Rating
4.6
64 reviews
Categories
1
Founded
2006
Employees
22
The Flybook is a powerful reservation management system built for operators who offer more than just one kind of experience. From ziplines and adventure parks to guided tours, lodging, and rentals, we help you manage it all from one unified platform. Our customizable booking flows allow you to package experiences, assign resources, and streamline guest check-in - all while providing a frictionless guest experience. Whether you're managing one location or many, The Flybook adapts to your business model with ease. Founded in 2006, we’ve spent nearly two decades supporting the unique needs of outdoor businesses with complex operations. Our platform includes staff scheduling, POS, waivers, and marketing tools, making it more than just a reservation system. Backed by an expert advisory team and US-based support, The Flybook is more than software - it’s a business partner.
Ad spend / mo
$0
1 paid keywords
Paid visits / mo
0
Organic keywords
975
Organic visits / mo
7,304
SEMrush reports no paid spend for this domain, but Google confirms 31 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
31
as Michael Wing
Active now
10
last 14 days
Advertising since
May 2022
4+ yrs running
Last seen
today
still active
The shared messaging across Tour, Activity & Reservation Booking Platform advertisers - the validated angles to copy. See the niche →
(64 reviews)
amazing experience.
Pros: Customer Service team, ease of use working the software.
Cons: None, awesome team. No complaints from me.
Kyle M. · Owner · Entertainment · January 3, 2023
It has made managing our business in a professional way achievable
Pros: It allows our staff to get off the pencil and paper mode of managing our business. We can focus on the customer with professionalism. The support team is awesome and also quick to respond.
Cons: Integration of new software in your system is never easy, but The Flybook team is great on getting this accomplished.
Robert W. · Manager · Recreational Facilities and Services · August 25, 2022
The Flybook has changed the way we do business. The staff at the Flybook have been patient, and kind and many of them now feel like friends. Our onboarding specialist,[SENSITIVE CONTENT]visited the area and we went out for a hike. These are a group of people who are real, fun and genuinely caring about us and our business. This relationship has been an ideal partnership.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Tour Operator | 1 | 17 | Shortlist |
Domain confidence 99%
Pros: As the Operations Manager for two (2) businesses that interact directly and indirectly The Flybook has created a level of ease in management that has quite literally changed my day-to-day life/work. Before the Flybook we worked with Peek Pro but were unable to easily manage all that we offer and were still using a google calendar for scheduling and staff. What I love most about the software is that I can manage it with little assistance. I am not a tech person but the design and use are intuitive and because there are multiple ways to do an action I am easily able to train staff to accomplish tasks or manage staff and reservations easily because they do not have to follow a strict "how-to" in order to be successful. I also really love that nearly all of our operations are managed within the Flybook (we are a full-service bike shop so our bike maintenance and service are managed outside of the Flybook).
Cons: Over the past two years, there have been small challenges we have seen with the Flybook. The challenges are primarily based on managing our accounting. The system allows us to work with third-party resellers easily but managing the different tax rates and invoicing or collection is not always easy. This is not my specific responsibility although I know the Flybook is currently working on an "Accounting Center" that we hope will help some of these challenges for our accounting manager.
Celie D. · Operations Manager · Recreational Facilities and Services · July 8, 2022
Pros: Super user-friendly. The on-boarding team is great and they provide ongoing support.
Cons: The learning curve, but after you understand it... it is super user friendly on both back and front end.
Benten N. · owner · Leisure, Travel & Tourism · May 12, 2022
Overall I have been generally happy with Flybook. It helped me grow my business. I am on here searching for a new platform. Mostly due to the issues above.
Pros: Automated Registration Automated emails with links to our PDF’s explaining their trips Guests can buy our products right off our website Support (chat**) But have to use it all the time, and most of the time they can’t accommodate our needs (ie. calendar view of guides that are available) Reports Nice to have financial, customer reports Customer service is excellent. Staff is friendly and very helpful.
Cons: $7b
Judson W. · Owner · Sports · April 29, 2022
Pros: Our organization appreciates that The Flybook's customer service is excellent.
Cons: It is very important that an organization have a point person who can take on the task of learning the many ins and outs of the software and be able to setup and manage the software internally.
Laurie S. · Chief Marketing Officer · Leisure, Travel & Tourism · April 16, 2022
Pros: I love Flybook! It has change my life and business in so many great ways. I use to do all my reservatioons by had. Once I learned how to use Flybook ( It was a learning curve for sure) It freed up so much of my time using online booking.
Cons: It was heard to initially learn the software, but support was there for me the whole way.
paula p. · owner · Hospitality · April 13, 2022
It is overwhelming to use at first, but I feel like I really understand the system now and it has helped make our registration process easier. Thank you, customer support!
Pros: The customer support is the best part of the software. For our business I schedule activities often and I like that I can create different terminal experiences for an individual that signs up alone and for a group of people that are signing up. I can set a lead client for groups to help me "stay on top" of registration.
Cons: Sometimes there are instances where you have to adjust a setting in two different places (like promotions). It is not as straight forward for fixing a problem, but that is what customer support is for. They have helped me so much.
Sami S. · Assistant Director of Operations · Non-Profit Organization Management · April 12, 2022
Overall, flybook accomplishes a lot in one login!
Pros: Multiple ways to get the job done - so depending on one's work style, you can choose what makes the most sense to you. There are multiple calendar views and ways to edit tours on the spot - it can handle surprises.
Cons: The opposite side of the coin on the multiple ways to do something - some times people want it done in the way they do it. Have to ensure good communication within the team!
Lena W. · Adventure Guide · Recreational Facilities and Services · April 8, 2022
Pros: I like this software because there's many different ways to navigate it. You can find different ways to get to the same place.
Cons: Putting new customers into the system could be confusing
Lily B. · Administrative Assistant · Sports · April 8, 2022
Pros: The complexity of Flybook creates a robust operations management system unlike any of the previous THREE reservation systems we've used (e.g. ARS, Xola and Zozi).
Cons: There is a steep learning curve at first, though this is only from the administrative perspective, as it is quite user-friendly for just taking a simple reservation.
Shelby L. · Manager · Recreational Facilities and Services · April 8, 2022
Love the customer service, and features
Pros: The ease at which you can learn all the functions - very user friendly, and intuitive
Cons: The inability to integrate the waivers completion with a customer daily report
Gabby S. · Office Manager / Guest Relations · Hospitality · April 5, 2022
Pros: Ease of front end booking system and how it connects to our website. Front end system is very professional looking and makes it simple for people to add items to their cart and also has an up-sell feature. The staff calendar feature and well as the my calendar feature is very easy to use and look over for our guides and users. Selling and tracking gift certificates is simple and easy to manage. We use mailchimp as our email marketing platform and it is easy to add "book now" buttons into the campaigns that take customers directly to the activity we are offering. Collects guest feedback and allows guests to add a tip after the trip has ended. Automated reminder and thank you emails go out before and after a trip, and when the trip is booked on the front end an auto confirmation email is sent about that specific activity. The auto thank you emails have allowed us to get more google reviews than any of our competitors.
Cons: The software can be difficult for users to learn if they are not completely computer literate. There are so many working pieces to the Flybook process and various ways to add or make changes to reservation that many users I have worked with get confused or lost in the process. I feel like I am very well versed in the overall process and I can train our users myself, but be prepared for many hours of training time to be able to use the Flybook to its fullest potential. I would also like better accounting reports or the ability to tie The Flybook into QuickBooks.
Travis W. · Fishing Guide · Fishery · April 4, 2022
Pros: Great features and easy to use. The back end support is great and simple pricing model.
Cons: Somewhat complex to learn and set up, but their support team is great to help.
Alexander R. · Owner · Leisure, Travel & Tourism · April 4, 2022
Overall, flybook is amazing. Great customers service too!
Pros: We love that customers can book on our website for guided fishing trips, kayak rentals, multi-day trips, and more.
Cons: It's an incredibly powerful tool and it takes quite a bit to learn the back end.
Blake M. · president · Sports · April 3, 2022
I have used Flybook since roughly 2025 and have always appreciated the stability and reliability of the system. In the very rare event something did not work as I expected or needed it to the crew at Flybook was always quick to respond, advise and adjust to match my needs. Over the years there have been very few times that it did not work as expected and usually I had made a goof on my end. The Flybook crew helped sort things out every time.
Pros: Calendar features, staff availability schedule, website integration, payment processing, reports, gift cards and more
Cons: There is nothing that I do not like. I am completely satisfied!
Robert W. · Owner · Leisure, Travel & Tourism · March 30, 2022
It's been a good experience and I just hope changes for the better keep getting implemented.
Pros: Ease to use once all set up. This is easy for the employees and clients.
Cons: Could have a better app for the guides to use. Some things are not accessible via the app.
Zeke H. · General Manager · Retail · March 29, 2022
We switched to The Flybook initially because of their emphasis on customization for a diverse customer base. We continue to have a lot of personal attention even as they grow in scope. They have never advertised integrations or improvements without follow through. As with any booking system appealing to many different company types, there will be some aspects that aren't a perfect fit. Our concerns are met with honesty and helpful work arounds.
Pros: The front end experience is great. The reporting has been awesome to help us organize our data to better direct our marketing, staff incentives and retail ordering.
Cons: A lot of the customizable versions of ticket-types, promotions etc. require finesse to get just right. Editing post-creation is difficult. The back end calendar is clunky for our business type, although I could see it's functionality especially for multi-day adventures.
Zoe J. · General Manager · Recreational Facilities and Services · March 29, 2022
I want you and the rest of the team at Flybook to know how great the experience was working with [SENSITIVE CONTENT HIDDEN] the last couple of months. I am impressed with his knowledge of the product. He was spot on with any questions we had for him. [SENSITIVE CONTENT HIDDEN] was also quick to respond to any of our questions or concerns. he got back to us almost immediately no matter the situation. He is extremely professional in all discussions. Lastly, he is so personable. [SENSITIVE CONTENT HIDDEN] made it a pleasure to work with Flybook. I am very glad we chose to partner with Flybook not only for all it has to offer and the robust system, but also because of yourself and especially [SENSITIVE CONTENT HIDDEN]. I look forward to Flybook and Fortress Bikes being partners in this journey for a long time. Thank you all.
Pros: The software is very easy to use. It runs my online reservations and my in person rentals as well as my POS for merchandise. There are more reports that Flybook offers than I will ever use as a small business.
Cons: There are a few minor quirks that I would like to see a fix for. Particularly, when I am inputting an hourly rental, I would like it to default to my default of a 2 hour rental.
Hal S. · President · Recreational Facilities and Services · July 29, 2021
The Flybook's software is great - but the team you work with is what really makes the experience stellar. We initially contacted them with a very short turnaround timeframe to manage reservations for multiple different places as a result of state mandates regarding COVID-19. The Flybook's team was incredibly flexible and delivered professional results with, quite honestly, impressive speed. When we thought things would come down to what felt like the literal last minute, they gave us days. 100% recommend this software and this team.
Pros: It was perfect for what we needed, their team was able to simplify their features to make it fit our needs. They have much more to offer than what we ended up utilizing. We didn't need anything complex, just a reservation software. Out of the hundreds that used The Flybook to book reservations, we received very minimal complaints. What could have been a huge problem for us was solved by implementing Flybook into our processes.
Cons: For our very specific situation, some of the button texts were not entirely applicable. We weren't able to change those, so we had some minor confusion among the users as to why this was.
David H. · IT · Real Estate · June 29, 2021
After using 2 other reservation programs we switched to Flybook. They had initially reached out to us and we opted not to go with them. But when they followed up less than a year later, they had taken the feedback that I provided and made changes to the program which made it perfect for our use. I really appreciated their willingness to change and constantly improve the program which gave me the confidence that I could use this program going forward without it going stale or getting outdated.
Pros: I like Flybook's diversity and complexity of features. The customization abilities of the program allows us to use the program to best suit the variety of needs within all of our departments. The biggest positive we see from Flybook over other reservation software is the rental component which allows for a lot of customization and gives us the ability to maximize each vessel in our fleet without overbooking us at key times.
Cons: The software does take some getting used to on the back end. I'd say it has more of PC feel compared to using a MAC. It is more process based rather than intuitive flow through the program. The other component that I think could use improvement is on the visual side of things that get sent to customers. It would be great to see a more visually appealing booking window and confirmation e-mails etc.
Mike D. · Operations Manager · Recreational Facilities and Services · December 6, 2019
Pros: lets us rent our equipment to our students and track usage across all platforms.
Cons: this software works fantastic, there is nothing not to like.
Joseph D. · Coordinator · Education Management · August 9, 2019
Overall, our experience with The Flybook has been amazing. We have had no issues with the system and so glad that we chose this software over others on the market. The software allows us to track and book our reservations in a seem less fashion.
Pros: What we love about The Flybook is how user friendly the software is for our staff to use as well as our guests to book our tours.
Cons: No Cons so far! We love the software and so glad that we chose this to be our booking software.
Traci S. · Activities Director · Hospitality · May 3, 2019
Easy for customers to book trips and easy for accountants to pull data.
Pros: Easy to find, pull reports and reservations.
Cons: If a reservation is cancelled you sometimes cannot pull data on the original booking/when it was booked for.
Katie S. · Accounting clerk · Accounting · March 27, 2019
Flybook will allow you to automate the booking process. It will save you time on paperwork and billing. It will get you more customers if they can simply click a button on your website to book trips.
Pros: Flybook has a ton of functionality, but the software is interlaced with out of date stuff they don't want you to use. You can't simply learn it by using it. Once you figure it out, the booking software is extremely functional.
Cons: It is difficult to learn since it is full outdated non-functional stuff. Customer service has been extremely slow. I sometimes wait a week or more to get a response. Customer service should be a lot better for a small company.
Grant R. · Owner · Recreational Facilities and Services · March 26, 2019