Rating
4.1
14 reviews
Categories
2
Founded
2003
Employees
19
KatanaPIM is an intuitive Product Information Management (PIM) solution that centralizes and streamlines your product data. With easy implementation and seamless integration, KatanaPIM acts as a single source of truth, allowing businesses to collect, enrich, validate, and distribute product information effortlessly. Ideal for brands, retailers, and wholesalers, this user-friendly PIM tool enhances efficiency by automating manual tasks, reducing errors, and ensuring consistent and accurate product data across all channels. Whether managing complex assortments or diverse data sources, KatanaPIM simplifies the process, speeding up time-to-market and improving customer satisfaction. Its powerful features support various teams, from ecommerce managers to IT professionals, facilitating smooth workflows and enhancing data quality. KatanaPIM helps businesses maintain a strong, consistent brand presence, engage customers with rich product content, and expand their market reach.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
183
Organic visits / mo
88
SEMrush reports no paid spend for this domain, but Google confirms 37 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
37
as Katana BV
Active now
3
last 14 days
Advertising since
May 2025
1+ yr running
Last seen
today
still active
Running 14 ads on LinkedIn as KatanaPIM - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Product Information Management (PIM) Software advertisers - the validated angles to copy. See the niche →
(14 reviews)
Overall, my experience with KatanaPIM has been positive. It made managing product information much more structured and less time-consuming for me. I spend less time fixing errors and manually updating data, and it helps me get products live faster across different channels. There are a few areas that could be improved, but overall it’s a reliable and easy to use PIM that works for my situation.
Pros: What I like most about KatanaPIM is how easy it is to work with. The interface is clear and intuitive, so I was able to get started quickly without much explanation. Having all product information in one central place makes a big difference for me and saves a lot of time compared to working with basic CMS systems. The integrations works well, which makes it easy to send product data to different sales channels. The onboarding and support feel personal and helpful. Whenever I had questions, the team responded quickly and thought along with me.
Cons: KatanaPIM is a fairly basic PIM compared to more extensive tools like Akeneo. If you’re looking for very advanced features or highly complex product data setups, KatanaPIM may feel a bit limited. That said, this also comes with a good price–quality balance: you don’t pay for complexity you don’t necessarily need.
Arend Jan K. · E-commerce specialist · Retail · December 16, 2025
Unreliable and breaks all the time. The primary cause for halting our workflows and operations in the last year.
Pros: Saves us time since we don't need to handle PIM data ourselves and since this is an existing tool we don't need to spend time on developing inhouse components
| Category | Page | Rank | Placement |
|---|---|---|---|
| PIM | 1 | 5 | Ad |
Domain confidence 99%
Cons: Breaks every Tuesday, unreliable. Errors are not useful but exposes the internals of KatanaPIM including where the build folders for KatanaPIM are located.
Ravindu K. · Senior Software Engineer · Logistics and Supply Chain · December 3, 2025
Super tevreden. Vanaf het begin zijn we goed begeleid in alles door enthousiaste medewerkers die je altijd kon benaderen mocht je vragen of opmerkingen hebben
Pros: gebruiksvriendelijk pakket, goede implementatiebegeleiding, er wordt doorontwikkeld en staan open voor suggesties
Cons: niet alle info in 1 oogopslag zichtbaar maar dat staat op de roadmap, lay-out van de homepage kan compacter- overzichtelijker
Steven B. · projectmanager · Wholesale · August 7, 2025
Voor deze prijs is het een zeer degelijke PIM voor veel retailers en merken voor een klein team. We raden deze PIM vaak aan als er een klein team is met makkelijke product structuren.
Pros: Sterke en solide basis PIM. Voor alle gebruikers snel te begrijpen. De pricing is ook zo gemaakt dat je heel weinig betaald in vergelijking met andere PIM producten. Voor Nederlandse bedrijven is het directe contact met de Nederlandtalige consultant en expert heel fijn. Zo wordt iedereen persoonlijk geholpen bij de onboarding.
Cons: Waar de basis goed is. Zijn de aanvullende functionaliteiten nog niet (volledig) ontwikkeld. Zoals de REST API's, automatics updates, Import imports, AI functionaliteiten of workflows van complexere product modellen.
Anonymous User · E-commerce architect · Internet · August 7, 2025
Pros: KatanaPIM offers many additional features that may be of interest to many organizations, including the ability to add a workflow and very comprehensive specifications + specification groups. Once you understand the system and have worked with it several times, it is easy to use. In addition, communication with the team at KatanaPIM is good and they are always willing to help. They always look for an appropriate solution for every situation and try to think with you.
Cons: The amount of functionality is a plus, but potentially overwhelming for some (inexperienced) users. Documenting and bundling all the information needed to fully understand the system is something that could be improved. However, KatanaPIM has been working hard on this in recent months, and the portal where all the information can be found has already expanded considerably in a short period of time. So I expect this to be remedied in the near future!
Suze L. · Operations specialist · Marketing and Advertising · June 4, 2024
Pros: The ease of categorizing and managing your products. It gives a nice overview per product and category. Very easy to use interface.
Cons: Implementation could have been smoother.
Mustafa K. · Operational Manager · Building Materials · June 3, 2024
Overal it`s decent, a roadmap or planning to see what will be changed and when would be nice. The ease of use could be improved, it`s not so obvious where to go at first and what functions to use. Many functions do not even work or are confusing as they are from you e-commerce era, so i`ve been told (Category specifications, Tax Categories) etc.
Pros: - Easy set-up with onboarding - Good customer service with fast reaction times - Basic but it has what you need for a smaller company
Cons: - Image grouping doesn`t work properly - Workflow needs updating, doesn`t reflect what`s been done - just that it hasn`t been done - User roles, Permissions rules and acces control list is an absolute mess which is near impossible to navigate and understand. - Document/attachment section is too basic, no way to forward. - Can be slow at times, as if servers are slower at some point. Hard to pin down what it is. - Many bugs that impact working in Katana or just "features" that don`t do/work how you`d expect it to work. For example, adding a single spec without a value will remove that spec from the product.
Robbert v. · Sales · Consumer Electronics · April 3, 2024
Pros: Seamless integration with different marketplaces and managing the productinformation
Cons: Pricing is always a thing. It's not expensive, but it's a lot of money to start with.
Koen v. · Owner · Marketing and Advertising · March 17, 2023
Our overall experience with Katana PIM is good.
Pros: We have been using the Katana PIM Software for approx. 2 years now and have had good experiences with the tool. It is easy to manage and adapt.
Cons: There are no immediate topics that come to mind about what we least like about this software.
Niek K. · Channel Manager EMEA · Chemicals · October 20, 2020
We are quite satisfied with this product, although we sometimes experience some difficulties, but most of the time these are easily solved. So overall, we are happy!
Pros: I like the fact that it is quite easy to use
Cons: That we had to customize things to make it work for our organization
Sanne R. · Senior Marketing Manager · Wholesale · October 14, 2020
Pros: Katana PIM is a very user friendly PIM system. One of the benefits is that it really simple to manage all of your product data, no matter how many experience you have with PIM. It is very fast and the search functionality is awesome. Customer Support is responding very quickly and these guys are very kind.
Cons: I haven't run into issues at the moment, so it's hard to tell the cons about Katana PIM right now.
Jordy B. · Founder, Owner · Design · October 9, 2020
- great people to work with
Pros: - easy to use - Easy to implement with the right CRM tool of course - easy ux/ui
Cons: - not much room for self/external development - on some parts it’s not evolving as much as the industry/internet/online marketing demands
Jasper B. · Online Marketing Manager · Marketing and Advertising · September 18, 2020
Ik vind het een fijn programma die overzichtelijk werkt.
Pros: Onze website is erg snel en overzichtelijk. Er zijn veel functies mogelijk.
Cons: Ik vond in het begin 'topics' niet zo duidelijk. Het aanmaken van nieuwe pagina's.
Aster S. · Online Marketeer · Food & Beverages · September 17, 2020
Pros: The PIM system by Katana is very user friendly and offers a great, powerful tool to control your product data. At a very affordable price range, it allows you to setup a flexible and scalable system.
Cons: Nothing really so far.. the system is good and at a very affordable price
Lucas K. · Accountmanager / Sales Executive · Information Technology and Services · December 4, 2019
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