reduce admin work, improve care, and grow your ABA practice with AI.
https://www.rethinkbehavioralhealth.com
HIPAA-Compliant AI Notes | AI Notes That Stay Compliant
Cut documentation time and reclaim billable hours. Request a demo.
https://www.rethinkbehavioralhealth.com › aba › ai-notes
Automate ABA Billing Today | ABA Billing Software
End-to-end ABA billing built for compliance and scale. Improve cash flow with accurate claims and smarter workflows.
https://www.rethinkbehavioralhealth.com
HIPAA-Compliant AI Notes
AI Notes That Stay Compliant — AI-generated ABA notes with full control and HIPAA compliance. Generate ABA session notes instantly. Reduce admin time and stay compliant. Practice...
https://www.rethinkbehavioralhealth.com › aba › ai-notes
Cons: Some features can take time to learn at first, especially for new staff members. There were also moments where certain tools felt a bit limited or could be updated to improve workflow efficiency.
Janet M. · Behavioral Tech · Individual & Family Services · May 20, 2026
My overall experience has been great I had to use CentralReach at a previous employer and my experience with them was much worse then anything I have experienced with Rethink
Pros: What I like most about RethinkBH is it’s streamlined U.I that allows for easy data collection, scheduling, and converting of appointments all from the one easy use app.
Cons: Although I do not have to use it often so it isn’t really a concern I do think the website is very cluttered and can be difficult to navigate.
Christian D. · Behavioral Therapist · Education Management · May 20, 2026
Overall I have had a great experience with Rethinkbh, the duration sometimes can be a little messed up
Pros: Rethinkbh is very easy to navigate, I find it the easiest system to navigate for Aba, it is also easy to get signatures
Cons: Duration can be a little tricky due to the timers being glitching, also sometimes when it is paused it does move back to 0 seconds
Gabriella R. · Behavior therapist · Education Management · May 19, 2026
Overall, my experience with RethinkBH was pleasant but sometimes tiring due to system interruptions and maintenance issues. Despite that, the platform was still very useful for daily tasks, and the newer AI features made the experience more productive and manageable. The software has potential and continues to improve over time
Pros: I really liked the effectiveness of RethinkBH, especially with the new AI filter features. The system helped make tasks more organized, efficient, and easier to manage throughout the workday. The platform also improved workflow by making patient management and billing processes smoother and less time consuming overall.
Cons: One thing I liked least about RethinkBH was the constant website maintenance and occasional downtime. It could sometimes interrupt workflow and make it difficult to complete tasks efficiently during busy work hours. I also experienced moments where the system would lag or take longer than expected to load certain features.
Kaitlyn G. · Behavioral therapist · Health, Wellness and Fitness · May 19, 2026
Overall I have enjoyed my experience with RethinkBH. I have been able to search and find many webinars on topics of interest, as well as look through the catalog to find topics I have not even thought of. RethinkBH will also email upcoming webinars that might be of interest which has been helpful. I appreciate the flexibility that if I am not able to attend a webinar live, I can watch the recording and answer the questions to earn CEUs.
Pros: RethinkBH has a great variety of CEUs on all topics of interest. It is also a great feature that we are able to watch recorded webinars to earn CEU credits. RethinkBH makes it a great way to earn CEUs for BCBA requirements and for overall growth and learning.
Cons: One con is the change in the membership. There used to be a monthly rate that can be canceled at any time, with an option to sign up again in the future. Now they have changed it to an annual membership which might be too expensive for some users.
Miriam N. · Board Certified Behavior Analyst · Health, Wellness and Fitness · May 19, 2026
Overall, despite the minor inconveniences from time to time, Rethink is an efficient platform for scheduling appointments, collecting data, and holding information/resources.
Pros: It’s simplicity; it’s not that difficult to navigate. The UI is friendly compared to other platforms. Whether it be collecting data, billing, or finding information regarding staff/clients.
Cons: When there are bugs or issues causing the entire system to essentially collapse or appointment times being changed or deleted.
Fredy A. · Registered Behavior Technician · Hospital & Health Care · May 19, 2026
Very positive its a huge improvement from our previous system. Just a couple minor frustrations but very worth the switch.
Pros: I am an RBT and when we switched to Rethink the process for submitting session notes became so much easier than our previous system. I also find a lot of the training to be useful. My supervisors have mentioned the customer support to be stellar so we appreciate that as a company.
Cons: I do not think the resources are organized effectively. I would love a search button and more resources including for writing behavior plans. We are not able to use the data collection feature as our site collects data differently than a typical ABA site. The most helpful change would be for the app version to resemble a calendar as it is frustrating to use the current system.
Hannah L. · Registered Behavior Technician · Hospital & Health Care · May 19, 2026
It works well and is easy to understand. I am quite happy with using it for scheduling ABA sessions for our center.
Pros: ReThink's UI is simple and easy to read for scheduling purposes. The group calendar is great for moving around sessions quickly due to schedule changes. The staff have an easy time onboarding and learning how to collect data quickly and easily.
Cons: When the staff and client size gets large the group calendar can be slow at times to update changes.
Adam L. · Operations Manager · Mental Health Care · May 19, 2026
I have had experience with Rethink through a clinical and non clinical stand point. Overall, it's a great system that encompasses many different functions.
Pros: I like how easy it is to view a schedule in a non overwhelming display. It helps that billable and non billable entries are color coded as well.
Cons: I don't like that sometimes around end of month it feels like the speed of Rethink goes down, especially because it tends to overlap with when we need to run some important reports.
Xiomara R. · Scheduling Manager · Individual & Family Services · May 19, 2026
Definitely better than writing/paper copies/etc. I'm excited to see how ReThink will advance to maybe take data?
Pros: Customization. Recording supervision is important and it's great for us to customize our session notes to include supervision details.
Cons: Slow loading times during high volume use or when you are reviewing many session notes for a long period of time in an appointment list.
Janet Z. · Clinical Supervisor · Hospital & Health Care · May 19, 2026
I have had good experience with the data collection process. The classes were a little outdated but still informative.
Pros: I like that data collection is just the touch of a button. It makes sessions smoother with the kiddos.
Cons: I don’t like that the session don’t verify immediately and that you cannot change the time once verified if you make a mistake.
Jessica C. · Registered Behavioral Technician · Consumer Services · May 19, 2026
I’ve had a great experience using Rethink. The available resource that the site has is amazing and convenient.
Pros: Convince and availability when it pertains to obtaining information on behaviors and skills. I rarely get any connection errors.
Cons: The significant difference between the website and the app. Being able to cancel or add a session is different.
Dominique C. · Registered Behavioral Technician · Mental Health Care · May 19, 2026
Overall a good program for behavioral health data collection, with intuitive interfaces across different types of users such as therapists, supervisors, or parents. It could use some work in terms of the technical side.
Pros: Ease of use for behavioral therapists as programs and skill targets are easily viewed. Data collection methods are also varied and the graphs are accurately presented.
Cons: Some glitches in the system, especially when syncing data or programs for daily sessions. Also incompatibility in schedules for countries without daylight saving time.
Wrenz Luwi O. · Behavior Therapist · Hospital & Health Care · May 19, 2026
Very good experience. It is very easy to train new hires on. The tabs are clear & I like that there are error prompts that make you aware of conflicts.
Pros: Navigation Ease & Security. Everything is in one place to write and search client Notes. Privacy Matters. With Rethink we are Secure.
Cons: No conplaints at all really. Compared to the other software we use as a company, it is my favorite. The easiest to Navigate.
Bridgette B. · Parent Experience Manager · Hospital & Health Care · May 19, 2026
Overall good, I did come across some times when I couldn’t sync my data or it was erased but with customer service it was a easy fix
Pros: I like the data collection features that are available that allow me to add or subtract depending on the day.
Cons: That each session note needs a lengthy description because most days are repetitive i would like an option of multiple choice
Alexis J. · Behavioral Technition · Mental Health Care · May 19, 2026
great!
Pros: Rethink BH is extremely user friendly. It is easy to use and provides therapists with the tools we need to take accurate behavior data.
Christian H. · ABA Therpist · Child Day Care Services · May 19, 2026
Pros: User friendly, ability to schedule same event for multiple days, customer support, data collection, payroll report user friendly.
Cons: slowness on report generation for billing and payroll, sometimes the appointments are archived for no reason making it difficult to retrieve.
Danielle D. · operations · Medical Practice · May 19, 2026
Pros: User friendly and easy to navigate, able to collect data easily without needing much help as well as writing notes.
Cons: Sometimes I do have issues with syncing everything but as soon as I close the app and refresh I have no issues.
Alice G. · RBT · Mental Health Care · May 19, 2026
$7a
Pros: some useful software features. Does what it needs to do in terms of basic data collection and charting.
Cons: Predatory business corporations. Auto renewal even when trying to adjust program needs and company needs prior to deadline. Awful customer service.
Justin D. · CEO · Mental Health Care · March 26, 2026
Overall, i would say that Rethink is an app that is well automated and has an excellent understanding of its user base towards imoroving functionalities for its users.
Pros: The Rethink behavioiral health application has been a great app for the counselling team. We have great value for money as we have minimised operational hours significantly especially around data collection, schedulling and billing. Our staff members also enjoy good relationship with our xkients because of the ease of mind the application brought to the team.
Cons: The Rethink app does so much and even with the invention of rethinkBH+, we worry about less. For the cons, i would say we do not have followup from the team but i do not think this is necessary as the app is quite easy to use after deployment.
Adewale S. · HIO · Health, Wellness and Fitness · February 12, 2026
Terrible. When you see all they can offer it seems like a dream come true. They bring in with fancy features and options but the bells and whistles do not work when the rubber hits the road. This will make very hard for you to deliver services.
Pros: They have an expansive array of things that they can provide. Onboarding was great. The security is so good we often could not log in which is both a pro and a con.
Cons: Customer service and response is terrible. As mentioned onboarding is great. They drop you after that though. The lack of response you get from them will impact your ability to serve people and they do not factor that in to response times. Our company has waited 3-5 days for responses. The responses often do not fix the issue. There are a lot of excuses made about how busy the support and help desk people are which is a red flag.
Amanda E. · Director of Children's Services · Non-Profit Organization Management · August 14, 2025
Overall, Rethink worked when we were a small ABA only organization. As we grew and started to provide different services and different service lines, it did not work. Even worse, when we went to leave Rethink, they stopped responding. The customer service is deplorable.
Pros: Rethink is not complicated to learn and create programmings for ABA clients. It is user friendly with programming and data review.
Cons: The customer service is non-existent. I constantly reach out and send follow ups to emails and do not get any resolution. Rethink could not work for our practice as we added different lines or service and we were led to believe it would. It caused incredible hardship for our practice.
Jen G. · Director · Mental Health Care · July 28, 2025
Despite the cost, it is a neat program that helps manage behavioural health clinics tremendously.
Pros: Rethink is a great tool and is relatively easy to manage. It saves so much time once everything is set up and makes scheduling and RBTs a breeze.
Cons: It takes a little bit of a learning curve to set up, but the app offers a lot of support in doing so. It also could offer a bit more customization in certain areas.
Zoe D. · Student · Mental Health Care · April 25, 2025
Would not recommend. This platform is on glitch after another.
Pros: Used to never have problems now all we have is problems almost daily.
Cons: Poor quality of there app. Would not recommend. Trap you into contracts
MELISSA M. · Clinical director · Mental Health Care · March 25, 2025
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