Rating
4.3
188 reviews
Starting price
$500
Usage Based
Categories
5
Founded
1999
Employees
460
Funding
27.6M
Merger / Acquisition
Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. With AI-powered insights, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. Over 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships.
Ad spend / mo
$377
13 paid keywords
Paid visits / mo
128
Organic keywords
10,787
Organic visits / mo
8,643
Authority
42
6,805 ref domains
Creatives run
100
as DOTDIGITAL EMEA LIMITED
Active now
51
last 14 days
Advertising since
Jun 2024
1.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Dotdigital - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Customer Engagement & Cross-Channel Messaging Platform advertisers - the validated angles to copy. See the niche →
(188 reviews)
really positive experience, it's capabilities are exactly what our business requires and it's features make it effortless to achieve our goals. It's effortless integration with our CRM is why we have used them for years.
Pros: I liked the ease of use and the interface of DotDigital, it was very quick for me to understand how the site can be used. Creating email templates and campaigns is straight forward to do.
Cons: Dotdigital has it's limitations on HTML templates. Although they work well and contain many tools to create nice engaging HTML templates, it's hard to create unique fully branded emails.
Hayden R. · Graphic Designer · Computer Software · April 26, 2026
Positive. Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys and data capture forms/competitions
Pros: Built in builder is sophisticated. And being able to link database fields in the forms elements is great for database enrichment and collecting new data.
Cons: Sometimes it is a bit frustrating having to go back and next so many times when testing, changing and setting up a send
Tim H. · Insight Executive · Market Research · May 22, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Shopping Cart | 1 | 21 | - |
| All-in-One Marketing Platform | 2 | 10 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| weekly newsletter | $2.61 | 1 | 61.5% | dotdigital.com/quick-demo/ |
| dotmailer | $11.85 | 1 | 12.5% | dotdigital.com/quick-demo/ |
| e mail news letter | $13.48 | 1 | 10.6% | dotdigital.com/demo/ |
| mass mailing list sign up | $8.34 | 1 | 6.6% | dotdigital.com/quick-demo/ |
| on the newsletter | $1.37 | 1 | 4.2% | dotdigital.com/quick-demo/ |
| newsletter flash | $1.56 | 6 | 3.2% | dotdigital.com/demo/ |
| email blast meaning | $2.69 | 2 | 1.3% | dotdigital.com/quick-demo/ |
| dotdigital email com | $0.00 | 3 | 0.0% | dotdigital.com/demo/ |
| dedicated ip address for email marketing | $14.80 | 5 | 0.0% | dotdigital.com/quick-demo/ |
| newsletter next | $0.00 | 1 | 0.0% | dotdigital.com/demo/ |
| dotmailer integrations | $0.00 | 1 | 0.0% | dotdigital.com/quick-demo/ |
| newsletter notification | $1.89 | 4 | 0.0% | dotdigital.com/demo/ |
Email Newsletter Platform | Email Blast Platform
Dotdigital, AI-Powered marketing automation platform that drives engagement and loyalty. Streamline email marketing. Nurture leads and grow conversions.
https://www.dotdigital.com
Email Blast Platform
Email Marketing Platform — Dotdigital: AI-powered email marketing automation platform for modern marketers. 24/7 support.
https://www.dotdigital.com
Email Blast Platform | Create Inbox Impact
Streamline email marketing. Nurture leads and grow conversions. Dotdigital: AI-powered email marketing automation platform for modern marketers.
https://www.dotdigital.com
Dotdigital
Email & SMS Marketing Platform — Create experiences that engage by using AI to hyper-personalize your marketing. Dotdigital makes personalized cross-channel marketing simple with our program builder. Drag-and-drop automation.
https://www.dotdigital.com
Email Newsletter Platform
Create Inbox Impact — Streamline email marketing. Nurture leads and grow conversions. Dotdigital: AI-powered email marketing automation platform...
https://www.dotdigital.com
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Fantastic, been my go to for email campaigns for year, only reservation is really the integrations setup that could be easier.
Pros: Campaigns management, easy to organize; their internal drag-and-drop systems is a game changer for quick emails, also the email tags management is brilliant
Cons: Integrations could be easier, as they are not easy to setup without using their API, unlike other similar platforms
Anonymous User · DIgital Operations Executive · Marketing and Advertising · June 14, 2024
Pros: Dotdigital is a valuable tool that streamlines our email marketing processes. I like the ease of use of Dotdigital.
Cons: Dotdigital makes marketing and automating effective. No challenges experienced.
Joseph A. · IT Expert · Machinery · May 13, 2024
Pros: The marketing features of Dotdigital are exceptional. I like the ease of use and capabilities of Dotdigital.
Cons: Dotdigital has reliable features and an great customer support team. I do not dislike Dotdigital at all.
Tanveer F. · Human Resource Manager · Education Management · April 29, 2024
Pros: This marketing solution has been so effective to use. The reliability and efficiency of Dotdigital makes it an excellent marketing system.
Cons: Dotdigital meets our marketing expectations. It has zero flaws.
Laura P. · Communications Manager · Hospital & Health Care · April 22, 2024
Pros: The reliability of Dotdigital has been making it a powerful tool for online marketing. The affordability and ease of use of Dotdigital makes it super effective.
Cons: Dotdigital works impressively. No dislikes when using Dotdigital.
Carla M. · IT Manager · Hospital & Health Care · April 8, 2024
Pros: For marketing automation, we always choose Dotdigital because of its reliability. Dotdigital is easy to use.
Cons: I have never been disappointed by Dotdigital. Dotdigital is incredibly amazing.
Maria P. · Human Resource Manager · Education Management · April 2, 2024
Pros: I am impressed by the friendliness of Dotdigital's features. Dotdigital works so well for us.
Cons: No dislikes for Dotdigital. Dotdigital has been working well for us.
Marika B. · Human Resources Manager · Health, Wellness and Fitness · March 27, 2024
Great platform and easy to use. They have the best customer support team to answer any questions I had instantly
Pros: They have amazing customer service support
Cons: It was confusing initially trying to create an email template
Billie C. · Marketing coordinator · Marketing and Advertising · March 26, 2024
Pros: I love the effective capabilities of Dotdigital. Dotdigital is highly reliable.
Cons: I do not dislike Dotdigital at all. Dotdigital is the best.
Jackson V. · IT Manager · Health, Wellness and Fitness · March 14, 2024
Really positive but it took a while to get used to all the functionality
Pros: The sophisticated email streaming and management
Cons: It can be complicated when you first start - more user friendly instructions would be helpful
Lamia W. · Director · Leisure, Travel & Tourism · December 22, 2023
Pros: It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method.
Cons: I haven't encountered any major problems with this tool so far.
Francois Pascal N. · Service provider · Internet · June 22, 2023
Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns.
Pros: Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing.
Cons: One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface.
Imran H. · Team coordinator · Information Technology and Services · March 31, 2023
Positive
Pros: I only use it for the analytics and reporting and for that it is excellent
Cons: It is at times difficult to sort and access email campaigns
Chris H. · Box Office Assistant · Entertainment · March 24, 2023
Personally I have had a great experience with Dotdigital
Pros: Dotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency.
Cons: While Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.
Tom T. · IT Consultant · Retail · February 7, 2023
I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface.
Pros: Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user.
Cons: Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.
Jonathan B. · Ecommerce Exectuive · Retail · January 30, 2023
uma ótima ferramenta que vai te ajudar a manter a saude de sua base de leads
Pros: No geral a Dotdigital tem uma interface fácil de se utilizar, ferramentas de automatização e jornada dos clientes bem completas, possibilitando tomada de acoes assertivas e que convertem!
Cons: poderia ter um suporte em mais idiomas para melhor disseminação e treinamento de usuarios
Willian J. · Art Director · Marketing and Advertising · January 11, 2023
Pros: The automation and interaction it has with Spektrix box office software is amazing. Putting email marketing is very simple.
Cons: I don't love the templates and wish there were more options.
Melissa C. · Theater Manager · Events Services · November 23, 2022
Pros: I like the ability to make templates. I like how customizable the software is as well. I also like that Dot Digital integrates with our ticketing software; it makes communicating with our ticket buyers simpler.
Cons: I don't like how difficult the photos section is to navigate within the email editor. It would be nice if you could search your photos in the sidebar instead of having to go to "manage." I also think the software could be more user-friendly. The ability to customize as much as you can is nice, but you have to be very comfortable with the software to get it to do what you want and some of our staff members have some difficulty with it. I also don't like when the system times out, but still allows you to make edits. I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress. I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails.
Katie S. · Communications Manager · Performing Arts · November 15, 2022
Pros: Dotdigital makes it super easy to create and edit email templates. The software also provides previews of different devices, and media integration is seamless. Another feature I find helpful is the test send option. I can send emails to myself for preview, which eliminates the anxiety of hoping everything is formatted correctly.
Cons: If you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this can be overwhelming. Also, the website will "time out" after a certain period of time, so be aware of that while creating an email. (e.g., You hit save, and the website reloads to the home screen--whatever work you had is gone!)
Orrick O. · Marketing Assistant · Performing Arts · November 15, 2022
Pros: É fácil de entender e muito intuitivo, o help center realmente ajuda com os passo a passo do processo. Todas as informações que traz das campanha e afins são completas e auxiliam muito nas métricas e ideias para próximas campanhas.
Cons: O suporte "pessoa" deles" deixou a desejar, porém eles tem um help center com tutoriais que ajuda muito. Mas quem não entende inglês vai sofrer um pouco.
Rhaisa A. · Atendimento · Marketing and Advertising · September 27, 2022
Overall experience was good. Best software for data testing and sending in email marketing.
Pros: I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.
Cons: I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.
Anonymous User · CEO · Food & Beverages · September 14, 2022
Pros: Ease of development and customization for my company's landing page.
Cons: Sometimes it throws an error when generating number of visits reporting.
Archit G. · Senior Solution Specialist · Information Technology and Services · August 18, 2022
Pros: - It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns
Cons: -Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports
Mohammad B. · Field and digital marketing manager · Computer Software · June 10, 2022
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| Landing Page | 2 | 16 | - |
| Campaign Management | 2 | 29 | Shortlist |
| Marketing Automation | 3 | 21 | - |