Rating
4.4
194 reviews
Starting price
$9,000
Usage Based
Categories
5
Founded
2003
Employees
1900
Funding
1.1B
Series B
Automation Anywhere is a global leader in Robotic Process Automation (RPA), empowering customers to automate end-to-end business processes with intelligent software bots – AI-powered digital workers that perform repetitive, manual tasks, resulting in productivity gains, optimized customer experience and more engaged employees. The company offers the world’s only cloud-native and web-based automation platform combining RPA, artificial intelligence, machine learning and analytics.
Ad spend / mo
$46K
56 paid keywords
Paid visits / mo
3,135
Organic keywords
19,936
Organic visits / mo
22,493
Authority
45
11,770 ref domains
Creatives run
84
as Automation Anywhere, Inc.
Active now
16
last 14 days
Advertising since
Jun 2024
1.5+ yrs running
Last seen
yesterday
still active
Running 24 ads on LinkedIn as Automation Anywhere - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Robotic Process Automation (RPA) Platform advertisers - the validated angles to copy. See the niche →
(194 reviews)
We used bots to automate security reviews, validate access permissions within the clinic, simulate information theft attacks, etc. This has helped us detect vulnerabilities and patterns of activity that may be suspicious. The bots take care of these simple, repetitive tasks, and the staff only has to look at the statistics and results.
Pros: Automation Anywhere is the software I consider secure and inviolable. It uses AES-256 encryption for data at rest and the essential SSL/TLS for communications. We handle sensitive information in the clinic, so we have to shield all patient data and medical records. Role-based access control is essential for me to work with my team and for each person to work at the security level that corresponds to them. This way, we avoid information leaks or security breaches. Bots sometimes fail, but they are indeed reliable allies that automate some tasks we have to do.
Cons: The price is high for small companies, and depending on the sector, it may be difficult for them to take advantage of the investment. The implementation was more complex than I thought, but it was worth it. Setting up the environments and training my team took me several weeks.
Nour N. · Tech and Security Consultant · Hospital & Health Care · May 27, 2025
Overall experience is very good and it is adaptable to most of all the softwares.
Pros: It is very user friendly and with very less coding required to make a bot. Most of the things are done just by doing drag and drop and IQ bot for process mapping is a game changer.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Robotic Process Automation | 1 | 7 | - |
| Automated Testing | 1 | 12 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Automation Anywhere
Process Orchestration — Transform your business with The #1 Agentic Automation Platform. Automate complex workflows with AI. Agentic Solutions. Enterprise Automation. A Gartner, IDC...
https://www.automationanywhere.com
Automation Anywhere
Cut Costs and Close Faster — Agentic AI for AP handles complex scenarios traditional solutions can’t touch. Reduce exceptions and improve accuracy – even when invoices are hand-written. A Gartner, IDC Leader.
https://www.automationanywhere.com
Automation Anywhere
AP Automation — Reduce exceptions and improve accuracy – even when invoices are hand-written. Agentic AI for AP handles complex scenarios...
https://www.automationanywhere.com
Automation Anywhere - AI, Automation, and RPA
Book an Agentic Automation Demo or Talk to an Expert Today. Transform Your Business With The #1 Agentic Automation Platform. Agentic Solutions. #1 Agentic Automation. Enterprise Automation.
https://www.automationanywhere.com
Automation Anywhere | Agentic AI For Every Industry | Get Results Fast
Automate Complex Workflows With AI. Transform Your Business With The #1 Agentic Automation Platform. Agentic Solutions. Enterprise Automation.
https://www.automationanywhere.com
Cons: It is a very vast software and it needs time to master it, but as soon we get the practical approach we can learn it.
Anonymous User · Account Management Specialist · Information Technology and Services · January 13, 2025
I have over 2 years experience with Automation Anywhere.
Pros: Automation Anywhere can streamline the integration of data from various sources, giving engineers real-time access to data from sensors, IoT devices.
Cons: Automation Anywhere is often involves complex and specialized tasks that require customization in AA workflows.
Moe Min S. · Automotive Service Engineer · Automotive · October 29, 2024
I have one sentence about RPA (whatever you can do as a human RPA can do ). this Actuly what Automation anywhere can provide with the variety of tools , options and actions to achieve this.
Pros: The Platform for automating any process is very easy to use all based on drag and drop actions and you just need to define your parameters. like sending mail or open browsers also Excel Features in Action Panel contain a lot of features as well as Active Directory and Databases.
Cons: Need more enhancement about the Actions and customize the parameters for the actions to be more flexible. overall Automation Anywhere team keeps enhancing the process and the support team if they find unavailable action highlights to be added in the new releases
Mohamed E. · Team Leader Technical Services · Information Technology and Services · January 25, 2024
Pros: The UI is so simple to use and most of the tools available to perform operations .OCR works well.IQ is good option to work on paper data.
Cons: Few features are missing in comparison of other Automation tools.
Faisal R. · RPA Developer · Information Technology and Services · September 7, 2023
Pros: I do like how we can manage data, and automate lots of work processes.
Cons: I do have coworkers that frequently need assistance with various aspects, and require lots of training in order to use the program.
Jessica B. · ACCOUNT MANAGER · Consumer Goods · September 7, 2023
Pros: La manera del desarrollo se vuelve muy intuitivo, convirtiéndose en una gran herramienta para la automatización de procesos largos
Cons: Aun le faltan algunas actualizaciones para que se pueda interactuar de mejor manera
Rodrigo R. · Desarrollador · Program Development · August 29, 2023
a un cliente se le desarrollo un robotque automatiza sus conciliaciones diarias por medio de autoamtion anywhere
Pros: la arquitectura de autoamtion anywhere como herramienta de rpa es buena ,y su control room es lo que me ha gustado mas
Cons: principalmente la v11 que estaba muy limitado al no poder utilizar gran variedad de lenguajes de progamaciónunicamente vbs , java.
Jorge Octavio L. · solution architect · Management Consulting · August 25, 2023
Despues de trabajar 4 años con AA siento que es la mejor herramienta de la actualidad para poder hacer proyectos de RPA ya que tiene todo lo necesario para hacer cualquier actividad y se estan actualizando para generar mas impacto en el tema de inteligencia artificial.
Pros: La herramienta es fácil de usa para empresas grandes y pequeñas, es intuitivo y tienes que saber sobre lógica básica para poder crear tu primer robot, ya con las buenas practicas se pueden hacer proyectos mas completos.
Cons: Las cotizaciones para usuarios creadore y corredores pueden llegar a ser caras, pero vale la pena
Luis Javier R. · Lider Tecnico RPA · Management Consulting · August 17, 2023
It's like having an extra pair of hands to assist us, especially during busy periods. The time and effort it has saved us have allowed us to focus on more important aspects of our work – like engaging with our students and crafting meaningful lesson plans. I've seen my fellow teachers and staff members breathe a sigh of relief as they watch tasks that used to eat up hours being completed automatically.
Pros: Automation Anywhere has been a real game-changer in simplifying our daily tasks. One thing I loved was how it took the repetitive, time-consuming chores off our hands. It's like having a helping hand that never gets tired! The drag-and-drop interface made it surprisingly easy to create automation workflows, even for someone like me who's not a tech whiz. Plus, the ability to automate tasks across various software and applications saved us heaps of time.
Cons: While Automation Anywhere has been a great addition to our toolkit, it's not without its quirks. One thing that gave me a bit of trouble was the learning curve. Understanding all the features and options took some effort. Also, there were times when the automation workflows needed a bit of tweaking to work seamlessly with certain software. And, of course, there's the inevitable fear of something going wrong with automation – a glitch or hiccup that needs troubleshooting.
Anonymous User · Teacher · Education Management · August 9, 2023
Es una excelente opción para poder automatizar procesos y en caso de tener algún stopper en el proceso el proveedor de la herramienta suele atender en rápida respuesta.
Pros: La herramienta de automation anywhere se me hace una herramienta de fácil uso y muy intuitiva qué permite a los usuarios realizar fáciles automatizaciones de los proceso generando un considerable ahorro de tiempo.
Cons: Es necesario mejoren los protocolos ftp para mayor estabilidad en estas actividades
Anonymous User · Desarrollador · Information Technology and Services · July 5, 2023
The completely automated business process has provided value to our company by allowing us to automate rule-based check-ins and check-outs of repetitive operations, hence increasing productivity and allowing us to focus more on growth and cost reductions. Simple manual operations involving clicks and typing, as well as more complicated ones requiring OCR or Machine Learning models to extract information from forms or invoices and then feed that data into other systems. Benefits gained include increased capacity, improved data accuracy, improved compliance, reduced risk, and improved customer/employee experience.
Pros: This solution uses AI to undertake repetitive chores, allowing you to focus on larger business concerns and, ultimately, develop your firm while handling the boring jobs. Automation Anywhere allows users to create processes in either a structured flowchart manner or a line-by-line coding approach, allowing them to select the style that best fits them. The most recent version, A360, transforms the platform into a cloud-native environment, making it much easier to use, administer, and build bots.
Cons: It may be challenging to set up the automation at first, but if you break down each business process in depth, you will be able to manage this issue and appropriately apply the solution. Instead of having a new action for essentially the same thing, only using a different variable type (for example, assigning a string vs. assigning a number), I'd like to have several activities consolidated into one and then wrapped in config settings. I'd also like to be able to color the stages so that I can readily identify bundled tasks like logging, error handling steps, happy path, and so on.
Paula G. · Engineering Project Manager · Machinery · June 13, 2023
Once you learn everything, you are set in your automation journet
Pros: There are a lot of learning materials online.
Cons: It is way too expensive for me to buy. I will reconsider when I have a budget
Gul Y. · CEO · Architecture & Planning · June 8, 2023
Overall Good Product and Service
Pros: 1) The tool is very simple and easy to work with.2) We mainly used it for Robotics Process Automation Development, where we w=used to automate day to day banking processes3) Very easy to automate websites as well as excel files.4) Seamless integration with VS scripts as well
Cons: 1) AI-ML functionally could be more improved2) In the earlier versions, the VCS was painful. Not sure about now.
Shubham K. · Officer · Banking · May 29, 2023
Using Automation Anywhere we delivered many projects for our clients.
Pros: Automation Anywhere supports a wide range of automation capabilities, process automation, it helps us to automate manual processes to automate and make our work easier.
Cons: The user interface little bit complex and it is leading complexity for beginners.
PriyaDharshan A. · Senior Executive · Information Technology and Services · May 25, 2023
Overall, the tool is good to use for automation. Because everyone understands the structure and behavior of this tool who have poor knowledge on programming.
Pros: Through Automation Anywhere we can easily automate Excel, Web, PDF, and Citrix. It is a user-friendly platform with a feature of drag and drop. The deployment process of this tool is quite easy. Exception-handling features are impressive.
Cons: The main drawback that I see here is its cost. It is too high when compared to other automation tools. Sometimes UI element extraction using OCR doesn't work in web automation.
Jothika K. · RPA Developer · Information Technology and Services · May 9, 2023
Pros: Automation Anywhere software is designed to be user-friendly and requires no coding skills to use. It allows users to quickly and easily automate their common business processes by offering a wide range of pre-built automation solutions.
Cons: Sometimes, this software crashes or fails unexpectedly. And it not only disrupts other automated workflowsbut also, requires additional manual intervention to keep it running smoothly.
Karthick R. · RPA Developer · Information Technology and Services · April 25, 2023
A good tool for an automation process and the output will be good as expected.
Pros: Automation Anywhere offers an effective way of automating web applications and plays a vital role in automating Windows applications such as PDF, Excel, and mail. It is easy to use and in understanding its behavior.
Cons: In Automation Anywhere it little difficult to automate inside VDI machines.It would be better if the debugging mechanism increased.
Kondal J. · System Engineer · Computer Software · April 19, 2023
Pros: it can significantly improve the efficiency of business processes by automating repetitive tasks, reducing errors, and allowing employees to focus on more strategic tasks. Automation Anywhere provides a flexible and scalable platform that can be customized to meet the specific needs of different organizations.
Cons: There may be limitations to what tasks can be automated using Automation Anywhere. Some tasks may require more complex programming or may be better suited to other automation tools or techniques.
Tharani C. · RPA Developer · Information Technology and Services · April 19, 2023
From my experience I can say that it is a great process automation product that undoubtedly allows us to improve repetitive processes and the creation of bots to assign them tasks that must be carried out very frequently and thus we can free our employees from some functions so that they can increase your productivity.
Pros: What I like the most about this tool is that it is very easy to configure the automation flows and the interface is very visual. It has a lot of documentation and resources available to the user. In addition to that it is also easy to create bots that deal with administrative issues, fill out forms and manage spreadsheets.
Cons: Since we have been using this tool, we have not found any flaws in this tool, rather we can say that it is one of the best process automation tools, which makes it excellent for us.
Jose B. · Senior Executive Marketing Specialist · Automotive · March 15, 2023
Pros: The important face of Automation Anywhere is that, it offers a user-friendly interface that allows non-technical users for development and its drag-and-drop interface allows users to create automation workflows easily and quickly. Also it is a highly scalable tool that can handle automation needs for businesses of all sizes, from small businesses to large enterprises. The reporting and analytics capabilities to track the performance of bots and identify opportunities for improvement.
Cons: The very limited command, and datatypes, because of which additional logics to be built.
Nihilkumar T. · Assistant Manager · Information Technology and Services · March 5, 2023
En general la experiencia usando automation anywhere es muy buena, es de gran ayuda para poder automatizar procesos que de otra forma habría que hacerlo manualmente, con lo que te hace ganar mucho tiempo, que al final se traduce en dinero.
Pros: Tiene una versión de prueba bastante completa con la que puedes empezar a familiarizarte con la herramienta. Es muy sencillo de configurar los fujos de automatización y la interfaz es muy visual. Tiene mucha documentación y recursos a disposición de usuario.
Cons: En el tiempo que llevo usándolo no he encontrado apenas nada negativo que pueda destacar.
Pedro L. · consultant · Information Technology and Services · March 3, 2023
Pros: 1. Fácil creación de los bots 2. Creación de tareas y trazabilidad de cada ejecución.3 . Calendarización de los procesos.
Cons: La interface gráfica debe ser mejorada para una mayor experiencia de usuario
Wilson C. · Engineer · Financial Services · March 1, 2023
Automation anywhere can be used to automate most of any jobs which we done using a computer , it can automate windows applications , web applications , excel etc . Automation Anywhere lacks accuracy , there are chances of commands not working as expected some times.
Pros: Easy to use , no coding experience required , no big software needs to installed , easy access for authorized users , easy to configure machine.High accurate SAP commands.
Cons: Less accuracy , problems faced with new version releases.Bugs in unattended run.
Anonymous User · Senior Automation Engineer · Computer Software · January 23, 2023
We LOVE IT. Couldn't imagine using one of the other big automation toolsets out there given our experience. It's allowed a bunch of accountants to automate anything and everything.
Pros: Automation Anywhere (AA) is the perfect facilitator. It starts tasks and guides them through the entire process from one step to the next. We've learned over the years that we don't need AA to do everything (even though it mostly can!). It's much better as a facilitator that can move processes between steps. As a result we use it in conjunction with VBA, Java and Python code.In addition, AA is well priced and allows us to keep costs as a minimum. Finally, AA is meant for anyone to use. I'm a tax accountant by trade and we were able to pick the software up easily enough with no formal programming training. We do work with AA across all aspects of our global enterprise. It has really become a partner to our back office personnel.
Cons: When Automation Anywhere (AA) has done large upgrades over the years it's often times been incredibly painful as we migrate from one version to the next. This has led to down time and rather frustrating stretches of time as we work through the issues and try to get bots working again. Additionally, in our history, it seems that AA often times rushes product and ideas to market without fully testing them, preferring, rather, for it's customers to be the beta testers in real time. This has led to times where we thought functionality was going to be available, but it wasn't working correctly at time of release. Again, frustrating, but by no means a deal breaker.
Mark M. · Global RPA & Automations Manager · Consumer Goods · January 3, 2023
Shortlist |
| Artificial Intelligence | 2 | 21 | - |
| Forms Automation | 2 | 22 | - |
| Business Process Management | 2 | 24 | - |