TrueClicks

Pros: It has allowed us to automate tedious tasks and monitoring of our campaign management. Their customized email alerts and integrations helped us to become way more efficient with our time. And if you need them, their customer support is excellent.

Cons: There's a few settings and legacy alerts here and there that could be updated over time, but they're far from dealbreakers.

Pros: the tool is easy to navigate and quite forward. The alerts are helpful, it makes it easy to find mistakes and errors.

Cons: So far I have not found anything that is bothering me while working with trueclicks. The only thing was that it had an alert that the tracking was down, but the tracking was correct

Pros: TrueClicks has been a game-changer for managing our Google Ads accounts. The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow.

Cons: While the tool covers the essentials well, there could be more customization options - for example, the ability to prioritize certain audit checks, customize reporting layouts, or adjust recommendation thresholds based on your account goals.

Pros: amount of datas presented in a good interface

Cons: nothing particularly... maybe some difficulty (for me) to retrieve informations I need for my case

Pros: easy interface, insightful. Very great tool for daily monitoring. Would recommend to every Google expert out there

Cons: No option to filter specific conversions, no option to connect Meta and other PPC platforms. Rest is great

Pros: The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account.

Cons: When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help.

Pros: 1. Clear breakdown of key hygiene optimisations within the account. 2. Alerting on specific metrics within accounts as well as bulk alerting 3. Ability to fix broken links within the application 4. Clear category overview of your account and which actions expect the most result in optimization. Not all can be copied 1:1, but it gives a very good idea

Cons: 1. That ROAS pacing doesnt account (yet) for conversion delay.

Pros: Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale.

Cons: We find the tool to be a comprehensive solution with no apparent drawbacks or areas requiring improvement.

Pros: Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns.

Cons: When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.

Pros: Objective analysis, hands on and development and yhe usage of AI / direct implemenatatiomn

Cons: I miss daily support & training for juniors. Perhaps adding prioritation of all optimisation points.

Pros: The overview of all my accounts. The auto apply function to fix the annoying Google ads recommendations.

Cons: Nothing in particular. We are very satisfied with TrueCliks

Pros: Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality The gamification element drives people to work even harder and reaching perfect scores.

Cons: That it didn't exist when I was doing an operational job

Pros: User interface is well designed and intuitive.

Cons: Some new features were slow to deploy, but the speed of development has improved.

Pros: As a director - quick, accurate, view of account health helping leadership know where to dive in and support the team.

Cons: Slower timeline to additions/features and longer time to manually run audit. Improving overtime.

Pros: Quickly find out what is wrong with my campaign and optimize

Cons: Nothing - I liked it very much and recommend it

Pros: It gives an overview of the most important subjects of your account, such as disapprovals, optimizations and outliers. I like the fact that it gives you a clear overview and you know how your account is doing in a couple of minutes.

Cons: To benefit from all the features you need to make time to implement all necessary information such as budgets and targets. Since these budgets and targets could change often or are not completely set and stone this requires some time.

Pros: Plug and play, simple to use and good tips. The tool goes beyond simple analysis and gives you best practices reminders. You can see it was built by real PPC experts; and a beginner could step up really fast just by using it.

Cons: Not much I dislike except seeing a low Trueclicks score for a client when the reasons are out of my control

Pros: The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts

Cons: The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients.

Pros: -I love having once place to see and manage all the account that I oversee versus having to sift through accounts managed by others -The recommendations are great when I am stumped and not seeing what other optimizations I could be making -The CPA and budget pacing tools are great for keeping track of spend and seeing an overall idea of how camping is looking for CPA performance

Cons: Could share or push more of the training and updates, as I am not sure what AB testing and data import options they have available

Pros: - performance boundaries are checked automated - receiving automated emails with relevant alerts - budget management - check spelling and grammar in different languages

Cons: - setting up all settings (but necessary) - PMax insights

Pros: I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration

Cons: Sometimes the load times are quite annoying. Also, the Language support for CZ is not done yet and we get quite funny recommendations when it comes to headlines, descriptions etc.

Pros: I like to use this tool couple times per week to check all accounts I manage for any problems or optimisations. Information about accounts also includes non-bidding changes' amount which helps to prioritize focus between all accounts. Most invaluable feature to me would be indication about errors in the account and function which allows you to fix errors through Trueclicks platform, without the need of opening any of the accounts on Google Ads platform.

Cons: Performance indication emails can get a bit too spammy. Also query mining doesn't always makes sense, but it still is nice-to-have functionality. Under performing landing pages is also often dismissed by me since most of the times the landing pages are either specific for the ad or limited in number which kind of ties my hands when it comes to changing them.