Rating
4.8
19 reviews
Categories
3
We make easy-to-use solutions in the complex world of Incoming Tourism. Nitro is the most streamlined Incoming tour operator system for doing tailor-made groups, FIT and MICE. Nitro automates your back-office processes: from quick quotations and beautiful offers, through bookings, operations, documents, financial reports, and a full and easy overview of your workflow. It does not require extensive training and allows you to focus on the tour and the customer instead of IT.
Ad spend / mo
$38K
386 paid keywords
Paid visits / mo
19,355
Organic keywords
66,937
Organic visits / mo
205,895
Authority
62
21,150 ref domains
Creatives run
100
as Nitro Software EMEA Limited
Active now
100
last 14 days
Advertising since
Aug 2023
2.5+ yrs running
Last seen
today
still active
The shared messaging across Tour Operator & DMC Management Platform advertisers - the validated angles to copy. See the niche →
(19 reviews)
It has been excellent. There is little we do that it isn't able to cope with and our staff have embraced it fully.
Pros: We had spent a long time investigating software options for our business (ad-hoc, highly customised, group touring) and found little that suited our requirements, until we came across Nitro. It has proved to be a highly flexible, intuitive and user-friendly option for all aspects of group operations, from quotations to operations and (individual group) accounting. It has saved us time, standardised our procedures, and generally improved our accuracy and efficiency. We have also appreciated the Nitro team's flexibility in addressing any issues that have arisen and improvements we have suggested - they have been great to deal with.
Cons: It would be great if their internal email system for bookings could be integrated with Outlook. Sometimes staff find it easier to just send a regular email (which defeats the object somewhat).
John M. · Managing Director · Leisure, Travel & Tourism · October 13, 2025
We hope that long-term solutions will be found for our bigger issues, but in the meantime, the system is fully usable. Overall, the platform will be a great help to us once we have completed the learning process.
Pros: The system is an excellent tool for transitioning the office to a paperless workflow. With Nitro, all our know-how can be brought together in one place. It replaces traditional contact lists, and we can record all important information about our suppliers, which is very valuable for us as a tour operator. We are still learning to use the system, but in the long run it will save us a lot of time. Thanks to Nitro, the creation of vouchers and itineraries is already much faster. The deadlines and notifications are very useful, and when it comes to suppliers’ invoices, it’s a great help that the system automatically calculates the correct invoice amount. This feature is especially valuable for verifying invoices. It is also a great advantage that we can manually edit any entry, allowing us to easily correct possible mistakes.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Tour Operator | 1 | 2 | Ad |
Domain confidence 90%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| nitro | $1.41 | 1 | 15.8% | www.gonitro.com/sem/nitro-pdf-plans |
| adobe acrobat | $2.12 | 4 | 11.8% | www.gonitro.com/sem/adobe-alternative |
| electronic signature | $2.47 | 1 | 4.5% | www.gonitro.com/sem/sign |
| adobe editor | $2.32 | 1 | 2.3% | www.gonitro.com/sem/adobe-alternative |
| nitro pdf | $2.76 | 1 | 2.3% | www.gonitro.com/sem/nitro-pdf-plans |
| online pdf editor | $1.62 | 2 | 1.8% | www.gonitro.com/sem/smart-redact |
| adobe pdf editor | $2.39 | 2 | 1.8% | www.gonitro.com/sem/adobe-alternative |
| e signature | $2.31 | 2 | 1.8% | www.gonitro.com/sem/sign |
| adobe edit pdf | $2.39 | 1 | 1.6% | www.gonitro.com/pdf |
| adobe pdf | $2.18 | 3 | 1.4% | www.gonitro.com/pdf |
| adobe acrobat pdf editor | $2.70 | 2 | 1.4% | www.gonitro.com/pdf |
| nitro pro | $3.00 | 1 | 1.3% | www.gonitro.com/sem/nitro-pdf-plans |
| acrobat pro | $3.05 | 2 | 1.3% | www.gonitro.com/sem/adobe-alternative |
| adobe esign | $5.81 | 2 | 1.1% | www.gonitro.com/sem/adobe-acrobat-sign-alternative |
| esign documents | $3.43 | 1 | 1.0% | www.gonitro.com/sem/sign |
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Cons: One challenge is that some suppliers are still afraid to click on the link in our emails. We hope they will get used to it soon so we can communicate fully through Nitro. At the moment, this feature is missing from partner communication. Since partners’ replies do not appear in Nitro, messages can become less organized and some information may get lost. The text editor has limited options; a format painter and spell checker would be very useful. It would also help if we could edit templates more freely. In invoicing, it’s a pity that invoices cannot be edited afterward. They can be saved as an outline, but then editing must start from the beginning. Vouchers and invoices are available only in English, and translations sometimes get mixed up. Our biggest problem is that the system cannot yet handle optional services. When we want to suggest an alternative service in an offer, it would be important to include how much extra it costs or how much cheaper the alternative is.
Enikő K. · Project Manager · Leisure, Travel & Tourism · October 13, 2025
For Kompas, Nitro has truly been a game changer. It is straightforward and user-friendly, and we appreciate that it doesn’t overpromise. The support team at Nitro is always available, responsive, and open to feedback. We see great potential to expand our cooperation further with new features, and we look forward to exploring new solutions together.
Pros: What we like most about Nitro for Incoming Tour Operators is its simplicity and clear specialization for the DMC business. Unlike many other systems that try to be “all-in-one” but often fall short, Nitro keeps the focus exactly where it should be – on the needs of incoming tour operators.
Cons: We would have liked to see more automatic connectivity with other systems, such as channel managers and a CRM that could also function offline. That said, these are more “wish list” features rather than major drawbacks, as overall the platform performs very well.
Vilijam K. · Executive Director · Hospitality · August 30, 2025
Pros: I like it because it meets our business' requirements and it is easy to use. It is ideal for the leisure segment.
Cons: I do not know, yet. We are still in the learning stage. It takes time to get used to it and to find out all the details.
Cecilia K. · General manager · Leisure, Travel & Tourism · August 27, 2025
Efficient and accurate tour management, team support, and easy access to financial data. Easily create professional-looking vouchers, hotel lists, and similar documents for suppliers and team members.
Pros: Easy to use and highly intuitive, this tool streamlines every aspect of trip management. Without it, you’d spend significantly more time handling details, making it truly a wise investment that offers excellent value for money.
Cons: Some editing and refinement of documents is still required, but without Nitro, the process would be far more time-consuming and complex.
Erick C. · Operations Manager · Wholesale · August 26, 2025
The system works perfectly for our team. It is very easy to use and new team members can use it independently after short training. We moved to the system after working with spreadsheets and it completely transformed the way we work - work is done much faster, there are way fewer mistakes and missed deadlines, it helps us to keep better track of suppliers and negotiate us better deals with suppliers. Software has enough functions that we even use it as a simple CRM tool. Nitro is also great for quotations, the prices are very accurate, we spend on average 40% less time on quotations then before and Nitro has some very effective budget monitoring functions which helped us to increase profitability of our tours. Highly recommended.
Pros: - very easy to populate the data and make adjustments (for example move and adjust rates to 1 year forward) - software has many CRM related functions - excellent customer support - easy to book ad hoc groups as well as series (for restaurants, attractions and hotels) and stay on top of deadlines - great value for any small and mid-size company - can be used in different ways which will allow you for relatively flexible use -
Cons: - sometimes there might be several clicks required(system ask for several confirmations, which in a way is very good)
Klemen Z. · Business development manager · Hospitality · August 25, 2025
We’re a startup, and in the first few months we managed everything in Excel sheets. That worked for a while, but as the number of bookings and requests grew, it became hard to stay on top of everything. We were worried about missing deadlines, forgetting things, or making errors in the calculations. Nitro helped us get more organised. The reminders make it easy to stay on top of things, and we don’t have to worry about missing anything. We used a different system in a previous job, and now that we’ve chosen Nitro for our own company, we’re glad we did. They actually listen to what we need and are working on making the system better, not just saying they will.
Pros: Nitro is easy to use, and most of the system is pretty self-explanatory. Adding suppliers and agents takes no time. One of the biggest plus points is their customer service, they’re quick to respond, super helpful with training, and open to feedback. It’s also great to have a clear overview of all our bookings, requests, and especially deadlines, nothing gets forgotten.
Cons: There are still a few things missing. When we started, invoices couldn’t include VAT, which is important for us. They’re working on it, but it’s still not where we need it to be, so we end up creating invoices in another system, which means double work. We also use an itinerary creator for our offers, and while Nitro does have an export function, the integration doesn’t work properly, so we’re doing things twice. Reporting is another area that could use improvement, with some functions missing.
Lars H. · Director of Operations · Leisure, Travel & Tourism · August 22, 2025
Quicker responses to clients and precision in costing. Easy and quick to make alterations of tours without risking of making costing mistakes
Pros: The overview it offers in terms of offers and bookings, keeping track of suppliers and cancelation deadlines
Cons: There is missing some features that cater more to the tailor made adhoc FIT tours in terms of presentation of offers and final itinerary
Andreea B. · Department Manager · Leisure, Travel & Tourism · September 25, 2023
The overall experience has been positive, the software covers our need and has been fast been embraced by the people who are daily users
Pros: That it is very user-friendly and developed and managed by people who have a solid knowledge of both IT and of our industry
Cons: It took in some cases too much time with the customization of the software
Hans Henrik K. · CEO · Hospitality · September 21, 2023
One central communication platform for all reservations. A lot less need for personal Excel files, and less risk of error that cost the company money.
Pros: During my time using Nitro for Incoming Tour Operators, I found it to be an indispensable tool that significantly streamlined our operations and enhanced our efficiency. The feature that stood out the most to me was its user-friendly interface. The automation of routine tasks was a game-changer, allowing us to focus more on providing personalized experiences for our clients rather than getting bogged down with administrative work.
Cons: Currently, there are a lot of developments from suppliers. It will be important to be able to keep up with integrations to create easy and competitive quotes.
Anonymous User · MD · Hospitality · September 20, 2023
Excellent experience overall. Good customer service along with a system that has helped streamline how we operate the main part of our business.
Pros: Creating Itineraries is now faster and the actual Itineraries look a lot more professional now. Being able to send them as a link and a pdf is also a feature which is very useful.
Cons: Not being able to link with Sage and lack of some specific Report, which Nitro are working on to be fair!
Tom K. · CEO · Leisure, Travel & Tourism · September 11, 2023
We have been saving a lot of time by using Nitro.They've always been very helpful and fast to reply. They take your questions/issues into account
Pros: Easy to work with, saves a lot of time calculating prices for clients.Great to be able to book visits directly from the system.Customer support is very helpful and quick in replying.You can add the contract rates for all suppliers, so easy to access
Cons: It would be great if we could enter and send roominglists to hotels.
Esther V. · sales executive · Leisure, Travel & Tourism · September 6, 2023
Our overall experience with Nitro has been a very positive one. The system has made our work more efficient and our operations more smooth.
Pros: $79
Cons: $7a
Eva K. · Operations & Reservations Manager · Leisure, Travel & Tourism · September 4, 2023
It has been good and happy to use Nitro
Pros: Easy to use and make changes. You can do almost everything, create a package, quote for groups, FIT or incentive groups. Also it is easy to make the booking and follow up. Overall it is a great program to handle huge amount of both sales and bookings.
Cons: It can still be improved with child quote, itinerary design. It could have been better with project follow up.
Arif Y. · Product and Sales · Leisure, Travel & Tourism · September 1, 2023
Pros: Easy booking, easy voucher, easy listing
Cons: Documentation very easy such as hotel list, vouchers
Ozgur B. · CEO · Hospitality · August 31, 2023
It's as simple as that - before NITRO, our quotes were made in excel. Contract rates and price conditions were extracted manually from our analog data base. Offers were written in word. To complete a standard 7 day all inclusive package tour, it took a good producer between 2-3 hours. In case the offer was accepted, it took additional 4-5 hours to make all bookings, save the and update the quotation. Give and take 8 hours for one ad-hoc group. Now, using NITRO, this process takes max. 2-3 hours.
Pros: Easy to use. Even for producers age 50+
Cons: Difficult to implement some financial / bookkeeping functions
Andrej K. · director · Leisure, Travel & Tourism · August 29, 2023
It has all the features needed to create the itinerary and make a quote both per person or per group. We asked to get some amendments and they made them
Pros: It's very flexible and can meet various needs. You are in control of costs at every step of the itinerary creation
Cons: in case of commission to be paid to 3rd parties, the value should be included in the total of costs+mark-up, so to get immediately the real revenue
Giovanna C. · Owner · Leisure, Travel & Tourism · August 28, 2023
Not a problem, just the translations to the Czech language is a little time consuming. With Nitro, our offers look very professional and working with the projects is very easy and helpful.
Pros: We finally have an overview of the projects and are not afraid that important information will be forgotten. All colleagues can create, view and check projects even from home.
Cons: We aren't yet in a position, where we really need to change anything in Nitro. We are getting familiar with the program yet.
Martin T. · Incoming Tour Operator · Leisure, Travel & Tourism · August 28, 2023
I can genuinely say in one word "Easy". As we get more familiar with Nitro we find areas that can be improved but we see the Nitro team rolling out improvements all the time.
Pros: Real people from our industry, who understand our questions, design the program and answer the phone/email.
Cons: We used the downtime of covid to transition our business from office-based, paper-based and manual records of bookings to Nitro. We had no experience with cloud-based operating systems. Trying to pick the right one was the hardest thing for us. Once we picked it the next challenge was to bring staff along while (also facilitating remote working). With no income stream during covid this was a difficult decision to invest time and money - but one we are now VERY glad we made.
Enda O. · Company Director · Leisure, Travel & Tourism · August 28, 2023
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