Rating
4.4
207 reviews
Starting price
$24
Flat Rate
Categories
3
Founded
2018
Employees
35
Funding
14.4M
Series A
Online content creation platform for marketing, communications, and media teams. Kapwing streamlines video content creation so that your team can make better video content together, faster. Starting with a text prompt, you can generate a video using AI, customize it to fit your brand, and automatically edit footage.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
286,016
Organic visits / mo
699,313
The shared messaging across Video Production & Media Collaboration Platform advertisers - the validated angles to copy. See the niche →
(207 reviews)
We can now easily produce a lot of content in a short space of time. Game changer.
Pros: I love the fact that once everything is setup, the software runs reliably and safely without requiring extreme interventions. It gives me more control over audio and video synching. Recording and streaming at the same time is seamless.
Cons: The set up takes time. But honestly there are no complaints about the features.
Preben F. · CEO and Founder · Automotive · February 5, 2025
Negative - I would have been happy to recommend the product to anyone comfortable with a browser-only interface but due to their refusal to refund unused months on a subscription, I can no longer recommend this company.
Pros: I like the interface and found it user friendly.
Cons: $8a
Kaye W. · Artist · Entertainment · January 26, 2025
With Kapwing, we were able to target a new audience of non-native speakers and gain increased engagement on social media.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Video Editing | 1 | 25 | Shortlist |
Domain confidence 100%
Pros: Kapwing made us creative in delivering advertising messages in all targeted languages with complete ease. I loved that the audio content was converted to text and the automatic translation provided by Kapwing is coherent and accurately reflects the content of the clip. It is great that Kapwing maintains the size and quality of the original video after adding the translation and its special effects.
Cons: I understand that Kapwing did not succeed in dealing with some colloquial words and writing them and then translating them correctly. Thanks to the quick language proofing feature, we were able to catch those mistakes and correct them easily.
Shir H. · Social Media Manager · Pharmaceuticals · January 13, 2025
Amazing experience I love that it comes with translation
Pros: Translation and easy of use the three types of editing
Cons: Overload sometimes I can't download my project
Ahmad H. · Administration · Accounting · December 8, 2024
Best aplication for creativity work. Include images, videos, gifs, audio editing with templates. Easy and useful.
Pros: Very easy to use with many different futures.
Cons: Nothing because includes all you need in one place.
Alisa T. · Professor · Education Management · April 10, 2024
Gute Schnittsoftware um besonders textlastige Videos zu schneiden und Content für unterschiedliche Kanäle schnell und effizient zu produzieren.
Pros: Ich bin großer Fan von dem Videoschnitt via Transkript. Das hat uns viele Stunden eingespart. Auch die KI-gestützte Highlight Funktion um wichtige Stellen inn langen Videos zu finden und daraus eigene Snippets zu erstellen ist fantastisch!
Cons: Die Standard Templateauswahl könnten etwas größer sein, sonst alles top.
Marco G. · Digital Marketing Manager · Information Technology and Services · January 19, 2024
It was able to handle a fairly simple cut of a song I wanted to do at a specific time without compromise and add video to the content without refreshing and reloading. Like beast mode for a few minutes of content and no slack.
Pros: Kapwing is winning at the small things for me, its flexible and easy to use online
Cons: Its still in the infancy of the full things it can do like auto-pan and contrast the sound levels. Its not adobe, but it's worth as an experienced to beginner editors out there.
Jared K. · CMO · Market Research · December 1, 2023
I want to like it more, but due to the glitches and the functions I use often (that I think Kapwing lacks) I just find it an annoying platform to use. If these glitches were to be ironed out, this review would have been a lot more positive.
Pros: I love how easy it is to remove audio from video clips quickly, this has made my life a lot easier on a day-to-day basis. I also appreciate how many transitions Kapwing has, as this gives me a lot of choice when creating more exciting videos. My favourite feature which I think is really functional and useful, is the auto subtitle feature which I think is a god-send. It very rarely gets the audio speech wrong, and I only have to change over a few words. It literally saves me a lot of time every use.
Cons: I really despise how glitchy the platform is. It seems every time I use kapwing, there is some sort of glitch. The glitches are: Playhead moves through the video but the video gets stuck on a static image, with the only fix I've found is to refresh the whole page. This is what I dislike the most about Kapwing. Sometimes my videos get stuck on exporting and end up having errors, forcing me to save a copy of my file and try again which is annoying. Saved videos have in the past have been saved with text blocks out of place despite me not changing anything. The background remover tool on video clips is very poor compared to other software I've used. It looks very janky and glitchy. I use this feature a lot, so I suppose I notice it more.
Jamie S. · Creative Marketing Strategist · Marketing and Advertising · November 16, 2023
Kapwing destroys video edits I'm making, something that looks like just technical glitches on the site. In addition, the automatic subtitles do not work well at all - really bad. I prefer to type the subtitles in a free app instead of spending hours correcting subtitles (which doesn't work well either). It's really rude to charge such a high amount for a site full of glitches like this. If your site is under construction, don't charge money for it or charge a nominal amount. Really angry and expecting compensation. I both paid, and wasted my time for nothing. The never-ending glitches and bugs that simply destroy the work experience and cause that a website that was supposed to save me time, takes more time of my life than parallel applications.
Pros: There is a wide variety of animations and text formatting options. This is the main reason I subscribed to the site.
Cons: The never-ending glitches and bugs that simply destroy the work experience and cause that a website that was supposed to save me time, takes more time of my life than parallel applications.
Tzippy L. · content creator · Government Relations · November 6, 2023
Pros: 92% of social media users are watching videos with their sound turned off. Kapwing makes generating captions a breeze. Simply add the video you want to caption, click generate and Kapwing does all the hard work in a matter of moments. You can then focus on getting the fonts, colours and style right. Kapwing has increased my video output ability by simplifying tasks that used to take me hours. They now take minutes, if not seconds.You can also easily adapt video content for each platform with Kapwing’s canvass resizing tool. Create one video and have it ready for every social network with a few clicks of a button.
Cons: I genuinely struggle to find an answer to this, the tool has made my life so much easier.
Jack H. · Press, digital and comms · Non-Profit Organization Management · August 29, 2023
The tutorial Is clear and it's easy to use . The effect that you need when editing a video are super and the result is excellent.
Pros: When you start using digital for a living it IS important to find good products that are free and easy to use. Kapwing is realky helping me as à community manager. I needed an editing tool that was easy to use and Kapwing realky help me. Free of charge and es easy to use, I recomend it to someone who start online.
Cons: Nothing yet! And I think that I will be satisfied
Mireille M. · Community manager · Human Resources · August 29, 2023
I spent 6 hours creating a video and a Kapwing bug, which they fully admit to, erased all my hard work. They offered me $5 for my troubles. Gee thanks. I bill out at $400 an hour, Kapwing. How do I send you my bill??I no longer trust this product and would advise anyone to consider other products, ESPECIALLY if you plan to create long videos.Sincerely, Disgusted Kapwing user
Pros: Great choice of stock images and videos.
Cons: Reliability. WARNING: Kapwing may delete hours of your work on a video, at random and without warning, like it did with me. They claim to have a "revision" system that can reload past versions in an emergency but it didn't work either.This thing has horribly coded saving system IMO, with inadequate redundancy.
Bob M. · CEO · Banking · August 13, 2023
This is one of the best tools for creating video content out there. It has some interesting features that are worth exploring.
Pros: I can get content out, transcribed, captioned, edited, and formatted for different medias very quickly. One of the features that I find more interesting is using the AI video creator for quick B-rolls.
Cons: The editor need some polishing, it can take some time to get used to the UX and streamline your workflow.
Anonymous User · Founder · Health, Wellness and Fitness · July 22, 2023
It is quite good but it has some problems. The audio editing is difficult and doesn't have smart ordering of audio parts. Audio adding is slow. It takes much time to edit a video.
Pros: Audio uploading and adding, audio editing.
Cons: The audio editing is difficult and doesn't have smart ordering of audio parts. Audio adding is slow.
Bandar A. · Freelance Marketer · Marketing and Advertising · July 2, 2023
Pros: I can quickly and easily make custom videos for a variety of platforms (TikTok, Instagram, YouTube, etc). There are TONS of templates, video clips, elements, etc. It helps my videos look professional. I have very little video experience, and yet I was able to pick up the ins and outs of Kapwing very quickly and easily.
Cons: I wish there were a few additional editing features - for example - controlling how long fades are (as opposed to picking "fast" or "slow"). I wish there were FX that would sync to my audio (like BeatLeap).
Daniel H. · Sole Proprietor · Music · May 11, 2023
It´s very fast and easy to use.
Pros: It´s very easy to use and I love all the features that provide.
Cons: Maybe I´d love a lower price. In my case I want to get one year license.
Manuel M. · C.E.O. · Music · April 22, 2023
Pros: The fact that it makes my video look professional
Cons: I'm a complete novice, so I found it frustrating that there wasnt a delete button to delete videos I didn't want
jANINE N. · Teacher · Arts and Crafts · April 5, 2023
Amazing!
Pros: I create professional-looking videos with no previous video creation experience.
Cons: The dev team continues to create new features. I don't keep up with everything new.
Eric S. · Branch Manager · Real Estate · March 30, 2023
A pleasant experience with a variety of tools to create, edit and make videos even for free subscribers. kapwing provides all social media influencers and Youtubers are looking for in few clicks; pre-built templates, stunning backgrouads, clean audio. kapwing is a secret weapon for users who want to export videos in very few minutes at a high quality.
Pros: Kapwing, though a cloud based platform, allows video creator and editor manage their videos in real time. It comes with a rich dashboard that allows you crop, add photoes or backgrounds and monitor your slides easily. It comes with a clean audio even for free subscriptions. Another important feature is its liability to third-party software, iMyFone, which helps enhance the quality of the photos and backgrounds.
Cons: The only little concern about Kapwing is the fact that it is glichy sometimes, a bit heavy to load if your Internet is slow! Free video are limited to less than 7 minutes, which is too short compared to "Clips Ai" which provide longer videos for free.
Mohamed C. · Lecturer · Education Management · March 28, 2023
I am a first time user still, and it exceeded my expectations that much so I was thinking of using Kapwing more than Abode pro and purchase the full year. However, after i had finished my first project and saved and downloaded it for use; it looked great and worked perfectly. I went back to the edit of the video and it had lost the uploaded filming and edits I had made. All the time I had spent compiling the whole thing ....just gone! I thought maybe I had made a mistake (Benefit of the doubt) made another and more or less straight away the same thing happened. This has made me question if I should go ahead for the full version and not just the free one.
Pros: Easy to get on with. Does exactly what it says on the tin.
Cons: after i had finished my first project and saved and downloaded it for use; it looked great and worked perfectly. I went back to the edit of the video and it had lost the uploaded filming and edits I had made. All the time I had spent compiling the whole thing ....just gone! I thought maybe I had made a mistake (Benefit of the doubt) made another and more or less straight away the same thing happened. This has made me question if I should go ahead for the full version and not just the free one.
Steven H. · Director · Entertainment · March 28, 2023
It was terrible. I bought the software to help increase my productivity and output a better product.That was further from the reality. I wasted an entire day and never got a final product. When I purchased another product and completed everything within an hour.
Pros: The silence remover and the audio enhancer
Cons: How nothing worked and was never able to export my project.
Nathan I. · Owner · Internet · March 15, 2023
C'est une bonne application pour les aspects basiques de montage vidéo comme le découpage. C'est un logiciel facile d'utilisation. Mais le sous-titrage automatique n'est pas bon du tout en Français. Peut-être est-il meilleur en Anglais.
Pros: C'est une application facile d'utilisation qui peut convenir à ceux qui souhaitent découper leur vidéo ou faire un peu de montage. Cependant, je me suis spécialement inscrite pour pouvoir avoir accès aux sous titrage automatique. Et honnêtement, les sous titres c'était pas vraiment ca. Si comme moi, vous voulez uniquement utiliser l'option sous titrage automatique alors passez votre chemin. Ne perdez pas votre temps ni votre argent.
Cons: Le sous-titrage automatique qui n'a ni queue ni tête.
Marine K. · Gestionnaire en communication · Marketing and Advertising · March 15, 2023
I bought the software in order to remove a background in a video. After reading reviews and watching tutorials, I decided to invest in it only to find out it could do nothing for me. They do not refund. I canceled the subscription but apparently my cancellation didn't go through. After paying 3 months for something I don't use, I asked customer service to please refund - same day I received a charge I didn't expect. They refused because nothing is wrong with their product. I like to disagree.
Pros: None of the features worked for me, definitely not the background removal
Cons: Video editing, especially background removal
Tanja P. · Photographer · Photography · February 24, 2023
I love this software. Newly discovered and already a must have in my toolbox
Pros: I love how easy this is to use and how quick the videos render
Cons: Couldn't find the undo button but ither than that I love it
Jenelle L. · Owner · Marketing and Advertising · January 20, 2023
Pros: I like the menu such of song, picture and text. it is easy to work out. the integration system with google is helping me a lot to download the source that i need to be nailed it
Cons: the media sometimes has crash and slow when we put some pictures in one moment.
Yuliana D. · General Manager · Hospitality · January 13, 2023
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