Rating
4.7
144 reviews
Starting price
$6
Usage Based
Categories
11
Founded
2007
Employees
350
Backblaze B2 is S3 compatible cloud object storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Delivering performance at 1/5 the cost including free egress up to 3x monthly storage. Together with technology partners, Backblaze B2 helps customers break free from restrictive, overpriced legacy providers that hold them back, and blaze forward with the full power of the open cloud in their hands.
Ad spend / mo
$82K
544 paid keywords
Paid visits / mo
19,714
Organic keywords
39,356
Organic visits / mo
98,415
Authority
49
29,628 ref domains
Creatives run
100
as Kemal Efe Çakınberk
Active now
64
last 14 days
Advertising since
Aug 2022
3.5+ yrs running
Last seen
today
still active
(144 reviews)
Backblaze is necessary program from a risk standpoint and if they can ensure stability through cyber issues, it can be great.
Pros: Lots of warnings to update systems and essential tool for audit and insurance purposes.
Cons: There was an unfortunate outage that affected my computer and left me without a system for some time.
RODERICK A. · Vice President · Entertainment · March 17, 2025
Backblaze provides reliable backup for our organization's larger storage devices.
Pros: Backblaze provides unlimited storage options
Cons: More costly for smaller backup requirements.
Scott M. · IT Lead · Religious Institutions · March 5, 2025
This has been great and has saved us in a pinch.
Pros: This backup cloud option is great. Has saved us!
| Category | Page | Rank | Placement |
|---|---|---|---|
| Data Management Platforms | 1 | 5 | - |
| Disaster Recovery | 1 | 9 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
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Backblaze
Unlimited Computer Backup — Data storage that unlocks freedom & inspires innovators—no minimums, tiers, or fine print. Backblaze: cloud storage redefined with the customer in mind. Create a free account today.
https://www.backblaze.com
S3-Compatible Cloud Storage
$0 Egress & No Hidden Fees — Infinitely scalable cloud storage with no hidden fees and easy, straightforward pricing. Your...
https://www.backblaze.com
Backblaze
Unlimited, Automatic, Easy — Data storage that unlocks freedom & inspires innovators—no minimums, tiers, or fine print. Backblaze: cloud storage redefined with the customer in mind. Create a free account today.
https://www.backblaze.com
Unlimited Storage—1/5 the Cost
Backblaze B2 Cloud Storage — Data storage that unlocks freedom & inspires innovators—no minimums, tiers, or fine print. Unleash innovation, unburden teams, and unlock budgets at 1/5 the cost. Backup for $6/TB/mo.
https://www.backblaze.com
Unlimited Storage—1/5 the Cost
Unlimited Data Protection — Data storage that unlocks freedom & inspires innovators—no minimums, tiers, or fine print. Backblaze: cloud storage redefined with the customer in mind. Create a free account today.
https://www.backblaze.com
Cons: Nothing. Easy to use, deploy, and pull backups from.
Austin O. · IT Support Engineer · Construction · February 10, 2025
Pros: Very simple to use with excellent user documentation.
Cons: Nothing in particular, the price did go up with increased data stored but that's to be expected.
Sam A. · Photographer · Photography · January 25, 2025
Backblaze is a great option for backups, but definitely not my preferred. They have competitive pricing, but not the cheapest out there. They are great for single device users who need a straightforward back up option. They are highly rated for a good reason, but if you have issues, customer support leaves much to be desired. I didn't have too many technical issues with backblaze, but ultimately, their specific strengths were not enough to outweigh my needs in a backup program.
Pros: One of the best parts of Backblaze is their pricing is based on actual usage, so you're not paying for space you're not using. They have an app that is very straight forward to use, and most competitors do not seem to offer something this streamlined yet. They have very simple and straightforward recovery options for users. Scheduling back ups is streamlined to ensure you don't need to set reminders to back up regularly.
Cons: The first back up is painfully slow. Of the programs I've used, it had one of the longest back up times for the initial back up. It took over two weeks to back up a couple TB of data with my computer on 24/7. I have excellent internet, so that definitely wasn't a factor in the slow back up times. Backblaze also struggles with backing up external drives, which is an essential feature for me and my needs. Sometimes renamed files are not detected, and this can cause some issues in duplicating files, and overusing necessary storage. When file name changes are limited, this isn't much of an issue, but I frequently rename hundreds of files at a time. This causes a considerable unnecessary usage of storage for a program that estimates your cost on usage. While you pay for what you use, the downside it that this limits you to a single device, whereas with competitors you can back up several devices as long as you are within the limits of the plan you purchased without exceeding the storage in your plan.
Tiffany L. · Owner · Photography · December 8, 2024
Overall, after getting ransomware two times Backblaze Cloud Storage has been worth it.
Pros: Backblaze Cloud Storage is a great product to have installed on your computers to help ensure everything is recovered if you get ransomware.
Cons: Backblaze B2 Cloud Storage is pretty straight forward.
Chassis P. · Office Assistant · Construction · November 13, 2024
Overall this was a great source while I need it. I was able to use it to store my data securely and access it as need. There was only a few times I need to restore files and was able to easily use the online browser tool to download my cloud files.
Pros: Backblaze is a great resource for data backup to the cloud. It's secure and offers plenty of options to restore your files in case of data loss. One of the options they include is the choice to purchase a hard drive loaded with your data for a full restore, or you can use the file explorer to download individual files through your browser. The backup software automatically backs up any of the hard drives or files you request. If your computer goes offline for a particular length of time, you will receive an email reminder that the utility cannot connect to your source. Overall, this is a great solution for cloud storage backup compared to a few other choices.
Cons: Since Backblaze operates as a cloud-based service, it requires a stable internet connection for backups and file restoration, which may be a limitation in areas with poor connectivity or may take a long time to backup files.
Niko W. · CEO · Graphic Design · March 25, 2024
Overall the system was okay to use, but was disappointed when it missed crucial files on occassion.
Pros: I liked how easy it was to implement into my current network structure and was easy to setup end clients for this.
Cons: I didn't like how it missed some files and was slow for no apparent reason, especially on a fast network. I also found Synology did not officially support backblaze, so changed to a competitor which was supported in the end.
Anonymous User · Owner · E-Learning · August 25, 2023
Backblaze has been great at backing up VIP machines and keeping them secure.
Pros: Backblaze is easy to setup and the backups are successful most of the time. Restore of files is a great feature.
Cons: It doesn't have a great notification system. Configuring settings is not straight forward.
Ian B. · Prevent Manager · Information Technology and Services · June 23, 2023
So far it has been great. I have been able to upload backups using Amazon S3 AWS and then download and perform restores without any issue.
Pros: I love how easy it is to get going. the price per GB seems very good. especially for a smb.
Cons: There takes a little bit of know how to create backups from other sources like linux (speaking as a newbie to command line programming) but there is help out there with youtube and the support docs.
Joshua L. · IT Consultant · Education Management · April 22, 2023
Pros: The ease of use is what I like the most about this product. We went from MSP360 to BackBlaze and it is easier to use.
Cons: The email summaries could be more detailed.
Ryan O. · Managed Services Technician · Information Technology and Services · February 14, 2023
For me Backblaze is primarily disaster recovery protection. If my MacBook is lost/stolen/corrupted I know I can get everything back using backblaze. It works well on windows or mac, and allows me to exclude certain folders or file types I don't want backed up which reduces the size of the backup. After the initial backup, incremental backups work well and mean there's not a massive bandwidth requirement. All in, great software that has your back!
Pros: The power of backblaze for personal backup is that it doesn't get in your way. It just sits there in the tray, but it accurately detects file changes and backs these up to the cloud. I have used the recovery process before and it works well.
Cons: It's not the cheapest, but it does do what it should.
Ben H. · Manager · Design · February 14, 2023
Pros: Semplicità di utilizzo: installa, esegui e fa tutto da sé.
Cons: L'estrema semplicità di utilizzo ha come contro l'assenza di funzionalità e personalizzazioni.L'upload è veramente molto lento in Italia.Il ripristino dei file avviene solamente attraverso browser.
Massimo C. · Traduttore · Translation and Localization · February 5, 2023
Backing up on the cloud is very important, and Backblaze enables us to control our backups from one place, and provides us with the required layers of protection for our data. We now have an integrated archive of all our files, and we can search it and access the data we need, as well as access and retrieve it with ease.
Pros: With Backblaze, I find great confidence that all the files and various data I work on are safely backed up to the cloud, and the encryption that Backblaze uses to authenticate system access and data recovery is something I greatly appreciate. Sync with Backblaze is excellent and we can keep multiple archives working with cloud backups at the same time, and we can schedule backup times with ease. I very much appreciate the notices and reports that document backup operations, as well as when an error occurs, which makes us fully prepared when any problem occurs with copying operations, and we can then call the support team, which I find very responsive, and we can always find appropriate solutions to problems.
Cons: There are no features that I do not like about Backblaze, as I find it has a simple user interface, and all the tools are clear and easy to use, in addition to that it integrates with all applications very efficiently. My only concern with Backblaze comes from the copying speed, which I find to be variable, and also because of the notification system, where sometimes I receive a notification that the copying process failed, and when I track the process I find that it is talking and that the copying was completed successfully.
John B. · Senior Quantity Surveyor · Construction · January 8, 2023
I am just plain happy. My intention is to renew again and again my yearly subscription with them. The reason I started using this software is that The New York Times uses it as well. If they use it, the software must be fantastic!
Pros: Ease of use. Security. Peace of mind. Everything works in the background. I don't even need to update the software because it does it automatically.
Cons: I cannot think of anything. They send a regular newsletter, and many of the articles they send are too tricky for me to understand. Maybe if they wrote some of those articles in a more user-friendly language for people like me who are ignorant about IT.
José Luis R. · Coach, Consultant, and Facilitator of Learning · Education Management · December 14, 2022
Backblaze is great for small teams or companies, is offers unlimited space, easy to set up "beginners" backup and the fact that a license is for only one machine doesn't trouble if you are in a small team. Best cost-effective for small companies.
Pros: The best part is the unlimited storage, and it also is easy to set up for general use.
Cons: The mobile app is not fully developed yet.
Andrei P. · Data Scientist · Education Management · December 11, 2022
Pros: Backblaze is a simple backup solution that allows you to easily back up your hard drive and connected drives for a single monthly price. It does the job well, and is basically "set and forget". It also allows you to exclude items, folders, or drives from backup easily. The speed is quite quick, and I have never had a problem with restoring content.
Cons: I don't like that Backblaze makes you back up your system drive. For many people this is redundant, as they are using this to back up specific content such as photos which may not be located on the system drive.
Matthew E. · Founder · Information Technology and Services · November 30, 2022
Disappointing.
Pros: Used them successfully for many years. Then suddenly, they stopped backing up my external HD on my mac for an undetermined amount of time. After discovering this potentially catastrophic situation, I contacted customer support which finally told me that BB couldn't backup a mac external HD with Time Machine. What? But it did in previous years? why wasn't I alerted my backup was essentially backing up ONLY my desktop, which has almost no files? Wasted money. Worse, it could have cost me my business.
Cons: Unreliable and their customer service seemed clueless.
Robert R. · Executive Producer · Broadcast Media · November 25, 2022
It's fast and reliable and provides me a huge piece of mind. I love how it automatically backs up what I specify and is so affordable.
Pros: Unlimited storage at an amazing price! Backblaze automatically backs up drives, folders, and files you set.
Cons: It does not back up exe files which are mainly software installation files but that is also where malware likes to hide.
Samantha C. · Owner/Photographer · Photography · November 7, 2022
This solved the problem, where my business would not be impacted by lost data, when a disaster happens. In my case, hard drives went down a few times. I could still access them online, and later, when adding a new drive, it was very easy to restore. Bottom line? Backblaze is reliable! It's so easy to use and has saved me from losing a lot of important data. I would highly recommend it to anyone looking for an online backup solution.
Pros: The best features of Backblaze are its affordability, ease of use, and... #1 is Reliability. It has saved me from losing important data on several occasions. There's a nice feature to ensure backups are live and ongoing always. Another good feature is the ability to login online and access files (if needed).
Cons: First, it can be a bit slow to upload large files. Second, the free version only allows for one computer to be backed up. Virtual (storage could) drives are not supported. The very first backup you create can take days - But to be fair... This is a result of how much data you are including in the first backup, and how fast your internet connection is.
Roger W. · Niche Growth Facilitator · Writing and Editing · October 9, 2022
Pros: I've used Backblaze for years with mixed results with regard to using it as a backup for computer files. For the most part I've moved to Google drive for that because it works much better for my use case. But what I really like Backblaze for is remotely backing up my cpanel production servers. We used to use Amazon S3 to backup our servers. But it was a little expensive. Backblaze is way cheaper than AWS and just as easy to set up and even easier to use if you need to access files.
Cons: The smart phone app can be a little buggy at times when trying to connect or download files.
Thomas W. · CTO · Internet · October 5, 2022
Pros: Backups run on a continuous basis, keeping the cloud version up to date on a regular basis. Use of the portal to view old files is intuitive, and functions well.
Cons: Encryption ability is limited to 128-bit keys, making this a concern for business use where industry regulations or standards require more robust encryption of private data.
Cody O. · NA · Computer Software · September 16, 2022
Pros: I love that I can setup Backblaze, run an initial backup, and and trust that Backblaze will take care of the rest. I never have to worry about Backblaze protecting my data, and if there ever is a problem, Backblaze will alert me ASAP.
Cons: My one complaint about the software is the UI of the Mac desktop client; it looks dated and isn't intuitively organized, and doesn't seem to fit with the other polished parts of the Backblaze platform.
Anonymous User · Director of Family Ministries · Religious Institutions · September 11, 2022
Great because I have not to be worried about size of backups. That is the best feature, unlimited backups.
Pros: Automatic backups, and the option to have old version backups.
Cons: At first I think it was a bit difficult but later I see the opposite.
Francisco Manuel M. · Technical support · Computer Hardware · May 23, 2022
Pros: Nothing
Cons: i can't recommend this provider, slow and expensive, and they change the prices constantly and change the packages of services
Anonymous User · CEO · Computer & Network Security · May 20, 2022
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| Infrastructure as a Service (IaaS) | 1 | 11 | - |
| Archiving | 1 | 12 | - |
| Server Backup | 1 | 14 | Shortlist |
| Backup | 1 | 18 | Shortlist |
| Data Loss Prevention | 1 | 20 | - |
| Cloud Management | 1 | 21 | - |
| Business Continuity | 1 | 23 | - |
| Cloud Storage | 2 | 1 | - |
| Data Management | 2 | 1 | - |