Rating
4.7
500 reviews
Starting price
$39
Per User
Categories
1
Founded
1987
Employees
350
Funding
130K
Merger / Acquisition
TechSmith Snagit is a powerful screen capture and recording tool that makes it easier than ever to collect and share information. With intuitive editing features and access to a library of templates, anyone can transform simple captures into professional-quality images, GIFs, and videos.
Ad spend / mo
$60K
537 paid keywords
Paid visits / mo
23,991
Organic keywords
107,708
Organic visits / mo
335,804
Authority
60
45,463 ref domains
Creatives run
100
as TechSmith Corporation
Active now
100
last 14 days
Advertising since
Jun 2023
2.5+ yrs running
Last seen
today
still active
(500 reviews)
$7d
Pros: $7e
Cons: $7f
Jerrid C. · CEO · Computer Software · April 27, 2026
Best screencapturing app out there. Beats any native screencapturing tool for Windows or macOS. The cost for the tool is relevative low for how much function you're getting. I use it everyday and it just works and the editor is so useful and feature rich.
Pros: Super easy to use and love the screen recording and screenshot functionality. It integrates right into your default computer printscreen button/action. The built in screenshot editor after every screenshot is great and allows you to quickly crop or add arrows/shapes/text. The app works smooth and quick. Works well with both Windows and macOS devices. The screen recording function is great as well for guides and instructional videos. It allows you to record audio and video as well. It's also a very low cost for what it provides.
Cons: Not a huge issue but the screencapture app is separate than the screencapture editor app. The two apps run together. Sometimes the Snagit editor doesn't automatically come up after you've taken your screenshot. Worst case, I've had to just uninstall and reinstall Snagit to get it working again. Its rare but sometimes does happen.
David N. · IT Operations Manager · Computer Software · April 24, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Screen Recording | 1 | 11 | Shortlist |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| screen recording software | $2.90 | 5 | 44.5% | www.techsmith.com/camtasia/ |
| camtasia | $2.70 | 1 | 5.8% | www.techsmith.com/store/camtasia |
| snagit | $1.58 | 1 | 4.1% | www.techsmith.com/store/snagit |
| camtasia camtasia | $2.70 | 1 | 3.1% | www.techsmith.com/store/camtasia |
| techsmith | $3.62 | 1 | 2.8% | www.techsmith.com/all-products/ |
| synthesia | $1.44 | 2 | 2.3% | www.techsmith.com/compare/camtasia-vs-synthesia/ |
| camtasia trial | $83.46 | 1 | 1.7% | www.techsmith.com/store/camtasia |
| camtasia video software | $2.70 | 1 | 1.4% | www.techsmith.com/store/camtasia |
| screen capture recording software | $2.90 | 1 | 1.2% | www.techsmith.com/snagit/ |
| snag it | $1.58 | 1 | 1.0% | www.techsmith.com/store/snagit |
| camtasia recorder | $2.70 | 1 | 0.9% | www.techsmith.com/store/camtasia |
| video screen capture software | $2.90 | 1 | 0.8% | www.techsmith.com/camtasia/ |
| screen capture software | $2.82 | 1 | 0.8% | www.techsmith.com/camtasia/ |
| camtasia software | $2.70 | 1 | 0.8% | www.techsmith.com/store/camtasia |
| snagit software | $1.99 | 1 | 0.6% | www.techsmith.com/store/snagit |
Camtasia®️: Videos Made Easy - All-In-One Video Editor
Camtasia makes it simple to record & create professional-looking videos on Windows and Mac. Tutorials, software demos, training videos, and more.
https://www.techsmith.com
Camtasia®️: Videos Made Easy - All-In-One Video Editor
Camtasia makes it simple to record & create professional-looking videos on Windows and Mac. Camtasia's video templates make it easier than...
https://www.techsmith.com
Camtasia®️: Videos Made Easy
The Leader In Video Creation — Camtasia makes it simple to record & create professional-looking videos on Windows and Mac. Tutorials, software demos, training videos, and more. Made by you.
https://www.techsmith.com
Unlimited AI Video Generation
Video Creation Made Easy — Generate Unlimited AI Avatars, Scripts, Voiceovers, and Translations. Get Camtasia Today! Stop...
https://www.techsmith.com
Camtasia®️: Videos Made Easy - All-In-One Video Editor
Camtasia's video templates make it easier than ever to create the video you need. Tutorials, software demos, training videos, and more.
https://www.techsmith.com
Pros: The SnagIt Editor is my jam! I love that it automatically pops up and I can make edits to my screenshots easily.
Cons: It seems to crash quite frequently. I find myself needing to restart my computer at times when it will not open or it glitches.
Anonymous User · RN · Hospital & Health Care · April 21, 2026
My overall experience with Snagit has been extremely positive. It has become an essential part of how I create documentation, training materials, and internal knowledge base content. Instead of writing long instructions, I can capture a screenshot, add annotations, or record a short video to show exactly what someone needs to do. This saves time, reduces confusion, and improves communication across teams. Customer support and training workflows especially benefit from having clear visual guidance. Snagit makes that process fast and consistent. For anyone who regularly creates documentation, tutorials, or support materials, it’s an incredibly valuable tool.
Pros: $80
Cons: The video editing features are great for quick clips, but they are still fairly basic compared to dedicated video editing software. For more complex video production, you would still need another tool. The interface also has a lot of features, which can feel a bit overwhelming for new users at first.
Anonymous User · Sr. Manager, Customer Support · Information Technology and Services · March 13, 2026
It's useful for show other people what you are referring to on anything that you have on your computer. Quickly allows collaboration with visual cues that you can copy and paste in emails or on PPTX slides. Great training and SOP's
Pros: I have this application on my personal computer and my work computer. I cannot go without it. the Screen capturing and the ability to add rectangles/circles/arrows to draw attention to webpages or other software is so helpful.
Cons: I don't use the video capture aspect since I use Camtasia if I need to edit videos. I wish there was a pin-favorite-stamps area that would be locked to the interface. for example a big red "x" that could be easily added to the screen shot.
Marsha N. · Instructional Designer · Insurance · September 19, 2025
I am a regular user of Snagit, and find it a very useful tool for capturing content for development of process documents, technical writing and elearning development. It is great how it links to Camtasia which really helps if you need a screen capture taken and added into video projects. I haven't utilised all the tools available, however what I have wanted to achieve so far with captures I have been able to do no problem.
Pros: Fantastic capturing tool for screen shots or even video clips. Has plenty of tools create meaningful and professional content. One key tool is ability to capture scrolling windows as an image. Able to create process documents directly within Snagit with their templates using captured images. Fairly easy to use software great functionality to suit so many needs. Great how it links to other TechSmith tools such as Camtasia. So you can capture a image with Snagit then send it to a open Camtasia project and drop right on your timeline.
Cons: Some little annoyances which could be better to further enhance UX. So if you add a something on your image, say a shape, you add and position the shape. But it doesn't remain selected and you need to re-select the shape to further edit i.e. colour. Be great if you could integrate into MS Teams on slightly older version of Snagit.
Adam K. · Senior Technical Writer · Information Technology and Services · June 13, 2025
Snagit helps me tremendously when I am handling financial matters and other sensitive things; I may not want to share the whole screen with someone but only the part that is relevant to them or their issue.
Pros: I can "snag" information or images from a webpage or other documents and send to someone else without sending the irrelevant parts of the webpage or document.
Cons: I wish that it had the ability to scroll down in order to include things further down that are not shown on the screen rather than being limited to just the current screen view.
Kim F. · Ministry Assistant · Religious Institutions · April 29, 2025
I like the feature of being able to take a visual and copy and paste it elsewhere. The recording feature is generally pretty user friendly, but I do not like that you cannot merge two separate videos.
Pros: I am a supervisor and need to teach and educate my staff on a daily basis. When I am explaining something it makes it so easy to take a quick snag of something to show them the visual of what I am talking about. Additionally I have had to make training videos and this platform makes that easy to do.
Cons: I do not like that you cannot merge two videos together. You need to go through the entire recording. Although you can pause it, it would be ideal to be able to merge several videos.
Melissa S. · Supervisor · Insurance · April 17, 2025
Extremely positive and everyone I know who uses it cannot stop singing its praises
Pros: Clipboard for snips, highlighting function, snip editor, ease of use, speed of application
Cons: I truly can't even think of a single con for Snagit.
John R. · HEDIS Abstractor · Insurance · April 7, 2025
Pros: Die einfache Bedienung und die vielen Möglichkeiten.
Cons: Schonmal ein Crash, aber sehr selten. Das Abo-Modell, aber das ist sicher Geschmackssache.
Sascha P. · Berechnungsingenieur · Computer Software · April 7, 2025
This is a great utility and I use it every day. It allows quick and easy capture of screens and data that is needed for everything from email to building training documents.
Pros: Ease of use and markup ability make Snagit the perfect utility for daily use in business.
Cons: Sometimes does not remember tool properties settings.
Brent C. · Director Of IT · Wholesale · April 3, 2025
Pros: Snagit is super easy to use, especially to edit captures such as using the blur tool, selecting to cut/paste elements of the screenshot. This makes them more professional looking for use on websites etc. I also like the ability to capture screen recordings with voiceover.
Cons: I wish it were easy to edit video captures - at the moment it looks like you have to download their sister program, Camtasia. I'd just like to be able to use a blur tool in videos that I create (just short GIFs) to hide sensitive information but it doesn't seem like this is possible.
Erin H. · Copywriter · Marketing and Advertising · April 2, 2025
It's an easy tool fo screenshots and basic photo alterations.
Pros: I use SnagIt almost every day for screenshots and flow diagrams
Cons: The latest updates have made it too complex. The settings got wonky.
Corey G. · Senior Director of Product Management · Information Technology and Services · March 21, 2025
Excellent. A++++++ I'm a power user and have brought this product to many companies and organizations. I use it professionally and personally.
Pros: Ease of use and available screen capture options within quick reach. My go-to for screen capture as a professional and for me personally. Using for over 20 years.
Cons: Sometimes the many features I can't remember or use because I forget they have them.
Mark D. · CEO · Professional Training & Coaching · March 12, 2025
I've been using Snagit for so long, I've gotten to where I can quickly make small changes to images for mockups. It serves my purpose, but I feel like in the long-term, it's not the most efficient tool if I need to make changes to those mockups over time. But I do like the quick and easy video recording functionality too.
Pros: It's an affordable, lightweight, and easy-to-use tool to manipulate images. I use this for creating super fast mockups of small changes to web pages that I want to run an A/B test on. I also use it to record videos for my developers when I feel like I can explain myself better in a video than a written message.
Cons: There's no version history. Once I save an image, it's locked down. So if I want to change something later, I need to overwrite the most recent version. And the fonts are outdated and limited. Most of the time, I can't match the fonts that are on a webpage.
Anonymous User · CRO Program Manager · Marketing and Advertising · March 10, 2025
Frustrating!!!!!!!!!!! When You need the program, it stuffs up at the worst possible time
Pros: The old versions were great, but the new ones have some sort of bug in them and don't work
Cons: I can't get it to last more than a few captures before it stuffs up. And I have to reload the program. The capture goes into the editor as a thumbnail but does not go onto the main screen The help desk people a hopeless
Grant C. · Corrosion Technologist · Facilities Services · February 26, 2025
Overall, I like Snagit and its functionality. It took some getting used to via trial and error, but overall, it has been handy.
Pros: Intuitive, simple, and very easy to use. Snagit has a very secure and easy-to-use interface that allows me to capture screen images easily, and its library of call-out boxes makes it easy to highlight items.
Cons: While the tool is simple to use, it has limitations in what it can do, and not everything is intuitive. For example, it can capture an entire website via a scrolling screen grab, but that takes a bit of thinking to accomplish, and the Reference/How To material does not describe all of its capabilities.
James C. · Customer Success Manager · Market Research · February 13, 2025
Ich benutze Snagit täglich, um Screenshots für die Dokumentation zu bearbeiten. Es bietet alle Funktionen, die ich benötige, ohne mich mit einer komplexen Benutzeroberfläche zu belasten.
Pros: Einfache Bedienung, durchdachte Funktionen.
Cons: Nichts zu beanstanden, alle notwendigen Funktionen sind vorhanden.
Hilmar M. · Technischer Redakteut · Computer & Network Security · February 12, 2025
Faithfully put to use since I discovered it 15 yrs ago
Pros: Ease of use. Quick & readily available with the setting that allows for the widget.
Cons: Older captures have been difficult to manage; in the event of a system restore, the approach to retain these back-up files is not clean. I've lost many a capture.
Michael C. · Quality Engineer · Aviation & Aerospace · February 10, 2025
Pros: Being able to record meetings and take screenshots of the presenter's screen has been a major improvement for our team when we perform walkthroughs.
Cons: With the screenshots, you are not able to increase the size of the picture, there is also a lag time when initiating screenshots and video. The video is not able to recognize when you last stop if you close the window.
Jennifer P. · Sr. Auditor · Insurance · February 3, 2025
As an auditor, I use it a lot to capture evidence.
Pros: easy to capture screens, rolling screens, video capture.
Cons: Limited number of screens before they move it to history, not very easy to be recalled from history
Cosmin C. · Senior IT Auditor · Insurance · January 22, 2025
for very basic simple things, that Windows itself can also do, it is OK.
Pros: It works - mostly. The annotating is OK.
Cons: Large images and the "scroll" captures are buggy at best and take forever and then fail. Also cannot easily change an image type, for example when trying to capture a "WEBP image"
Peter H. · President · Computer Software · January 5, 2025
After almost four years I find I use it pretty much on a daily business to prep or capture web images fo a variety of sites.
Pros: Easy to use, easy to learn and very stable.
Cons: No real weaknesses unless you think it's going to replace Photoshop.
Mike S. · Developer · Information Technology and Services · December 26, 2024
Herramienta asombrosa para grabar eventos, pantallas y que complementa con una serie de adicionales incluidas, que enriquecen el trabajo y hace más de compartirlas para una mejor entendimiento y comunicación con nuestros usuarios.
Pros: Facilidad de uso, tiene variadas alternativas para grabar imágenes y sesiones, enriquecerla con una serie de herramientas para luego compartirlas, y si fuera poco realizar un seguimiento de lo compartido.
Cons: Si bien los assets esta consignado en la cuenta normal, esta diferencia sustancialmente de la premium y finaliza al año. Espero que en algún se maneja igual como la suscripción de snagit.
Julio César L. · Dueño · Higher Education · December 25, 2024
Pros: Very easy to use and has some great features for capturing, editing and sharing screenshots or video.
Cons: The Windows snipping tool is usually all I need, so my only negative on Snagit is that I don't always find it's extra features necessary. But it is a great option if the snipping tool is insufficient.
Aaron B. · CEO · Non-Profit Organization Management · December 23, 2024