Rating
4.6
30 reviews
Starting price
$27,000
Per User
Categories
5
Founded
1999
Employees
260
Deque is the global leader in digital accessibility, helping the world’s top enterprises build inclusive products, services, and experiences and achieve lasting compliance. Recognized by leading industry analysts for its AI-powered tools, comprehensive services, and developer-trusted solutions, Deque delivers the industry’s most complete accessibility offering. The Axe platform, anchored by Axe-core, has more than 3 billion downloads and 875,000 installed extensions, making it the global standard for accessibility testing. As a pioneer of people-first accessibility, Deque applies a human-in-the-loop approach that blends expert insight with AI innovation to advance its mission of digital equality for all.
Ad spend / mo
$5K
76 paid keywords
Paid visits / mo
765
Organic keywords
5,141
Organic visits / mo
7,582
Authority
40
12,819 ref domains
Creatives run
100
as Deque Systems Inc
Active now
58
last 14 days
Advertising since
Mar 2025
1+ yr running
Last seen
today
still active
Running 24 ads on LinkedIn as Deque Systems, Inc - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Digital Accessibility & ADA Compliance Software advertisers - the validated angles to copy. See the niche →
(30 reviews)
Terrible, i do not recommend this software at all given the non-stop issues.
Pros: nothing, i have had nothing but issues with the software since the beginning
Cons: $7e
Jessica B. · Director of Web and Digital Strategy · Education Management · May 7, 2025
Accessibility is a weird space with many players that simply can't deliver on promises. Deque produces the open-source engine many other systems use. Other providers claim to solve problems that are too complicated to be automated away. Deque instead shows you how to resolve issues at the source. I trust the results I get from Deque, and know that solving issues with this tool provides a better long-term result.
Pros: Provides trustworthy accessibility information at its most up-to-date. Easy to use, provides both a useful summary for describing issues to others, and detailed technical information for implementation. Has a reasonable pricing model that doesn't assume I'm an enterprise if I'm a developer.
Cons: Chrome is required; doesn't work within other browsers which can somewhat limit browser testing.
Michael N. · Web Development Director · Marketing and Advertising · August 30, 2023
| Category | Page | Rank | Placement |
|---|---|---|---|
| Website Accessibility | 1 | 7 | - |
| Automated Testing | 2 | 9 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| deque | $7.44 | 1 | 33.8% | accessibility.deque.com/10232 |
| online accessibility testing | $4.30 | 1 | 12.9% | accessibility.deque.com/audits-10194 |
| vpat | $9.02 | 2 | 11.3% | accessibility.deque.com/vpat-10194 |
| axe-core | $6.16 | 1 | 5.5% | www.deque.com/axe/ |
| deque systems | $7.15 | 1 | 3.5% | accessibility.deque.com/10232 |
| axe dev tools | $5.57 | 1 | 2.2% | www.deque.com/axe/devtools/web-accessibility/ |
| dequeu | $7.44 | 1 | 2.0% | accessibility.deque.com/10232 |
| jaws accessibility | $4.73 | 1 | 1.5% | accessibility.deque.com/testing-10195 |
| deque accessibility | $9.98 | 1 | 1.3% | accessibility.deque.com/10232 |
| european accessibility act | $3.03 | 2 | 1.1% | www.deque.com/accessibility-compliance/european-accessibility-act-eaa/ |
| dequee | $7.44 | 1 | 0.8% | accessibility.deque.com/10232 |
| accessibility tools | $5.95 | 2 | 0.8% | accessibility.deque.com/tools-10195 |
| jest axe | $7.95 | 1 | 0.7% | www.deque.com/axe/devtools/web-accessibility/ |
| axe devtools chrome extension | $4.15 | 1 | 0.6% | www.deque.com/axe/devtools/extension/ |
| axe devtools extension | $4.22 | 1 | 0.6% | www.deque.com/axe/devtools/extension/ |
Axe DevTools Browser Extension
Deque's Axe DevTools Extension — The Axe DevTools Extension helps your team fix 80%+ of accessibility issues early. Instantly find...
https://www.deque.com
VPAT Accessibility Audit
VPAT Compliance Testing — Voluntary Product Accessibility Template (VPAT) Audits and Tools. Obtaining a VPAT or an ACR can be an important...
https://accessibility.deque.com › vpat › tool
Axe Browser Extension
Axe DevTools Extension — Instantly find accessibility issues and fix with in-product remediation guidance. The Axe DevTools...
https://www.deque.com
Axe DevTools Browser Extension
Deque's Axe DevTools Extension — Instantly find accessibility issues and fix with in-product remediation guidance. The Axe DevTools...
https://www.deque.com
European Accessibility Act
EAA Accessibility — Understand European Accessibility Act compliance with expert resources and guidance. Watch...
https://accessibility.deque.com › eaa-updates
Pretty good minus what I mentioned above.
Pros: I love that they have a whole on-demand academy for training and prepping for certificate exams. I also like that their axe scan tool is so easy that we could have our PMs and UXers run the scans and it was really clear what we needed to fix and what was and was not in complpiance.
Cons: for the first year I had worked with Deque I had a hard time getting someone to work with me to see if we could come up with a solution for our enterprise QA automation, but it took a while to get someone to call me back, and also when I did talk to someone who I believe to be the son of the founder, we determined they didn't have what they needed. After I signed a deal with Level Access a year later they started hard selling me on their automated services, which was too late. SO that was a bummer cause I liked Deque. Level Access has been great too.
Nova W. · Sr Director, UX + Product Design · Computer Software · June 22, 2023
Deque's tooling is some of the best available for developer enablement of accessibility auditing and remediation.
Pros: The DevTools chrome extension makes automated accessibility testing super streamlined. Integrating directly with DevTools means developers easily know where to look to run tests and find issues. I love the ability to highlight and scroll directly to elements causing issues on the page. The Pro version's Intelligent Guided Tests are a great way to learn manual accessibility testing techniques!
Cons: I would love to see more of the Pro features become available in the Free version. Some ability to run Intelligent Guided Tests (or perhaps Guided Tests without the Intelligence) would be amazing to see available for free to all web devs.
Maria K. · Chief Technology Officer · Information Technology and Services · March 7, 2023
Our team has used a handful of Deque's tools such as Axe Auditor, Monitor for scanning and monitoring websites , and Axe Devtools (both browser extension and within the dev CI/CD pipeline).
Pros: Auditor - very comprehensive and detailed write-up of WCAG test cases ; easy for non-accessibility folks to perform a11y testing to catch low-hanging fruits Monitor - easy to set up; easy to produce accessibility reports
Cons: Auditor - not compatible with JIRA.. not able to export bugs found to JIRA which our projects use for bug tracking ; would be nice to get specific test cases for mobile and PDFMonitor - many false positives or "needs review".. hopefully AI technology will improve to eliminate need for human verification ; able to scan SPA or multistep flows but requires someone who is technical.. hopefully in future, there will be easier option for non-technical folks to set up SPA/multistep pages; only Axe Devtools - does not support Salesforce platform
Tina T. · Accessibility Specialist · Insurance · February 7, 2023
Pros: I am impressed with the fact that the free version is very powerful. The licensed version gives us a lot of flexiblity in reporting and tracking accessibility features
Cons: Slightly more complex and detail (which is good) but this leads to more prioritizing with teams that are not as mature in Digital Accessibility
Christine H. · Digital Accessibility Program Manager · Financial Services · February 2, 2023
Pros: Deque is the most thorough reference guide when it comes to researching accessibility best-practices.
Cons: I don’t have enough time to read more of it.
Courtney W. · Content Designer · Financial Services · February 1, 2023
I love Deque - we utilize them for accessibility training on campus. Not only do they have a lot of knowledge they share in their trainings, but the amount of FREE virtual trainings that are offered is impressive. I have been participating in many of these and I always take away some good nugget of information. Their presenters are very responsive and active during the presentations but also after the fact in their slack channel. It's nice to have a knowledgeable community available when you aren't quite sure or need to knock and idea around. :)
Pros: We recently purchased the Axe Dev Pro Tools to run audits and remediate our web properties within our department. The browser extension itself makes it so simple to run through an audit and minimal technical understanding of accessibility is necessary - therefore the testing can easily be completed by student staff or other non-technical partners and then handed off to technical staff to do the remediations. Beyond the ease of use, the ability to save reports has helped us supply necessary metrics to compliance teams.
Cons: There is a slight learning curve when you first use the browser extension for tests. It was not prohibitive by any means and the benefits far outweigh the time spent to learn. No different than any other new software that you might have to learn to use.
Jessica K. · Front-end Developer · Higher Education · January 27, 2023
The customer support team is the best and that has stood out along with versatile features and affordability
Pros: I use more than one tools offered by Deque; and for all of them, one common thing is ease of use, wide variety of features for that tool and comparatively not so pricey
Cons: Just like any other product, Deque products are still work in progress so it may not satisfy all of your requirement but they are still best option available in the market
Hiral M. · Digital Accessibility Specialist · Financial Services · January 25, 2023
Pros: I used Deque for accessibility training. I like that it has lots of structure so if I'm in a hurry I can reference one section to answer a question. It is clearly written and has lots of links if I want to check source material in more detail. I also really like the 1-pager reference sheets and wish there were more of them available to download so I can have a reminder even after I complete the full course.
Cons: It would be great if Deque would bookmark my progress more clearly so I could go back to where I left off, especially since the format does make it easy to pick up and put down the training as time allows. It would be great if there was a straightforward list of the courses I've taken as right now the navigation splits them up by certification.
Kelly T. · UX Designer · Banking · January 23, 2023
Pros: Our department creates documents in MS office suite and Adobe CC. I'm currently working my way through the Deque University courses for Document Accessibility.Courses are laid out in bite-sized engaging videos with captioning. Cool features: it keeps my place when I leave off on a lesson, and issues certificates on completion. There are also training units for IAAP Certification!Our entire team uses the free Colour Contrast Analyser too.
Cons: I need to explore more of the tools to answer this. I have not found any cons.
Anonymous User · Desktop Publisher · Banking · January 21, 2023
As an accessibility focused engineer, I've been using Deque's tools for years, they are the standard by which other tools are compared.
Pros: Super easy to set up and use. UI of Accessibility pane within Storybook is really nice.
Cons: Would love to be able to integrate better with Interaction testing in Storybook.
Daniel D. · Senior Software Engineer · Financial Services · January 21, 2023
Pros: This tool is easy to use and uses plain language
Cons: I do not have any suggested improvements at this time.
Sonja G. · Accessibility, TPM · Food & Beverages · January 20, 2023
Deque is an outstanding company. They understand web accessibility and are very supportive with the communities offering so much. I can't speak enough about AxeCon, they are amazing.
Pros: love that the Axe product is available for free. There's so much you can do with it. I had the opportunity for a year to use the paid version and would like to again, but it hard selling management when they don't have the budget. So I make do with the free extension.
Cons: Would be really nice if there was some sort of app in the mobile world that could test mobile apps like the web extension does for web applications.
Meg L. · Accessibility Specialist · Computer Software · January 20, 2023
Pros: wholistic support, cutting edge, easy to use
Cons: None, but I am being forced to write something
na w. · UX Strategist · Fund-Raising · January 20, 2023
Pros: I saw this software demonstrated at an online accessibility conference and purchased it when I was asked by a friend to do a site audit for her client. The features have continued to improve and be easier to use and more tailored to individual situations.
Cons: I haven't had enough experience using this software to know the limitations, nor do I have experience with any other software for comparison.
Adrienne G. · Principal, Designer, CPACC · Design · January 20, 2023
I'm very glad for this site and its services. It prepared me well for two IAAP exams. It provides great resources. I attended one of the conferences it sponsored and met a great community with it. We use the VS Code extension at work often.
Pros: I learned a ton from the lesson planners. The way lessons were grouped was very helpful. I also appreciated how it kept track of my progress. They were organized in a way that makes it easy to also use the lessons as a reference. The VS Code extension is also very helpful.
Cons: It would be nice if the VS Code extension offered more features. Would also be nice if there were configuration options.
Kimberly B. · Software Engineering · Computer Software · January 19, 2023
The customer server is terrific! Training is high quality!
Pros: Products are easy to install and use. Use of the rule set across products makes the tools from the free browser add-on, to the automated tool consistent in the results being provided.
Cons: It's not a problem with the software. Getting enterprise-wide adoption is a bear.
Valorie S. · Principal Accessibility Consultant · Health, Wellness and Fitness · January 19, 2023
Pros: Deque's axe dev tools browser extension makes finding accessibility issues very easy. When an issue is discovered on your page, Deque provides CSS highlighting to identify the problematic element, and when you don't know how to fix the accessibility issue, their dev tools provide a Deque link describing the issue and potential fixes.
Cons: Deque's dev tools are not able to identify the entire range of accessibility issue. Most results are related to color contrast of surrounding elements or accessibility attributes on HTML buttons and other elements. I've also noticed that their dev tools can sometimes falsely flag an a11y issue.
Matthew P. · Software Engineer · Public Safety · January 19, 2023
Pros: This tool is so impactful to my work and mission as a champion for a11y. From a11y standards picked up, to keyboard navigation, this tool has helped not only my work but those I influenced with the use of this tool. Even the way we can integrate this automation testing into our projects internal application through a few yaml file and wdio configs. Also the tips the tool gives you when it lets you know of a found a11y issue, it lets you not just know where to find the issue it picked up but also the standard tied to it, a link to learn more, and code examples on how you can go about fixing it.
Cons: I feel like the only issues I can think of that I have had back as someone new using this for the first time, was not knowing all the functionality this tool can offer. But Deque offers a ton of insight through articles and hosting talks to help you learn more.
Stephanie M. · Software Engineer · Insurance · January 19, 2023
Pros: Offer web accessibility to meet WCAG standards compliance.
Cons: Not all error are true, there is chance are false positive
Shyam T. · Software Developer · E-Learning · January 19, 2023
Pros: Having the pro license, it is very easy to scan the individual sections of the page that I am responsible for ensuring they are WCAG compliant. I like that I can easily see what is flagged and also see suggestions for how to improve it.
Cons: It is a challenge for users who do not have the pro license and are using the free extension to sift through hundreds of errors to find those that apply to them.
Nicole C. · software engineer · E-Learning · January 19, 2023
Web Accessibility was the reason we use Deque.
Pros: We needed software that could help us achieve accessibility. We tested a few and Deque came up on top each time. It was so easy to use and intuitive. It helped me with manual and technical tasks. I have since recommended this software to other departments in my company and they are now using Deque Axe. Such a great product.
Cons: We purchased this product for the web team (4 licenses). Every one on the team loved the product and we didn't find anything that didn't work well.
Margarida P. · Manager, Web Content & Production · Accounting · January 19, 2023
Great experience
Pros: Very easy to use. Great product to learn, I am still learning as I go. There is alot of documentation to help with the learning process.
Cons: There isnt too much I dont like. Overall a great experience
Dan P. · Associate Software Engineer · Computer Software · January 19, 2023
We've used the dev tools extension for several years now as part of our standard development process. It's also become a trusted source of input for accessibility audits. The the Axe library also is very useful for creating specialized tools and processes, and I'm very thankful that it exists!
Pros: The dev tools extension is a great product and the paid version adds some very useful features for teams, as well as the guided testing options. The latter are great for helping less experienced folks understand some of the nuances of accessibility testing as well.
Cons: The dev tools UI could be a bit more polished, and doesn't do a great job of calling attention to more critical issues.
Travis S. · Development Director · Marketing and Advertising · January 19, 2023
Shortlist |
| Website Monitoring | 2 | 41 | Shortlist |
| Audit | 3 | 26 | - |
| Compliance | 5 | 33 | - |