Rating
4.7
468 reviews
Categories
1
Founded
2019
Employees
5
RefNow allows companies to make smarter, more informed recruitment decisions by providing online employment reference reports. Founded in 2019 from its London Headquarters and now operating globally to serve large organisations, startups, charities and schools. Created out of a frustration with the time consuming referencing process, RefNow's mission is to free up peoples time from referencing with a user friendly platform offering user/team management, custom questions, and ID checks.
Ad spend / mo
$34
10 paid keywords
Paid visits / mo
13
Organic keywords
304
Organic visits / mo
208
Authority
27
405 ref domains
Creatives run
91
as RefNow Limited
Active now
57
last 14 days
Advertising since
Sep 2024
1.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as RefNow - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Reference & Background Check Software advertisers - the validated angles to copy. See the niche →
(468 reviews)
Learning Curve Security Information Management Questionnaire Design Email Reference Requests Form Completion
Marco F. · Support worker · Health, Wellness and Fitness · November 19, 2025
Very good software, desktop, laptop and mobile devices user friendly. It runs smoothly without any hiccups.
Pros: User friendly design and short straight to the point. Highly recommended even good for beginners. Superb.
Cons: Nothing at all this far, if they can reduce the number of referees needed. Though it’s good software as it is mobile user friendly.
Tongai D. · Children residential support worker · Hospital & Health Care · November 15, 2025
The required fields were easily understood. When an error was corrected the amended information was confirmed to be complete for the candidate. Correcting a mistake helped me to make note, and correct one other detail.
Pros: The professional references portion gives a thorough overview of qualities that employers would want to be informed about.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Reference Check | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on |
|---|
| CPC |
|---|
| Pos |
|---|
| % budget |
|---|
| Landing page |
|---|
| experian verification of employment | $4.54 | 2 | 52.9% | refnow.com/lp/reference-checking-software |
| vero screening | $4.15 | 2 | 11.8% | refnow.com/lp/reference-checking-software |
| accurate uk | $3.47 | 3 | 8.8% | refnow.com/lp/reference-checking-software |
| automated reference check | $0.00 | 2 | 0.0% | refnow.com/lp/reference-checking-software |
| sterlingbackcheck uk | $0.00 | 1 | 0.0% | refnow.com/lp/reference-checking-software |
| professional reference checks | $7.48 | 3 | 0.0% | refnow.com/lp/reference-checking-software |
| automated reference checking software | $29.93 | 4 | 0.0% | refnow.com/lp/reference-checking-software |
| theworknumber verify employment | $2.75 | 2 | 0.0% | refnow.com/lp/reference-checking-software |
Employment history verification - Background Checks Fast
The Best Employment Verification System | Real-Time Data, Candidate...
https://www.refnow.com › reference-check
Reference Checks
Candidate Reference Check — Fast, automated reference checks for US employers. Save time today. Save hours on candidate screening. Online, automated & stress-free. Simplify Reference Checks.
https://www.refnow.com › reference-check › usa
Background Checks Fast
Reference, RTW and DBS in One — The Best Employment Verification System | Real-Time Data, Candidate Reference Checks. Fast ...
https://www.refnow.com › reference-check
Employment Verification
Online Employment Verification — Fast, automated reference checks for US employers. Save time today. Save hours on candidate...
https://www.refnow.com › reference-check › usa
Online Employment Verification
Employment History Check — Fast, automated reference checks for US employers. Save time today.
https://www.refnow.com › reference-check › usa
Cons: The detail of identifying your present job title was redundant. However, when a human resource employee needs to speak with a referenced person, this is a quick referent.
Mary D. K. · Community Based Services · Alternative Medicine · August 26, 2025
This is a revolutionary app easy to use and fast in sending references. It will make recruitment for staff quite easy and flawless
Pros: This is an easy to use app that has made filling for reference fast and convenient. Employers will be able to speed up their recruitment exercises while job seekers will be able to be screened faster
Cons: I honestly didn't find anything that I could say was least likeable. This up is unlike anything that I have used before
Joseph M. · Support worker · Hospital & Health Care · June 15, 2025
A very quick and positive experience, didn’t feel confused once. Extremely easy to navigate and type my information in.
Pros: Very easy to use and follow for someone who struggles with technology. Liked how simple the layout was.
Cons: Doesn’t save all of my inputted data for one of my references. Also had a slight bit of trouble when I wanted to go back to a previous page.
Holly W. · Self employment · Fine Art · June 13, 2025
Brilliant. It was very easy to use and also very precise which i enjoyed very much. I will highly recommend it to a friend
Pros: Very direct, clear and precise. I like the questions asked and also the structure of it. I also like that it was done in stages
Cons: Nothing. I don't have anything least desirable about it. I genuinely enjoyed the service. It was done in segments which helped
Mbai Junior E. · Management · Food & Beverages · June 10, 2025
RefNow is a great product for its purpose. Easy to understand, easy to read and easy to navigate. Great overall
Pros: It is straightforward and pretty easy to understand and also easy to navigate different parts of the site.
Cons: The boxes to fill are a bit much. I had to input too many details repeatedly, I think after filling like date of birth, it shouldn’t ask me again.
Samuel O. · Healthcare assistant · Hospital & Health Care · June 10, 2025
It was good! It was mostly easy to navigate and when I did enter an email wrong it understood and let me know. Overall great website.
Pros: Super easy to navigate the website. I was able to get all my references in, and they include an other section in the event that their options don't accurately describe your reference.
Cons: It did stop me at some points but that was usually only when I entered something wrong or not in the correct format.
Brett G. · Childcare Provider · Child Day Care Services · June 8, 2025
Satisfactory as it is very simple to fill and straight forward. You can hardly make any mistakes while filling out the form
Pros: Pop messages which indicate if there is an error or not. This aids in filling out the form without error
Cons: Nothing that I can think of for now. RefNow is very straight forward and assist applicant in filling out accurately
Moradeyo Afolabi O. · Facilities Team Lead · Hospital & Health Care · June 3, 2025
Pros: I love the part where I could frequently visit the website without much stress, user friendly and good platform
Cons: I didn’t experience any difficulties so far, user friendly and good platform so far , I will rate it good
Paulinus C. · Support · Health, Wellness and Fitness · May 29, 2025
Good work done. I enjoyed it. It was a learning curve. Not a bad experience at all. But next time, give room for additions.
Pros: It was easy to complete. I understand the questions as well. It was not a bad experience at all. I will recommend to people.
Cons: It was not flexible enough. But overall fine. This should have given the chance to make additions and explanations where necessary.
Samuel Ebo A. · Support worker · Hospital & Health Care · May 29, 2025
Ref Now made the reference process simple, fast, and reliable from start to finish. Great tool! Really easy
Pros: Shows employment gaps & helps navigate the site User-friendly design, fast turnaround times, and helpful support made the process effortless.
Cons: Limited customization options and occasional lag during busy times slightly slowed things down. Only issue
Lilly-Mae A. · Admin · Music · May 29, 2025
Pros: It is easy to do referncing using ref now, and was mobile friendly , was easy to provide my reference details
Cons: was unable to correct referee name, options for email id corection is there but its better if there is an options for minor name correction as well
Abey v. · Senior · Health, Wellness and Fitness · May 26, 2025
Easy amazing and beautiful and lovely I haven’t used this app before but it was my first experience and I loved it
Pros: Amazing I like it as I was filling the form so easy and perfect although sometimes it was frustrating but manageable hahaha
Cons: Easy filling up a form and the directions was 10/10 and feedback when someone responded to the reference that’s was so amazing
Odinaka U. · Support worker · Hospital & Health Care · May 26, 2025
Signed all my documents quickly had to switch over to my laptop as was a little difficult with my phone but all in all very good
Pros: Quick and easy I enjoyed how it looked and was simple to use and confirm my identity I would defiantly use again
Cons: Nothing about it was to dislike though difficult to use on a phone . Very quick to use, easy to use I would recommend to others to use.
Zuzanna S. · Spa Therapist · Health, Wellness and Fitness · May 23, 2025
Overall, I found this experience with REFNOW to be a positive one. It allowed for to easily fill out my reference page.
Pros: The simplicity, I liked the fact that the process of filling in my references was so simple. Furthermore, I enjoyed how some aspect were filled out for me.
Cons: The email section was rather complicated, it stated I couldn’t use personal email addresses which was the only one I had in my reference.
Ethan H. · Bank Kitchen Assistant · Hospital & Health Care · May 23, 2025
Overall, my experience with RefNow was very positive. The platform was user-friendly, efficient, and had a clean, intuitive design. I appreciated the flexibility in the information required, which made the process straightforward and stress-free. While there were a couple of areas that could be improved—such as the option to better accommodate private or freelance references—the overall functionality and ease of use made it a great tool for managing reference requests.
Pros: What I liked about RefNow was how easy it was to use. The platform allowed for flexibility in the information provided—for example, it didn’t require both a phone number and an email address, which made the process more convenient. I also appreciated the clean, simple design, which made navigation straightforward. Overall, it was quick and efficient to use.
Cons: One minor drawback I noticed was that the system asked for a company name, which isn’t always relevant, especially in cases of private or freelance work. It would be more inclusive if there were an option to indicate self-employment or private hire. Additionally, offering clearer guidance on how references are contacted or how the process works from the referee’s side could be helpful, particularly for those unfamiliar with the platform.
Izzy H. · Tutor · Child Day Care Services · May 22, 2025
Great experience. A Managed to add my refs very quicky and smoothly. I would definely be happy to use again
Pros: Very detailed and organized setup of webpage and very easy to navigate. Added what i needed to add in less than 5minutes! Brilliant
Cons: Nothing much except the colours of the font and the delete button for deleting refreess is not easy to notice.
Haithem A. · Manager · Hospital & Health Care · May 21, 2025
My overall experience was very good as it was quick and concise. The clarity of each section made it very easy to complete my references information.
Pros: RefNow was easy to use because the sections and drop down menus were very easy to navigate, making it very efficient.
Cons: There is nothing that I liked least about RefNow. I would recommend it to anyone for its ease of use.
Victoria B. · Coordinator · Building Materials · May 21, 2025
Overall, my experience with RefNow has been excellent. It streamlined the entire referencing process and provided a professional and reliable platform that I could trust. I would highly recommend it to others.
Pros: The system was incredibly easy to use and navigate. It made the process of requesting and providing references very smooth and efficient, saving time and reducing back-and-forth communication.
Cons: There wasn’t much I disliked, but if I had to mention something, it might be that the initial learning curve for some advanced features took a little getting used to
Ishmael A. · Healthcare Assistant · Health, Wellness and Fitness · May 16, 2025
100/100 it was pleasant to use and stressfree. Accurate site
Pros: It was a really smooth process. And straight foward to use i recommend them highly
Cons: Nothing at all. I was able to fill my references and submit without issues
Deborah W. · Carer · Hospital & Health Care · May 16, 2025
Genuinely good though. Makes the whole process really easy and took like maybe 5 minutes.
Pros: Was really quick and simple to use. Easily guided through the stages and had no issues technically either.
Cons: Can't add any extra references where appropriate. Sometimes character references are needed beyond the requirements of 3 years work history cover.
Glen H. · Regional Assistant Psychologist · Health, Wellness and Fitness · May 15, 2025
You provide excellent services and it was not hard to use the options given to complete what is necessaryz
Pros: This is very easy to use with simple options its fantastic, very well put together for customer to use.
Cons: You could add some more information and options for customers to explore to make it easier if needed.
Nikah J. · Slots host · Gambling & Casinos · May 15, 2025
Smooth, easy and quick. It’s not too long of a process which I like
Pros: Seamless and simple to use Like the text notifications. I like that I can add one reference and go back and add another one later.
Cons: No problems with it so far. It’s been pretty simple to use. So far so good.
Jamaul F. · Marketing Exec · Non-Profit Organization Management · May 9, 2025
My experience was seamless, everything was straightforward I didn’t have a by difficulties whatsoever in navigating the forms
Pros: I like the fact that it was an easy process and I got reminders in case where I forgot about filling the forms.
Cons: There was nothing I disliked in about Refnow. I enjoyed the whole process as it was smooth and easy . It didn’t give me any difficulty
Joyce J. · Care assistant · Hospital & Health Care · May 6, 2025