Rating
5.0
112 reviews
Starting price
$45
Flat Rate
Categories
3
Founded
2020
Employees
14
Equally AI is a trusted web accessibility solution that helps businesses meet global compliance standards, including WCAG, ADA, Section 508, and the European Accessibility Act (EAA). Our platform combines automated remediation with expert manual validation to make any website accessible, without the technical complexity. We offer certified accessibility statements, routine compliance checks, source code alerts, and litigation protection pledges of up to $10,000. Equally AI also provides white-label support, dedicated account management, and multi-subdomain coverage for agencies and enterprise teams. Whether you’re a startup or scaling across markets, Equally AI delivers accessibility with transparency, ease, and precision.
Ad spend / mo
$149
8 paid keywords
Paid visits / mo
17
Organic keywords
722
Organic visits / mo
809
Authority
30
729 ref domains
Creatives run
19
as Equally AI
Active now
5
last 14 days
Advertising since
Sep 2024
1.5+ yrs running
Last seen
today
still active
Running 1 ads on LinkedIn as Equally AI - a paid B2B channel, on top of any Google/Capterra spend.
View on LinkedIn Ad LibraryThe shared messaging across Digital Accessibility & ADA Compliance Software advertisers - the validated angles to copy. See the niche →
(112 reviews)
Equally AI has been a huge step forward for us in making accessibility a standard part of our customer experience. Our shoppers have noticed the improvement, and our team feels confident that we're being proactive about inclusivity.
Pros: Equally AI has made it much easier for us to ensure that all of our customers can shop online without barriers. I really like how simple it is to install and how quickly the accessibility features adjust to customer needs, whether that's larger text, higher contrast, or screen reader compatibility. It gives us peace of mind knowing our retail site is inclusive for everyone.
Cons: The only thing I'd like to see improved i a few more option is a few more options for customizing the widget design to better match our branding. Functionally, though, it works exactly as promised.
Lynn R. · Director and Founder · Electrical/Electronic Manufacturing · September 23, 2025
Equally AI has been a valuable addition to our practice. It not only helps us meet accessibility and compliance standards but also shows our clients that inclusivity is a priority for us. For financial advisors who want a dependable accessibility solution, I'd give this tool a full 5/5
Pros: Equally AI has given us the confidence that our website is fully accessible for all of our clients. I really appreciate how simple the setup was and how the accessibility options work seamlessly without disrupting the professional look of our site. Clients have mentioned that navigation feels smoother, especially those who rely on screen readers, which tells us the tool is working exactly as intended.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Website Accessibility | 1 | 4 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| equally ai | $9.80 | 1 | 78.5% | equally.ai/interface |
| accessibe plugin | $11.14 | 3 | 7.4% | equally.ai/ |
| accessibility plugin wordpress | $5.41 | 2 | 6.7% | equally.ai/integrations/wordpress |
| webflow accessibility plugin | $3.26 | 5 | 0.0% | equally.ai/interface |
| wordpress accesssibility | $0.00 | 2 | 0.0% | equally.ai/integrations/wordpress |
Equally Ai - Equally.ai - Plans Start at $29 a Month
The only accessibility solution you’ll need to make your website ADA compliant. Trusted by thousands. Equally ai made effortless and affordable. Automated Fixes. Expert-Led Audits.
https://www.equally.ai › ada › widget
WP Accessibility WordPress Plugin
Website Accessibility Widget — The first ‘all-in-one’ accessibility solution that ensures peace of mind and compliance. Rated 5 stars on Capterra and G2, with top rankings on Software Advice and GetApp. Easy Setup. Install in 2 Minutes. Free 7-day trial. Avoid Lawsuits. Meet WCAG Guidelines. Protect Your Business.
https://www.equally.ai › wordpress
Accessibility Widget & Plugin
AI-Powered Web Accessibility — Your complete toolset for achieving full ADA compliance on any website. Trusted by thousands...
https://www.equally.ai
Accessibility Widget & Plugin
Setup Takes Just 2 Minutes — Your complete toolset for achieving full ADA compliance on any website. Trusted by thousands...
https://www.equally.ai
Official Accessibility Widget
Accessibility Widget & Plugin — The first ‘all-in-one’ accessibility solution that ensures peace of mind and compliance. Trusted by...
https://www.equally.ai › ada › widget
Cons: The only thing I would like to see improved is more customization for report, so we can tailor the data to compliance needs in the financial industry. It's a small limitation but not a deal breaker.
Angela W. · Senior Accountant · Financial Services · September 23, 2025
A compassionate and technically sound solution for social care providers and the accessibility features was wonderful
Pros: The tool's emphasis on cognitive accessibility features, like pause animations and features, like pause animation and text emphasis, greatly assisted elderly users and those with disabilities
Cons: Integrations with legacy systems required additional efforts but was manageable which later helped my industry
Michelle W. · Communications and Marketing Manager at Care Plus Group · Hospital & Health Care · September 22, 2025
Equally AI delivers exceptional ROI by combining compliance with enhanced customer experience and this actually help our sales to turn around good
Pros: The tool's seamless integration improved our Real Estate websites' usability for customers with the motor disabilities, leading to a 20% reduction in cart abondment
Cons: The pricing tier for high-traffic sites could be more flexible for growing businesses and this can help us
Judy H. · Owner, Sterling Group Property Mgmt · Real Estate · September 19, 2025
Equally AI combines security and accessibility perfectly for UK financial institutions and it was a solution for our public sectors organization
Pros: The AI-powered screen reader compatibility and keyboard navigation features ensured our financial services platform was inclusive for users with visual and physical impairments
Cons: Customization options for advanced financial dashboards are somewhat limited which I wished they should work on
Amit M. · Founder and CEO FinClarity Financial service · Financial Services · September 18, 2025
For a logistics company that depends on a clarity and speed, Equally AI has been dependable partner. It keep us compliant and helps us ensure no user is left out of the process.
Pros: Equally AI gave us the peace of mind we needed when modernizing our freight booking platform. The automated audits quickly identified compliance gaps that we would have missed, and the widget allows drivers, dispatchers, and clients of all background to use our site without friction. It's fast, Simple, and reliable.
Cons: While it works well, I'd like to see more options for customizing the widget's visual style to align with our brand colors.
Kevin S. · Chief Executive Officer · Transportation/Trucking/Railroad · September 16, 2025
A must- have for UK educational institutions committed to inclusive digital learning environment because EQUALLY AI delivered exceptional
Pros: The automated compliance features ensured our educational resources adhered to EN 301 549 standard, while the real-time accessibility adjustment benefited students with cognitive disabilities
Cons: Occasional, the Audio- description feature enquire manual fine- tuning for complex academic content
Lucy D. · Executive officer · Education Management · September 16, 2025
Equally AI saved us countless hours by automating fixes we used to do manually. Accessibility standards like WCAG 2.1 are met without adding complexity to our dev teams workload. Customers with disabilities are finding it easier to complete orders.
Pros: The widget was simple ti install and fixed major accessibility gaps on our product catalog and checkout pages within minutes. The compliance documents are a huge help for audits.
Cons: Widget Customization is limited to present themes. while it works well out of the box design focused brands may want more flexibility in adjusting fonts, colors, and placements to fully match their brand identity
Aaron C. · Principal Engineering Project Manager · Information Technology and Services · September 15, 2025
Equally AI helped us improve accessibility across client portals. The tool allowed us to stay compliant with both WCAG and the European Accessibility act without relying on consultants
Pros: The real time monitoring is excellent, and the report are easy to share with regulators. Security and compliance are handled well.
Cons: Advanced teams may find the reporting a little limited without direct integrations into BI tools like power BI, Tableau, or Looker. Exporting works, but native integration would make analysis smoother
Adam P. · Head of Data · Financial Services · September 15, 2025
As a user and developer, the installation and running of the application seems to be perfect, I am looking forward to running better audits with their new tool
Pros: It provides many options for users to customise and adjust their settings when visiting websites.
Cons: I like that it has a built-in dyslexia font, you can add your customisations to your branding and colors of your website
trevor g. · Owner · Marketing and Advertising · April 25, 2025
Flowy pinpointed ARIA issues we didn’t even know about, helping us fix them efficiently. Definitely recommend it for thorough and effective accessibility checks.
Pros: Our team is pretty well-versed in accessibility, but we implemented Equally AI’s Flowy as an extra layer of security to ensure full compliance. Surprisingly, it flagged multiple ARIA (Accessible Rich Internet Applications) issues on our interactive dashboard that we had completely overlooked. For instance, some aria-labels on complex charts weren’t appropriately defined, which meant screen readers couldn’t interpret the data correctly. [sensitive content hidden] provided expert guidance on how to fix these ARIA roles and attributes without breaking our functionality. This saved us a lot of resources that would have been spent on extensive retrofits and potential user complaints.
Cons: While the ARIA fixes were manageable, I’d appreciate even more detailed documentation within the solution itself to speed up the fix process. The support was excellent, but I prefer having all info on hand.
David J. · Manager · Accounting · February 3, 2025
Overall, I had a great experience with Equally AI and I think it is an innovative product that delivers.
Pros: Equally AI is great because it allows small businesses to very easily add accessibility to a website, without the need for a massive tech team or expensive changes to the existing site. It is easy to set up and seems to be easy to use as well.
Cons: I wish that the company offered at least an hour or so of initial training when the product is purchased, instead of having this be a separate cost addon.
Jenni F. · Business Operations Manager · Consumer Services · April 1, 2024
My experience with Equally AI has been exceptional and the setup was incredibly straightforward. This is the first time I see AI for website accessibility in my own eyes. They provide us with the accessibility widget and Flowy and together we reached 100% compliance and it took us around 80%-90% less time.
Pros: The installation process for Flowy was super fast. The ability to have control over your accessibility it what we’re looking for, as other widgets or solutions are or time consuming or not good enough to reach the level of compliance we need which is 100%.
Cons: They provided us with a free onboarding gift which was very helpful, but we had a lot of questions and they offered their docs or another meeting for $75 for 45min which I think is expensive as we pay a significant amount of money for them.
Mackenzie K. · Data Analyst · Computer Software · March 18, 2024
Equally.ai has transformed my business operations. Prior to its adoption, we faced challenges in maintaining efficiency with accessibility services. However, the introduction of Equally.ai has significantly improved our situation. Its AI functionalities have enhanced our processes. Essentially, Equally.ai is a crucial tool for those seeking compliance with accessibility standards.
Pros: I've invested a significant amount for manual services, and I'm thrilled that AI offers a quicker and more cost-effective solution. Managing over 100 websites requires a scalable solution, which I've discovered. The test mode feature is also incredibly useful, allowing for simple activation or deactivation without needing to alter the code.
Cons: They haven't provided an API yet, but I'd be open to overseeing it from our side. They've stated their intention to release their API in the near future.
Ryan W. M. · CEO · Accounting · March 10, 2024
I've got to say, Equally AI really saved me from having to spend a ton on accessibility . It's a plug-and-play kind of deal, which made me a fan. I also set it up for a couple of my clients who run small businesses and blogs. For most sites, you're looking at 15-30 minutes to get it all up and running—super straightforward.
Pros: What I like about Equally AI is that it takes a lot of the legal jargon and technical hassle out of making a website accessible. If you're worried about compliance with things like ADA or WCAG, this tool has you covered. They even update the system when new laws come into play; recently they launched flowy that making it easier. Plus, I didn't have to be a tech whiz to get it working with my website's backend.
Cons: I'm mostly happy with it, but if I had to nitpick, I'd say their customer service could be quicker. They'll answer your questions, but sometimes you're left waiting for a bit.
Maria T. · CEO · Apparel & Fashion · October 2, 2023
Equally AI is revolutionary. I’m surprised I haven’t seen a tool like this on the majority of apps and websites I’ve used. It’s a tool that should be standard for every website.
Pros: Equally AI is the first of its kind to be able to provide assistance for those with disabilities. I’ve never seen a tool provide so much help for a diverse group of potential website users. I personally do not have a disability but it’s essential for businesses to cater to people from all different backgrounds and to accommodate for people with various needs.
Cons: There was not anything I really didn’t like about Equally AI. There was one integration feature to Wordpress site that didn’t work. I had to post the code into the website instead.
Michael M. · Quality Assurance Tech · Marketing and Advertising · August 29, 2023
Improved accessibility allowing more inclusive marketing content for the entire audience
Pros: It allows the website to be accessible to all types of people with disabilities, achieving a pleasant experience without exclusions. Its basic and simple form of tools on the board reflects the options that can be adjusted. by facilitating this type of inclusion, customers increased and better sales are achieved
Cons: nothing to dislike yet, it has been efficient to have it
Lincoln C. · Systems Engineer · Computer Software · August 22, 2023
I will really recommend this to my colleagues. This helps me alot in building my small business into a bigger one.
Pros: Equally AI is a very advance technology that helps my small business to bloom. With its integration, my page was very accessible to the viewers. More orders and inquiries are coming in with the help of this software. It was very user-friendly.
Cons: There were no cons. All features were very amazing!
Christine Jirah D. · Co-owner · Food & Beverages · April 21, 2023
Pros: Equally AI program assists your website in becoming more accessible to screen readers. It's simple to set up, moderately priced (I'm currently on the free trial), and their customer service is excellent. Overall, if you are concerned about meeting the requirements of ADA and WCAG compliance, Equally AI proved to be a helpful tool.
Cons: At this moment I don't have complaints about Equally AI. If I could make just one request, it would be for the tool to be a bit more flexible. I believe there should be more choices for selecting how it appears when it is active on a site.
Jelena P. · Travel consultant · Hospitality · April 20, 2023
Pros: "Empowering Web Accessibility. Advanced Technology", this words definitely fits this site. If your not very professional in creating a website, they will help you with it. Especially the part where they assist you if your site is compliant with ADA, WCAG, EAA/EN 301 549, and more. That is what I like most about them. That is very important because we have a lot of different people who are using our site (like people with disability). Customer satisfaction is the highlight, because a web business will grow if that is so. For me who is new to this kind of web business, I didn't know that a site should be compliant and Equally AI just gave me that information. Very helpful indeed in improving our site, easy to use and accessible. Just click and click, follow the simple intruction and viola! Your website is all good.
Cons: I don't see anything I don't like yet. I'm still exploring more.
Marian Jobelle A. · Owner · Events Services · April 20, 2023
Equally AI's comprehensive features and intuitive interface make it an indispensable tool for any organization. It's great to see a platform that is constantly improving and adding new features to meet the ever-evolving needs of its users. Overall, I highly recommend Equally AI to anyone looking for an innovative and effective data analytics platform.
Pros: Equally AI is a fantastic software that provides a cutting-edge solution for diversity and inclusion. It is very user-friendly, customizable, and efficient in creating an inclusive workplace environment. The tool's features, such as its bias detection and analysis, are truly exceptional and valuable for any organization. The customer support team is also very responsive and helpful in resolving any issues that arise. Overall, Equally AI is a must-have tool for any company that values diversity and inclusivity.
Cons: Couldn't find cons, only good things so far
Bianca G. · Director · Retail · April 19, 2023
Similar to how it may be used in business, AI can be utilized in education to support diversity and inclusion in a variety of ways, including recruiting and admissions procedures, curriculum diversity initiatives, and inclusive learning environments. The software is easy to use . It simple as adding Google analytics to a website.
Pros: Simple to install, the user experience is easy and the support for clients really works. Also fast and user friendly, with just a few clicks it has made a website . I'm really satisfied!
Cons: Really like all the features of Equally AI, especially Real-time monitoring. It is very easy to use, very straightforward, and not complicated. It also didn't take much time to use it for my business. It was easy to set up from the get-go.The price is very acceptable for such great features, so I didn't find any cons related to this tool so far!
Galina B. · Graphic Design · Graphic Design · April 19, 2023
Recently i discover this software that helps businesses. For those have a problem with their eye like a colorblind people they can easily used this kind of website, because now a days many people have this vision problem. And this software is very easy to use for all age.
Pros: This is the best for all websites. It is easy to use specially with the people who have eye problem because you can personalize your accessibility they making the life facilitated, and i highly recommend this for easy to use, super fast and very friendly as well.
Cons: For me i haven't encountered any significant disadvantages that i can say about this websites because of all smooth and works perfectly.
Anonymous User · Customer Service & Support · Internet · April 19, 2023
It is a great choice for users who want to ensure that their content is accessible to everyone, including people with disabilities. Helps you provide positive user experience. It evaluates your website if it is WCAG ready. When it comes to pricing the price is very competitive as it offers a very reasonable price compared to other products in the market, without compromising quality. Highly recommended.
Pros: Price, it is very competitive compared to similar app in the market, inexpensive without compromising the quality. One thing I'd like to point out the very notable feature in this app is the Accessibility Assistant, very organized and helpful as it suits every customers need, especially for person with motor and visual impairment.Supports the very common website platforms. as someone who creates website using WordPress and Squarespace. I find it very helpful.
Cons: As a user for few weeks, I haven't found any issues yet.
Dion Anand V. · Instructor · E-Learning · April 18, 2023
It is affordable and very user friendly. Anyone can adopt this technology very easily
Pros: Pros: Equally AI automatically assess & optimize the website as per ADA compliance. It is easily accessible to people with disabilities especially with Vision Problem. You can adjust color, contrast, Font size, orientation & host of other settings. It is also suitable for people having extensive paralysis. The core advantages of this technology is it is easy, user friendly and affordable. They provide 24x7 customer service to handle any troubleshooting and instant support
Cons: Cons: Yet I don’t find anything negative to mention. This is a brilliant creation.
Mahamudul H. · Quality Manager · Pharmaceuticals · April 18, 2023
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