Lofty

Pros: I loved the aesthetic, features and learning curve. This CRM has so many features and the automation is amazing. It's nice having a system that works for you in the background so I can focus on other aspects on my business.

Cons: I wish I didn't have to purchase a lot of the add-ons. I am still new and the features would be amazing but I don't have the budget.

Pros: Lofty offers a powerful all-in-one platform that combines CRM, IDX website, marketing tools, and automation under one system. The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process. I also appreciate the control over branding, landing pages, and long-term nurture campaigns. The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still have room to mature. Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth.

Cons: There have been several frustrating issues that have impacted my experience. The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear solution or path forward. I was also promised refunds for some of those products and never received them, which was disappointing and eroded trust. Customer service responsiveness has declined noticeably. What once took minutes to resolve now often takes days. The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more manual effort than expected. Additionally, while the AI tools are promising, they are still early-stage and need significant improvement to deliver consistent, reliable results.

Pros: Ease of use, it does everything i need and more. I can keep track of potential clients and existing clients and potential new ones that come from my website

Cons: Paying for every little add on. There are some things i would like to do but have to pay extra for every time.

Pros: I can see the potential, but there is a missing link and that is programming spending time with actual users.

Cons: I have had a horrible experience with getting support. I would have to say this is Lofty's biggest weakness.

Pros: Interface. Easy to use and learn The AI assistant makes follow up easy and really focuses my efforts.

Cons: Nothing! Any issues I've had so far has been corrected with Lofty's support team. They really do care.

Pros: I love the AI option in Lofty! Saves me time and money! Being able to set up multiple social media posts and use AI is a win!

Cons: I'd like to be able to use a Planner more effectively with posting AI social media posts. I'd love to say Option 1 on Monday or Option 2 on Wednesday, etc.

Pros: They provide great service for the money & are always on point with reaching out to clients & leads.

Cons: At the moment, i have no complaints. Love the program. They make everything easier to keep clients organized.

Pros: All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos. Lead follow-up that actually works: Smart plans + texting/email that keep agents from dropping the ball.

Cons: So many features can make it overwhelming at times, but breaking it down to smaller pieces makes it more manageable.

Pros: What I like most about Lofty is how well it centralizes my real estate business in one place. The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting online and social media leads.

Cons: What I like least about Lofty is the setup process for SmartPlans. While they are powerful once running, the initial setup feels time-consuming and not very intuitive. Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types. A more streamlined setup process, clearer guidance, and easier customization would make SmartPlans much more user-friendly and efficient.

Pros: What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber disruptions. Features I like most about the CRM are; First, the professional communication, 2nd, the suggestions profiled to each client and the composing of emails. This is great for when I am on the go have not made notes. This feature I have high regard for and is value for the money. 3rd, the device compatibility with my lead management apps. My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM. All this on a learning curve. My goal is to engage with the teaching and learning materials (TLM) along with client support.

Cons: Least Client support and use of some of the advertising features: I used both in 2025 and found it time-consuming and difficult to reach a knowledgeable support team member. took 3 days and 2 support team personnel. Maybe my learning curve - I have not taken any TLMs. I would also like to engage with a private tutor when it is presented to Castle Rock Realty as a package deal again.

Pros: I love being able to see exactly what my buyers are looking at and saving. I also really enjoy using the CMA feature and the mass email feature. I use the Social studio to promote my listings.

Cons: I love everything I have used so far. I cannot think of anything I would change. I was not super crazy about the AI contact feature.

Pros: Tracks engagement (calls, emails, texts) Automated task creation keeps consistency. Helps reduce manual entry and keeps deals moving

Cons: Really don't have any cons. Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific third-party tool, you may need workarounds.

Pros: I like that Lofty is linked with Engle & Völkers. I am disappointed that a luxury brand with great customer service has not chosen a CRM with similar qualities

Cons: I am the owner of an Engle & Völkers franchise. I have been trying to learn how to use Lofty for a year and a half. Customer support is slow and they rarely answer the question asked. It is mind boggling. I have asked numerous times to be in touch with someone who can share a simple overview and I'm told that does not exist. I am show the various online classes I can take. I have tried those... I need an hour with someone to show me how to use this as an owner. Our leads do not always come through clearly. It takes weeks to find a solution and then another problem occurs. I am exhausted trying to learn the system. Our sales advisors ignore it as it doesn't help them. I cannot advocate a tool to them that I don't understand. I am not a fan.

Pros: The automations and smart plans open up endless possibilities. The support is also top notch. I'm able to reach someone fairly quickly, via chat or phone call.

Cons: This is a con, but also a pro: Lofty is powerful. I don't know how to use it to its fullest capability and in order for me to become a "super-user" I need to spend more time with the trainings and testing out the different features.

Pros: Easy to communicate with leads. Also allows for AI assistance and help to create content and ideas on how to reach clients.

Cons: Some items that are included and ways to reach clients are difficult to navigate and create. The ideas are good, but applying them are much harder.

Pros: Technology and input of AI. Ease of website creation. The consistent addition of new features AI Bot

Cons: Heavy & outdated Javascript. Faster processing of requests via lofty support. Staying on top of some relevant SEO/AEO/GEO changes.

Pros: Lead management and support. I like the posting and 3 line dialers. The email and text functions are fantastic.

Cons: I dont really have an y issues with the platform. I've used it for several years. There are times when the calendar sticky

Pros: Simplicity and ease of the crm. It’s intuitive and really helps me track my database. It’s also ahead of the curve on AI

Cons: Not being able to have my mass emails go to all contacts that are merged together. It only goes to the primary contact.

Pros: Compared to other CRM this good. the basic settings work. not sure about the other options that it provides

Cons: when I was speaking with sales person her told me so many things I would be getting for the price to find out it was not true. they are add on's I was not expecting. very disappointed.

Pros: Integration and customization, there are some third party apps that can sync with it, giving you more control over things in one same place.

Cons: Some features are limited outside the US, like the zip code thing to get listings, or mexican phone numbers cant register.

Pros: Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great.

Cons: Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me reminders to my email.

Pros: great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI feature.

Cons: It is a bit of a learning curve,but works once you do it - just need to put in the time to learn the system,