Rating
4.7
184 reviews
Starting price
$299
Usage Based
Categories
1
Founded
2013
Employees
100
Manage PPC ads at scale more effectively with recommendations for optimizations you can apply with one click. Manage ads, bids, budgets, keywords, and more for Google Ads, Microsoft Ads, and Amazon Ads. Build and maintain shopping ads from your merchant feed. Automate custom workflows. Audit accounts in seconds. Automate reporting for Google Ads, Microsoft Ads, Meta Ads, Instagram Ads, Yahoo Japan Ads, Google Analytics, and custom data sources. Integrates with Slack, MS Teams, and more.
Ad spend / mo
$7K
14 paid keywords
Paid visits / mo
90
Organic keywords
3,092
Organic visits / mo
3,725
Authority
36
3,177 ref domains
Creatives run
62
as Optmyzr Inc
Active now
23
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 12 ads on LinkedIn as Optmyzr - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Digital Ad Management & Optimization Platform advertisers - the validated angles to copy. See the niche →
(184 reviews)
I use Optmyzr daily as part of my workflow, mainly to manage budget pacing and monitor overall account performance across multiple clients. It gives a clear, consolidated view of spend, revenue, and ROAS, which makes decision-making much easier. Since using it, I’ve saved a lot of time on audits, optimizations, and campaign builds. Tools like the PMax Channel Distribution and Shopping Analysis reports are especially useful for deeper insights, while the campaign management features make bulk campaign creation much faster than doing it directly in Google Ads or Microsoft Ads. The Rule Engine is another standout feature, allowing advanced automation that isn’t always possible natively in ad platforms. Overall, it’s helped improve efficiency and made managing multiple accounts at scale much easier.
Pros: Saves significant time on optimizations, audits, and campaign creation Strong reporting (especially Shopping and PMax insights) Advanced automation with Rule Engine Easy to manage multiple accounts and track performance in one place
Cons: Some tools can feel overwhelming initially due to the depth of functionality, especially when you’re just getting started. It takes a bit of time to fully understand how different features and reports work together, and to confidently apply them across accounts.
Tushar S. · Senior Performance Marketing Manager · Marketing and Advertising · March 18, 2026
Pros: What I love most about Optmyzr is how it has transformed the way we handle our PPC campaigns. The platform is incredibly easy to use, which means we can dive right into managing and optimizing our ads without any hassle. The automation features are a lifesaver, taking care of routine tasks and bid adjustments so we can focus on more strategic work. Optmyzr has made our advertising efforts so much smoother and more effective.
| Category | Page | Rank | Placement |
|---|---|---|---|
| PPC | 1 | 2 | AdShortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| google ads keyword planner | $159.25 | 3 | 60.7% | www.optmyzr.com/solutions/paid-search-optimization/ |
| optimizer ai | $6.24 | 1 | 2.0% | www.optmyzr.com/solutions/optmyzr-ai/ |
| optimize google ads | $14.22 | 1 | 1.9% | www.optmyzr.com/solutions/automation/ |
| googgle ads | $22.91 | 4 | 1.3% | www.optmyzr.com/solutions/automation/ |
| optymyzr | $11.51 | 1 | 0.5% | www.optmyzr.com/ |
| optimizer ppc | $8.81 | 1 | 0.4% | www.optmyzr.com/ |
| optimyzer | $11.91 | 2 | 0.2% | www.optmyzr.com/compare/optmyzr-vs-ppc-samurai/ |
| optymizer | $11.91 | 1 | 0.2% | www.optmyzr.com/ |
| optymzer | $1.39 | 1 | 0.1% | www.optmyzr.com/ |
| optymyzer | $11.51 | 2 | 0.0% | www.optmyzr.com/ |
| google key work planner | $24.73 | 4 | 0.0% | www.optmyzr.com/solutions/paid-search-optimization/ |
| apptimizer | $9.02 | 4 | 0.0% | www.optmyzr.com/solutions/automation/ |
Optmyzr Performance Dashboard
Ad Campaign Optimization — Stop wasting ad spend. Optmyzr helps you get the most out of your campaigns. Optmyzr is a internet marketing software that helps businesses grow their business. Automate PPC Management.
https://www.optmyzr.com
Google Keyword Planner
Google, Bing, Meta, Amazon Ads — Keyword research, SQR analysis & negative keyword tools for Google, Bing & Amazon Ads.
https://www.optmyzr.com
Optmyzr Digital Marketing
Optmyzr PPC Management — Worry-Free Account Management For The AI And Automation Era Of PPC. Get the best out of your Google Ads campaigns with our paid media management software. Automate PPC Management.
https://www.optmyzr.com
Optmyzr Performance Dashboard
Sales & Marketing Software — Optmyzr is a internet marketing software that helps businesses grow their business. Stop wasting ad spend. Optmyzr helps you get the most out of your campaigns. Automate PPC Management.
https://www.optmyzr.com
Google Ads Automation Software | Automate Search Ads
Ramp Up the Output and Performance of Your Marketing Team
https://www.optmyzr.com
Cons: I can't think of much, besides it can be quite pricey.
Emily M. · Acquisition Specialist · Marketing and Advertising · May 24, 2024
I have been a loyal CX for 2+ year they basically ans they have made it a point to charge my CC blindly never even have a conversation hey do you find it helpful, were we good etc - I am so disappointed
Pros: Ease of Use Clear cut account connection I think they definitely came in with promise
Cons: No customer supportNo account management support Smoke and Mirrors on charging us
Ronnie T. · CEO · Consumer Electronics · April 25, 2023
Pros: Worth the cost for the automated reporting alone.
Cons: I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful.
Joe W. · VP Online Advertising · Marketing and Advertising · January 18, 2023
Pros: Implementation is quick & easy. Very easy to use. Great support
Cons: It is a little on the pricey side, but has so many features it's totally worth it
Angela M. · Campaign manager · Marketing and Advertising · June 21, 2022
Pros: [SENSITIVE CONTENT], the [SENSITIVE CONTENT]at Optmyzr, was there for us through training and to answer any and all questions we had had. The support team had also gone above and beyond with any issues that had arisen during our trial period. We had also observed improvements in conversions and cost/conv. in our month-over-month Google Ads performance. Subscribing after our trial has ended was a no-brainer.
Cons: It's jampacked with features and options. Seems complex, at first, even for a seasoned digital marketer.
Marina M. · digital marketing manager · Health, Wellness and Fitness · June 20, 2022
Optmyzr allows us to create workflows and custom automation to make our work process more efficient. In addition, we have an exceptional support team who is always willing to hear our comments and recommendations and we have the option to submit feature requests. Furthermore, they know PPC, so it is easier and more efficient to talk about strategies, blueprints, and workflows fluently.
Pros: One of the most helpful aspects of the tool is that it loads Google Ads data in real-time and the level of connections that it has with Google's API is powerful and accurate.
Cons: We have a large portfolio in MSFT, we would like to have more integrations and automation available for this network.
Jorge P. · Product Trainer · Marketing and Advertising · August 18, 2021
Pros: Ajuda os especialistas na otimização da campanha.
Cons: Este é um software do qual não tenho queixas
Anonymous User · comercial · Financial Services · July 27, 2021
Generally, I want to tell that I am not sure I will stay with this app or not because I do not see much progress though there are many calls to update the platform.
Pros: Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers
Cons: It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient
Rashad G. · Photographer · Photography · February 21, 2021
The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes.
Pros: The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot.
Cons: The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money.
Fernando G. · CEO · Information Technology and Services · December 5, 2020
Pros: Includes automation features for repetitive tasks which save me hours of work a day, let alone a week. It took a few weeks for me to fully appreciate how good this programme really is and now i cannot see how i could work without it!
Cons: Sometimes a little fiddly to work out, but once i have worked it out, talked to support or read one of their blogs it's pretty easy!
Paul S. · Digital Marketing Manager · Retail · December 3, 2020
Can not say enough great things about this product. Ease of use, and layout are terrific. A huge time saver.
Pros: Love the ease of use and the report templates are beautiful. Customer feedback has been nothing but positive.
Cons: My only complaint with the software is the billing in USD - being in Canada, our dollar is awful.
Angela M. · Campaign manager · Marketing and Advertising · December 3, 2020
I've been doing digital marketing for years now and was introduced to Optmyzr this past year. It provides the data (and tools) that most platforms lack and as a result I could never see myself without it.
Pros: The analytical data, dashboard, quick insights, audit reports, scripts, and other various features found throughout the application provide the information most ad platforms are missing.
Cons: No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues. Nonetheless, I would love to see more Facebook integration…but know that is challenging to maintain. I would also love to see a "freelancer" pricing option so that I could use the application for my side projects/clients; $30–$50 a month for 1-2 people with 10–20 accounts would be perfect.
Matthew M. · Senior Paid Media Speciaist · Marketing and Advertising · December 3, 2020
It's worth the price tag. I think it should be expensive considering all that it does for you. You should really be a "power user" with this tool. Like all software, it's rather useless if you don't dedicate a significant amount of time to learning and using it on a regular basis. This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software. Then it's incredibly helpful.
Pros: You can really accomplish so much with this software that you couldn't otherwise with the Google Ads interface alone. You can use this software with any account and receive plenty of support from their team.
Cons: It's quite expensive but I feel the cost is still worth the price actually.
Austin B. · Owner · Marketing and Advertising · December 3, 2020
Very good tool!
Pros: The ease of use and the fact that it saves alot of time. Keeps me sharp aswell as some optimizations make you look to your campaigns differently.
Cons: Well, I do not have anything what I don't like. There are a lot of features, I don't use all of them because I want to keep a bit of control for myself.
Cor D. · Online Marketing Consultant · Marketing and Advertising · December 3, 2020
Optmyzr helps me to leverage time in a big way, I can achieve now in minutes what would genuinely have taken hours, time is money!
Pros: It's actually very hard to pin point one area of the software is just as timesaving as another. The ability to see at a glance the week on week performance of all accounts and a direct trend comparison is without doubt a real positive. You can see at a glance accounts that are showing unexpected trends, good and bad and then act on them fast. That and the weekly email highlighting top and bottom performers and the relative metrics is a good safety net.
Cons: That it doesn't save me as much time with my social media accounts, if only Optmyzr helped me managed my facebook ad campaigns, my life would be complete!
Lewis B. · Owner Director · Marketing and Advertising · December 3, 2020
I consider it a partner in my PPC development, and I like to interact with it daily, appreciate that the time is always launching new things
Pros: I really like the budget/pacing features, reports are beautiful, and the support team is excellent/responsive and actively acts on feedback and glitches.
Cons: Sometimes features can be glitchy but it comes with the innovation territory!
Allie L. · Digital Marketing Team Manager · Marketing and Advertising · December 1, 2020
Pros: Budget optimalization, to create very quick more valuable conversions.
Cons: For me, it is the price. Still, it is a bit expensive but as in functionally it is great.
Martijn A. · Owner · Marketing and Advertising · November 26, 2020
I enjoy using OPtymzer daily, for scripts and account overview. But some of the tools are less effective on a lot of my smaller accounts. Overall though, Opytmzer saves me a lot of time and helps point me in the right direction when looking to make account optimisations.
Pros: Dashboard view is very easy to set up, and saves so much time when it comes to MCC account management. Being able to see pacing, goals and custom metrics across all accounts in one glance is awesome.
Cons: This tool is less effective for small accounts. It is most useful when accounts are spending upwards of 3k
Daniel R. · Performance Lead · Marketing and Advertising · November 25, 2020
Pros: Capabilities and available features. Very customizable and sometimes complex to set all up.
Cons: Could do with more predefined reports and the possibility to customize the pricing.
Victor S. · Marketing executive · Retail · November 24, 2020
Pros: Customizable, optymzr implementation team is very helpful and willing to create new tools to help our business through OPT.
Cons: The rule engine can only run once a day in a window of time vs. at a time of our specification.
Kate B. · Paid Search Manager · Entertainment · November 24, 2020
Very good, useful for assisting with ad account maintenance, and always had great customer service
Pros: As the title would suggest, I use Optmyzr on a daily basis for keeping an eye on ad accounts and using some of the basic features in conjunction with my usual ad account maintenance. For example the budget pacing feature which helps show if you're on track for each ad account's monthly budget, or over/underspending. Spend projection visualises a specific account's current and forecasted spend for the month which is a useful tool too. I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too. I don't often apply the changes through Optmyzr, rather go into the ad account and make the changes I deem necessary, I don't do all of the suggestions but its always interesting to get a second opinion! Great product in my opinion once you know how to use it, I'm sure there's plenty more I haven't explored yet but all in good time!
Cons: Perhaps a bit tricky initially to get the hang of, but is well worth it once you know how to use it, and if you have a few ad accounts you need to efficiently divide your time amongst
Andrew C. · Digital Marketing Executive · Marketing and Advertising · November 24, 2020
Pros: Thanks to Optmyzr tools, I was able to acquire valuable insights and help me to manage PPC accounts.
Cons: Nothing to report. Everything works fine for me.
Maira D. · PPC Executive · Marketing and Advertising · November 24, 2020
Pros: Great pro PPC Management Tool , easy to use
Cons: there is no facebook ads so we need to do separate reports
Francois R. · ceo · Marketing and Advertising · November 24, 2020
Wonderful!
Pros: Automating bid adjustments and optimizations to take my mind off those and more time to dig into the data and find wins!
Cons: DId take a bit of time to figure out the setup but Optmyzr has a wonderful support team to help out and is open to feedback if a product doesnt fit exactly what's needed.
Michael S. · Senior Digital Marketing Manager · Retail · November 19, 2020