Opteo

Pros: Definitely a must for any marketing team.

Cons: Some of the recommendations are contradictory so it's important to review before implementing.

Pros: It was vry easy, clean and quick to use. Very straight forward. A template for tools of the future.

Cons: The only con about this product was the fact that I didn't hear about it earlier. I wish I had this tool longer to use, the client we used it on to test is ecstatic about the return on ad spend now since we started using this.

Pros: I like a lot the software design, the cleanliness and overall quality of the experience. Everything is very functional and beautifully tailored, with no extra useless stuff. When you handle multiple accounts with dozens and dozens of campaigns in it, it's easy to forgot little optimizations that make all the difference. I loved also the slack notifications from Opteo Bot.

Cons: It's on the expensive side of overall pricing you can find online. if you're a small company just starting out, it'll be hard to afford it unless you have clients paying you well; per se, Opteo doesn't cost a fortune, but its likely you're running multiple memberships like Opteo for other services you need for your business. That's the only downside to it in my opinion.

Pros: The ease of use and amount of time it saves

Cons: There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Pros: One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

Cons: I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

Pros: - The level of detail and granularity with recommended optimizations - The design/ux - Seamless integration with Google Ads accounts - Ad optimization features

Cons: - The CPI (conversion per impression) model is still something I need to be sold on - The negative keyword addition functionality is limited - I'd love to see deeper competitive insights

Pros: I love the simplicity of the way gives you optimization improvement suggestions on a daily basis.

Cons: I wish there was a way to schedule each day when you'd get your suggested improvements vs it just being every 24 hours. Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like.

Pros: Opteo is quick and easy to use; easily laid out and incredibly user friendly. The reporting function has saved 2 days of manual work out of my month and allows me to draw speedy conclusions from client account in order to take rapid action. Customer service is fab too

Cons: You definitely have to assess each improvement suggestion as you would without the tool - they're not always going to be beneficial (nature of PPC though, what works in one industry could be detrimental in another).

Pros: This software streamlines, automates and makes more efficient your daily PPC workload, helping you autopilot tedious task while improving CPA and reducing spend. It's a must-have for any serious marketer and will save you hours upon hours of work each week. Case closed.

Cons: The only downside is that you have to upgrade to an enterprise account to get downloadable reporting. I think white label reporting should come standard with every account (you'd get more users).

Pros: Opteo helps to identify and fix issues within google ads accounts. It saves my team plenty of time, that we would've spent analysing performance of campaigns manually. On top of that, their support is very helpful and responsive.

Cons: The AI is a bit limited, which is a common issue for such software. It doesn't understand context, making some suggestions pointless.

Pros: Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of.

Cons: It is very easy to use, it is helpful so it is hard for me to come up with aspects that I don't like. I least like adding negative keywords, they can be added only to lists.

Pros: Regulary Email about Mayor Changes in Google Ads Accounts Software very easy to use Help manage Google Ads a lot easier

Cons: I am onehundred percent (100%) happy using Opteo

Pros: I use Opteo to handle a lot of the day-to-day, routine work that comes with managing ad accounts. Things like bid adjustments, adding keywords from search terms, etc. Being able to process those changes in bulk saves me hours per week.

Cons: I feel like the onboarding process for a new account could be improved. A simple 3-5 question setup survey when importing a new account could help get the optimization off to a faster start. Not a big deal at all, but could be helpful.

Pros: it really handles the small and tedious things that can hurt google ads or I can miss. just handling the annoying parts of google.

Cons: Well, i have a small complaint about the price, in the case that its not expensive, it's in my market area and working with small ma pa shops, i am going to have to use the more expensive price based on the number of accounts i have over the amount of ad spend i use. I feel that's a bit pricy for me. Since my market area is below the average cost for handling google ads.

Pros: The user interface is fantastic, really makes you want to actually use the software unlike a lot of other softwares out there, also has fantastic features that let you optimize an Adwords account very easily. Many of the recommendations it gives are spot on and you can implement them with 2 clicks.

Cons: Some of the recommended changes it gives to your clients Adwords account aren't actually improvements so you need to watch out and make sure what it's recommending is actually good.

Pros: This software integrates seamlessly, and works flawlessly for us so far!

Cons: Nothing really, this software was the best choice for us.

Pros: Alerts for any critical situation like Projected Spend Far Over Budget and others.

Cons: Better design and write tool for every type of ads.

Pros: Does a good job giving recommendations for optimizations and campaign changes and adjustments that we wouldn't have necessarily noticed on our own in our daily management of campaigns.

Cons: I wish there was a way to adjust certain thresholds they make for recommendations automatically. By default, if your bids are low, they recommend raising them up to 30% automatically to get closer to a first page bid. I love the campaign groupings, and I wish there was a way you could set adjustments so that in campaign groups like "Branded" you could give it a different maximum threshold, like 80 or 100% or whatever you choose.

Pros: Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming. Helps to make easier and more mindful decisions.

Cons: No negative's come to mind at this point

Pros: Opteo is very well coded, the user interface is simple and efficient, and the scripts and automation quickly teach the best practises you might have overlooked. For more advanced users, it's a great way to make sure your accounts are well managed. Every suggestion is backed up by extensive documentation and often by live screenshots of SERPs, for example.

Cons: I haven't discovered any problems so far, the experience has been very positive.

Pros: Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.

Cons: The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times.

Pros: machine learning aspect, very good insights

Cons: would like to setup custom segments in reports

Pros: This software is very user-friendly. It is also fantastic at telling you what to improve in your campaign and helps find mistakes in your campaign.

Cons: I wish it had a robust reporting software so that I could do everything through one interface.