Rating
4.5
24 reviews
Categories
3
Founded
2010
Employees
380
Funding
1.7B
Merger / Acquisition
CR Essentials is an all-in-one ABA practice management and clinical platform designed for small and growing providers. It brings client records, scheduling, billing, payroll, reporting, and clinical programming together in one easy-to-use system—so practices can operate efficiently from day one. Built to support growth, CR Essentials offers streamlined setup, unlimited free training, and 1:1 expert support. Providers can build and customize programs, set skill acquisition and behavior reduction targets, and collect data in real time using the mobile app. AI-powered session notes and summaries help reduce documentation time, giving BCBAs and RBTs more time with clients. With built-in financial visibility and simplified workflows for scheduling, data collection, caregiver sign-offs, and payroll, CR Essentials helps ABA practices scale with confidence.
Ad spend / mo
$104K
147 paid keywords
Paid visits / mo
14,923
Organic keywords
17,078
Organic visits / mo
405,826
Authority
47
2,992 ref domains
Creatives run
97
as CentralReach, LLC
Active now
65
last 14 days
Advertising since
Mar 2023
3+ yrs running
Last seen
today
still active
Running 23 ads on LinkedIn as CentralReach - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across ABA & Developmental Therapy Practice Software advertisers - the validated angles to copy. See the niche →
(24 reviews)
I loved CR when I first started using it back in 2012/3. Customer service was amazing. That's why I'm still giving it a 4 is because in the past it was excellent. Now it's a bit expensive for what we can afford and the platform isn't exactly what we need.
Pros: I love that it has everything I need including billing, timesheets, trainings, data collection, claims, to do lists, files, forms, etc.
Cons: Too expensive for a small company, and many of the features are not user-friendly. Also doesn't connect to other software.
Maria C. · Owner · Mental Health Care · July 20, 2025
Decent to start with but not a good system overall. Lots of improvements to be made
Pros: Fairly cheap, simple to add programs. Scheduling was ok.
Cons: All around not a good data collection system. Could not add other types of measurement systems, did not have SD or instructions on the apps for programs, could not modify graphs. Access to their library of programs was locked behind paywall. Just use Theralytics
Aaron K. · BCBA · Hospital & Health Care · February 20, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Applied Behavior Analysis | 1 | 8 | Ad |
Domain confidence 97%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
CR Essentials by CentralReach®
All-In-One Practice Management — Efficient practice management, advanced data collection & simplified billing processes. The...
https://essentials.centralreach.com › cr-essentials
ABA Behavior Data Collection
Data Collection & Reporting — ABA Behavior Data Collection from CentralReach® - Data Collection, Reporting & More! Assess over 2,400 skills, collect data offline, generate fast session notes & auto-graph. Immediate Session Data.
https://www.centralreach.com
ABA Data Collection Mobile App
AI-Powered Data Collection — ABA data collection mobile app - streamline processes, easy to learn and use. CentralReach®...
https://www.centralreach.com
CentralReach® ABA Mobile App
Easy to Learn and Use — Bill faster, elevate care quality, ensure accuracy, improve cashflow & reduce burnout. Collect ABA...
https://www.centralreach.com
ABLLS-R® & AFLS® Official Site | Leading ABA Assessment
Software for educators. Improve outcomes for learners with autism / IDD. Unlock Potential™ and elevate Special Education programs for students with autism and IDD.
https://www.centralreach.com
It was a pretty good product when it was Behaviorsoft. After the rebranding to CR Essentials the problems began. It locks down devices, which must then be completely restarted. It doesn't always transfer all of the data to the server, so I have to try and remember how many trials were run, or just do it on paper and pencil, which defeats the purpose of paying for the mobile app. Customer service is slow to respond and often times unable to fix glitches, thereby delaying critical processes.
Pros: It is a cheap option for small companies
Cons: Constantly crashingNot uploading mobile data to the systemCustomer service is slow and often times not able to fix the problem
Nathan O. · CFO, RBT · Mental Health Care · March 15, 2023
So far it's been extremely wonderful. Customer service is Amazing. I do wish there was someone I could call instead of necessarily having to email. But again, so far this has been a great experience.
Pros: Being able to put all my therapist data as well as my client data in there and have it track for me is amazing. Also the idea of putting in data and having it produce notes and reviews is amazing.
Cons: I would love to be able to incorporate my activity based therapies into the software as well. I hear it's being beta tested and I hope to get into the group testing it out. I also wish that you could integrate behave yourself with QuickBooks so that way accounting could be tracked through the software as well.
Sophie L. · Owner/ lead therapist · Hospital & Health Care · September 15, 2022
Pros: I cannot sing enough praises about Behaviorsoft. It is easy to use, effective, and tracks so many different components. It combines many features into one program, allowing for better overall therapy. I love the data tracking features and goals developed. It took much of the extra work out of writing behavior plans. I also enjoy the session notes. They are simple for staff to complete, but provide a wealth of information for me as an analyst. Billing could not be easier. I don't have to spend hours creating claims.
Cons: The only aspect of improvement I have see so far is submission to Medicaid services for initial referrals. I have not found how to attach documents to send to insurance companies to approve services. Currently, these have to be done in the various portals of the insurance companies. If Behaviorsoft had the ability to send the documents through to respective insurance companies, it would remove some extra hassle. As a new company, these approvals were difficult to navigate and put off gaining needed reimbursement.
Kelli B. · Clinical Director · Mental Health Care · September 15, 2022
User friendly. The only thing is that everything always gets escalated and not resolved.
Pros: Ease of use collecting data
Cons: They are not updated with the new changes.
Elda C. · Office manager · Medical Practice · September 9, 2022
Pros: Easy to handle and it is a very professional software
Cons: Nothing is bad, I like it very much.
Maisbel S. · RBT · Mental Health Care · January 5, 2021
Pros: Behaviorsoft is extremely easy to use. As a behavior analyst saves me a lot of time being able to generate my monthly summaries. I strongly recommend this software to ABA providers.
Cons: Not really. It’s the most functional and easy to use I have come across.
Eduardo L. · Lead Analyst · Hospital & Health Care · January 1, 2021
Great experience
Pros: Great functionality, flexibility to deploy. Manage human resources
Cons: Easy to manage, flexible, great product. It is not expensive if you consider the employees in Human resources to have to contract to keep tracking employees and documents.
CARLOS L. · BCBA · Health, Wellness and Fitness · December 30, 2020
great experience
Pros: The ability to have access to from any platform
Cons: Need the application for the phone so that RBT can collect the data more efficiently.
Mary M. · LCSW · Hospital & Health Care · December 29, 2020
I do not like the app that has been difficult for me I enjoy using the program on the laptop.
Pros: Easy to use, made data collection a lot easier, less paper work, easier to track client progress.
Cons: It was difficult at first. I wish the app operated the same way it operates when using a laptop or computer. For me it is easier to input data through the laptop rather the app.
Stacey A. · Rbt · Mental Health Care · December 22, 2020
Pros: We did demos on every other major platform out there for new behavior therapy practice. Behavior soft has all the features of products that were far more expensive and it was hands down the easiest to use. There was no need for endless training meetings, we were literally able to log in and figure out where everything we needed was in minutes. The user interface is clean, well laid out and intuitive to use. If you have used any other data collection platform in the past, this will be a breeze for you to hop on and go to work quickly.
Cons: There really just wasn't anything to dislike about the platform.
Christian J. · Director of Operations · Mental Health Care · December 22, 2020
excellent
Pros: The software facilitates work, we have updated and confidential information at all times.
Cons: I think the software has everything you need, there is really nothing that I don't like.
Katia M. · BCaBA · Mental Health Care · December 18, 2020
Pros: Easy to use and understand. Information is clear and easy to find.
Cons: Does t recognize me ever. Constantly asking me to put in a code.
Jesenia H. · Lead analyst · Medical Practice · December 17, 2020
[SENSITIVE CONTENT HIDDEN] and the team at Behaviorsoft are very easy to work with. Our contact [SENSITIVE CONTENT HIDDEN], did a video presentation/training with our team and answered any questions they had. They respond very quickly to any issues that have come up and I know if I encounter a problem they will do everything they can to fix it.
Pros: The program is very user friendly and easy to learn. I was able to add our staff into the system quickly and the features in the program allow me to track expiration dates on certifications and other areas to ensure we stay up to date. Client/patient information was easy to add and my staff are able to add their notes and post time quickly as well as chart and graph progress easily. Our Director is able to view all out clients in one spot and can message the technician directly to provide feedback.
Cons: None so far. I haven't encountered anything that I don't like
Rick E. · Director of Administration · Hospital & Health Care · December 17, 2020
Pros: Friendly platform, easy to use. Connects with EVV has a GPS
Cons: Graphing features weekly average of Data not daily progress.
Miriam S. · BCaBA · Health, Wellness and Fitness · December 17, 2020
Very good. We were offered a free trial period to familiarize ourselves with the software before we committed fully, we were even given special offers for the mobile app. We are very happy with the way all visits are completed and sent smoothly to Tellus. Their merge with Tellus has been very successful for us. The only issues we had were with Tellus and never with Behaviorsoft and we are currently billing very easily with matched visits and easy solutions for errors. This system gives us peace of mind knowing everything is checked.
Pros: The support offered to us from Behaviorsoft is exceptional. Even though we've found glitches or struggled to adjust the software to our particular way of working in the beginning during the transition, what convinced me to stick with them is that they are fast to respond, they're available at all times and offer quick solutions that fit our specific needs. They've made modifications to the software just based on our request and are very professional and knowledgeable. Especially [SENSITIVE CONTENT HIDDEN]
Cons: The way the replacements are graphed is still something we'd like to perfect. There is always room for improvement of course, but there is nothing that I can say that I like the least about the software, just things we'd like to personalize in the future.
Mirel M. · Clinical Manager · Hospital & Health Care · December 17, 2020
It saves me a lot of time, I have access to the information I need instantly, it facilitates my work and that of my colleagues.
Pros: Behaviorsoft is very easy to use, it allows you to see all the necessary information for all team members in one place. It saves me a lot of time from my office work.
Cons: It would be very useful in these times if the app version had more uses than it offers today.
Gretchen G. · BCaBA · Health, Wellness and Fitness · December 17, 2020
Pros: Interfaces amigables. Software muy intuitivo. Responde a las necesidades de cada unas de las partes en los procesos automatizados.
Cons: Considero que deben mejorar la solución mobile....
Ameirys B. · RBT · Computer & Network Security · October 30, 2020
Pros: It’s very user friendly. The application makes the software much more useful for daily use and note taking.
Cons: There are some aspects of ABA that can be implemented or updated but overall, it’s a great program.
Stephanie L. · Lead analyst · Mental Health Care · October 13, 2020
Pros: Organized well for easy access and easy to read
Cons: Difficulty logging in and very often requires a texted confirmation code
Ryan A. · RBT · Mental Health Care · October 13, 2020
I truly love it. Super easy to work with.
Pros: Super easy to navigate and input information.
Cons: So far its been going really well with this product.
Nelsaelena S. · RBT · Hospital & Health Care · October 13, 2020
Pros: Very organize, save you time and help improve quality service
Cons: We like everything about the software very professional
Elmer P. · Coordinator Executive · Mental Health Care · October 13, 2020
Pros: Behaviorsoft is by far the best product we have found to track our ABA staff and clients.
Cons: I don’t have any negative feedback about this software.
Marlyn O. · Founder and Clinical Director · Health, Wellness and Fitness · October 13, 2020
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