Rating
4.9
114 reviews
Starting price
$499
Other
Categories
3
Founded
2010
Employees
110
Funding
2.2M
Venture (Round not Specified)
YouScan is an AI-powered social listening tool, helps marketers, researchers, CX and PR pros fully understand their customers by providing insights into: "What they say", "What they do", and "Who they are". With 400+ clients worldwide, including Nestle, L'Oreal, PepsiCo, Coca-Cola, and McDonald's, YouScan offers: 1. Insights Copilot, the first social listening assistant powered by ChatGPT. 2. Industry-leading social media image analysis capabilities. 3. Powerful reporting and user-friendly UI.
Ad spend / mo
$548
16 paid keywords
Paid visits / mo
63
Organic keywords
6,027
Organic visits / mo
22,811
Authority
44
2,969 ref domains
Creatives run
100
as YOUSCAN LIMITED
Active now
100
last 14 days
Advertising since
Nov 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as YouScan Social Listening ✨ - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Social Listening & Consumer Intelligence Platform advertisers - the validated angles to copy. See the niche →
(114 reviews)
Overall, I am really happy with our experience with YouScan! It's been an invaluable service that's been added to our team workflows.
Pros: YouScan is a fantastic social listening tool. I love how easy it is to use, how robust its features are, and the small details they've included in the dashboards that really work well for social media managers. I also think their support team is some of the best I've worked with in the business, making it easy for the entire team to learn how to use these features.
Cons: So far, no big complaints about how YouScan works. The only thing I wish for more of was an understanding of which features need to be add-ons and topics.
Maggie W. · Head of Strategy · Marketing and Advertising · May 14, 2026
I use it for brand reputations and campaign analysis for several clientes. I have tried other similar tools and decided to stick with youscan since its has the best vaue from money.
Pros: It has a great value from money, their visual recognition module is very good and also their support is top-class.
Cons: Could have more mentions in the starter plan. It used to hace 10.000 and suddenly they changed it to 5.000.
Francisco M. · Account Manager · Marketing and Advertising · May 11, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Social Listening Tools | 1 | 2 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| awario | $9.53 | 1 | 46.9% | youscan.io/lp/get-social-listening-demo/ |
| brand24 alternatives | $29.75 | 1 | 21.7% | youscan.io/lp/get-social-listening-demo/ |
| brand24.com | $4.18 | 2 | 8.2% | youscan.io/youscan-vs-brand24/ |
| free media monitoring tools | $8.51 | 1 | 7.7% | youscan.io/lp/get-social-listening-demo/ |
| hootsuite analytics | $7.62 | 2 | 6.9% | youscan.io/lp/get-social-listening-demo/ |
| socmint | $6.18 | 4 | 3.3% | youscan.io/lp/get-social-listening-demo/ |
| bradnwatch | $4.33 | 1 | 2.2% | youscan.io/youscan-vs-brandwatch/ |
| social bakers | $2.76 | 4 | 0.9% | youscan.io/lp/get-social-listening-demo/ |
| brend24 | $4.33 | 1 | 0.7% | youscan.io/youscan-vs-brand24/ |
| kalodta | $1.93 | 3 | 0.2% | youscan.io/lp/get-social-listening-demo/ |
| detect if something was written by ai | $0.35 | 3 | 0.0% | youscan.io/ai-detector/ |
| checking for ai in writing | $0.73 | 2 | 0.0% | youscan.io/ai-detector/ |
| como verificar a demografia da audiência do influencer | $0.00 | 4 | 0.0% | youscan.io/audience-insights/ |
| brands24 | $0.00 | 3 | 0.0% | youscan.io/youscan-vs-brand24/ |
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Social listening comparison
Social listening tool — Instant access to 500 billion+ historical conversations! Best social listening services. Check opinions on social, blogs, and forums using best social listening platforms. Brand mentions tracker.
https://www.youscan.io
Social listening comparison
Social media monitoring app — Get real-time consumer insights! Choose best social media analytics software. Use social media monitoring tools to learn everything about your consumers! Brand mentions tracker.
https://www.youscan.io
Most of the work we do falls into a few patterns. Sometimes we analyze how conversation around a brand has changed over time while other times we monitor hot topics or viral content so clients can react quickly if something starts gaining traction online. With YouScan granting us access to TikTok data, we are able to consistently stay on top of the latest trends and flag important conversations happening in the moment. In addition to looking at specific brands and products, we also use listening tools for exploratory research projects. For example, looking at how people talk about certain trends or topics online. Having these additional data sources makes our job of quantifying and analyzing trends infinitely easier. Overall, YouScan has become a tool essential to our analysis. It doesn’t replace everything else, but it fills some key gaps and grants us another way to understand what people are saying online.
Pros: We originally subscribed to YouScan for its TikTok data, this is where it helps us the most, but we have found it to be very useful with Instagram, Reddit, YouTube, and X data as well. We use a variety of listening tools in our work, depending on the client and the type of project but because TikTok has become so hard to ignore if you’re trying to understand how people talk about brands online, YouScan has proven essential to our work. So much conversation happens on TikTok first, so having access to this data makes our work easier. Additionally, we’ve used YouScan for review data. That has been helpful on a few projects where social posts alone didn’t tell the full story. Reviews can reveal a different kind of user feedback, and aids our analysis alongside social conversations. In general, we keep track of what platforms are building and improving on over time. Our work changes from project to project, so it helps when a tool keeps adding new features and expanding what it can do.
Cons: Our team tends to do fairly deep analysis, and we usually combine several data sources together. Because of that, we often export data and work with it in other systems. Some built-in AI features are less important for our workflow since we’re already processing the information in other ways. Another thing we noticed while testing visual logo detection is that it needs some careful setup. If a logo shape is very simple, it can sometimes match things that aren’t actually related. That’s not unusual for visual recognition tools, but it does mean you need to spend some time cleaning up the search. Lastly, we have run into some challenges with the time required for historical collection. While timing can vary depending on the complexity or size of a topic, these inconsistencies can sometimes lead to analyses being completed down to the wire.
Jack F. · Researching and Analytics Consultant · Market Research · May 11, 2026
En general, mi experiencia con YouScan ha sido positiva. Es una herramienta valiosa para analizar conversaciones y detectar oportunidades, aunque con algunas limitaciones según la suscripción.
Pros: Lo que más me ha gustado de YouScan es que realmente te ayuda a entender lo que está pasando en redes, no solo a recolectar datos. Convierte conversaciones dispersas en insights claros que puedes usar para tomar decisiones.
Cons: Lo que menos me ha gustado de YouScan es que muchas funcionalidades importantes se manejan como complementos adicionales, y dependiendo del tipo de suscripción, la plataforma puede sentirse algo limitada.
Eva A. · Social Media Analyst · Marketing and Advertising · April 23, 2026
Como dije al principio, mi calificación es muy positiva para la herramienta, pero sí hay detalles que he observado que podría mejorar para ser una rock star!!
Pros: Soy usuaria de YouScan desde hace 4 meses y, en general, tengo una opinión positiva de la herramienta por puntos como los siguientes: -Su capacidad para detectar menciones en audio, que es un gran plus y aporta mucho al seguimiento de la conversación en TikTok y Youtube. -Su plataforma es muy intuitiva y fácil de usar en cuanto a los tópicos, lo que permite una navegación rápida. -La programación de los tópicos con la IA también es de gran ayuda y muy valioso para mí y mi equipo.
Cons: $79
Silvia M. · Consultora sénior · Management Consulting · April 23, 2026
Muy buena plataforma de social listening! La utilizo para monitoreo de marcas en rrss y medios digitales. Fácil de usar y rápida. 100% recomendada
Pros: Facilidad de uso desde que arrancas a usar la plataforma. Si no tenés experiencia utilizando este tipo de plataformas, vas a tener que leer sus tutoriales para armar tu tablero, pero no es nada complicado.
Cons: Un poco complicado la forma de activar/desactivar alertas, tal vez tiene muchas vueltas a mi gusto para desactivar y volver a activar otra alerta en otro tablero.
Florencia G. · Estratega de contenidos · Public Relations and Communications · April 15, 2026
$7a
Pros: YouScan prioritizes social media listening across a wide range of the most-used platforms. The support and customer service is top-notch, as well.
Cons: It's inconvenient to have to re-authorize social media account access every three months, but it is understandable.
Ann S. · Senior Analyst · Research · April 13, 2026
Working with [sensitive content hidden] has been a game-changer for our team. He consistently goes above and beyond to ensure our dashboards reflect our specific goals. His responsiveness and technical knowledge have helped us level up how we use the platform.
Pros: YouScan is an incredibly flexible tool for monitoring brand reputation. The engineering team is very responsive to source requests (like adding specific review sites), and the rule-based tagging system makes it easy to clean up data. Our account manager, [sensitive content hidden] , is a true partner—he recently implemented a custom rule to exclude neutral ratings and non-commented reviews so we can focus entirely on "the why" behind our customer sentiment.
Cons: The learning curve for some of the more advanced filtering and widget customization can be a bit steep, but the support team makes it easy to bridge that gap.
Erik S. · Digital Marketing Specialist · Hospitality · April 7, 2026
Muito boa! A plataforma entrega uma clareza com um software limpo, mas sofro com recortes por ter uma divisão de telas que atrapalha uma visão geral
Pros: Clareza da plataforma, sendo mais fácil de aprender e ótimo Atendimento dos assistentes para resolver qualquer problema.
Cons: Organização das métricas, muitas vezes tendo que filtrar uma por vez, e gostaria de acessar várias de uma vez.
Beatriz S. · Analista Sênior de Social Listening · Telecommunications · March 20, 2026
I use YouScan for work on a daily basis and, overall, I am very satisfied with it. Having also tried other monitoring tools, I would recommend YouScan to anyone who needs to carry out social listening analyses, whether simple or complex. The interface works well and its monitoring capabilities are strong. The platform offers a high degree of customization, meeting virtually any analyst’s needs. On the few occasions when my team and I needed support, we received it quickly. For all of these reasons, I can say that my overall experience has been excellent.
Pros: Among the main strengths are certainly its ease of use, combined with the ability to carry out different types of analysis thanks to access to an extensive database. The application of filters is particularly valuable, as it allows users to select the desired level of analytical detail and offers a high degree of customization. In addition, the Insight Co-pilot feature helps quickly retrieve information and supports high-quality qualitative analysis.
Cons: One weakness I noticed lies in the limitations of Instagram monitoring, which depends on the presence of hashtags in posts and therefore narrows the overall monitoring scope.
Alessandra P. · Media Intelligence Senior Analyst · Information Technology and Services · March 20, 2026
YouScan has proven to be a strong upgrade to our previous social media listening approach, primarily due to its user‑friendliness and AI‑driven insight generation, which contributed to its selection as the new SML provider after pilot testing and RFP evaluation. The tool significantly reduces manual effort compared to traditional keyword‑based social listening and enables us to ask more open, business‑oriented questions, supported by AI‑generated summaries and examples of real consumer mentions YouScan supports multilingual analysis through built‑in translation, enabling cross‑market analysis in English and reducing dependency on local‑language expertise for initial insight generation.
Pros: AI features increase speed & quality --> Insights Copilot helps team to get to insights faster and improves the overall quality of outputs. Query Assistant is a great helper when creating queries: The Query Assistant is highly appreciated, especially when building or refining more complex queries. It helps users structure logic correctly and speeds up the setup phase. Targeting consumer‑generated content is easier: Filters—especially Word of Mouth—are valued for focusing on authentic consumer conversations and reducing noise. Out‑of‑the‑box outputs help: The Digest and a more comprehensive word cloud are appreciated, reducing the need to build everything from scratch. Strong, responsive support: Fast, high‑quality responses from YouScan’s team
Cons: Insights Copilot examples: Provide more examples, avoid duplicates, ensure examples fit the insight summary and draw from broader sources. In some cases, too few examples are shown compared to the available mention base. Visual insights often are too sensitive when reading the OCR and with that we usually get a lot of noise. Would be great to have option how to show only what we want to show and eliminate irrelevant visual content.
Lubica J. · Senior Expert Market Intelligence · Consumer Goods · March 18, 2026
La experiencia ha sido provechosa y la plataforma ha cumplido con las expectativas básicas que tenía.
Pros: El interfaz intuitivo, las pestañas de diversos tipos de filtros y las opciones que nos brinda con los complementos
Cons: Que los complementos tengan costos adicionales y que no estén dentro de un plán básico para emprendimientos.
Anonymous User · Comunicaciones · Marketing and Advertising · February 20, 2026
Pros: It's very intuitive. Not that difficult to understand and a quick source for recollecting and analyzing data.
Cons: There is some problems with no recollecting specific data. For example, I am searching for cars data, and gives some bikes data too.
Giancarlo G. · Research · Marketing and Advertising · February 20, 2026
YouScan has been a reliable and strategic partner for our work. The platform enables deep social listening, strong insights, and confident decision-making, while the team genuinely cares about helping us succeed. It feels less like a vendor and more like a long-term partner. We are heavy users of the API, and they are always open to listening to clients’ needs and demands.
Pros: It is a very complete solution, both in terms of data quality and variety, as well as visualizations and overall user experience. The support team is excellent and always available, consistently providing helpful suggestions and solutions. They are truly committed to their clients’ success.
Cons: The plans could be more flexible in terms of pricing and number of mentions, and it would be great to have an engagement filter to better prioritize and analyze high-impact conversations.
Filipe P. · CEO · Computer Software · February 6, 2026
A user-friendly, comprehensive tool with access to many sources, although with limitations in number of queries and search tool.
Pros: YouScan offers more information sources that are not available in other tools, like TikTok content and the ability of integrating Google Maps reviews, among others. It is a very user-friendly platform. The fact that mention volume increases do not affect the project quotas is also a strenght. Customer Support has been very helpful and has addressed our questions and needs promptly.
Cons: The number of queries (in all plans) is very limited, which implies combining several projects into one query. This is not ideal for a medium or large operation, at least for agencies. Most other tools are not as restrictive on this matter, or don't have any limits. The "Search" tool (outside the Topics) provides very limited information since the sample is so small. Therefore it's useful only for very large volumes or for the mentions number. It is not competitive vs other platforms like Talkwalker.
Valdir U. · COO · Market Research · December 22, 2025
Pros: The customer service team is truly dedicated! They are responsive, helpful, and always ready to assist with any questions or issues. On top of that, the user experience (UX) is smooth and intuitive, making it easy to navigate and extract valuable insights without any hassle. The tool makes social listening effortless and effective. Highly recommended!
Cons: I don't see any downsides; it's better than the other social listening tools I have used and seen demos of.
Chai N. · Project Manager · Biotechnology · December 11, 2025
YouScan has helped our agency expand the range of PR services we offer to clients. The tool brings significant value to brand reputation management and is definitely worth the investment. Their customer support is excellent—the team is always available, helpful, and ready to guide you whenever needed.
Pros: A social listening tool that provides a complex and comprehensive understanding of your brand’s reputation, as well as that of your competitors. It offers valuable insights into audiences, products or services, growth opportunities, and weaknesses.
Cons: The platform is intuitive, but it takes some time to fully understand and make use of all its features. Once you get familiar with its functionality, it becomes easy to use.
Marinela B. · PR manager · Marketing and Advertising · December 8, 2025
Youscan has become an indispensable part of our daily workflow. From the very beginning, the platform impressed us with its ease of implementation. The interface is remarkably intuitive, allowing our team to get up and running with a minimal learning curve—a rare balance of power and simplicity. Our Customer Success Manager, [sensitive content hidden], is absolutely phenomenal. She is more than just a support contact; she's a true partner to our team. Her proactive check-ins, tailored training sessions, and incredible knowledge of the platform ensure we are always maximising its capabilities. What's more, the entire Youscan team genuinely listens. Our feedback is not only heard but actively implemented by the tech team, demonstrating a real commitment to client success. In a crowded market, Youscan distinguishes itself with a powerful platform and a customer-centric culture that is second to none. We cannot recommend it highly enough.
Pros: The feature set is where Youscan truly shines. The Insights Co-pilot is, without exaggeration, a game-changer. The ability to analyse images, the brilliant TikTok integration, and the sophisticated auto-categorisation have fundamentally changed not only the way we work but also the quality of our outputs. We are uncovering deeper, more nuanced insights from visual data and emerging platforms that were previously out of reach.
Cons: The platform interface has certain limitations, such as the inability to compare different date ranges.
Leoné v. · Insights Manager · Marketing and Advertising · November 6, 2025
Overall, YouScan is a great service if you want to monitor your audience's opinion of your brand in a timely manner, evaluate the results of advertising campaigns and track the overall impression of your brand online
Pros: This service allows you to maximize the depth of research of customers' opinion about the brand. It allows you to create dashboards and has a wide range of functionality, from text mentions to voice and visual mentions, which in turn perfectly combines with the improvement of customer experience.
Cons: It is difficult to single out weaknesses, the first thing that comes to mind is a slight difficulty with the configuration of the cabinet, where you need to manually specify the command for the platform, but even this is easy to learn thanks to the staff of the company.
Khojiakhmad N. · Leading specialist of the Marketing and PR Department · Banking · November 6, 2025
Mi experiencia con YouScan ha sido muy positiva. Es una plataforma intuitiva, con análisis detallados y reportes visuales fáciles de interpretar. Me ha ayudado a comprender mejor las opiniones del público, detectar oportunidades de mejora y tomar decisiones estratégicas basadas en datos reales. Además, su sistema de monitoreo en tiempo real resulta muy útil para gestionar la reputación de marca.
Pros: Me ha gustado su facilidad de uso y la precisión con la que analiza las menciones. Permite entender mejor a la audiencia y tomar decisiones más informadas.
Cons: A veces tarda en actualizar los datos y el costo puede ser alto para empresas pequeñas. sin embargo mas alla de esto no tengo otras quejas
Agustina T. · Data strategy and analyst SR · Marketing and Advertising · October 29, 2025
Overall, we are very happy with YouScan and look forward to unlocking more insights for our brand. They have already added several new features since we started our plan with them, and we can't wait to see what's next.
Pros: We use this tool to do our social media listening, and it's been a game-changer. We've been able to find and participate in conversations that we would have otherwise missed. The starter plan is a great value! The visual and audio insights are something we couldn't find with other social listening platforms.
Cons: Compared to other social listening platforms, the UX isn't the best, and it can be a little clunky. I would not recommend it for team members who have a hard time learning new technology. I also wish there were a mobile app. The website doesn't work well on a mobile device, and being able to access insights on the go is paramount for social media teams.
Sarah S. · Social Media Strategist · Consumer Goods · September 19, 2025
Overall, our experience has been great. The features have set our team apart and the YouScan team has been nothing but great to work with!
Pros: $7b
Cons: I don't like that YouScan charges per feature - it would be much nicer if features were inclusive with builds within that.
Sage S. · Social Media Strategy Diretor · Marketing and Advertising · September 17, 2025
YouScan helps us track mentions in social media and online news not only by keywords, but also by finding logos in images and subtitles in videos. This gives us a much wider picture of what people are saying. The dashboards are simple to use, and the alerts make sure we don’t miss anything important.
Pros: The platform collects data from many different sources and provides reliable and accurate results consistently.
Cons: The pricing is a bit on the higher side, but the value makes up for it, especially considering the quality of insights.
Anonymous User · PR · Oil & Energy · September 3, 2025
My overall experience with YouScan has been really nice. I was able to implement it quickly, scale it across two projects, and utilize it to quickly research other project opportunities. The price is very manageable for the tight budgets I work with. It was also relatively easy to train contractors on using the tool, thanks to YouScan's academy which can be done individually and at your own pace.
Pros: $7c
Cons: My only complaint about YouScan is the user interface for writing queries, which could be improved. It would be nice if the topics included subtopics, so writers do not have to manage such large queries. It's not impossible, but could be easier. It was also hard to wrap my head around YouScan's version of wildcarding, which is automatically applied to any keyword that's not in quotations. YouScan's documentation on the variants was not super helpful, in the end I put most of my keywords in quotes to avoid false positives.
Shea F. · Senior Account Manager · Market Research · August 21, 2025
My experience using YouScan has been extremely positive so far. The training process was fast and comprehensive and our bi-weekly meetings with [sensitive content hidden] have been helpful and engaging, especially as we explore new features that I haven't discovered yet on my own.
Pros: YouScan is user-friendly, comprehensive, and has become an integral part of my day to day reporting. I really enjoy the cross-channel conversation breakdowns and sentiment functionality.
Cons: Our team could use additional filtering options on the Topics page. With a high volume of Topics, additional tags could help sort through topics quicker and allow teams to filter for their own projects.
Jacob D. · Senior Strategist · Marketing and Advertising · August 14, 2025
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