Rating
4.6
33 reviews
Categories
3
Founded
2000
Employees
140
IWD allows users to define, plan, and build visual merchandising recommendations and seamlessly share them with store teams. Save time, maximize sales, and establish clear branding rules when creating guidelines. _Centralize all brand assets _Create 2D and/or 3D guidelines easily _Implement stores accurately _View your entire retail network _Receive feedback from the field _Analyze sales performance
Ad spend / mo
$41
8 paid keywords
Paid visits / mo
12
Organic keywords
348
Organic visits / mo
288
Authority
25
616 ref domains
Creatives run
46
as IWD
Active now
25
last 14 days
Advertising since
Mar 2025
1+ yr running
Last seen
today
still active
The shared messaging across Planogram & Shelf Space Planning Software advertisers - the validated angles to copy. See the niche →
(33 reviews)
IWD Display has been implemented since many years in the company and we are very happy of our collaboration with IWD.
Pros: The software is very easy to use: it's used internally by many people all over the world (central retail teams and local team in subsidiaries) The software is connected with other internal software to automatize a part of the product database synchronization.
Cons: Slowless of the software is sometimes an issue
Margaux F. · Merchandising Manager · Cosmetics · September 1, 2022
Pros: IWD is a great program that was very easy to learn and makes designing VM renderings a breeze. I've never used this program before starting at my company a year ago and the IWD team was extremely helpful in training me and getting me up and running. They are always available should I have any questions and frequently check in on us to make sure things are still going smoothly. The transition from web-based to desktop app has also been very smooth!
Cons: It can be a little slow to load when you move between guidelines or if you have a lot of files uploaded in the database. Also would love more grouped actions for guidelines - a mass export to PDF and mass copy guideline function would be amazing as it can be a little tedious to do them one by one. But honestly these are really minor suggestions and not sure I would even consider these to be "cons".
Aline N. · Marketing Manager · Cosmetics · March 31, 2021
| Category | Page | Rank | Placement |
|---|---|---|---|
| Space Management | 1 | 1 | Ad |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| mockshop | $3.92 | 1 | 26.8% | www.iwd.io/en/visual-merchandising-software/mockshop |
| planograms retail | $3.16 | 1 | 21.9% | www.iwd.io/use-cases/planogram-store-layout-design |
| jda space planning software | $3.87 | 1 | 17.1% | www.iwd.io/build-planograms-store-layouts |
| trion industries inc | $3.73 | 2 | 17.1% | www.iwd.io/ |
| jda space planning | $4.29 | 2 | 9.8% | www.iwd.io/ |
| merchandiser planograms | $3.32 | 2 | 7.3% | www.iwd.io/ |
| planogram software for retail store | $9.11 | 3 | 0.0% | www.iwd.io/build-planograms-store-layouts |
| retail visual merchandising tool | $0.00 | 3 | 0.0% | www.iwd.io/ |
Mockshop: 3D Store Planning
Visual Merchandising Software — Plan your stores digitally with MockShop, a visual merchandising tool that helps you build fully merchandised, interactive 3D stores, enhancing store layout and visual planning
https://www.iwd.io
Retail Display Solutions
Simplify store management — The visual merchandising platform that boosts productivity no matter where you work from. Visual merchandising made easy. Get started with IWD today. See Partners. Explore Solutions.
https://www.iwd.io
Build Store Layouts & Planograms — IWD Platform
Design planograms and store layouts faster with visual 2D and 3D tools. Reduce production time and scale layouts across formats.
https://www.iwd.io
Planogram & Store Layouts - Built for Visual Merchandisers
Reduce production time and scale layouts across formats. Design planograms and store layouts faster with visual 2D and 3D tools. Services: Plan & create planograms., Execute store directives., Analyze store performance.
https://www.iwd.io
Planogram & Store Layout Design Software | IWD
Design planograms and store layouts faster with visual 2D and 3D tools. Reduce production time and scale layouts across formats. Services: Plan & create planograms., Execute store directives., Analyze store performance.
https://www.iwd.io
Overall IWD is the best Planogram Software I've used. It is the easiest and clearest by far. The whole team is very easy to work with and the customer service is top notch.
Pros: IWD is amazing it has a very easy to use platform from uploading my products to downloading product lists. The software has all the functions I need to make my planograms clear and concise.
Cons: I wish this had Fixture heights and fixture lists. So that stores would know heights or peg holes to set fixtures at.
bryan b. · Visual Merchandising Specialist · Retail · March 26, 2021
I never want to go back to 2D planograms of 3D spaces. Thanks IWD!
Pros: IWD functions very similar to SketchUp, so it was very easy to learn. Their team provided ample training resources to gain fluency in the software. It is a powerful tool for planning and communicating merchandising directives. It's been especially helpful during COVID, when site visits are not always possible.
Cons: There seem to be some limitations to creating and uploading 3D items on your own in the program. Detailed custom fixtures often have to be created and/or uploaded by the IWD team. That said, the ease of use and specific retail merchandising tools (for example changing the fold on a piece of apparel with the click of a button) generally make up for the lack of control.
Deanna M. · Regional Visual Merchandiser · Retail · March 22, 2021
Pros: I like a lot the easy way to find a picture, to upload documents and survey I think it's really intuitive the way of using it. The tags uses is super nice also. One of the best thing is also the easy way to export pictures in .ppt or .zip.
Cons: I don't like a lot the application. Stores can't consult their documents on it and the fact that the Chat App isn't connected with the network is painful too. Also, it's a pity that we need to create a bookmark when you want to send a survey. For example, if I need to send a survey to only 3 stores I need to create a dedicated bookmark for this even if it's just for one survey.
Mathilde L. · Field Visual Merchandiser · Retail · November 25, 2020
Ce logiciel nous permet d'avoir une base de données de nos cassettes produits avec une visualisation simple, rapide et de créer avec aisance de nouveau module 3D. La fonctionnalité RECOMMANDATIONS PLANOS est également assez modulables, sans formation cet outil est très intuitif quand on l'utilise au quotidien, il faut juste avoir une rigueur d'archivages.
Pros: Produit très simple à utiliser, ergonomie logique et facile. Outil très intuitif car pas plein d'options dans tous les sens. J'ai eu recours 2-3 fois au service support qui a de suite comprit la problématique et trouvé une solution adéquate rapidement, ce qui est important lors de l'achat d'un logiciel de savoir que le support informatique sera de bonne qualité.
Cons: En 5 ans d'utilisation, je n'ai perdu qu'1 seule fois un planogramme sans pouvoir le récupérer.
VERONIQUE M. · GRAPHISTE/CHEF DE PROJET · Cosmetics · November 24, 2020
It has been great. A good comprehensive tool but of course not without things we would like to add!
Pros: I like that you can easily discuss issues with certain contacts in reference to photos. This is what I use the most and that you can upload documents specific to each store.
Cons: The fact that the app and the network do not sync and the opening page dashboard is not customizable.
Alison M. · FO Global Merchandising Manager · Retail · November 23, 2020
Pros: Ease of use and communication to store teams.
Cons: No link between app and desktop version
Faye G. · VM Manager · Retail · November 23, 2020
the tool has a very strong value proposition, compared to the external competitors (Simplifield/ Yoobix..) in terms of functions, ease of using, price, operational excellence. however, some function in reality should really automate the process for VM manager (as mentioned above) For richemont brands the competition is also with Booster/ POS identity which is developped by the group. the challenge will be to clearly show the advantages of the tool (maximize automation), or else in the near future the chance we have to merge with Booster or replaced by Booster is possible.
Pros: - Clear added values & Proposition. - Instance selling points (centralize network, Professionalize the work flow, support the daily taks of VM community, facilitate communication among the community.
Cons: some functions are nice, but it still not maximizing the automation. example: Post launch review with all installation photos, we can extract all photos of global POS network, but the report will not be categorised by market. we hence still have to do manual work which is not exactly the selling point of the tool : automation, reporting in 1 click. Survey function: possibility to see on global map, sorted by status of survey is not feasible App version: issue in China with VPN/ connection?
Chi n. · Trade Marketing Project Manager · Luxury Goods & Jewelry · October 30, 2020
We use IWD for all field work of area managers: store visits, regular or full checks, changing animation campaigns, photo-reports.
Pros: IWD allows to manage all regular monitoring and controlling activities made by area managers via cloud platform including regular store checks, animation campaigns, safety audits etc. Easy way of filling check-list using mobile phone or tablet.
Cons: Export of completed forms of check-lists is not very user-friendly. Absence of ability to count percentage rate of store visits results.
Artem Y. · Regional Director · Retail · October 27, 2020
Pros: The user interface is very intuitive and easy to use. It enables the headquarters to communicate clearly and visually to a national and international network of shops.
Cons: Sometimes it was a little slow and had to refresh the page.
ELISE D. · Merchandising Manager · Supermarkets · October 8, 2020
C'est un logiciel que j'utilise presque tous les jours depuis plus de 6 ans. J'apprécie sa facilité d'utilisation et l'échange de données avec nos fournisseurs qui nous permet de gagner beaucoup de temps.
Pros: C'est un logiciel très intuitif, qui permet une prise en mains très rapide. Très utilisé dans le monde des cosmétiques ce qui permet une facilité dans les échanges de données (taille image/ photos/ EAN...)
Cons: Quelques lenteurs lorsque la base de donnée est importante
agathe c. · Responsable Merchandsing · Cosmetics · July 8, 2020
Nous réalisons l'ensemble des plans magasins Nocibé
Pros: Ce logiciel est très simple est intuitif en terme d'utilisation.
Cons: Quelques bug techniques qui font perdre du temps
nicolas v. · reponsable merchandising · Retail · July 6, 2020
Having implemented IWD at previous companies, I have seen the product grow over the years and the technology has been keeping up. When meeting with the team to review the newer capabilities, I was amazed at the upgrades, including turning 2D renderings into virtual videos. Trying to keep business as usual in a global pandemic is challenging, but with the virtual capabilities of IWD I have been able to host virtual walkthroughs, sell-in strategy and plan for future seasons.
Pros: IWD is easily integratabtle and is the perfect solution for efficiently producing renderings and floor plans (and more!) by the integration of fixtures and product. From simple schematics to complex virtual walkthroughs and heat maps that show speed of sales, this software really does it all. We like to say on our business that using IWD is the equivalent of having extra headcount. In minutes, an entire floor can be custom merchandised, 3D rendered and shared internally or with external partners.
Cons: Honestly, there isn't anything that I don't like about the software.
David S. · Director, Global Brand Environment · Retail · May 6, 2020
Aside from helping us make quicker aesthetics decisions, it has also helped us to more easily analyze our shelf performance and fine tune our merchandising strategy.
Pros: This tool has helped us save hundreds of hours per year of work time for the Marketing and creative teams. It's quick. It's easy to use. And the available data has been so valuable. If you want time back, this is the tool for you. It is worth the investment!
Cons: The tool at times can run a little bit slow.
Michael p. · VP CREATIVE · Cosmetics · May 5, 2020
As someone who has been a visual merchandiser for 12+ years I am used to creating displays in person using my hands. Typically I really struggle with digital programs and would not consider myself tech savvy. Working with IWD however was a breeze. The program is extremely user friendly and I was able to comfortably navigate it almost immediately. IWD is perfect for your team regardless of their levels of experience digital merchandising.
Pros: The shortcuts within the program are easy to remember, intuitive and make your life so much easier when building displays.
Cons: While learning I would be frustrated at times when I created a display and then would look at it from a different angle and realize the product was floating or not set as I had thought. This was just a learning curve for me and I now look at each display from every angle before moving on to the next step.
Kyle Z. · Visual Merchandiser · Retail · April 30, 2020
After learning the program with the support of the training team I found the program easy to use and helpful in my role. The program allowed for more accuracy and realistic views of the store layout.
Pros: The program allows for a realistic view of the space. This provides you the ability to place product and fixtures in the space. Ease of use to manipulate placement presentation in the model when needed. This can be shared with staff to easily make merchandising changes.
Cons: There were several small glitches when I first started using the program, many of these were fixed the Technical team. The program would be useful if it was supported by a tablet and touch screen.
Kym M. · Regional visual merchandiser · Apparel & Fashion · April 29, 2020
Pros: The most useful aspect of this tool is the ability to visually communicate with other departments within the organization. This has given us the ability to clearly represent the in store experience, ultimately leading to a more cohesive rollout for our retail teams. We have used Display to illustrate how new packaging styles will show up on our shelving. We have created store walkthrough videos to visualize new concepts for the marketing team. Most importantly, the feedback from the retail team members has been incredible. They love the clarity and simplicity of the directions we are now able to provide.
Cons: The aspect of the software I feel has the most potential for my business is the product heat mapping tool. Unfortunately, because of the way our SKU library is currently set up there is not an easy way for us to integrate our data. I am hoping this is something we can work toward in the future!
Marie G. · Visual Merchandising Designer · Retail · April 29, 2020
Pros: I love that It is easy to use and very efficient. It helps save my company hours in merchandising and creates beautiful renderings for our customers.
Cons: Sometimes the software slows down when I use it too much.
Alyssa W. · Associate Marketing Manager · Cosmetics · April 28, 2020
From since I've begun using IWD Display approximately 8-10 years ago, it has been an incredible tool! I've used it for creating quick ideas, proposals, elaborate merchandising schematics, and even used it to help design my personal living space at times. I honestly don't know how I would function without it. It has saved me countless hours daily. Its a must for any industry professional.
Pros: The software makes it incredibly easy and efficient to create merchandising scenarios using scaled product and fixtures in minutes!
Cons: I personally prefer the navigation of the tools prior to the improvement to the navigation that was made approximately two years ago. But that just a minor detail and preference. I would like to see more of an interface where Sketchup files could be imported into Displayer and used.
Robert F. · Director, Visual Merchandising · Cosmetics · April 28, 2020
The IWD program has helped our organization immensely. Our Visual direction and store presentations have improved, providing stores with clear and elevated communication. The Merchandising and document creation process has become much more manageable (100+ locations across 10-12 layouts/concepts). We have been able to utilize Display for store rendering / layout design to enhance campaigns, customer experience and new store design initiatives. Overall this program has brought a new refresh to our process that will help us continue to evolve and grow our business.
Pros: I love the endless possibilities and organization. It gives users and businesses the freedom of creativity and customization, with the ability to organize and track growth and progress in a way that works best for you and your company needs - a perfect match of art and science. It was quite easy to integrate our products into the program, and actually helped better our internal process overall!
Cons: As long as users stay up to date on software updates, there are not many issues. Internet speeds will at times take a toll on speed/processing. Always take the time to reach out for support, the "missing" function may already exist, or if it doesn't, the team is always willing to try and make it happen, or find the best solution.
Dani L. · Visual Merchandising Coordinator · Retail · April 28, 2020
In the past, we used to spend a lot of time on physical setup of displays and were constantly challenged by the impossibility of testing display on fixtures that we did not have. With IWD Display, our display output increased tremendously. We now have the ease of testing and creating display guidelines for a variety of fixtures, and we can even do this remotely away from stores or office. At the moment, we are working internally with other departments to explore and maximize the power of the tool.
Pros: IWD Display is easy to learn, and easy for us to teach new joiners. The essential functions of the tool is great, and we are constantly in touch with our support team who have been helpful.
Cons: Integration with existing business process has been slow even though the acceptance rate within the visual team was quick. It has been less easy to convince about its usefulness to other departments who are not users. In general, actual photos are still preferred by these group of people.
Joyce L. · Visual Merchandising Manager · Retail · April 28, 2020
It really helped the brand to achieve better results in VM in our overall network and strengthen VM consistency around the region
Pros: The function of the software and the team of specialist coming with it who understands challenges at retail
Cons: Technical problems as downloading/receiving pictures as pace is too slow Fire wall in China which made us stopped working with IWD
emma M. · Executive Director · Apparel & Fashion · April 27, 2020
Overall, I love working with the software, and the team at IWD is amazing. They are always available for support, questions, or even if i need a little more training.
Pros: My favorite part of using this software was how easy it was to learn. I'd never used it before starting at my company 2 years ago, so it was very helpful how fast the IWD team was able to train me. It's very user-friendly!
Cons: I noticed it could become a bit slow when I need to upload certain images. But once they are in the library, it's no problem. I also would like a more comprehensive 'cheat sheet' that includes all the short cuts in one place. I'm sure there are many I don't even know of, so that would be great!
Kristy A. · Senior Manager, Visual Merchandising · Cosmetics · April 24, 2020
Pros: We used to spent many times doing overnights setups in a real store. With IWD we were able to save up to 40% in workload and respond better to many stores types. IWD will help us with weekly reporting and it will allow us to support business better by making better decision. After the tool is implemented and the team is comfortable with the navigation, the tool is very easy to use.
Cons: The integration take about 6 months and it was not that easy. Being a fast retailer, the main roadblock we had was the modelisation 3D of each sketches. We had to learn to do it internally, hire a special talent and it's still something that takes time. I wish it would be easier and faster to do. But, thanks for IWD on helping us with training our people and for their continuous support.
JF A. · Sr Director Creative Services · Apparel & Fashion · April 23, 2020
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