Rating
4.7
150 reviews
Categories
3
Founded
1985
Employees
0
With over 21,000 dealers, Frazer is a comprehensive system offering BHPH and Outside Financing, Unlimited forms printing, Electronic payment processing integrations, Free Unlimited Technical Support by phone, chat, or email, Finance company integrations, Ability to stay legal with federal & state-specific regulations, Full Accounting Suite to manage your business, OFAC checks, Federal Buyers Guide, Privacy Notice, Easy access on multiple computers, Vendor management, and Customizable reporting.
Ad spend / mo
$1K
11 paid keywords
Paid visits / mo
344
Organic keywords
567
Organic visits / mo
9,149
Authority
33
606 ref domains
Creatives run
2
as Frazer Computing, LLC
Active now
2
last 14 days
Advertising since
Apr 2024
2+ yrs running
Last seen
today
still active
Running 11 ads on LinkedIn as Frazer Jones - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Automotive Dealer CRM & DMS advertisers - the validated angles to copy. See the niche →
(150 reviews)
This was a fantastic company before the buy out I would love to see the customer service get back to the beginning!
Pros: The features are great when they work but it has now become a call several times a week to keep my system up! At least a couple hours a week dealing with them
Cons: Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!! On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support! Very unsettling when a customer is sitting across the desk!
Tyler W. · Owner · Automotive · January 13, 2026
Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software.
Pros: The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy.
Cons: Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Auto Dealer Accounting | 1 | 11 | - |
| Auto Dealer | 1 | 12 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| frazer | $3.18 | 1 | 70.9% | frazer.com/frazer-hosted-dms |
| dealer pay | $4.38 | 2 | 9.3% | frazer.com/frazer-hosted-dms |
| frazer dealer software | $3.16 | 1 | 9.2% | frazer.com/frazer-hosted-dms |
| autosoft | $2.57 | 3 | 4.7% | frazer.com/frazer-hosted-dms |
| frazerhelp.com | $7.86 | 1 | 2.7% | frazer.com/frazer-hosted-dms |
| dealer crm | $11.36 | 4 | 1.9% | frazer.com/frazer-hosted-dms |
| frzer | $3.18 | 1 | 1.3% | frazer.com/frazer-hosted-dms |
| crm suite automotive | $0.00 | 5 | 0.0% | frazer.com/frazer-hosted-dms |
| techion auto | $5.32 | 5 | 0.0% | frazer.com/frazer-hosted-dms |
| automotive mastermind log in | $7.29 | 5 | 0.0% | frazer.com/frazer-hosted-dms |
| frazerpay | $0.00 | 1 | 0.0% | frazer.com/frazer-hosted-dms |
Auto dealer software
One Platform for Dealers — Manage your lot anywhere with a system built for independent dealers. Hosted Frazer...
https://www.frazer.com
One Platform for Dealers | All-in-One Dealer Software
Stay compliant & save time with integrated state forms and vendor tools. Manage your lot anywhere with a system built for independent dealers.
https://www.frazer.com
CRM for auto dealers
All-in-One Dealer Software — Hosted Frazer: all-in-one DMS for sales, inventory, and accounting. Manage your lot anywhere with a system built for independent dealers.
https://www.frazer.com
One Platform for Dealers - All-in-One Dealer Software
Upgrade to a cloud-based DMS that connects directly with your website. Stay compliant & save time with integrated state forms and vendor tools. Explore Resources. Check Pricing Details. View Products. Highlights: Newsletter Available, Resources Available, In Service Since 1985.
https://www.frazer.com
Frazer auto dealer software
https://www.frazer.com
Katie O. · CSR · Automotive · September 10, 2025
i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not the costumers
Pros: nothing likable on this company they raise price every here and there since 2019 till now went up probably $70 to $80 in raise every year $10 raise
Cons: costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason
Mohammed B. · owner · Automotive · March 4, 2025
We use Frazer for our DMS and never had any tech support issues. Anytime during their working hours, we could get someone on the phone to help or leave a message and within hours someone would call to help us with their software. Fast forward to today... You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back. No matter how our company is suffering, we are still waiting (getting on the 5th day) to have someone to give us the pleasure of their time to help. I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them. The request for tech support was done last week followed by text and email support this week and we are still waiting. God has mercy and gives patience to any business using Frazer.
Pros: A good DMS. This is an accounting software similar to QUICK BOOK.
Cons: Tech support is gone. They used to have good tech support but now we are not getting any support and our website has not integrated properly since last week.
Tony S. · Sales and Marketing · Automotive · February 18, 2025
Excellent, this company has the finest support I have ever encountered
Pros: Its ease of use and its intuitive process
Cons: There was not enough integration to handle leads
Thor S. · Director · Automotive · November 27, 2024
I loved it any the customer service was awesome. I am thinking of going back.
Pros: All the paperwork you need is right there!! And financing options!!!
Cons: I can't remember if it ships my inventory out to other places or not. And it doesn't host me a website. It's been a while, maybe they do now.
Jenny A. · Sales and finance · Automotive · August 1, 2024
My experience with Frazier is highly recommended to any car dealer
Pros: Compared to other crm software Frazier is a complete breeze
Cons: When i first started using Frazier we couldnt not do autopay now we can. Greaf change and growth
Sheena B. · General manager · Automotive · July 8, 2024
We have been using Frazer for almost 10 years now and will continue for many years to come.
Pros: Frazer has been there at every corner to make sure things go smoothly. Very easy to use and quickly prints the forms.
Cons: They didn't buy me a cup of coffee, other than that nothing wrong.
Forrest L. · President · Automotive · June 13, 2024
Pros: It breaks everything down for easy use .
Cons: Nothing i have no complaints about this software
Katelynn V. · Owner · Retail · June 6, 2024
I have used Frazer at numerous dealerships I have been with. This is hands down the most easy to use & navigate.
Pros: The pricing on this product is fabulous! If you are an independent dealer this is the best DMS on the market
Cons: There is not a whole lot I can say regarding dislikes I have with Frazer.
Dawn E. · Operations Manager · Automotive · April 1, 2024
software needed updated and help desk took control of our server and took frazer down and when my boss called to ask why they took it down they blamed me
Pros: nothing now overall i was disappointed come on now
Cons: they did'nt accept responesibilty for taking it off and blamed me
Bruce B. · finance · Automotive · February 6, 2024
Overall best investment for our dealership. I have told mulitple dealers to get frazer and their add ons!
Pros: It makes doing paper work take half of the time then it used to. You type in their information once and then click all the forms you need and they print right off and all you need to do is sign! I also love the fact you can have the app and check what is in yout inventory from your phone.
Cons: I have no cons on Frazer! It is a great price and you can call and quickly get any issues resolved.
kevin c. · owner · Marketing and Advertising · January 5, 2024
Pros: The ease of taking payments over the phone is what i like most
Cons: i have not found anything i dislike about Frazer
Julie G. · Office Manager · Automotive · July 3, 2023
Despite the frustrations I experienced while using Frazer, I have to admit that for the price you pay, you get more than an excellent value. With that said, I would gladly pay more for snappier responsiveness, true web/cloud based services, and a bit more simplicity for the important things... like selecting a slate of forms and just letting them print with the defaults unless I specify otherwise. The hosting business is for the birds it needs to be web-based and responsive. We're out of the stoneage!!
Pros: $7b
Cons: $7c
Chip B. · Sales Professional · Automotive · June 7, 2023
Great with no real issues to think of
Pros: Ease of use, Has everything we need, Perfect integrations to multiple advertising sites, Complete inventory feeds to our financing banks
Cons: I really wish Frazer had a full DMS system to go with it; we would immediately cut our 3rd party DMS & just use Frazer.
William P. · Sales Manager · Automotive · May 12, 2023
I have been using it for over 10 years and it has always been a relatively easy software to use and when it occasionally gives issue their support is quick and easy .
Pros: The software is easy to use and the customer service is great.
Cons: Occasionally there are ideas or things that could be changed in the software that are hard to integrate.
Jeffrey P. · Internet Manager · Automotive · December 29, 2022
We have been very satisfied.
Pros: User friendly, and the sidekick app and remote use from home.
Cons: DMV integration not streamlined. At least not in MN. It would be nice to access MNDrive directly through Frazer.
ashley m. · Owner · Automotive · November 7, 2022
Pros: The software is pretty straightforward and easy to understand, especially in the context of putting customer information in and printing out documents for a deal. Their tech support team is great and is always quick to fix any problems we are having, we would keep Frazer for the excellent customer service alone.
Cons: The reporting system could be better. It would be nice if getting an excel spreadsheet of customer emails was easier than the current system.
Katie B. · Finance Manager · Automotive · November 5, 2022
I am satisfied with the product Frazer offers. I will not change to any other product.
Pros: Love the youtube video to show me how to use every function of the product.
Cons: Customer service closes early on weekends.
Manar A. · manager/owner · Automotive · November 5, 2022
Pros: The software is very powerful and includes everything you need for a small price. The software can do a lot more than I need.
Cons: My least favorite part is its pretty hard to use. Upon getting my free trial they just put the software on my computer and pretty much said go ahead, leaving me to learn the software myself.
Zac C. · manager · Automotive · October 26, 2022
Good, could not imagine running a dealership without it
Pros: For me it is the Reports since I am back stage.
Cons: Distilling which reports I need and understanding the data it populates is sometimes confusing
Eric B. · HR · Construction · October 6, 2022
The benefits vs cost is the number one reason dealerships should utilize Frazer DMS. Its layout is the easiest to navigate that I have come across to date. I can have an entire deal loaded, printed, and then closed quicker than all the other DMS systems I have used in the past.
Pros: I currently use Frazer software to desk and print car deals. I am a huge fan of the reporting feature as well. This helps me greatly to compare specific time frames as well as calculate commissions when needed. The customer service feature is most likely the best I have come across in 20 years of working in the auto sales business. They are quick to answer questions, always has a solution, and will remotely take over the computer to assist in whichever issue we are experiencing.
Cons: The printers can sometimes give us issues. I am not sure why the dot. Matrix has to be powered down before each form is printed.
Kevin B. · sales and finance · Retail · August 25, 2022
Pros: Accounting side of this software was probably its best feature.
Cons: It felt like i was stuck in the 90s using windows 95.
Aaron P. · Owner · Automotive · August 11, 2022
Pros: I use this program every day. I love the ease of it . You cannot beat the price.
Cons: I have no fault with this program. Are used in daily basis. The price can’t be beat.
Bob W. · Owner · Automotive · July 7, 2022
Pros: Easy process with inventory management, prospect management, and client management
Cons: I feel like it is great as it is and can't think of anything else to make it better!
Sadaf F. · Manager · Automotive · July 1, 2022
Shortlist |
| Accounting | 3 | 3 | - |
