Rating
4.5
10 reviews
Starting price
$75
Per User
Categories
2
Founded
2018
Employees
180
Funding
57.5M
Series B
Maze is the continuous product discovery platform for user-centric product teams. Maze empowers product teams to continuously collect and action user insights across the entire product development cycle. Create and send usability tests in a few clicks. Get closer to your users, capture real insights as they happen, and build better products faster with Maze.
Ad spend / mo
$25K
81 paid keywords
Paid visits / mo
8,372
Organic keywords
13,638
Organic visits / mo
25,978
Authority
45
7,221 ref domains
Creatives run
100
as MAZE.DESIGN LIMITED
Active now
73
last 14 days
Advertising since
Jan 2024
2+ yrs running
Last seen
today
still active
Running 17 ads on LinkedIn as Maze - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across User Research & Usability Testing Platform advertisers - the validated angles to copy. See the niche →
(10 reviews)
My experience with Maze has been fantastic. The platform has helped me to validate product decisions, collect valuable customer insights, and optimize user experiences that drive impact. The tool's user-friendly interface and powerful features make it an essential part of any team's research and product discovery toolkit. While there may be a learning curve for beginners, the benefits of using Maze far outweigh any challenges. I highly recommend it to anyone looking to improve their user research and product discovery processes.
Pros: As someone who is passionate about user experience, I love how Maze provides valuable insights into user behavior and preferences. The platform's ability to collect and analyze data from prototypes and live sites has been a game-changer for our product development process. The continuous optimization feature has helped us to identify and fix issues quickly, resulting in a better user experience for our customers. The platform is user-friendly and intuitive, making it easy for me and my team to use.
Cons: While Maze is an excellent tool, it can be a bit overwhelming for beginners. The platform offers a lot of features, and it may take some time to learn how to use them all effectively.
Adam O. · Software developer · Information Technology and Services · April 26, 2023
Super amazing tool for testing prototypes.
Pros: The easiness of running tests from a Figma prototype. Also the templates they provide for different types of user research are super helpful to even think of new tests to launch.I have used it for testing task completions with a prototype from Figma and you can run a test and share a link within minutes. Also they way the results are presented are outstanding
| Category | Page | Rank | Placement |
|---|---|---|---|
| User Testing | 1 | 3 | Ad |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| maze | $3.26 | 1 | 30.9% | maze.co/maze-overview/ |
| user testing | $2.61 | 1 | 9.0% | maze.co/compare/maze-vs-usertesting/ |
| usertesting | $1.51 | 2 | 2.6% | maze.co/compare/maze-vs-usertesting/ |
| userzoom | $4.80 | 1 | 1.2% | maze.co/compare/maze-vs-userzoom/ |
| usercrowd | $2.16 | 1 | 0.8% | maze.co/compare/maze-vs-usertesting/ |
| userlytics | $5.73 | 4 | 0.7% | maze.co/compare/maze-vs-usertesting/ |
| browser stack | $3.55 | 2 | 0.7% | maze.co/compare/maze-vs-usertesting/ |
| paperpal | $1.75 | 2 | 0.6% | maze.co/features/ai-study-builder/ |
| userinterviews | $2.78 | 3 | 0.5% | maze.co/compare/maze-vs-usertesting/ |
| user zoom | $4.80 | 1 | 0.5% | maze.co/compare/maze-vs-userzoom/ |
| maze test | $5.53 | 1 | 0.5% | maze.co/user-testing/ |
| maze user testing | $6.41 | 1 | 0.5% | maze.co/user-testing/ |
| ai research | $3.34 | 2 | 0.4% | maze.co/features/ai-moderator/ |
| playbook ux | $5.45 | 1 | 0.4% | maze.co/compare/maze-vs-usertesting/ |
| research ai | $3.17 | 2 | 0.4% | maze.co/features/ai-moderator/ |
Maze AI-Powered Research - AI Research Analysis
Run research faster without cutting corners. AI-generated reports help quickly gather insights and scale impact. Learn more. Real Human Insights.
https://www.maze.co
AI Research Analysis
Maze AI-Powered Research — Run research faster without cutting corners. AI-generated reports help quickly gather insights and scale impact.
https://www.maze.co
AI Study Builder by Maze
Real Research in Minutes — Describe what you want to learn. Maze builds a complete research study in minutes.Test anywhere, anytime. For Product Managers. For Product Designers. Get actionable insights
https://www.maze.co
Maze testing - The Modern Research Platform
Improve your research efficiency and deliver a user-driven product to market faster. Make the right product decisions with Maze. Book your free demo! Remote testing. Test anywhere, anytime.
https://www.maze.co
Maze | User Research and Testing Platform
Validate ideas and concepts at every stage with quantifiable insights from real users. Pick their...
https://www.maze.co
Why couldn’t Maze have existed 5 years ago? Most security tools rely on rule-based filters like “is this public-facing?…
Cons: If I had to say one bad thing is that sometimes testers have had problems on loading the prototypes I was testing.
Ignacio A. · Product Designer · Internet · February 21, 2023
Conducting some solid user research and a great way to have users evaluate prototypes. Generally a good experience, rough around the edges in some aspects but overall a modern and fresh way to have users test your prototypes and websites. Maybe recruit participants otherwise though.
Pros: Very easy to use and integrates superbly with our other tools (Figma). Importing prototypes is easy and I can develop surveys within Maze itself. Price is reasonable too, and auto generated reports at the end are a huge time saver.
Cons: Quite limited in terms of survey design to add alongside the prototypes, including survey logic and question types. Heatmaps and recordings can be buggy and the software is clearly still in development with some features still remaining incomplete.
Eshwar S. · UX Researcher · Research · January 6, 2023
Pros: The integration with Figma that allows you to test your prototypes is great. The survey building set up is also very good and it is easy to create good surveys and you really have a lot of control. The analytics part is also great and allows you to draw conclusions from your tests.
Cons: Because one of the biggest benefits with Maze being the integration with Figma when it doesn't work it is really annoying. For example when Figma released interactive components there was no integration for this for some time leaving us without testing capabilities for prototypes which included interactive components.
Axel S. · UX Designer · Design · November 2, 2022
I like this software, it provide us great tools and functions.
Pros: This software provide us very useful tools and functions to test differents strategies of marketing, this software it's absolutely useful and thanks to this software you can work in a really easy way, this software help you to make decisions.
Cons: This software it's annoying in some cases, it's difficult to understand and to use for some new users.
Graciela P. · Employee · Consumer Services · October 25, 2022
Ultimate is a nice tool for quality product research for all businesses. Make sure to grab your own piece of the pie. I highly recommend Maze.
Pros: Best user testing tool with awesome features like smart reporting, easy collaboration, super fast integration, and target reach. Maze offers literally almost all the most sought-after User testing solutions at low pricing fees with quality customer support services. It has super conspicuous prebuilt templates which are essential for time-saving and it's easy to work with.
Cons: Some prebuilt templates are not easy to work with especially the ones for a testing website sign-up flow. It had to bleed the first time.
jason e. · Internet marketer · Computer Software · July 13, 2022
Pros: What I like the most about this software is the integration with Figma for prototype testing, all the available templates for concept, content, copy or idea testing. Maze is the holy grail of usability testing. The insights are great.
Cons: The only con is if you are a freelancer or just starting out, the price might be a little high. $50/month might be a stretch for many.
Esther M. · Product Designer · Design · May 9, 2022
$86
Pros: Fairly intuitive editor, easy to deploy.
Cons: Its presentation format can cause confusion for participants and the heat mapping function is poorly implemented.
Anonymous User · Sr. UX Architect · Financial Services · February 18, 2022
The app is great for prototyping and user tests, especially remote and needing quick responses. In my opinion, there is still room for several improvements that could be made with certain urgency, as they would not be so laborious from a technological point of view.
Pros: It is very easy to use and to create and manage the tests, it has a short learning curve. Integration with figma is great, it simulates devices correctly (Web, iOS, Android). Any change in figma can be updated in just a few moments. Deploying a test and sending it to multiple users is a quick task with Maze.
Cons: From the point of view that it is a software for design and usability testing, it leaves a lot to be desired for those who assemble it. It's a bit limited in question templates, I miss a multiple choice format with images for example. The sorting card template doesn't work very well, and depending on the number of options you put for selection you will have a large vertical scroll making it difficult to understand and select, and besides, they are not cards at all. Reports are a very nice feature, but at the visualization of the results it is kind of difficult to make comparisons and identify the users at different times of the journey.
Anonymous User · UX UI Designer · Financial Services · October 6, 2021
Pros: My testers love it, they think it is fun to use. it makes product management so streamlined and has a wealth of data in it.
Cons: not much, once you get the hang of it it is pretty good
Anni M. · Product Director · Health, Wellness and Fitness · March 9, 2020
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