Rating
4.5
326 reviews
Starting price
$33
Other
Categories
2
Founded
2016
Employees
60
Funding
100K
Merger / Acquisition
Planable is a social media management tool for agencies and brands. It helps teams plan, collaborate, and approve social media content in one place, making it ideal for managing multiple clients or stakeholders. With Planable, you easily: - Handle multiple brands in dedicated workspaces - Plan content in the intuitive drag-and-drop calendar - Create and refine pieces with comments, annotations, and suggestions - Approve content in your personalized workflow: from none required to multi-approval levels - Directly publish to the major social media platforms - Engage with your community via comments - Analyze your social media performance - Quickly create reports for your stakeholders and clients Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG.
Ad spend / mo
$1K
14 paid keywords
Paid visits / mo
434
Organic keywords
16,385
Organic visits / mo
20,599
Authority
44
7,122 ref domains
Creatives run
100
as Planable, Inc.
Active now
35
last 14 days
Advertising since
Jul 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Planable - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Social Media Management & AI Content Platform advertisers - the validated angles to copy. See the niche →
(326 reviews)
It's been a solid tool overall. The collaboration and approval features really streamlined our workflow, and the visual feed preview saves a lot of back-and-forth with the team. A few limitations here and there, but nothing that takes away from how much it simplifies social media management day to day.
Pros: Planable has a very clean and intuitive interface that makes it easy to get started without a steep learning curve. The visual content calendar gives a clear overview of scheduled posts across multiple platforms
Cons: The editing options feel a bit limited sometimes, and it can get slow with a lot of content. Pricing might be a stretch for smaller teams, and I wish it had more integrations.
Abdalmeged A. · It engineer · Information Technology and Services · May 15, 2026
Very very good. It is easy to navigate for both team members and for clients, and we've had very good feedback from them.
Pros: I love the fact that our clients' have everything they need in one place! The ability to make notes internal, whilst allowing the clients' access to everything else, is something we have always struggled with, communication wise as agency. We also love the drafts for content creation, it makes it very easy for my team to plan the calendars in advance and gives the entire team visibility with no limitations on the number of members included in the cost of one workspace!
Cons:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Social Media Management | 1 | 3 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| planable | $2.85 | 1 | 58.3% | planable.io/ |
| schedule instagram posts free | $2.79 | 1 | 1.5% | planable.io/agencies/ |
| plaboly | $4.18 | 1 | 1.0% | planable.io/agency-workflow/ |
| content planning calendar | $5.88 | 2 | 0.9% | planable.io/schedule-social-media/ |
| app to manage multiple instagram accounts | $0.00 | 4 | 0.0% | planable.io/agencies/ |
| plann that alternatives | $0.00 | 5 | 0.0% | planable.io/agency-workflow/ |
| tools gratis untuk posting instagram gratis | $0.00 | 2 | 0.0% | planable.io/agencies/ |
| platforms similar to hootsuite | $9.25 | 2 | 0.0% | planable.io/hootsuite-alternative/ |
| calendario de redes sociales | $0.00 | 2 | 0.0% | planable.io/schedule-social-media/ |
Create Your Content Workflow
Get Started For Free — Customize your content flow for each client. Create beautiful content in a beautiful space
https://www.planable.io
Plan, Approve & Schedule Posts - Plan All Social Media Content
Create, plan, schedule, manage Social Media posts & any type of content in Planable. Collaborate on all content with your team and invite your clients for the easiest approval. Audience Insights.
https://www.planable.io
Plan, Schedule, Approve
Get Started For Free — Customize your content flow for each client. Create beautiful content in a beautiful space. Streamline your content workflow: plan, create, team collaboration, client approvals. Types: Free, Pro.
https://www.planable.io
Social Media Content Planner
#1 Social Media Planner — Social media scheduling, collaboration, and organization in one place. Work smarter. The go-to social media planner for teams who want speed, clarity, and ease. Amazing Customer Support. No credit card required. Types: Free, Basic, Pro, Enterprise.
https://www.planable.io › social-media › planning
One tool. Infinite posts
Plan every. single. post — Planable helps you collaborate, approve & schedule content on all major platforms. Plan entire...
https://www.planable.io
Chloe G. · Founder and Managing Partner · Sports · November 24, 2025
An amazing and smooth experience, I would recommend it to social media agencies that have many accounts
Pros: How easy and user friendly it is! I feel so organized when I use it. And it is very quick to learn on it. Connecting your pages is so easy and so not complicated like other apps.
Cons: I don't like that I need to manually post Instagram stories, I wish they can upload on their own like posts
Zina S. · Marketing Manager · Luxury Goods & Jewelry · November 20, 2025
Nice , im very happy and glad that I found it , its a Life saver for community managers and marketing teams
Pros: It’s very easy to use , I can program everything I want and get along with my Life , I like the fact I can use it for my company for free , thank you
Cons: Sometimes when im in planable, at the Time of the publication of my content , it blocks and dosent publish at the Time I want
Anonymous User · Digital marketing assistant · Cosmetics · November 13, 2025
Pros: The ease of use. The free plan is sufficient for a small business, but the analytics and engagement are great value too.
Cons: The app could do with a bit more capability. But maybe i need to learn how to use it better too! I do most of my stuff on the computer so no biggie for me.
Jacki M. · manager · Marketing and Advertising · November 5, 2025
Easy and straightforward, very intuitive to navigate. Rarely find something I can't do. Definitely recommend to friends.
Pros: I love that I can not open instagram and know what I've posted for reference, as well as easily move future posts around. It helps me keep my mind focused and workload contained. It's amazing value and has so many features and tools that other apps are missing.
Cons: No ability to add songs or collaborators to posts, which I would have to go into instagram to edit but then the post gets devalued in the algorithm.
Elizabeth G. · Holistic therapist · Health, Wellness and Fitness · November 4, 2025
Its good, ive only started this month so hopefully its easy for my clients to use but overall I enjoy it, just really wish the image upload quality was better.
Pros: It's easy to use and I really appreciate that I can directly add my canva designs and add emojis. Hope my clients find it helpful.
Cons: HATE that the quality is so bad and you limit the quality of uploads on images. makes it really hard to plan content for clients who need high quality images like photographers/
Janneke L. · Owner · Marketing and Advertising · October 30, 2025
Platform works well. It's the best scheduling platform I have used so far. It would be better if it was a little bit cheeper.
Pros: How clean and easy it is to schedule and edit social media posts in advance. The platform is designed intuitively and is simple to use.
Cons: It would be better if it was a bit cheeper. If it was about 20-30% cheeper it would be more accessible to not for profits, charities, artists, and other independent projects and small business.
Matt K. · no title · Non-Profit Organization Management · October 23, 2025
I would highly recommend Planable for agencies and medium-sized teams who manage content for multiple brands/clients. Its superior collaboration and approval tools justify the cost and are a massive benefit to workflow.
Pros: The approval workflow (optional, required, multi-level). This feature is often a major time-saver, as it centralizes feedback and eliminates the "email/spreadsheet back-and-forth.
Cons: the features are great, the pricing can be a bit higher for very small businesses or freelancers compared to other entry-level scheduling tools.
Anonymous User · Owner · Marketing and Advertising · October 23, 2025
overall planable is great for social media management, its been a breeze for us to upload and helps us seamlessly with our content creation
Pros: I love that we can chat with the team and the ability to show the feed to the clients externally so that theyre able to view only whats needed and not all our comments
Cons: I think the fact that there is no option to have a chatbox for the internal team, that would be great to have
Tuesday T. · Creative Director · Marketing and Advertising · October 20, 2025
loved it, super easy to use, doesnt waste a ton of my time. planning is very simple. captions are generated on spot with AI
Pros: easy to use, very simple. ive been planning on it my reels and posts for a while. i just havent learned how to work the stories yet.
Cons: i have to download the app for stories. thats about it really. everything else was fine, and tools are easy to use
Nada T. · Owner · Retail · October 18, 2025
Overall it was a fantastic experience. I liked the UI and the ease with which I could schedule reels.
Pros: Its very easy to schedule Instagram reels on Planable. I also liked the feature of generating caption, hashtags and adding first comment. Its also very inexpensive. It doesn't take much time to learn it.
Cons: When I was trying to add Custom Thumbnail from Media Library, I was not able to search the media by the name. E.g. I had uploaded images with numbers as their names. But whenever I wanted to select an image, I had to select Unused Media and then manually find the image by visually searching for the image number. Instead if I could type say "97" in a search bar in my case and it showed only that image, it could have saved some time and effort.
Atisha B. · SaaS Retention Advisor · Information Technology and Services · October 17, 2025
Planable is a very positive experience, offering a highly user-friendly and collaborative scheduler with an excellent foundation. However, it currently falls short of being a complete solution due to missing advanced, platform-specific features required for maximum engagement on LinkedIn and YouTube Shorts.
Pros: It is exceptionally intuitive and easy to use. The visual, "at a glance" content overview provides excellent clarity for collaboration and saves significant time.
Cons: Feature gaps are the main downside. Specifically, we cannot choose custom thumbnails for YouTube Shorts, cannot post PDFs directly to LinkedIn, and there is no option to create native LinkedIn polls.
Raul S. · Digital Marketing Specialist · Events Services · October 14, 2025
It is by far the best program for the money I have found. I highly recommend it, and it makes my job much easier.
Pros: I love the interface of Planable, it's clean, professional, and easy to use! My favorite part of the whole software is the shareable link without logins for my clients to see their content calendar. I work with larger organizations, and it makes it very helpful for them to be able to share links for single posts or the whole calendar if needed. There also isn't a charge for users, so I can bring my whole team on board to help.
Cons: The analytics section requires an extra fee (though it is small), and I believe it should be included since it is a higher-cost program. Also, the analytics could include a few more metrics that would be beneficial. There is a charge per workspace and a post limit that could be hard for some larger agencies to afford. I only need 3 spaces, so I have no issue here.
Heather B. · Owner · Marketing and Advertising · October 10, 2025
Pros: It's user-friendly, the layout and analytics are great, and I like that I can easily collaborate with clients.
Cons: The app often glitches and crashes when I am trying to post stories to Instagram. And it's very expensive. I don't like having to pay for clients as additional users. I would prefer a bundle price that would allow me to add multiple clients to one account. Often, my clients will have a few team members who need to access the account, but it's costly to allow this.
Carina L. · Owner and Principal Consultant · Marketing and Advertising · October 9, 2025
Overall, Planable is a very clean, streamlined platform. I've tried several different social media management platforms and Planable has been the easiest to use. Features like easy content feedback & approvals and platform-specific content actually help streamline my social media management, rather than adding another program for me to juggle.
Pros: I love that Planable is incredibly flexible when you're managing several brands and several accounts. Being able to easily share content previews for approval, calendar views for different brands and/or platforms, etc. are exactly what I've been looking for in a social media management platform. The calendar view makes it easy to visually lay out my content for the month and make sure I'm posting regularly. The platform is very easy to use, which is great because I don't need to spend extra time teaching people how to use it or asking them to create an account when I send content for approval.
Cons: I don't like the fact that analytics aren't included in the base plans. Analytics are the cornerstone of good social media management and strategy, and tucking that behind an extra paywall feels unnecessary, especially when the subscription prices are already in the higher range. I would've given this review 5 stars if analytics were included in the subscription plans.
Angel P. · Communications and Media Specialist · Media Production · October 6, 2025
Overall, Planable has been a very positive experience for me. It’s simple, effective, and has features that make managing social media a lot less stressful. By far one of the easiest tools I’ve used in this space.
Pros: Planable was super easy for me to pick up the navigation is clear and simple, so I never felt overwhelmed figuring things out. For what it offers, the value is solid, especially since they let you use it for free at a minimal level, which is perfect for testing it out or keeping things light. I really like how all of my Facebook channels show up neatly on the left hand side of the dashboard, making it quick and hassle free to switch between accounts. The “Compose” feature is probably my favorite part it lets me create posts with just a click and the AI can even generate content and tags, which saves me so much time when I’m short on ideas. Once a post is ready, I have the option to publish it right away or schedule it for later and the scheduling feels reliable and keeps me organized. So far I’ve only used the free version, which has been more than enough for my light usage, but I can definitely see the paid plans being worth it for heavier posting.
Cons: So far, nothing major. If I had to pick, I’d say I’d like to see more AI customization options, but that’s just a nice-to-have.
Anonymous User · Digital Creator · Motion Pictures and Film · October 3, 2025
Very good for those who do not have dozens of clients at once, very good, handy tool, features are user friendly, the best on the market in its price point thanks to UI and feautures
Pros: It is very easy, straight forward, no hidden tabs, has both calendar and feed view. Has approvals and comments also on a free version. Free version is great for 50 posts total, and 15/month free.
Cons: Database of posts should be more practical. But in a form as is is also fine, just to store posts as retro data need some space. Agency management vs individual client makes a difference. A lot of content on several platforms is hard. But for <100 is okay.
Anonymous User · manager · Biotechnology · September 29, 2025
Overall pretty good, support was always responsive and helpful, I moved to Sprout but I wish I had stayed with Planable and given it more of a chance
Pros: Relatively simple and easy to use, unlimited user accounts and easy approval process included in the subscription.
Cons: I didn’t like the way there is a limitation on the number of “posts” you can make. And the posts are multiplied but the number of channels you use. Also a “post” is deducted even when you create a draft, regardless of whether the post actually goes live.
Chris R. · President · Marketing and Advertising · November 15, 2024
Very smooth. Inviting collaborators simply, even in the free plan. Other than a few disconnects (which i am pretty sure are due to meta, and not to planable), it has been smooth sailing.
Pros: It is simple...it really does have all the features at the best price. And its free version is pretty decent to begin with. I really look and look for these things, and i truly found all i needed in plannable. specially to add colaborators, no one beats it. They dont charge you per user, which is great. really really great.
Cons: I really wish that once they start charging, you could chose which workspaces they are charging for. Dont love that they are charging me for the smaller accounts. But still a great product.
Luis O. · Ceo · Marketing and Advertising · August 23, 2024
Pros: Most social media management platforms are essentially the same. Planable is great because it offers everything I need for a lower cost than the competitors.
Cons: I wish there was a better way to add ideas for future posts or make notes of holidays/events.
Rachel M. · AVP of Marketing · Financial Services · July 2, 2024
Not good. I bought a one year subscription and I am counting the days so that I will switch to another tool
Pros: Quite easy to use, very interesting feature the AI generated captions.
Cons: It is not reliable. I found myself multiple times exposed- especially when it comes to their app which is useless.
Agapi M. · Head of Marketing · Marketing and Advertising · June 24, 2024
I love it! So easy to use, easy to learn! I love the options for scheduling! It actually helps make my marketing tasks on social media more enjoyable as well!
Pros: I love that I can manage all my social media content in one place and it's easy to use!
Cons: I didn't like that I had to create a facebook page in order to link my instagram account. I don't use facebook so it was just a hassle because I had to go out of my way to create a facebook page just so my business instagram page could be linked, since instagram is owned by facebook.
Stefanie D. · Mental Health Therapist · Mental Health Care · May 14, 2024
Pros: Planable helps streamline our system from multiple emails to a quick and efficient system
Cons: Wish we could have the grid view on all plans
Jodie B. · Creative Media Assistant · Marketing and Advertising · April 4, 2024
Pros: The UI is beautiful and simple to navigate and it's super easy to link account and can view the profiles I need and interact
Cons: The links can sometimes break and there's no fully automated Instagram postage without the use of a mobile.
Benjamin W. · Creative Director · Design · December 3, 2022
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