Rating
4.8
81 reviews
Starting price
$49
Flat Rate
Categories
2
Founded
2007
Employees
42
Cloud Based towing management software for towing companies to use for dispatching, impounds, invoicing and more. You can use it from anywhere with access to the internet. We also have mobile apps for Android and iPhone/iPad. You can receive calls straight into Towbook from major motor clubs, dispatch calls straight to drivers phones, and generate billing statements with just a few clicks. Plus, Towbook offers free 24/7 phone support.
Ad spend / mo
$8K
29 paid keywords
Paid visits / mo
3,455
Organic keywords
2,080
Organic visits / mo
31,017
Authority
37
1,344 ref domains
Creatives run
58
as EXTRIC LLC
Active now
27
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Towing & Roadside Service Dispatch Software advertisers - the validated angles to copy. See the niche →
(81 reviews)
Its been easy to use and with constant updates just keeps getting better. The driver apps are easy to use as well.
Pros: Towbook is a full solution for towing company management, we have run and invoiced over 40,000 calls through it. Its easy to train users on, easy to track drivers and job status and easy to quote jobs. It even has in depth tools for driver commissions and reports.
Cons: The only feature its missing is a time card for drivers, that would truly make it a one stop shop for towing.
Samuel G. · General Manager · Transportation/Trucking/Railroad · December 25, 2025
Overall, I would not mind using towbook again as it was easy to learn, especially being trained by phone/zoom for a remote position, and fhe program has the capability to handle everything needed in the dispatching roadside business.
Pros: I used towbook whrn working with a dispatching service that helped to set up our drivers with roadside assistance and insurance companies. It was easy to sue once i got the hang of it, and I liked that it was flexible and whether I was speaking to a stranded customer, a towtruck driver, or an insurance/roadside assistance company, the program had all the tools I needed to navigate for drivers, give customers eta's and find available drivers for companies setting up assiatkce for their customers.
Cons: Sometimes the program would freeze up requiring a reset of the computer which during a busy wotkday answering calls can br very frustrating. I do not blame towbook alone however for the issues as some were caused by internet connectivity, but still it was frustrating and counter productive
| Category | Page | Rank | Placement |
|---|---|---|---|
| Towing | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| towbook | $2.29 | 1 | 16.5% | towbook.com/pricing |
| towbooks | $2.29 | 1 | 13.5% | towbook.com/pricing |
| tow book | $2.29 | 1 | 3.2% | towbook.com/features |
| towbook login | $0.79 | 1 | 2.5% | towbook.com/ |
| tow books | $5.14 | 1 | 2.1% | towbook.com/pricing |
| allied roadside assistance provider application | $76.39 | 1 | 1.9% | towbook.com/ |
| towbook customer service | $15.91 | 1 | 0.8% | towbook.com/pricing |
| towbook dispatching | $4.56 | 1 | 0.7% | towbook.com/pricing |
| towtrax | $6.12 | 1 | 0.5% | towbook.com/ |
| tow books app | $6.79 | 1 | 0.3% | towbook.com/ |
| towbooks app | $6.79 | 1 | 0.3% | towbook.com/ |
| towbook.com | $2.50 | 1 | 0.2% | towbook.com/ |
| swoop tow | $6.51 | 1 | 0.2% | towbook.com/ |
| tow log | $2.77 | 1 | 0.1% | towbook.com/ |
| towbok | $2.29 | 1 | 0.1% | towbook.com/features |
Towbook Towing Software - Cloud based
Our Software Is Secure & Web-Based, Built For Towing Companies. Contact Us. Use Our Software For Impounds, Dispatching, Invoicing, Payroll and More.
https://www.towbook.com
Cloud based towing software for dispatching, impounds, & accounting
Our Software Is Secure & Web-Based, Built For Towing Companies. Contact Us. Use Our Software For Impounds, Dispatching, Invoicing, Payroll and More.
https://www.towbook.com
Towbook Towing Software - Cloud based
Our Software Is Secure & Web-Based, Built For Towing Companies. Contact Us. Use Our Software For Impounds, Dispatching, Invoicing, Payroll and More.
https://www.towbook.com
Towbook Towing Software - Cloud based
Our Software Is Secure & Web-Based, Built For Towing Companies. Contact Us. Use Our Software For Impounds, Dispatching, Invoicing, Payroll and More.
https://www.towbook.com
Towbook
Tow Truck Towing Software — iPhone Towing App for Drivers, Dispatchers and Police. Web & Mobile. Private property towing features.
http://www.towbook.com
Janet J. · Student · E-Learning · April 21, 2025
It has been good for several years (4+). My biggest gripe and reason for writing this review is to inform customers before they get locked into a company whose customer service is obviously going downhill. I'm openly looking for an alternative but have so much invested in Towbook that I am reluctant to leave (like a terrible relationship).
Pros: Ease of use and functionality of the software for transport / towing.
Cons: Customer support has gone downhill in 2023. The company seems more interested in cutting down the time to interact with its customers rather than giving the customer a solid product. Specifically, I am astonished by their complete objection to changing OUR call numbers in the software (which they have done for 4+ years now and promised to do in 2023) to merry up with the calendar year 2300001 etc. The only thing I can attribute this to is laziness and "streamlining" by some pencil-pushing workflow efficiency figurehead to boost profit and cut down on the number of employees. Just bad scenario for the small business who is invested, left with a decision to move on or stick it out.
William F. · VP · Transportation/Trucking/Railroad · January 11, 2023
Fantastic. I can dispatch, invoice AND collect payment all right in Towbook.... all I do is input the customer information once! I already have more time to focus on growing the business.
Pros: So easy to create and assign a dispatch. I love how Towbook can connect to our QuickBooks. I did a lot of research on different products. I spoke to different towing companies to get feedback. I can't believe I waited so long before I called for our free trial ! The support is awesome. Chat button available anytime.. or you can email or call them. BUT ! We have not had many questions because it is so user friendly !! Thank you Towbook.
Cons: Well . I like colour , more colour coded choices for different sections on a call would help to identify it more quickly ( for me anyway )
Kenison K. · Towing Business · Transportation/Trucking/Railroad · January 9, 2023
Has helped build our business to what it is today. Improved ETA times, ease of invoicing, and more. The Customer Service is Excellent and we will continue to utilize this program for our business.
Pros: The GPS, and the ease of connection to our roadside provider network.
Cons: We love everything about the software. Continually updating the software to satisfy clientele need.
Buffy R. · Office Manager · Transportation/Trucking/Railroad · April 13, 2022
Pros: Towbook is extremely easy to use and has changed the way we do business for the better. This software allows us to easily keep track of what our drivers are doing and plan how to most efficiently utilize our fleet to get people safely out of harms way or to their destination. The visual comparison to the most used social media website makes Towbook very user friendly and non-intimidating. The software support (by online chat, phone and email) is easily and quickly reachable 24/7 and generally a response is helpful with problem solving solutions.
Cons: When there is an outage it really cripples our operations. Thankfully outages don’t last very long and support is generally very transparent as to how long it is expected to last.
Anonymous User · Dispatcher and Accounts Receivable · Automotive · November 14, 2021
getting to the disablement location a providing service in a timely manner
Pros: easy to use, run plates to get vin numbers and the uploading of photos is easy, the ease for the user makes it a plus
Cons: the maps are some times off and will lead the driver miles off course causing the call to the customer to be late
Mark G. · manager · Automotive · February 9, 2021
Overall towbook is a good one to use I have also used to use towsoft in the past and I find towbook to be better
Pros: This is awesome when it comes to dispatching. Easley send tow call to other employees. Used to help and calculate prices and daily logs.
Cons: Hey tell the GPS tracker isn't that great.
John H. · Heavy rescue · Automotive · May 19, 2020
The staff at Towbook are top notch. Always helpful and friendly, and always able to assist. If they don't have the answer immediately, they will research the situation and find an answer. They are familiar with the towing industry, and it shows in their knowledge in responding to questions and concerns. They take comments and suggestions and actually implement them into the upgrades in the software package. I would recommend Towbook to anyone in the industry, the use of the software has created such an accountability for our income, it is unbelievable. It pays for itself time and time again! Towbook ROCKS!!
Pros: Complete customization to allow for the most functional use and integration into our current operation. Customer service is top notch, always helpful, friendly, and timely! Continued upgrades are always useful and allow for even greater efficiency in running our tow operation. The ability to generate custom letters is also extremely helpful. The ability to have multiple users at no added cost is key!
Cons: Nothing negative to say about this software.
Peter C. · Owner · Transportation/Trucking/Railroad · February 28, 2020
Just when I think Towbook couldn't possibly implement anything new that would help. BAM!! There it is..."The Next Best Thing!" That should be Towbooks Motto: "Towbook.....The Next Best Thing!"
Pros: What's not to like. I have yet to find an issue. The crew does everything they can to help you along the way. They are just a click away and it's always like talking to a friend. They partner SUPERB customer service along with AMAZING software that truly streamlines our entire business. With a gun to my head i'd be challenged to find a down fall.
Cons: NOTHING. There is absolutely NOTHING to not like.
Lee B. · Owner · Automotive · January 23, 2020
Pros: Very helpful, finished in a timely manner and insured what they changed in our account was actually what we needed. Great help!
Cons: Sometimes moves slower than I would like. I'm not sure if that is user error or not.
Kiley H. · Certified Processor · Transportation/Trucking/Railroad · November 18, 2019
Absolutely amazing
Pros: I wish I could give more than 5 stars for their customer service. They're always there when I need them, and have the answers I need. Customer service is definitely top notch, and the software has helped me run my business so much more efficiently then the traditional paper and pencil option.
Cons: Absolutely nothing. I wouldn't change a thing
Matt B. · Owner · Transportation/Trucking/Railroad · October 22, 2019
Keeps your account organized and worry-free of not paying your bills to the provider. Frequent updates on each service.
Pros: I got to know this product through one of my vendors and we love it. It's very user-friendly and you can have updates on how and when the process is being worked. They send you invoices through it so you don't have to worry about forgetting to underpay or overpay for a tow service. I actually have been talking to my other tow vendors about it so they start using it too !!!
Cons: If the vendor don't update pricing info you still missing that part. I'd love to maybe also have a chat functionality embedded in it. Directly with the provider or the driver.
Angela P. · GM · Financial Services · September 12, 2019
It had helped our business better organized in Dispatch, Accounting, and GPS Tracking!
Pros: User-friendly, in the cloud, unlimited users, Digital Dispatch API integration with Allstate, NSD, DAA, Tesla and lots other and the best part about this is always evolving and improving! The inbuilt GPS tracking is another awesome feature. Kudos to Customer Service 24 X 7 available, we had reached them when we needed and they are always ready to help. We never had to wait more than 5 mins for help.
Cons: Nothing! Nothing to complain about this software.
shahid k. · Owner · Transportation/Trucking/Railroad · August 15, 2019
It has certainly made dispatching much easier not only for the office but for the drivers. The accuracy of the record-keeping is fantastic as well!
Pros: It is so user friendly. Easy to use and understand. We love how you can customize just about any portion to fit the company's needs. The customer service is unparalleled! Everyone is so kind, professional and so helpful, even with the stupid questions!
Cons: The only con would probably be the Impound section, adding files is a little cumbersome and I wish the notes were higher to the impound information.
Basia K. · Admin Assistant · Automotive · July 26, 2019
I have satellite offices and we had trouble coordinating drivers, calls, and information from one admin/dispatcher to the next. Towbook is a VERY affordable option that gives you as much bang for your buck as you can find anywhere. Plus you don't get stuck on hold to speak to someone halfway around the world when you have problems. They have a variety of ways to contact them and they respond in a timely fashion every single time.
Pros: I like most that it's easy to use. I love that it's cloud-based so we can unify all my operations in different places to one real-time experience. I love that the company is very responsive to developing new features independently, but also works hard to implement changes requested by customers. There is not one human being at Towbook software that I have run into so far that I wouldn't be happy to have at my company!
Cons: I seriously have no complaints. Can't complain about the cost, the overall value, or even the ease of getting it set up. They could have called it "Dispatch software for dummies" and wouldn't have been far from the truth.
REVA B. · VP/CFO · Transportation/Trucking/Railroad · July 8, 2019
I am able to put more information on my impounds and tows.
Pros: Ease of use and the Customer Service team is magnificent.
Cons: Trying to find past vehicles within the dispatching and completed.
Anonymous User · Office Manager · Automotive · July 5, 2019
Pros: Overall it is easy to use with a small amount of explanation. I feel like the programming is headed in the right direction. Towbook was recommended to me over and over and I feel like the main reason is the customer service. Here is a great example: I was notified a task/ticket needed to be created for an issue I was having, that it was created, that the conversation will be closed and that Towbook will contact me when they have a resolution. They have great communication! They are also available 24/7 which is great considering I do most of my paperwork after 10pm.
Cons: $91
Christina W. · Owner · Transportation/Trucking/Railroad · June 18, 2019
Pros: When I can't get it figured out Towbook people come on quickly and handle it with a plesant as well as a competent attitude.
Cons: As long as you have their tech support ther is nothing I don't like
Tim T. · Manager , Dispatcher · Automotive · June 12, 2019
Pros: THE EASE OF USE IS GREAT. IT INTEGRATES WITH QUICK BOOKS ONLINE VERY NICELY.
Cons: THERE ARE SOME THING THAT COULD BE OFFERED AND MADE TO RUN BETTER BUT I HAVE SEEN UPGRADES AND THEY ARE WORKING GREAT
DAVI H. · TOWING MANAGER · Transportation/Trucking/Railroad · May 15, 2019
NA
Pros: DIGITALLY DISPATCH WORKING WITH MOTOR CLUBS
Cons: 24/7 CUSTOMER SUPPORT RUDENESS AND UN-LOGIC SOLUTION AND HANGING UP ON YOU WOW!!!
Yaser A. · MANAGER · Transportation/Trucking/Railroad · May 8, 2019
Amazing. Great support, great product!
Pros: I absolutely love this software. Previously, we were using another product and the customer support was horrible. I began searching for a software that could meet all our needs and stumbled across Towbook. Two days into the free trial I was convinced it was exactly what we needed. The in app support is outstanding. The longest we've waited for a reply is maybe 5 minutes. Average response time I'd say is 2-3 minutes. I would also like to point out that some people are hesitant to trust "Cloud Based" software. In all the years we've used Towbook, we have NEVER had a connection issue or data issues. It has ran flawlessly. The features in Towbook check almost every box I could imagine a towing company would need. You won't be disappointed.
Cons: The only con I could think of is some features are only part of the higher tiers. So if you aren't a very high volume company and could get by with a cheaper plan, you may have to purchase a higher one just to get all the features you would like. But even with that said, it's still worth it to me.
Kyle F. · Manager · Automotive · May 1, 2019
So far, we love it!
Pros: Towbook is user friendly. Easy to grap on to. Drivers love it as well as it helps with accounting! You can print Commissions, view unpaid/paid invoice reports, set your company prices, add or delete fields of pricing. Love the maps tab too!
Cons: Have not ran in to many problems yet. There are some questions you will have that will come up yet the staff is so awesome and right there to help you!
Jessica W. · Office Manager · Automotive · April 30, 2019
Reps IS AMAZING, SHE DID EVERYTHING SHE COULD TO HELP ME! THANK YOU SO MUCH!!!
Pros: EVERYTHING!!! THIS SOFTWARE IS GREAT!!!!
Cons: NO COMPLAINTS REALLY, OTHER THAN A FEW HICCUPS HERE AND THERE
LEAH M. · DISPATCHER · Transportation/Trucking/Railroad · April 17, 2019
I think it has been amazing. I also think that you guys should recognize support team which has very professional well-spoken agents. The team always resolves any issues we have no matter how big or small and is also very quick to respond when we do have a concern. The team is also very uplifting and positive when you speak to them on the phone! One of the best customer service representatives I have ever come across.
Pros: I really like how easy it is to use the product. I also like how it can be used by drivers as well and put on multiple different devices.
Cons: Maybe just how many updates but that is the way of technology and why your program works so well.
Steve r. · Dispatcher · Transportation/Trucking/Railroad · April 11, 2019
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