Rating
4.6
186 reviews
Categories
2
Founded
2012
Employees
36
Funding
1.5M
Seed
We help companies win more sales in the field with a sales enablement app built for teams on the move. We can help if you’re: ✔️ Struggling to align sales and marketing ✔️ Facing challenges with onboarding and training your sales team ✔️ Hitting roadblocks when trying to scale your sales efforts ✔️ Lacking visibility into buyer engagement ✔️ Looking to get more value out of your sales tools
Ad spend / mo
$18K
84 paid keywords
Paid visits / mo
1,134
Organic keywords
2,135
Organic visits / mo
650
Authority
32
734 ref domains
Creatives run
52
as Showell Oy
Active now
33
last 14 days
Advertising since
Sep 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Showell - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Sales Content & Document Tracking Platform advertisers - the validated angles to copy. See the niche →
(186 reviews)
Pros: Helps make sure that up-to-date sales materials are in use, findable and we can track how they are performing when they get shared.
Cons: No real cons, just have to make sure the materials are reasonably structured to gain full benefits of use.
Samu H. · Digital Marketing Manager · Information Technology and Services · November 12, 2025
Pros: Showell is an excellent platform that’s very easy to use, even from an admin perspective. Managing and updating sales and marketing materials is simple and efficient, ensuring that teams always have access to the latest content. I highly recommend Showell to anyone looking for a reliable and user-friendly content management solution for sales and marketing.
Cons: As a downside, some formatting details (such as shadows) occasionally break, and the image quality can sometimes decrease when uploading or converting files. However, this is a fairly common issue across many similar platforms, and it can often be minimized by slightly adjusting the original presentation before uploading.
Anna-Mari B. · Marketing Manager · Information Technology and Services · November 10, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Sales Enablement | 1 | 2 | AdShortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Distributor Sales App
Distributor Sales Enablement — The #1 Distributor Sales Software to Equip Partners with Relevant Resources and Knowledge. Strengthen Distributor Partnerships with Showell and Close More Deals Together.
https://solutions.showell.com › distributor-app
Channel Partner Enablement
Partner Enablement Made Simple — We help you empower your channel partners with relevant resources, knowledge, and skills. Designed to enhance partner sales performance, both virtually and in live.
https://solutions.showell.com › salesenablement
B2B Sales Enablement Software | Minimize the Software You Need
Showell Is the Most Intuitive Sales Enablement Software with Cost-Effective Pricing. Try Showell Before You Commit. See Why Teams Close 34...
https://www.showell.com
Highspot Pricing
Built for Field Sales — The Leading Alternative for Field Sales Teams with Better Reviews and Lower Costs. Equip Your Sellers With The Right Tools, Knowledge, Skills, and Content to Win More Deals.
https://solutions.showell.com › better › alternative
Deliver Impactful Onboarding | Built for Sales, Loved by Reps
Deliver Impactful Sales Training to Keep Your Team Skilled, Informed, and Ready to Close. The Easy-to-Use Sales Training & Onboarding LMS...
https://solutions.showell.com › sales-training
Overall I'm happy when I have Showell as daily tool for sharing presentations for customers or employees.
Pros: Showell is easy to use and its easy service to train for new employees, even there are some points that might be hard to learn.
Cons: The presentation collecting is sometimes hard to learn for new employees, but its still doable and feasible.
Anonymous User · Head of commercial operations · Telecommunications · November 6, 2025
Very good due to having analytics and seeing what works best for each type of customer, industry & role specific
Pros: The ability to make files accessible for the whole team. A great way of having a 'library' of content that is sharable for the sales team to use for customers.
Cons: Presentation feature not playing videos from PPTX files, and instead having to create these manually.
Oisín S. · Marketing Assistant · Logistics and Supply Chain · October 8, 2025
Pros: Easy to use and share documents with our clients and the customer support is always quick to help and effective.
Cons: Not intuitive to change or creat new folders, specialy on the main screen. But it is great to work with.
José M. · Key Account Digital Sales · Medical Devices · October 8, 2025
My overall experience with Showell has been excellent. It’s intuitive, fast, and helps me stay organized and efficient in front of clients. I can easily access and share the right materials at the right time, even offline. It’s a reliable tool that supports my daily sales workflow.
Pros: I really appreciate the offline access and how all materials are structured and centralized. It allows me to quickly find what I need and share content with clients without any lag or distractions. It’s smooth, intuitive, and makes the sales process more efficient.
Cons: So far, I haven’t encountered any significant downsides. The platform works reliably and covers everything I need for my daily work.
Valentin S. · Sales · Renewables & Environment · June 4, 2025
I am very satiasfied with Showell, as is our Salesteam.
Pros: Smooth integration of the software platform Outstanding personal support and reactivity from the support department Professional look and feel of the platform
Cons: In a folder with 30 dwg-files, I need to set a thumbnail item per item. This could be done easier with a default thumbnail for all items in a folder.
Evi J. · Marketing Officer · Construction · April 9, 2025
I just feel that it ticks all the boxes for presenting online or in-person. It’s great for sharing files, collaboration and also can be used as an intranet!
Pros: Ease of use and the fact that all of your sales collateral is at hand easily. Allowing you to adapt on demand.
Cons: There are no cons. I would prefer if embedded PowerPoint videos uploaded into Showell but it’s easy to add video as an additional share.
Joe W. · Regional Sales Manager · Information Technology and Services · March 28, 2025
From day one of dealing with Showell, the customer service has been excellent. The sales person and customer success manager are super helpful and friendly. The sales team love Showell and have found it easy to use.
Pros: Showell is so easy to use - a simple interface which looks clean and professional.
Cons: Synchronising in the backend could be quicker.
Clare L. · Commercial Enablement Manager · Logistics and Supply Chain · February 19, 2025
showell has opened many new doors for me as a seller and contributes to really high quality in my daily work.
Pros: The control over data and information placed on one place.
Cons: Navigation in some tabs can be difficult at first.
Claes G. · Sales Manager Teamleader · Machinery · October 31, 2024
I design the content for the sales team to upload onto showell and it works perfectly to show presentations
Pros: easy to use function to be able to share documents and slideshows
Cons: everything that I have used works fine on showell so nothing
shannon w. · Graphic Design Manager · Events Services · September 5, 2024
Pros: Showell is very easy and intuitive to use. Also Users who have less experience with digital applications will quickly become confident with Showell. While using Showell more and more, we get to know the variety of possibilites that the App delivers which gives us a good feeling for the future development. What we also like that there are no limitations between the Mobile App, the Desktop App or the Browser Version what makes you more independent. Last but not least we are very happy with the support who is very quick, friendly and professional.
Cons: We are looking forward to see a development that could make it eaven easier to share Information (for example Customer Data, Leads, Messages,...) with a bigger Team of Users which makes it also suitable as kind of "internal sales Tool".
Torsten K. · Internal Sales · Mechanical or Industrial Engineering · June 14, 2024
Pros: It's easy to give a product presentation using the content on Showell.
Cons: None, it just makes my work easier. Every single feature we have is really good.
Patryk G. · Junior Salesman · Machinery · June 13, 2024
Pros: The platform is easy to use, and the design is nice. The most appreciated feature is the documentation sharing including the deadline option.
Cons: Presentation mode should be improved a little
Anonymous User · Customer success officer · Events Services · June 10, 2024
Very pleasant experience, I would definitely recommend this tool to others.
Pros: I like how easy it was to share multiple presentations with clients at once without having to share large files, only a link. Personalised links for different collections of presentations. Can access data from clients as to if they have accessed the file / presentations.
Cons: The order presentations appear once collected could not be edited or changed to my knowledge, this would have been a helpful tool.
Eva C. · Customer Success Officer · Events Services · May 27, 2024
Showell was great and easy to use from the first day I used it in the office
Pros: We used showell for internal communication between the company for our weekly newsletter, it was easy to use and to share presentations!
Cons: There are no things in particular that I did not like about Showell
Fiammetta M. · Content and Speaker Officer · Events Services · May 22, 2024
Pros: Easiness to use and intuitive user experience.
Cons: The expiry links and lack of export data features
Nataniel E. · Sale · Events Services · May 21, 2024
Pros: The ease of use, it was very user friendly and allowed our team to upload presentations which contributed to clear communication internally
Cons: I did not experience any negatives with showell but I did not use all aspects of it
Ruth M. · Content and Speaker Intern · Events Services · May 21, 2024
Just fantastic. If you want a platform that is not a big IT project, yet powerful and impactful you should use Showell. Centralize all the content. Create presentations easily. Share through Showell and get to understand how customer engage.
Pros: It was very easy to get started and use. It has lots of built in tools which make it a powerful platform for any sales team to use.
Cons: I think that they are actively working on developing the platform and I am happy with its functionality.
Gary M. · Business Development Rep · Computer Software · May 13, 2024
Pros: Easy and light to use, no installation required. After sharing the materials, you can see when the customer has downloaded the materials.
Cons: If you are using materials from two brands, at first it was difficult to find the so called right side or right place. I received instructions and advice from Showell, so there are no more problems.
Susanne H. · Marketing Planner · Information Technology and Services · April 18, 2024
Pros: Generally fast in use and has most features you'd expect for managing content.
Cons: Missing features such as the ability to download one large folder with numerous other folders inside, the ability to share word documents (they get automatically converted to PDF files upon uploading them) or having to switch to editing mode constantly on an administrator account.
Deef v. · Multimedia Designer · Medical Devices · March 10, 2024
Easy and simple to deploy, very easy to use and the support has been great!
Pros: I really like how Showell makes it a breeze to handle and share content across our company. We used to use Dropbox, but it wasn't great for keeping things organized and up-to-date. The notification feature is great because it keeps our sales team in the loop whenever new content is added or changed. Plus, the presentation tool is handy for creating personalized content, and the digital sales room makes it easy to share lots of documents at once. The onboarding and support from Showell, especially from [sensitive content hidden] , have been top-notch. She's been super helpful to work with.
Cons: I wish I could edit content in Showell on my Mac, but it seems that feature isn't available yet. It would also be helpful to see who has read each notification rather than just the number of views. Additionally, having the ability to restrict sharing on certain files while still allowing internal teams to download them would be great. And a deeper integration with HubSpot would be beneficial, allowing us to track sent content and analyze its performance directly within HubSpot records
Jodie B. · Product Marketing Manager · Computer Software · February 15, 2024
good for sharing files outside the organization with others and tracking them. For internal sharing of many and large files, it makes it very difficult and a teams is easier. Vor sales it is a good product only we do not use it monetarily as we should.
Pros: The ease of sharing outside the organization and tracing this.
Cons: That you have to set every folder in the admin to shareable before I can create a share link. This makes using Showel very time consuming.
Noortje T. · Multimedia designer · Health, Wellness and Fitness · February 1, 2024
Pros: The ease of use The fast delivery of content to users The easy backoffice
Cons: If you want all content, all the storage will use a high capacity of space on your phone.
Niels K. · Product, Marketing and Sales manager · Mechanical or Industrial Engineering · January 22, 2024
Very good program and strong team in the background
Pros: Using Showell is really easy and effortless. Works great online and offline, you can use it on your mobile phone, tablet or PC. Especially good for presentations and sales support.
Cons: where we use Showell, there have been no bad features, but we have found more possibilities
Koskinen J. · Manager, Technical Sales and After-sales · Packaging and Containers · January 22, 2024
| Sales Content Management | 1 | 13 | - |